I became famous in the entertainment industry by burning incense

Chapter 315: Jinli's transformation, showing the edge and sharpness of a popular first-line star

Jinli saw Sister Fang's expression and felt bad.

He Yixuan did not make it clear to Sister Fang in advance. It is a taboo for artists to go to other entertainment companies privately!
People usually go to other entertainment companies only when they want to change jobs.

Jinli hesitated and said, "Sister Fang, you should communicate well with Yixuan. You two have different tempers and it's easy for you to quarrel."

After a moment of panic, Sui Lingfang calmed down again.

Her voice was cold: "Well, I'll have a good talk with her."

Jinli didn't know what He Yixuan was trying to do, and Qinglian had told her the news several months ago.

If He Yixuan really had something going on with Tian Ding, there would be no need to hide it until now.

If you really want to change jobs but haven't asked for it yet, it probably means you haven't found a suitable company yet.

Jinli thought for a moment and asked, "When does He Yixuan's contract expire?"

Sui Lingfang said indifferently: "March next year."

Jinli: "Has the company negotiated a contract with her?"

Sui Lingfang: "We started to contact her in March this year, but we only started to discuss her in detail during this summer vacation. She didn't give any specific requirements and wanted to argue with the company."

Jinli hesitated and said, "Sister Fang, maybe the situation is not what we thought."

Sui Lingfang said expressionlessly: "Jinli, I was your manager before you debuted. It's normal for artists and companies to break up and get back together, but it's impossible to keep enjoying the company's resources and want to get rid of the company."

As she changed the subject, her previous indifference disappeared, and she returned to her usual dignified demeanor as a workplace elite.

"Let's have a meeting to discuss your matter first. There are several things that need to be confirmed with you in person, and it can't be clear over WeChat."

Jinli has been promoting her films since she came back from Country Y after shooting for a magazine. The transition from "And Then There Were None" to "Dream Builders" is almost seamless, and the company simply waits until both are finished before making a summary.

This time we are here to summarize the data.

"And Then There Were None had a total box office of 5.8 million yuan, which is already the third highest record for niche art films in China in the past three years. The first and second places were both art films directed by Zhong Wentai.

From the niche track, your image has become familiar to many specific groups of people, and they all have a good impression of you. These fans can become your supporters when you shoot niche films in the future. "

In the conference room, Zou Da used PPT to present the overall data of "And Then There Were None".

They were able to get such detailed data largely because the company also invested in the film, and the data came from internal information.

"The film's achievements are not limited to this. The China special issue of And Then There Were None published by Y country's Movie Story magazine this month has sold over 500,000 copies, which is the best sales record for Movie Story this year.

Because of the hot sales of "Movie Story", Fangfei's clothing sales were also boosted. We contacted Fangfei this month and asked about their sales in Country Y.

August has just passed and the data there is still being summarized, but what we can know is that the sales results are very impressive. Even Fangfei believes that the hot sales of "Movie Story" magazine played a driving role.

The people of Country Y approve of the fashion styles in the magazine, and many of them buy Fang Fei’s clothes. ”

The data on the PPT is clear at a glance.

Jinli quickly scanned the "Copyright Overseas" column and was stunned.

"Director Deng called me last time and said that the copyrights for eight countries had been negotiated. How come the data above shows 8?"

Sui Lingfang and Zou Da smiled at each other. Sister Fang said, "The four additional countries were only recently negotiated. You definitely don't know how the other four countries came to us."

Jinli thought carefully: "If it's hard to guess, then they definitely didn't come to us through normal channels... Could it be that the film copyright purchasing department of another country saw this film in another country, and then contacted China and asked to buy the copyright?"

Everyone looked at her in surprise, and Sui Lingfang even clapped her hands with a look of amazement on her face.

"I don't think you are a lucky person. You are more suitable to be a prophet. How did you guess it?"

Jinli smiled and said, "I'm just guessing. I didn't come here in the normal way. This is the only thing I thought of.

