I became famous in the entertainment industry by burning incense

Chapter 59: Creative Advertising Ideas

Jinli did not get involved in the contract negotiations.

Firstly, she doesn't understand much, and secondly, she doesn't have any special feelings for Domi Makeup. If a friend asked her for help, that would be another matter.

They were talking about theirs in the conference room, while Jinli went to the lounge to start a live broadcast.

This time the live broadcast background was changed to the company, and fans recognized it at a glance.

[Libao finally stopped staying in the apartment. If she continues to stay, I’m afraid she will get moldy.]
[I also hope that Libao can go out more often, that’s good]
[I’m at the company, are we going to discuss new business? Great!]
Jinli often does live broadcasts to study, and although she doesn't talk much to her fans, it is still relatively easy for her fans to see her.

As long as you pay more attention to Jinli, you can basically see updates about her every day.

But for fans, they definitely hope that Jinli can work more and be active in various variety shows, rather than really becoming a learning anchor.

Jinli studied for three hours straight, taking a few breaks in the middle to drink a glass of water. After studying for half an hour, she would get up to stretch her body and look into the distance. She had a good grasp of the learning rhythm.

In the eyes of her fans, she has already begun to show the demeanor of a "top student".

A top student must first find his own rhythm, have a clear concept of when to study and when to rest, and at the same time, have strong time management skills.

Netizens don’t know how Jinli manages her time, but they can feel that she devotes all her free time to studying.

Near noon, Sui Lingfang knocked on the door and walked in.

"Let's have dinner with President Nan. The contract has been finalized, but he wants to ask for your opinion on the specific details of the filming."

Jinli understood and gave her an OK gesture.

This is considered a business meal, and we talk about work while eating.

She shared her study notes, quickly picked three lucky winners, asked them to send her their addresses via private messages, and then ended the live broadcast.

What Jinli didn't know was that not long after she left, the neater study notes she had drawn a few days ago were dug out by fans who lived in the Maozhua live broadcast room.

You wouldn’t know until you dig, and you’ll be shocked to find that this is actually Gu Cheng’s notebook!

Jinli fans spread the news, attracting fans of the Marchday boy band to come and watch.

One said it was fake and didn't believe it.

One said it was absolutely true.

The two groups started arguing.

They treated the forum as a blog, argued with each other for tens of thousands of posts, and contributed to the highest popularity of the day for Maozhua Live Broadcasting Network since the forum was founded.

This melon was also discovered by entertainment reporters who arrived later. The hot topic only lasted ten minutes before it was posted on the entertainment reporters’ blogs and immediately ranked among the top ten hot searches!

In the restaurant.

President Nan proposed the company's filming idea to Jinli.

Jinli ate her meal in small bites while listening attentively.

She is a female star and in poor health. She does not drink alcohol when she goes out for social events, but drinks tea instead.

Mr. Nan is a serious fan of the group and he comes here for a serious job, so naturally he wouldn't do anything evil.

So the atmosphere at the table was particularly good.

She looked leisurely, but also busy, which gave Jinli the illusion that she was a busy urban white-collar worker.

She couldn't help but smile, this was a novel experience.

Manager Nancheng was cheered up when he saw her smile, and he spoke even more excitedly:

"So, what do you think of this idea? You dress up as a singing girl, and the scene is set to be the prosperous and magnificent night scene of Shanghai. You wear a cheongsam to promote makeup products?"

This advertising idea was thought up by their senior management after working all night long.

The reason is that they saw that the video of "Jinli wearing cheongsam and holding an eyeshadow mirror" was very popular and received a lot of positive reviews, so they thought of using cheongsam as the main theme of the new advertisement.

It just so happens that fans have been clamoring to see the full version of that video, so why not just let Jinli shoot another promotional advertisement featuring cheongsam.

In that video, only the part that was released for promotion was relatively complete. Although the rest of the video included a shot of Jinli standing up, it was only a few seconds long.

At the beginning, the official blog said that the full version would be released if the sales reached 200 million, which was just a joke.

