I became famous in the entertainment industry by burning incense
Chapter 407: Using mind maps to improve learning efficiency, generous live broadcast gifts
Chapter 407: Using mind maps to improve learning efficiency, generous live broadcast gifts
Jinli could easily let go of the achievements she had brought to Fangfei because she didn't care.
She has lived her life not for fame or money, and the only thing she cares about is doing good deeds.
But she can let it go, but others can't.
During the time when Fangfei was competing with Huayun, Fangfei increased its popularity and profits. Anyone who is interested can tell that the profits are definitely over 100 million with just a quick calculation.
As I said, Huayun makes a living from magazines, but Fangfei does not.
Is the sales of this issue of Huayun magazine outstanding?
Excellent, very excellent.
The two months of September and October have always been battlegrounds for strategists.
In order to compete with Fangfei, Huayun invested unprecedented resources and publicity in its October issue, spending tens of millions just to get many first-line celebrities to forward the news.
Later, a function was unlocked whereby if a certain sales volume was exceeded, the player would receive a blessing video from a certain celebrity, which encouraged many die-hard fans of these popular celebrities to increase sales.
Huayun’s pricing for magazines isn’t expensive. If you can’t afford something that costs a few hundred dollars, how can you afford something that costs tens of dollars?
For the sake of their "brothers, sisters, elder sisters, and younger brothers", fans resolutely joined this smokeless sales competition.
Huayun’s sales and publicity efforts must surpass Fangfei’s, because magazines are Huayun’s lifeline, a basic foundation that cannot be broken by anyone.
So Huayun must win!
But did Fangfei really lose?
Brother, Fangfei doesn’t sell magazines.
Fangfei was able to sell a magazine that is not its main business to such a high level, who can say it lost?
Moreover, relying on the magazine to drive other products, Fangfei’s total sales of all products in China in October increased by 30%, according to insiders!
This amount of growth is not very good for a new company that is still in its growth stage.
But for a mature international company like Fangfei, it is very impressive.
Strictly speaking, Fangfei is not lacking in popularity. Can't she afford luxury goods or listen to them?
What it lacks is further exploration by the public to gain a deeper understanding of the brand’s cultural heritage.
There are only a few companies that make luxury brands. The cheapest item from Fangfei costs several thousand yuan. Not everyone can afford to buy a luxury item without blinking an eye.
Many people may have saved up for several months before they made up their mind to buy themselves a luxury item.
Some middle-class people buy luxury goods regularly, but only one or two items a month.
Therefore, Fangfei’s 30% profit growth was torn from other luxury brands, and it carved out a track in the red ocean!
In the eyes of luxury brands, Fangfei is clearly the big winner in this competition, as it has not only expanded the depth of its brand, but also expanded its breadth.
After many internationally renowned companies learned about the profits brought by Fangfei's marketing, they held meetings in recent days to discuss the marketing competition between Fangfei and Huayun.
The two major brands compete with each other, and each attack and response is classic and worth learning from.
Huayun has very mature channels and connections, so it is inevitable that it can surpass Fangfei, but Fangfei has achieved growth in the brand's KPI in an unfamiliar track, and this is where they need to learn.
Nowadays, online marketing occupies an increasingly large proportion of a brand's external marketing publicity. It is useless to be good only in one's own professional field, because if you step out of this field, people in other fields will not recognize it.
Brands also need to make more efforts in other fields, so that when people in other fields, that is, outsiders, mention a certain product, they will say that a certain brand does a good job.
But in fact, the product is actually average in its professional field, but as long as outsiders think it is well done, sales will continue to come.
People in the real industry don’t bully people in the real industry.
People in our industry only bully outsiders.
All the major companies have been reviewing the situation over and over again these days, and finally put the focus on Jinli.
They believed that the reason why Fangfei was so successful in expanding the market this time was entirely due to Jinli's fame.
In the past, brands invited celebrities to be their spokespersons to bring glory to the celebrities. Celebrities used brands to advance their careers, and brands used celebrities to deepen their brand image.
It is not the case that brands rely on celebrities to expand their fan base.
Especially for internationally renowned luxury brands, how many people around the world know about them, and how many celebrities can achieve world-wide fame?
The life cycle of a star is only a few decades, but the life cycle of a brand can last for hundreds of years!
Therefore, there is no equal sign between celebrities and brands.
The brand’s attitude towards celebrities is that of a serious partnership.
Celebrities are there to serve brands. If the celebrity doesn’t do a good job, sorry, the brand won’t renew the contract with you next time.
But celebrities are different, they ask for something from brands.
Celebrities hope to become spokespeople for internationally renowned brands as a springboard to reach a higher level.