It can't be like Country Y's "Movie Story", where people from other countries saw the original film in China, then returned to their country and wrote to the Copyright Purchasing Department, asking them to purchase the copyright from us, right?"

Sui Lingfang opened her mouth wide and stopped talking.

This time it was Zou Da who clapped vigorously: "The title of prophet is well-deserved, you guessed it all right!"

Jinli: ...

She is a koi, not someone with a blessed mouth.

Sister Fang smiled and said, “One of them was a letter from someone in another country suggesting the recommendation.

The other two saw the film in Country Y, thought it was good, and contacted us through Country Y, also requesting to import it.”

Jinli asked curiously, "It seems that it has not been long since they were introduced. Are they online in their country so soon?"

Zou Da clicked on the next PPT and said, "This is the data we want to tell you. After the copyright is introduced, it is impossible for other countries to release it during the summer vacation.

But other countries also have special channels for art films, and they immediately arranged for them to be on the special channels, and data from some countries has already come out.”

Country Y has already achieved a box office of 100 million, Country X has achieved 8 million, Country W has achieved 30 million...

Sui Lingfang added: "In these countries, there are Fangfei flagship stores. During the release of the movie, Fangfei's sales were higher than before. Fangfei admitted that it was influenced by the movie."

Jinli couldn't help but sigh: "Celebrities have such a huge influence!"

Sui Lingfang affirmed: "This is why brands like to find more famous celebrities, especially those with international fame, to endorse their products."

You know, Fang Fei did not place any advertisements in "And Then There Were None".

But just because "Jinli", one of the leading actors, is the spokesperson for Fangfei in China, not yet a global spokesperson, it has indirectly improved Fangfei's performance.

When a star's image and even career are closely related to a brand, they will grow along with the brand.

Next, everyone began to analyze the influence that "Dream Builder" had on Jinli.

This year's second best-selling summer movie, although it has just been released, has already brought many substantial benefits to Jinli.

The most obvious thing is that any product endorsed by Jinli also gained popularity due to the success of "Dream Builder".

Even the high-end luxury brand [Fangfei], the more luxurious [Tiangong], the bag [Rumengling] endorsed by Jinli, and the affordable and easy-to-use [Domi]... all of their sales in China have taken off! Judging from the strong sales performance, when it comes to renewing the contract, the brand will definitely give Jinli a satisfactory price.

This is the future profit that can be calculated from existing endorsements.

The one who can grasp the choice now is——

"I have received ten high-quality brands looking for you to be their spokesperson. Two of them are first-tier brands, and the other eight are second-tier brands, covering food and beverages, sports and fitness clothing, shoes, etc."

Sui Lingfang smiled meaningfully: "Except for the first-tier brands, these eight second-tier brands are willing to open special lines just for you."

This is another way to make a lot of money.

Jinli thought for a while. Although celebrities don't mind having too many endorsements, if they have endorsed a similar product before, it is best not to take a second one.

Although brands may not care about it, no, as competitors of the same type of products, how could brands not care?
She just said she didn't care, but if she really took on a competing product, she would probably make a note of it in her heart.

Jinli said calmly: "Pick the type of endorsement carefully. Only accept one of the same type and don't accept a second one. For second-tier brands, try to accept more down-to-earth ones, not too high-end ones."

As for the first-tier ones, she has no control over them.

But the second line can still be selected.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

Zou Da raised his eyebrows. "If we follow your request, half of the current endorsements will be eliminated. Don't you think it's a pity? Second-tier brands haven't said they can't endorse the same competing products. They can't afford to be arrogant to first-tier stars."

Jinli shook her head: "Just do as I say. I want to maintain my image more."

"Okay." Sui Lingfang agreed.

From the company's perspective, since the endorsement party has no requirements, the company certainly hopes that the stars will accept it, after all, the company will also take a share of the profits.

Although there are fewer draws in Jinli's notice, it doesn't mean there are no draws.

But they will also take Jinli's request seriously.

When it comes to the status of first-line stars, the relationship between the star and the company is more like a cooperative relationship. Planning the star's career is only a part of it, and the star is mostly in the lead.

