Huayu: The director just wants to save money

Chapter 417 Sincerity is the ultimate skill
From the very beginning, Zhou Mo had already told the leaders in publicity, including the leaders of radio and television like Tong Ju, that he wanted to make a big announcement about Shadow Demon.

Zhou Mo had made so many achievements in the past and brought a lot of political accomplishments to a large group of leaders, so the people above agreed very quickly.

But there is one requirement.

"We cannot just expose the evil without establishing a good atmosphere. Punishing evil is ultimately for the purpose of promoting good."

Zhou Mo agreed very readily.

He certainly didn't intend to destroy the domestic entertainment industry in one fell swoop.

The purpose of making "The Eloquent One" is to expand influence and make money, but it will ruin the reputation of the entertainment industry completely, which is not worth the cost.

That's why he made the initiative at the first opportunity.

The signal established by this is:
Those who violated the law were directly scolded by the audience, and no matter how severe the punishment was, it didn’t really matter.

But for the rest, everyone should just enjoy the entertainment.

If there are any problems in the future, we will deal with them again.

Targeted blasting, one by one.

This initiative was his first measure to control the direction of public opinion.

Now that Cheng Long responded to him immediately, let Cheng Long be his second measure.

So, Zhou Mo had a phone call with Jackie Chan.

Zhou Mo first expressed his gratitude to Cheng Long for supporting his statement.

Cheng Long was in a much worse state. He shook his head and said to Zhou Mo, "These are what I should do. I really didn't expect that bastard would do these things behind my back."

"In any case, Brother Long, your quick response is enough to prove your attitude."

"Just think of it as me atonement for that bastard. After all, he is my son. As a public figure, his actions have undoubtedly had a negative impact on the public. If a son does not teach well, it is the fault of the father. I am also not aware of my responsibility for this."

Cheng Long sighed and said to Zhou Mo through the video: "Also, I'm sorry, something happened in my family, which affected your release plan for The Equalizer. The audience is currently quite resistant to me, so the release date of the movie should be changed.

I will compensate you for all the losses incurred as a result.”

Zhou Mo nodded, but did not agree to Cheng Long's request.

"The movie issue is actually a minor detail. I just heard that Brother Long is actually willing to make a public statement and respond to this matter."

Cheng Long took a deep breath and nodded after a moment.

"Yes, but I guess not many people are willing to listen to my opinion and response. I really am..." As he said this, he sounded a little discouraged.

In the past, no matter when, he was not only always the one who was praised in the circle, but also one of the most famous actors outside the circle.

How did the title of “Big Brother” come about?

You know everything.

Except that Zhou Mo would occasionally cheat him from time to time, he still gave him enough face.

But after this incident, the current situation in the circle is still okay. After all, he has all the resources, capital, and connections he has had for so many years.

But outside the circle, he was really criticized badly.

Even when he forwarded the post from Zhou Mo and Shanhe Company, the environment was relatively good except at the beginning, but five minutes later, the comment section was immediately filled with curses.

The most common comments are:

"You too?"

Zhou Mo directly stated his attitude: "Brother Long, I understand your feelings, but to be honest, if you really want to give the audience a response, then now is actually the best time.

Don’t worry about the audience’s attitude. The important thing is that this is something you really need to do. Moreover, as long as your response is justified and realistic, most of the audience will be willing to accept it.”

The people are genuine in their pursuit of "seeking truth from facts".

In the current entertainment industry, the audience's trust in the entertainment industry has not yet been shattered, and sincere statements can indeed gain support from the audience and passers-by.

If there are really continuous explosions later, and the stars are either overturned or on the way to overturn, it will be useless to express your opinions at that time.
Hearing this, Cheng Long was obviously moved.

"Director Zhou, are you sure it's okay to do this?"

"It doesn't matter whether there are problems or not. What matters is whether you are willing to do it. This is not only a response to the audience, but also a response to all aspects."

Zhou Mo didn't say much, but Cheng Long obviously understood what he meant.

After Zhou Mo's advice, he made up his mind.

"Director Zhou, what should I do?"

Zhou Mo: "If you don't mind, Brother Long, the station can arrange an interview for you, and you can just speak normally then.

Lizhan is your own platform, which is better for your audience. When the response comes out, it will be easier to control the direction of the trend. "

Zhou Mo considered live streaming, but after a little thought, he discarded the idea.

Public opinion during live broadcast is not easy to control. Once someone is targeting you, it is easy to be led by the rhythm.