Who would have thought that the product would be sold out immediately after it was put on the shelves? Not to mention 200 million, the sales volume went straight to 1 million!

With such sales volume, and only showing the full-body shot for a few seconds, it is too insincere.

Jinli shook her head and put down her chopsticks. Before this, it was Sister Fang who was communicating with President Nan, and she was eating silently on the side.

She has almost finished eating now.

She said: "I think this ad is not creative. Have you discussed it with the planning department?"

President Nan was stunned. "This... I haven't discussed it with the planner." He thought for a moment and said, "But the planner is also inclined to have you shoot another advertisement wearing a cheongsam for promotion."

Jinli: "I don't mind wearing cheongsam to shoot commercials. I think cheongsam goes well with your products. It's also good to go for a retro and modern style."

She first affirmed President Nan's idea, and sure enough, President Nan's expression became much calmer.

Jinli added: "But the script ideas you came up with probably won't work."

One is one, two is two.

Jinli always keeps her word when it comes to work.

She pondered and said, "Boss Nan, you are a fan of Pink Girls, so we are naturally close. I will treat you as a fan when communicating with you. Let's be sincere to each other. If I say something wrong, please tolerate me as a fan for the time being."

Sui Lingfang sat opposite Jinli and silently gave her a thumbs up.

This was said sincerely, played on the emotional card, and also covered the bottom line.

High, it is high!

President Nan nodded and sat up straight: "Tell me, don't have any burden. I came here with sincerity, and I want to make Domi Cosmetics better."

Jinli said carefully: "I don't know how other products shoot makeup advertisements, but now is a new era, everyone is their own protagonist, so why not change the entry point of the advertisement to focus on yourself?
Like you said, you want to show the bustling night scene of Shanghai in the advertisement, no problem, the scenery of Shanghai is also very beautiful, but when you asked me to dress up as a singer, I felt a little uncomfortable. "

President Nan wondered: "Why do you feel uncomfortable?"

Jinli: "Singers have to work too!"

"In the script you gave me, the protagonist is a worker, and he has to promote your makeup products during work hours. Don't you think it's a bit miserable?"

President Nan was stunned. “Huh?”

This angle, this idea, what a refreshing interpretation.

Jinli: “So why don’t we jump out of this circle of working part-time? I won’t appear as a singer, I will appear purely as [myself], showing a day of fun in the beautiful and prosperous Shanghai.

This is not work, but showing your life, what do you think of this?
Although we are all workers, we can also live a wonderful life in our own time.

Just like putting on makeup, women dress to please themselves. We can put on makeup after get off work, or we can choose not to, it all depends on our mood.

Like the script you mentioned, it’s more like a worker doing his job, without much room for self-expression.”

Mr. Nan didn't understand at first, but after listening to the rest of the story, he began to understand a little.

"You mean, you use makeup as a means of expressing yourself?"

Jinli gave him an affirmative and encouraging look.

“Yes, we can use makeup as a way to express ourselves, without too many heavy labels, and make it relaxed and comfortable.

You see, nowadays, everyone is running around for a living, busy and tired. Recently, isn’t it advocated to reduce some things for yourself and be more free-spirited? You, Domi Cosmetics, can definitely use this theme to create a scenario design.”

Jinli drank a sip of tea and waited for President Nan to speak.

However, President Nan looked at her eagerly, obviously wanting her to say a few more words.

Jinli thought for a moment and then said, "This sentence may not fit your thoughts, but I think it is very important. In advertising, don't take your product too seriously."

President Nan was stunned.

What this means is that even though it is a cosmetics commercial, we shouldn't take the cosmetics too seriously?
Jinli said slowly: "For example, what value does makeup bring to people? Is it material value, emotional recognition, or is it more inclined to convey the emotional value of happiness?
Here is a question, can't we be happy without makeup?

This is obviously impossible, you can decide whether you want to be happy or joyful today with or without makeup, right? "

No matter what Mr. Nan thought, his agent was very polite and said, "Yes!"