Therefore, in some major directions, celebrities have to put forward their own suggestions and work with the company. Don't think that the company's planning for the front-line is perfect.

Every company has selfish motives.

Second-tier stars don't have this status, nor do they have this ability. Even if they are allowed to take the lead, they have limited experience and don't understand the industry. Blind guidance will only hurt yourself.

Jinli finished reading the reports on these two movies.

Simply put, And Then There Were None opened up the international market for her, while The Dream Builders allowed her to continue to explore the domestic market.

Jinli stared at the data of "Dream Builder" and suddenly asked: "Can the copyright of "Dream Builder" be introduced abroad as well?"

Sui Lingfang hesitated and said: "The patriotic theme is too strong. Other countries may not accept it. This is a kind of ideological export."

Jinli said thoughtfully: "I don't think so. If this can be considered as export, then the commercial blockbusters and superhero movies we like to watch are also the export of heroism and individualism from the United States.

But our country has also introduced these films, and the audience likes to watch them, so we introduced them. Moreover, "Dream Builder" is not a commercial film, nor a political film, but just a biographical art film, so why not promote it?

My idea is, don’t deny yourself before you recommend it. We can use And Then There Were None as a guide to see if we can promote The Dream Builders abroad, and try to communicate with Director Zhong.”

Expanding the film's influence is not only good for the film, but also for her own good.

They also have a lot of excellent culture that can be shared with the whole world, so there is no need to hoard it for themselves.

Sui Lingfang and Zou Da looked at each other.

The line of copyright export is handled by Zou Da, who has always been in control of the publicity and marketing channels.

Zou Da thought for a moment and said, "Okay, I'll contact Director Zhong and Director Deng at that time to see if the two can do a joint overseas promotion."

Sui Lingfang turned the page and mentioned the business and announcements she was currently running.

"After discussing with Domi's personal line, we have determined the product type and decided to develop a foundation. This is also the product they are focusing on developing this year, and they want to use it as your personal line product.

But Domi also wants the exclusive sales rights for this product, which means that the audience can buy the co-branded product on their own, but they can also buy the non-co-branded product separately. "

Jinli raised her eyebrows: "It means the same product, but sold in two lines, my co-branded line and their own main line?"

Sui Lingfang nodded: "Yes, but Domi promised that it will promote your co-branded line for a quarter. As long as people click on that product, the promotion will focus on your co-branded product."

Jinli said decisively: "No, there is no sincerity."

"Although I don't know much about e-commerce, I know that Domi's offline sales are just as strong as its online sales. The 'Koi Good Luck Gift Box' that I endorsed for Domi was actually a hot seller offline.

We can monitor the online flagship store channels, but not the offline channels. Moreover, even online promotions have many twists and turns.

Since Domi is a well-known brand among the public, and it is affordable and easy to use, there are not many counterfeits, and it has a wide distribution network even online.

Netizens are not limited to purchasing at official flagship stores, but can also purchase through the platform’s own channels, online supermarket channels, and even international channels.

Can they guarantee that the advertisements laid out through this channel will still be mainly my co-branded products? "

Sui Lingfang was startled by the question. "We haven't determined the mode of cooperation with it yet, so we haven't discussed the publicity in detail. I will ask about these later."

In the past, we would determine the direction before discussing the details.

I didn't expect that Jinli had already considered the details very clearly before the direction was determined.

Sui Lingfang couldn't help but glance at Jinli a few times, and felt that she seemed to be different after returning from the long promotion period.

Jinli made an opinion: "My idea is to grasp the exclusive sales of the co-branded products. They cannot launch the same products. My co-branded products must be made into independent products.

Domi needs to work harder on my personal product line. If she doesn’t want to, we won’t cooperate this time. We just signed a letter of intent.”

She paused and said calmly, "I hope that when cooperating with all brands, the company can take my interests as the starting point and try to gain more benefits for me."

Sui Lingfang was startled: "Okay, I will implement your ideas in the next negotiation."

At this moment, Jinli showed the edge of a popular first-line star!

good night