I became famous in the entertainment industry by burning incense

Chapter 91: Flying costume, a gift called "fire", a cat-dog war is about to begin

The photos of Jinli taken in the afternoon were not taken by Sui Lingfang.

Sister Fang tried to take pictures several times, but felt that she couldn't express Jinli's upward vitality well, so she asked the photography team to come and take pictures.

When I took daily photos before, I didn’t use professionals because I wanted them to look less artificial.

But this set of sports-style photos is different.

Sui Lingfang felt that it would be a waste of Jinli's hard training if she didn't use a professional photographer.

Jinli saw the fan's message, so she replied with the name of the clothing brand.

The name of this sports-style brand is "Fei Xiang". The name is very ordinary, and the brand is also very ordinary. It only makes sportswear and the price is also ordinary.

You can buy any piece of clothing for less than a hundred dollars.

But this brand is owned by Fangfei.

When Jinli and Sui Lingfang saw Fangfei's sub-brand Feixiang, they discussed why Fangfei opened such a cheap clothing store.

After much discussion, both of them came to the conclusion that it was to expand the parent company's ecological chain.

Whatever others have, I also want.

I must have what others don’t have.

Top luxury clothing brands like Fangfei have expanded their reach beyond clothing to include various fields, including cross-border joint promotions.

As a brand focusing on sportswear, Feixiang has filled in a field that Fangfei has never touched before, so it is not surprising.

If Fangfei launches "top luxury slippers" one day, and a pair of slippers costs 30,000 or 40,000 yuan, it will probably cause heated discussions among netizens.

same moment.

Inside Fangfei Group.

As Jinli is a key assessment target, an internal team conducts content analysis on each of her blogs.

For each round of assessment, the team will analyze the celebrity’s previous blog content, online reputation, artist image, etc.

Although an assessment has just ended and the list of artists has been further screened, it does not mean that the assessment team can relax.

As time goes by, there will be fewer and fewer stars shortlisted, and the assessment will become more and more strict.

As a brand spokesperson, a celebrity’s popularity is not the only thing that counts. Celebrities and brands need to grow together. Celebrities represent the brand’s appearance and core.

Therefore, some big brands, once they sign a spokesperson, the contract is for five years, and they need to be tied to the star for a long enough period of time to make the star and the brand image deeply rooted in people's hearts.

If the brand is very happy with the star's performance during the endorsement period and continues to renew the contract, that is a true long-term endorsement.

And if a celebrity can get a top luxury endorsement like Fangfei, not to mention the cost of endorsing a top luxury brand, just the news of "getting a top luxury endorsement" will increase his or her value.

Even if everyone is on the front line, there will be a clear distinction.

A team member had just finished a meeting when her phone suddenly vibrated. She took out her phone and saw that Jinli had posted a new blog.

Judging from the text, what is shared are photos of daily life.

The employee smiled and talked about this with other employees, "It seems that Chenxi Entertainment really wants Jinli to be our spokesperson. It hasn't been long since we communicated with her about the nomination, and Jinli is back in business."

Another employee said: "It's good this way, at least they are determined to get the endorsement, unlike some candidates who are so stupid that they don't do anything.

But apart from Jinli, other stars are also working hard. I remember one person even wore a brand's haute couture dress the day before yesterday and went to cut the ribbon at the brand's newly opened branch."

The employee clicked on the photo and said as he looked at it: "I don't know who will get the endorsement. There are several candidate stars who are particularly suitable for Fang Fei. Wearing Fang Fei's haute couture, they feel like princesses on earth."

Suddenly, the employee said "Huh?", "Jinli's clothes..."

Other employees couldn't help but lean over to take a look.

After a while, someone recognized it and said, "It's Feixiang!"

"Yes, the group made the decision two years ago to open an affordable sportswear brand - Feixiang!"

Someone said: "But I remember that many people in the company's senior management were not optimistic about Feixiang, and felt that it lowered the brand's style. For some reason, Feixiang never launched any publicity."

Another person said: "Fangfei did not actively promote Feixiang, but it also did not promote other clothing brands. Parent companies rarely promote subsidiary brands.

But among all the clothing brands in Fangfei, Feixiang is doing pretty well, with nice designs and cheap prices. My sister likes to wear Feixiang when she goes out for exercise.”

"But Feixiang's price is too low. Is it a bad move for Jinli to wear Feixiang's sportswear?"