When faced with malicious comments during live streaming, the most direct and effective way is to lift the ban.

But Zhou Mo knew best that the moment the ban was activated, it basically meant abandoning his popularity among the public.

Cheng Long is not in the right in the first place, and now he is banned from speaking. Isn't that the end of him?
Therefore, video is safer.

After all, this matter was indeed Prince Long's fault, so it was completely normal for his father to be implicated.

After all, "before the Dragon Prince committed a crime, the audience had one attitude, and after the Dragon Prince committed a crime, the audience still had the same attitude. Didn't the Dragon Prince go in to drink tea in vain?"

Is there something wrong?

Nothing wrong. After listening to Zhou Mo's arrangement, Cheng Long was obviously deeply moved.

Nodding repeatedly at the camera.

"Director Zhou, thank you very much. I'll take a plane there now."

Zhou Mo didn't tell him not to be anxious, as things like this should be dealt with as promptly as possible.

As time goes by, the heat of the event may die down, and the public's attention to the event will gradually decrease.

But this approach will also leave a negative impression on the audience.

This is despite the fact that often “investigations” also require events.

But the fact is that there are indeed some situations where public opinion is dealt with by delaying time and diluting it.

Over time, people will naturally develop the habit of delaying the handling of matters if they cannot wait for news.

Trust is a very precious thing, and Zhou Mo has no intention of giving it up easily.

Hang up.

Liu Shishi suddenly asked: "You found Cheng Long, why didn't you find Zhang Guoli? His image and reputation should be better outside the circle."

The adult cage is famous and has a high status.

But his image outside the circle may not be as good as Zhang Guoli's.

Zhou Mo spread his hands: "What you said is indeed true, but the problem is that Old Zhang dotes on his son more than he does.

If it were you, who would you choose? "

Liu Shishi nodded, now she understood completely.

……

Half a day later.

Cheng Long has arrived in Yanjing.

After the two met and had a brief communication, they immediately began to prepare for the interview.

When I finished my work, it was already evening.

Zhou Mo: "The staff will work overtime tonight to make the video. The video interview will probably be out tomorrow. I'll let you know then."

"Thank you Director Zhou, and thank you to all the staff. I will give you an extra thank you gift later, please don't hesitate."

Cheng Long’s statement received a lot of responses.

People who work in this field tend to know more things, so they are not particularly shocked by what happened to Prince Long.

Now that people are paying real money, everyone is even more enthusiastic.

Don’t reach out to hit the smiling person.

What's more, smiling people also give money.

Zhou Mo invited: "Brother Long, let's go out for dinner later?"

Cheng Long shook his head: "Your sister-in-law is also in Yanjing now. She is not in a good mood right now. I have to go over to accompany her."

Zhou Mo understood instantly and stopped inviting him further.

Noon the next day.

The video is fresh out.

The content is very simple, without any fancy special effects. From beginning to end it is just communication and exchange between the host and Cheng Long.

"I heard the news two days ago. My first reaction was shock. After the shock, I felt ashamed. To be honest, I even thought, 'I should just beat a kid like that to death.'"

"I didn't go over to see him. I didn't want to, and I didn't dare to, because I didn't know what to say. It was his mistake, and it was also my mistake."

"The person I feel most sorry for is the child's mother. I usually travel all over the world to film, and I have been apart from him for a long time. His mother has given more to the child than I have, so after the incident, his mother was even more sad.

I didn’t take on the responsibility of a father to discipline his children.”

"He is Cheng Long's son. His current punishment is the price he should pay for his mistakes. I can't control him, but the state is helping me to change all his bad habits."

"I apologize to everyone. After all, I failed to teach my child well and left a bad impression on the public. I'm sorry."

The interview was not very long to begin with, and after editing, the actual length was only ten minutes.

So, within just ten minutes of the video being online, the number of comments increased visibly.

Sincerity is always a must-win.

Compared to the situation in the comment section of the previous two days where there was a lot of insults, there were more comments under the video this time, but the tone was obviously much better.

Zhou Mo and Cheng Long have been observing the direction of public opinion.

Zhou Mo felt relieved when he found that the number of positive comments was increasing and that there were more dissenting voices under some negative comments.

His guess was not wrong.

Many times, the audience’s requests are really simple.

They know something bad has happened and want a simple response of justice.

Now that we have it, we will naturally relax some of our requirements.

"Brother Long, it seems that what I said is correct. As long as you respond truthfully, the audience will be objective about you."

(End of this chapter)