Huayu: The director just wants to save money

Chapter 107 Boomerang

A score of 52 million.

Crush all competitors of the same period.

Countless practitioners wailed.

Whether it is Zhang Yimou or Tsui Hark, all their movies were released in November last year. I thought this period would be an opportunity to develop in a low-key manner, but who knew there would be the evil wolf "John Wick".

However, before the film’s creators could catch their breath, the third day’s box office figures for “John Wick” were released.

A single-day box office of 60 million.

The results once again blinded everyone's eyes.

"It's unjust. How can a gun-and-gun action movie have two consecutive days of growth? Shouldn't it be the highest on the first day and then slowly decrease afterwards?"

"Chusheng, Zhou Mo's movie has taken away all the ticket sales of everyone else. How can we stand a chance?"

Many people have complicated feelings towards Zhou Mo.

On the one hand, they were eager for Zhou Mo and hoped to cooperate with him.

On the other hand, they are quite afraid of Zhou Mo, fearing that when their own movies are released in the future, they will run into Zhou Mo's movies.

Zhou Mo didn't know these things.

He has returned to the company.

The assistant is reporting to him.

"Did 'Overheard' finally think of doing word-of-mouth promotion and start releasing its own press releases to compete for awards?"

Zhou Mo glanced at the report and sneered.

"In five days, the audience has formed a negative opinion of "Overheard", and there are also various complaints about Du Qifeng on the website.

At this stage, no matter what the film does, it will never be able to rise again.”

Yesterday afternoon, the single-day box office of "Overheard" was less than four million.

The gap is more than ten times that of "John Wick".

Du Qifeng has now been completely sent away.

Now his only role to Zhou Mo is to attract audiences who are curious about the dispute between the two, and then provide box office revenue for "John Wick: Chapter 8".

Da Tiantian came over and reminded.

"Zhou Mo, don't get too complacent. Although 'Overheard' is finished, there will be other movies released in a few days. I took a look and found that the quality of some of them is quite good. They may snatch a lot of box office revenue from our movie."

"What movies are there?"

"'Those Years', I think this movie performed quite well in Taiwan, and the reviews were also very high."

Da Tiantian sent an article to Zhou Mo.

The general meaning of the content is that "Those Years" is entering the New Year season, opening up a new field of youth films, and the box office is expected to hit 300 million.

In addition, Zhou Mo also discovered that there was a section that secretly bundled him for sale——

It is also his first time making a movie and he is also a new generation director.

Zhou Mo once achieved a good box office record of 400 million for his first movie.

Nine knives may not be a problem.

After reading the article, Zhou Mo smiled.

"Three hundred million, you're so bold, aren't you afraid of making a fuss? The total box office of campus youth movies is right there. Don't worry, it won't affect us."

Da Tiantian understood: "You mean, Those Years won't pose a threat to us?"

Zhou Mo pointed out: "Tiantian, instead of worrying about "Those Years", you should worry about how this movie will divide our audience."

Da Tiantian followed Zhou Mo's finger and saw the movie he was talking about.

"Pleasant Goat and Big Big Wolf: Happy Dragon Year? Zhou Mo, you mean, will this movie have a high box office?"

Da Tiantian's face was full of disbelief.

"Well, more than 150 million should be no problem."

"So high?" Da Tiantian was surprised: "It's just a cartoon..."

Her impression of "Xihui" still remains from the TV series she watched when she was a child, and she has never paid much attention to the development of the animation.

"Hey, Tiantian, don't underestimate the production team of "Happy Gray". These people are actually very interesting, especially their team leader, who is very talented. Their future development cannot be underestimated."

In the previous life, the development of "Xihui" was beyond everyone's imagination.

It is made in 2D, but it is invincible among 3D animations.

The fairy tale of “focusing on one generation” is not just talk.

That animation is smooth.

That action design.

Better than a bunch of movies.

In fact, Zhou Mo has already sent people to contact the production team of "Xihui", hoping to reach some deeper cooperation with the other party.

After having lunch at the company, Zhou Mo had to continue his roadshow in the afternoon.

In the cinema, Zhou Mo was communicating with the audience.

"Director Zhou, I would like to ask when John Wick 2 will be released."