After thinking about it, another employee gave a different suggestion.

"Not necessarily. If Fangfei really looked down on cheap clothes, she wouldn't have opened Feixiang. Maybe there's something else going on. Let's report her blog first."

Soon.

The content of Jinli's blog was placed in front of Fangfei, the chief designer.

Fangfei's chief clothing designer is Dai Xueling.

She has a brilliant resume. She studied abroad when she was young and has also worked as a designer for other top luxury clothing companies.

After returning to China, Dai Xueling inherited her mother's career and took over the position of chief designer of Fangfei.

So in a sense, although Fangfei is a top luxury clothing brand, it is also a family business.

Her family prefers cheongsam and believes that wearing cheongsam can show the charm of a beauty, so their main business is haute couture clothing, and they also prefer to design cheongsam.

The reason why Jinli caught Dai Xueling's attention was because she wore a cheongsam when she was shooting a cosmetics advertisement for Domi.

After watching the advertisement, Dai Xueling felt that Jinli's temperament unexpectedly matched the cheongsam, so she instructed her subordinates to include her in the spokesperson candidate list.

She just mentioned it in passing and didn't pay any attention to the subsequent progress.

Dai Xueling didn't expect that Jinli would make it through all the levels and enter the third round of screening.

Unlike Sui Lingfang's expectation that there would be many candidates, there are only four candidates currently under assessment.

There is no need to go on for so many seasons. The outcome will be clear in the next two or three seasons.

"Xueling, I remember that you founded the clothing brand Feixiang, right? You said it was used to collect inspiration." asked the mother.

Her mother is the chairman of the board and occasionally comes to inspect the company. This time, she happened to see her daughter staring at Jinli's photo in a daze.

Dai Xueling nodded.

“At that time, I had reached a bottleneck in my design and couldn’t find any new inspiration, so I wanted to design something else to see if it could stimulate other inspirations.

But designing other kinds of clothes seemed boring to me. I had already designed many kinds of clothes when I was studying at school, so I decided to focus on sportswear, which I had never designed before.

Sportswear is more about comfort and portability than appearance. There are too many sportswear designs and it feels like a waste to just leave them in the closet, so I decided to open a company that specializes in selling them.”

Speaking of this, Dai Xueling couldn't help but smile.

"I just design casually. I don't have any strict requirements for myself. I didn't intend to start a sports brand. As long as the selling price is worthy of the fabric, the profit margin is very low."

She paused, looked down at Jinli's photo, and said thoughtfully: "But now that I see it, maybe there will be unexpected gains."

The mother flipped through her sportswear works and murmured, "The details are quite rough, but it also adds a sense of casual and free beauty, and Jinli, the star..."

Even her mother couldn't help but admire her and said: "She has a very strong vitality! I heard that she is in poor health, but she studies hard every day and wants to go to college?
She has a strong will. It is rare to be able to avoid becoming a slave to money in the entertainment industry."

Dai Xueling asked curiously: "Mother, are you optimistic about Jinli?"

The mother smiled and said, "I like her fighting spirit, but I like her, but as the overall image spokesperson of Fangfei, I still have to think long-term and see if she can make it to the end."

There is no leakage in the words.

Dai Xueling also felt so.

The image spokesperson is evaluated comprehensively, and every candidate shortlisted now is actually very suitable for Fangfei.

But no matter how suitable they are, there has to be a score to determine who is better.

Rather than considering the fit of clothing, spokespersons will consider the intangible driving force such as the spiritual core.

Dai Xueling said, "I think so too, but she wears my flying suit very well, so I want to give her a gift."

The mother asked curiously, "What gift?"

Dai Xueling took out a stack of design drafts from the drawer and flipped out one.

"This is the work I designed this year. It is not presented in a cheongsam, but designed as a dress. If possible, I hope Jinli can wear this dress to attend the fashion week held by Fangfei in September."

The mother looked over.

The name of that dress is - Fire.

It was like a ball of nirvana, reborn, a dazzling fire.

Another two days passed.

Chenxi Entertainment finally communicated with Maozhua Live, and Jinli went to participate in the relevant matters of the charity live broadcast.

The process was just finalized yesterday, and Jinli set off for the nursing home today.

This time, she went alone, and also brought Gong Jiajia and He Yixuan with her.

Sui Lingfang also told Jinli about this. She didn't need to lead these two people specifically. They would automatically find the camera and do what they should do.