Sister Fang said: "Sometimes I'm too busy at work and don't have time to put on makeup, but that doesn't mean I can't go to work without makeup, nor does it mean that if I don't put on makeup at work, I will be unhappy at work today."

Jinli took another sip of tea and gave President Nan some time to think.

After a while, she put down the teacup.

“So in the end, the purpose of makeup is not to over-exaggerate how important makeup is or what benefits it can bring to daily life, but to make people understand one concept:

You are beautiful, and your happiness is what matters most.

Makeup can bring people new experiences, but not wearing makeup will not deny your personal value."

Jinli concluded: "I think the existence of makeup is not to make people wear a delicate mask, but to accept all their imperfections and thus form an open mind."

President Nan breathed a sigh of relief.

He still couldn't keep up with Jinli's thinking, but he felt that what Jinli said made sense.

Wearing makeup or not cannot negate the value and meaning of personal existence. On the contrary, it can make everyone realize that you are beautiful.

As a cosmetics advertisement, it not only promotes the cosmetics but also brings positive feedback to customers. No one has ever done this approach before.

Precisely because there is a blank in the market, Mr. Nan feels that there is potential for development.

No one has ever advertised like this. If Domi Cosmetics did it and made it unique, it would make a lot of money!
As for this advertisement, which promotes "You are beautiful even without makeup", whether it will make people stop buying cosmetics, Nan is not worried. In reality, there are many things that do not have the functional attributes of "must have", but people still buy a lot of them, right?

Consumption is impulsive.

Customers are blind.

As long as the advertisement satisfies customers, why worry that they won’t pay?

In an instant, President Nan had made a decision.

Had lunch.

Sui Lingfang sent Jinli back to the apartment, and she also came in to rest together.

"What you just said to President Nan, and your ideas about advertising, are really good. Why didn't I think that you are also an advertising genius?"

Sui Lingfang looked at Jinli, her eyes seemed to be glowing.

The more I work with Jinli, the more I feel that she is a treasure. She saves me trouble, effort and energy. Her only shortcoming is that she is not in good health.

But this is not a disadvantage.

No one is perfect, and it is impossible for one person to have all the good things.

Jinli smiled and said, "Sister Fang, I was just speaking casually. I am not speaking from the company's perspective, but from the public's perspective.

What they need is the functionality of makeup or the pleasure that makeup brings?

Nowadays, everyone is under so much pressure in life. When you finally have some free time to watch a video or a variety show, please stop selling anxiety. "

Sui Lingfang smiled and said: "Then you are still a genius. You can think of things that the advertising department and the planning department can't think of?

Some people think of it but don’t have the courage to put forward their opinions. You dare to put forward your ideas to President Nan, which is better than many people! "

Jinli was a little embarrassed by the praise, "Okay, okay, stop it, did you come up here just to praise me?"

Sui Lingfang: "I do have something to tell you about the cat's claw charity endorsement. Let me go over the process with you.

They plan to promote this event on Friday and create a trending search, and they also hope that you can go to their headquarters and start a live broadcast at the same time. "

She paused, "Didn't you tell me before that you wanted to participate in a talk show? I originally scheduled you to be on 'A Date With You', but they refused to let you cut in line, so you have to wait a month or two for the announcement to be scheduled.

If you want to clarify the issue of your character, you can do so during this live broadcast of Mao Zhua, which is also a good opportunity. "

Sui Lingfang didn't want to remind Jinli about this.

In her eyes, if her artists can gather more "koi" popularity, it will help them return to the public as soon as possible.

Once her traffic is completely consolidated, it will be easy for her to become a first-tier star.

But Jinli's words at noon not only fooled President Nan, but also fooled her.

It turns out that our own artists are so capable!

Even though it is just an advertisement, the idea it reveals is very different.

Jinli made Sui Lingfang see another kind of potential, so she didn't want to delay the matter of "tearing off the character setting" any further.