Therefore, brands always have a natural sense of superiority when facing celebrities.
But Fangfei's deep connection with Jinli this time has deeply excavated the value of celebrities.
One Jinli can help Fangfei boost its performance by 30%, but what about other stars?
Many brands can’t help but wonder if their previous strategies towards celebrities were wrong and whether they have not yet tapped into the true value of celebrities.
"We must fight for Jinli!"
"Jinli only has 4 endorsement contracts. Except for Duomi, the others are all first-tier. Her image is very good. I think we can try to get her to be our spokesperson next year!"
“In fact, we have always ignored Domi. It is Domi that has leveraged the fame of Jinli to achieve a leap in brand value again and again.
Fangfei boosted its monthly sales by 30% with Jinli, but Duomi’s brand value increased by at least 300% with Jinli!”
In the meeting rooms of many well-known companies, Jinli is constantly mentioned.
They feel that Fangfei has achieved such success because it found the right stars and carried out in-depth market development and marketing.
Asking them to look for other stars would require them to go through a long probation period, which is very inconvenient.
But isn't the star Jinli right in front of them?
Dig people!
We have to poach people!
Especially after learning that Fangfei did not intend to let Jinli endorse the group's first perfume, other brands became more confident in poaching her.
Although Fangfei achieved performance growth by relying on Jinli, it seems that she does not want to continue to be tied to Jinli.
It’s better not to tie them up, because if they don’t tie them up, they will have the opportunity to swing their hoes!
-
Jinli suddenly felt her nose itchy and sneezed several times.
Xiao Cheng heard this and got a little nervous. He quickly went to Jinli's bedroom and got her a coat for her to wear. "It's a little cold today, but it's almost November now, so it's time for it to get colder. Sister Jinli, put on more clothes."
Jinli said thank you with a smile and put on her coat to read.
It took Chen Qin a long time to get the list this time. She had nothing to do while waiting, so she finally decided to read a book.
The reason why I don’t practice questions is that if I keep practicing questions, my head will feel a little numb.
Jinli wanted to change her mind, so she chose to read a book.
But reading books cannot be done by just looking at them, but should be done in a targeted manner.
So she decided to present the knowledge in her mind in the form of a mind map, hoping to improve her learning efficiency and logical integration ability.
At this time, Jinli had already started the live broadcast.
The show had only been aired for a short time, and netizens were praising Jinli's new assistant for being smart and taking the initiative to get clothes.
Although another long-term assistant, Chen Qin, also does a good job, Chen Qin is more likely to listen to Jinli's opinions and act accordingly, and will not take the initiative to care too much about the stars' outfits, food, clothing, housing and transportation.
Chen Qin had almost plucked out her hair in order to figure out how to arrange food for Jinli, so she decided to solve the problem by praying.
Jinli knew at that time that Chen Qin was more suitable for doing things that were assigned to her, such as work and running errands, rather than being a complete life assistant, so she asked her not to worry about this.
Chen Qin has her own merits, Xiao Cheng has his own merits, Jin Li is not picky and can get along well with any of them. She is the customer that all assistants want to serve the most.
Sui Lingfang was also watching the live broadcast at this time.
Seeing that netizens were praising Xiao Cheng for being attentive, Sui Lingfang suddenly had an idea.
How about she leave Xiao Cheng to Jinli?
Although Jinli doesn't have many announcements now, and even Chen Qin is idle most of the time, her health is not as good as that of ordinary people, so it's always good to have an assistant to take care of her.
With two people taking care of her, she didn't have to worry about Chen Qin not doing enough when Jinli was running around for announcements, and she didn't have to call her every time to remind her.
Netizens' attention was quickly attracted by the mind map drawn by Jinli.
She was doing math this time.
Recently she has reviewed functions. The core knowledge points of functions are basic functions and their properties such as power functions, exponential functions, logarithmic functions, trigonometric functions, etc.
She chose to use a mind map, branching according to the type of function, marking the domain, range, image features, monotonicity, symmetry, etc.
In addition, you can compare the growth rates or periodicity of different functions (such as the difference in growth between exponential functions and power functions).
[She was clearly summarizing mathematics, but why did I feel that she was so bold and heroic?]
[It’s over, Jinjinzi, you really turned from a poor student into a top student!]
[Before, Jinli had been doing practice questions, and I could still convince myself that she was just a ruthless practice machine, trying to rely on the tactics of a sea of questions to conquer the college entrance examination.
My teacher has repeatedly warned us not to use the rote problem-solving method of junior high school to learn high school knowledge. High school tests logic and the flexible application of knowledge points more, and they cannot be solved by just memorizing question types by doing questions.