Jinli made an "OK" gesture to Sister Fang.

To be honest, she still doesn't know how to train new people.

The Pink Girls became popular as soon as they debuted, and cameras and microphones followed them wherever they went to participate in a show.

For a while, what they feared most was interviews, fearing that they would say something wrong and be caught by the media and spread online.

So she doesn't understand why some celebrities would take the initiative to grab the camera and the microphone, and then reveal some exaggerated things.

Even now, Jinli has a very Buddhist temperament.

If others want to speak, let them speak more.

If the media wants to take pictures of her and ask her to say more, then she will just say it.

But if Jinli must bring He Yixuan and Gong Jiajia along when she talks...

Jinli thought about it and realized that it would be quite embarrassing to do so without a suitable topic.

Fortunately, Sister Fang didn't need her to do this.

After saying hello, the three of them got in the car and headed to the nursing home.

As soon as she arrived at the nursing home, before she even walked in, she heard a burst of noise coming from next door.

She was stunned and turned around to look.

There is also a nursing home next door. This area is concentrated with nursing homes, a total of six, forming a large nursing home center.

If the elderly are in a good mood, they can visit each other.

Jinli took a few steps forward, and the loud voice came again, and she couldn't help but laugh.

Why are the Marchday boy band here too?

Jinli took out her phone, took a photo and sent it to the group.

Yan Xingdong: [? What a coincidence?]
Luo Yi: [Quickly claim this stupid son, Chen Lin picture.jpg]
Gu Cheng: [Chen Lin said he could find the gate, but he just kept leading us in circles. Now he has to rely on his voice to shout for help.]
The gate of their nursing home might be hard to find, but Jinli's location was easy to find.

After seeing the message, Jinli just shouted to them: "Come here!"

Gu Cheng and others heard it and rushed over immediately.

As soon as the two met, Chen Lin said happily: "Sister Jinli, what a coincidence, are you also here to do a charity live broadcast?"

Jinli nodded: "Yes, I have agreed with Mao Zhua that we will do a charity live broadcast to care for the elderly in their later years. We just discussed it yesterday."

Chen Lin: "What a coincidence! Our charity live broadcast was temporarily given to us yesterday. It was said that Want Want Live urgently found Brother Guang and asked us to help."

Jinli was a little surprised, "Brother Guang has such a relationship with Wangwang Live?"

Gu Cheng then spoke up: "Brother Guang and the CEO of Want Want Live seem to have been college classmates, so he wanted us to help out in an emergency."

Jinli's eyes turned, and she immediately understood what was going on.

Want Want Live has a sense of crisis!

I guess they didn't expect that Maozhua Live would open up another public welfare and charity track and achieve such a good influence. When they heard that Maozhua would continue to do it, they just followed suit.

She is the public welfare ambassador of Maozhua Live, and Maozhua Live will definitely use her.

And Want Want Live wanted to find someone with the same status and popularity as her, but after much deliberation, it decided to just pull in the boy band March Day.

Jinli said with a smile: "So, we are still competitors today?"

Gu Cheng shook his head, disagreeing with this view: "We are all doing charity, so how can there be any rivals?"

Jinli nodded: "You are right, as long as we can make the public pay attention to this, it will be a victory."

While they were communicating, He Yixuan and Gong Jiajia stood in a corner and did not speak.

Gong Jiajia looked at Jinli and the Marchday boy band curiously, then turned to look at the nursing home without paying too much attention.

Instead, He Yixuan asked her, "Is the relationship between Sister Jinli and the Marchday boy band so good?"

She explained: "I thought that since Marchday is such a famous boy band, they would be more, well, arrogant."

Gong Jiajia thought about it and shook her head: "Teacher March is very good. He always answers questions. Teacher Jinli is also very good. They got along well when they were recording the show. Teacher Qinglian also has a good relationship with Teacher March."

She paused and answered honestly, "But how can I put it? The status level is there. I'm afraid ordinary stars and top stars can't be good friends."

There is no such thing as being well-matched when making friends.

But people with similar status and living habits can chat with each other more easily.

While Jinli was chatting with the Marchday boy band, the person in charge of Maozhua Live and Wangwang Live also arrived late.

When the "enemies" met, they were extremely cordial.

　The holiday is over, it's time to go back to work_(:з」∠)_
(End of this chapter)