Jinli didn't understand what Sister Fang was thinking, so she readily agreed: "Okay, where is Cat's Claw's headquarters? Should I go there and stay overnight in advance?"

Sister Fang said, "The headquarters is in North City, but there is a branch in South City. I asked their team to come to South City to set up the scene, and then we will broadcast live in the South City company."

In the afternoon, Jinli continued to study live.

Just one minute into the broadcast, she found that more people were pouring into the live broadcast room than ever before.

Strange, it’s not the weekend yet.

The comment section is always flooded with questions asking her about her relationship with the boy band Marchday.

Jinli felt something was wrong, so she took out her tablet and searched it, only to find out that it was Gu Cheng's notebook that was dug out.

#Gu Cheng studies with Jinli#
#Gu Cheng's Notebook#
These two hot search terms firmly occupy the top ten. Without clicking in to see, Jinli can guess what Marchday’s fans will say about her.

Just when I was about to put down the tablet, the next second, the trending searches automatically refreshed, and a tag landed in the top ten trending searches——

#Jinli starts live broadcast! #
Jinli: ...

Very good, it's too late to turn off the live broadcast now^_^
Because she had already started a live broadcast, her every move was exposed to the eyes of netizens. Jinli quickly decided not to tell the Marchday boy band anything, but to go on stage directly.

Jinli looked at the comments and said, "I saw you guys have been watching March Day. I just checked the trending searches. I didn't expect you guys to recognize Gu Cheng's notebook.

For several days I was studying through live broadcasts from the program crew. Not only Gu Cheng, but other members of Marchday were also studying together.

One of them wrote the lyrics and the other composed the music. Oh, and Chen Lin was also taken away to practice the music score. "

[Chen Lin was actually asked to practice music, hhh, he is really good at it!]
[Chen Lin actually gave in. Teacher Jinli is still very dignified!]
[Why did Gu Cheng take notes?] X50 items

Jinli saw it and said, "It's not convenient to disclose this. Why don't you go ask Teacher Gu Cheng? I only know that he said that studying is fun. Well, maybe this is what is called a top student's speech."

After making a slightly joking complaint, she split the screen and started watching the instructional video.

Marchday fans are still invading the comment section and spamming the screen, but the power of the army of Marchday fans is unstoppable.

They post their own posts, and fans scold other fans.

[I advise you to stay away from Marchday. The brothers won’t like you. Don’t lead them astray and don’t take advantage of their traffic!]
[behalf, n. benefit; convenience; assistance. benefit, n. benefit; advantage, vt. be beneficial to; help; vi. benefit…]
[Don’t think you can avoid them just by studying. Many people use all kinds of excuses to get close to the brothers!]
[The Tang Dynasty's "Laixi Jing" records that one of the advantages of the curved plow over the straight plow is that it saves effort in digging up the soil. Suppose that the oxen use equal pulling force F to pull the two plows through the plow rope, and the angles between F and the vertical direction are α and β respectively, α<β……]
[It's so funny. What's the point of a former girl group member trying to get close to you? Can you please stay away from the brothers?]
[On November 2010, 11, a project submitted by my country was included in the Representative List of the Intangible Cultural Heritage of Humanity.

A: Traditional Chinese medicine acupuncture, Kunqu opera. B: Traditional Chinese medicine acupuncture, Peking opera. C: Guqin art, Peking opera. D: Traditional Chinese medicine massage, Yue opera]
[Choose A. I'll say it again. Jinli, stop riding on the hype of Marchday!]
[The correct answer is B. This is a basic common sense question. Don’t you fans even have this common sense?]
[I agree, but don’t be discouraged, everyone can continue learning.

Learning can improve personal qualities and skills, making individuals more competitive in the workplace and in life. Secondly, learning can also improve people's thinking and problem-solving abilities, helping people better cope with future challenges.

However, there are many factors in society that hinder people from learning, such as insufficient educational resources and high learning costs. Therefore, the government should increase investment in education, improve the educational environment, and reduce learning costs...]
Jinli's fans were silent.