"The script is already being prepared, so please stay tuned." "Director Zhou, among so many action movies in China, how does John Wick rank in your mind?"

"John Wick takes a direction that is rarely explored in domestic action movies. It is not comparable to other action movies. In my mind, they are all very good movies."

"Director Zhou, I heard that Wanda has already approved the InterContinental Hotel project. I wonder how long it will take to be completed."

"I don't know about that either. Maybe you can register an account on the website and then consult Prince Wang. He knows much more than I do."

"Director Zhou, are the gold coins used in the filming of the movie real?"

"Of course not. The crew is not that arrogant. In fact, we used chocolate from the Golden Monkey brand. We hope that Golden Monkey can settle the advertising fee for us later."

Zhou Mo answered the audience's questions fluently, but he felt a little helpless.

The roadshow process is actually an alternative fan meeting.

Most audiences attend this kind of roadshow just to meet their idols.

Under normal circumstances, when a film crew participates in a roadshow, the actors who have the most angles to communicate with the audience are often the most famous actors among them.

For example, in his previous life, when the crew of "Unknown" held a roadshow, those sitting in the front row were basically all fans of Brother Bozi.

The result was that because there were too many fans and a variety of questions, Brother Bozi was eventually exposed and was nicknamed a desperate illiterate.

Nowadays, Zhou Mo is in a similar situation.

When filming "John Wick", Zhou Mo used some actors who were not very famous in the past in order to save money.

It was great to save money by doing this at the time.

But now that we have reached the roadshow stage, it is Zhou Mo's turn to suffer.

After a few days of roadshow, Zhou Mo discovered that the most famous person in the entire crew was not Zhang Jin and the other actors, but himself, the director.

As a result, he became the person who was asked the most questions.

"It would be better to bring Tiantian along to help me share some of the firepower."

Zhou Mo made up his mind.

On the fourth day, the box office of "John Wick" finally began to decline.

Fifty-four million.

Day 5.
Forty-seven million.

It dropped by more than 10 million in two days.

Zhou Mo was not very panicked about this.

The total box office in four days exceeded 200 million, and he was already very satisfied.

According to the current trend, it is certain that the total box office of "John Wick" will exceed 500 million.

As for whether it can exceed 600 million, it depends more on God's will.

But Da Tiantian was not satisfied with this.

"Why is it dropping so fast? I thought it could last a few more days. Zhou Mo, do you have anything new to promote?"

Zhou Mo shook his head: "Sorry, there is not a drop left."

In five days, Zhou Mo had thrown out everything that could be promoted inside and outside the movie "John Wick: Chapter 8".

What's left are just some leftovers, which are used as a menu for viewers who watch the show multiple times to find and then cultivate true fans.

"Then let's just spend more money on publicity."

"That's not necessary. The purpose of publicity is to let more people know about our movie and then come to see it. But according to the current popularity of John Wick, basically everyone who comes back to watch it already knows about the movie. If we spend more money, the marginal benefit will be too low."

Zhou Mo felt that there was no need to spend this money.

It's not about breaking records. Spending too much money will not only fail to significantly increase the box office, but will also affect the audience's evaluation of the movie.

After finally convincing Da Tiantian, the two bosses from Xiangcheng called again.

Both of them also expressed higher expectations for the movie's box office.

"Director Zhou, you should invest more."

"It's not impossible."

Facing the suggestions of the two bosses, Zhou Mo showed a completely different attitude: "Then the subsequent publicity will be left to you two."

After hanging up the phone, Da Tiantian came over.

"Didn't you say that we didn't need to spend more money? Why did you change your mind when it came to those two bosses?"

Zhou Mo smiled and said, "It's not our money. If they want to promote it, they can do it. Besides, the situation in Xiangcheng is different from that in the mainland. We can still make some money by spending more."

Da Tiantian was curious: "How do you say that?"

Zhou Mo explained, "Don't forget, the market in Xiangcheng is closely connected with Tousheng and Yinghua. The publicity those two mentioned is not only about Xiangcheng, but also about Tousheng and Yinghua. They are actually preparing for the overseas box office of John Wick."

Da Tiantian suddenly realized.

　Breaking 1, today's mission is accomplished

　　There will still be four updates tomorrow.

　　thank you all.

　　I'm going to bed.

　　
　
(End of this chapter)