You can practice questions, but you just recognize the question type, but you can't remember the knowledge points. As long as you change the routine slightly, you won't be able to solve it.
But now Jinli summarized without even looking up, and she hardly looked at the book on the table. It was obvious that she had memorized those knowledge points in her mind.
It's over, Jinli won't be a strong opponent in next year's college entrance examination! ]
[Eating melons, some people’s sky has fallen, while others’ sky has not fallen yet]
[Ah, Jinli's foundation was really weak at the beginning, and she didn't study for three years, she only studied for two years. Do those poor students still have an excuse to say that high school knowledge is difficult? Look at Jinli! ]
[Stop talking, I'm already crying, why is there such a big difference between people, how can I become Jinli?]
[Teach you a method, find Jinli's first live broadcast video, and learn from the beginning. I don't ask to copy Jinli's learning method 100%, but at least learning 70% is no problem]
Jinli not only uses mind maps to summarize knowledge points, but also uses mind maps to analyze typical question types.
She wrote down all the classic function problem types, used flow charts to break down the multi-step problem-solving process, and also marked the advantages and disadvantages of different solutions.
Some netizens didn't believe that Jinli had such a good memory, so they used Question Search to search for the questions Jinli wrote, and the results were shocking.
[This is not a ready-made question, but a question that Jinli came up with herself. She made it up and thought about it herself! ]
This realization surprised many netizens.
Academic masters always have a halo in the hearts of many people.
When most people are just ordinary people and poor students, the title of "academic master" is the white moonlight that many people will never forget for many years.
Jinli can create her own questions, which makes her a top student in the eyes of netizens.
While people are still immersed in solving problems, look, others have already started to come up with questions!
Being able to create questions for a knowledge point doesn’t mean that you have a thorough understanding of that knowledge point?
Now, those high school students who secretly played with their mobile phones on the weekends felt their anus tighten and their foreheads get cold!
Mom, could it be that I have studied hard for decades and still cannot compare to someone with no foundation who crams for two years?
-
Jinli didn't know that she had brought another small shock to netizens.
She summarized the knowledge points very seriously, and when she was just about to finish with a brief summary, Chen Qin finally came back.
This time, she brought back a list of all regular employees, part-time workers, and temporary workers, including managers, presidents, shareholders of the hotel, etc., all in one go.
It is said that Chen Qin asked the hotel security to provide this list. The security did not want to provide it, so Chen Qin thought they were covering up for the murder and said she would call the police.
The security guard said, "Our employee information is posted on the website anyway, just look at the website."
So Chen Qin asked the security guard to print out the list of websites, and also asked the security guard to ask AI to look up the hotel's equity structure and add the shareholder information.
The noise Chen Qin made when she returned was quite loud, waking Jinli from her concentrated state.
She glanced at Chen Qin and continued writing until she finished writing the last knowledge point before looking towards the live broadcast room.
Netizens are still very enthusiastic, and they keep posting comments such as [It’s time to get off work], [It’s time to finish work], and [It’s time for vacation].
Jinli thought for a moment and said, "Because I want to take the college entrance examination early, I set a tight study schedule for myself, only two years.
If you feel unsure, I suggest you continue to review at home for a year and don’t have to follow my pace. ”
[If I don’t take the exam with you, I’m afraid I won’t take the initiative to open a book and read it in the future]
[You have been with us for two years, and we also want to accompany you on your last journey]
[If I hadn’t watched your live broadcast, I wouldn’t have thought of learning this knowledge]
Seeing that all netizens said they wanted to follow her, Jinli felt warm in her heart.
The reason why she was able to persevere for so long was due to the company and encouragement of netizens.
The road to learning is lonely. The virtual users on the Internet will not appear in the real world, but they do provide her with a lot of emotional value.
Since the netizen decided to "die for the gentleman", Jinli couldn't let him say anything discouraging, so she said:
“Since everyone wants to accompany me, let’s review together. This week I will use mind maps to summarize. I suggest that you can also try this method.
Please post your mind maps in the comment section. I will draw a lottery after the live broadcast tomorrow and give out 100 scratch tickets to 100 people each! "
[The boss is generous!]
[Yeah!]
[I didn’t want to make a summary, but I have to do it this time. Let’s do it!]
Jinli gives out scratch tickets every time she broadcasts live, but this time there are particularly many given out, and many netizens feel that they can compete for it.
After the live broadcast ended, Chen Qin took out several pieces of paper like she was presenting a treasure, and said excitedly: "Sister Jinli, the employee list is here. Who do you plan to start the investigation with?"
Good night
(End of this chapter)
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