Netizens were also silent after watching this.

Marchday fans choked on their breath.

Can't beat it, really can't beat it!
What the hell are they talking about?!
[Wow, everyone in the live broadcast room is so energetic today, let’s practice questions together. For those of you who are bored, let’s practice some math problems first.

Given that the domain of function f(x) is R, f(xy) = y2f (x) + x2 f (y), then ...]
Except for Jinli's fans and netizens who were watching the show, fans of the Marchday boy band quietly left the live broadcast room.

It's so terrifying, is this the strength of Jinli's fansΣ(っ°Д°;)っ!
Next time you are going to have a quarrel, should you prepare a few questions first to make a good first impression?
While Jinli was studying, Marchday was recording a variety show elsewhere.

This variety show is mainly based on script-killing shows. They are considered permanent guests and the recording takes an entire afternoon.

The hot search came up in the afternoon.

So during the recording period, the Marchday boy band had no idea that their fans had made them a hot topic.

By the time the recording was finished, it was already evening.

When Gu Cheng and others went out, they found that the staff were looking at them with evasive eyes.

Several people looked at each other, and this kind of expression often appeared, it was...

With a clear mind, they found an excuse to go to the bathroom.

Chen Lin immediately opened the blog and read it for several minutes without saying a word.

Yan Xingdong urged: "What's wrong? What happened?"

Chen Lin handed the phone to everyone with a strange look on his face: "I don't know whether this is a good thing or a bad thing, I just read the analysis and summary of the melon-eating.

Maybe the fans found Gu Cheng's notebook. Gu Cheng often studied with Jinli, so the fans got jealous and rushed to Jinli's live broadcast room, asking Gu Cheng why he wanted to study with her.

Jinli said that it was difficult for her to answer this question, and asked them to ask Gu Cheng, and then live broadcast the study. The fans kept making trouble and spamming the screen in the live broadcast room, and finally... "

He paused, and said uncertainly: "Returning in a miserable defeat?"

When Yan Xingdong saw the pile of questions in the screenshot, his scalp suddenly went numb.

He is good at math and physics, but he is not so good at politics. What’s the matter? Does he have to write an analytical essay to persuade people to study?

very scary.

Is this the strength of Jinli's fans?
Gu Cheng watched the whole process and frowned.

Yan Xingdong patted his shoulder and said, "I know what you want to do, but let's just ignore it for a while. You also want to go to college. If your fans know about it now, do you still want Sister Jinli to study peacefully?"

Fans will definitely think that it was Jinli who led Gu Cheng astray.

Otherwise, why would Gu Cheng suddenly want to apply to a domestic university when his career is developing well and he studied abroad?

Gu Cheng said seriously, "It's none of Sister Li's business. I'm quite interested in learning itself."

Yan Xingdong spread his hands: "I understand, you are a top student, and your understanding of learning is different from ours, but fans don't understand!"

Luo Yi also said: "Chengzi, let's calm down first and don't be too high-profile."

Gu Cheng lowered his head, his fine hair casting a shadow over his eyebrows and eyes, and he said nothing.

……

Time flies by.

The advertising script for Domi Cosmetics has not been designed yet, but Maozhua Live has officially announced that Jinli will be the spokesperson.

MaoZhua Live: [Congratulations to @Jinli for becoming the website’s public welfare ambassador. Starting today, MaoZhua Live will officially launch the “Agricultural Assistance Project” section to help farmers sell fruits directly.

At the same time, Maozhua and the "Self-study Network" launched the "Everyone Learns Together" campaign.

During Jinli's time as a public welfare ambassador, the self-study website will open 1+ high-quality learning videos for free, and Jinli's live broadcast room will be upgraded to a "high-quality self-study room", which will simultaneously launch check-ins, schedules, and ratings...]
One stone caused a thousand waves!

The update is hereヽ(*￣▽￣*)ノPS: "You are beautiful" is the slogan of Chando. I have forgotten what the advertisement was like, but I have always remembered this sentence. It is really impressive.