Huayu: The director just wants to save money

Chapter 524: Can you make a lot of money from scraps?

Chapter 524: Can you make a lot of money from scraps?

Two million sets, and the price of one set of games is seventy-nine.

It totals less than 1.6 million.

It doesn't look like a lot.

Not only is it slightly worse than the first-day box office of "The Great Wall".

What's more, this is a stand-alone game with a one-time purchase system. Once you buy it, you can play it over and over again, and even give it to others to play.

Unlike movie tickets, where each person can only watch the movie once.

Therefore, speaking from the data, the subsequent sales trend of the "Guardians" game will definitely be far inferior to the final result of "The Great Wall".

But when Shanhe Company announced the 24-hour sales data, it still caused a stir in the entire entertainment industry.

Moreover, this shock was even more intense than when the first day box office of "The Great Wall" came out.

The reason is also very simple.

The subsequent data of "Guardians" may not be as good as "The Great Wall", but "Guardians" is not a movie.

It's not even a TV series, it's just a game.

A game, a stand-alone game at that, sold two million copies on the first day.

How outrageous.

Just like fake.

Simply saying the number two million may not be very obvious.

Let me make it clear for you.

The legendary leader of domestic stand-alone games, the prequel to the fifth part of "The Legend of Sword and Fairy" (before "The Legend of Sword and Fairy V"), whose quality far exceeds that of "The Legend of Sword and Fairy 5", has only sold more than one million copies, less than two million copies.

This game was released two years ago.

As a result, after two years, he hasn't even caught up with you for a single day.

Although part of the reason is that the price of the prequel to "Xian 5" is much higher than that of "Guardians".

But it also shows how popular "Guardians" is.

Another reason is the cost of Guardians.

Whether from the perspective of the movie or from the perspective of "The Great Wall", the cost of these two works is not small.

The Great Wall cost more money, 300 million yuan, and took a year to complete.

The prequel to "Xian 5" cost tens of millions and had a lower cost, but it had a long production cycle and took several years to produce.

But for "Guardians", there is no separate project and no additional expenses.

The process of its creation is that during the filming of the TV series "Guardians", Zhou Mo brought a team of people and used the extra time to modify the main line, add some if lines, and produce it.

And it sounds good.

To put it bluntly, it's just a bunch of scraps that are usually not used, which were modified and made into a game.

No need to call more people or take any more trouble.

To make a game, the cost is, to exaggerate a little, close to zero.

However, despite this situation, they sold two million units on the first day.

Not only did it make money, but it also opened up new tracks for the actors.

It's just like Qin Shi Huang touching the electric wire.

Won Ma.

So, that night, Zhou Mo’s phone was bombarded with calls.

I won’t mention those who are celebrating, blessing, and building relationships.

The celebrity actors are received by their own company employees.

Some heads of central media also contacted us, but it was not a big deal. They just asked for some publicity, meetings and other matters.

These were all familiar to Zhou Mo, he just had to follow the plan.

What we really need to pay attention to are the people in charge of some groups and companies.

For example, Brother Xiao Ma.

After a moment, Zhou Mo hung up the phone.

Da Tiantian listened to the entire conversation from the side.

"What Xiao Ma Ge meant was that he wanted to cooperate with us to develop some novel adaptations?"

Zhou Mo nodded.

In December last year, Penguin acquired Terminal Novel Network.

Since then, the commercialization of Terminal Novel Network has entered a new stage.

However, the commercial adaptation of online novels did not start last year.

But it started several years earlier.

"The Legend of Zhen Huan" is adapted from the novel of the same name.

However, before this, the online novel adaptation market was mainly concentrated in female novels.

There are very few male-oriented novels.

At this stage, the only successful example on the market is "Zhu Xian" invested by Shanhe Company.

What Xiao Ma Ge meant was that after a simple assessment, they found that the process of adapting male-oriented novels into film and television dramas was quite difficult.

It is not only male readers who have more stringent requirements on the original plot.

This can be seen in the adaptation rhythm of "The Legend of Sword and Fairy" back then.

Another point is that the worldview of male fantasy and cultivation novels is often relatively grand and has many characters, making it difficult to adapt them.

Typical examples are Chen Dong’s "The Great Ruler" and "Perfect World".

Are these two novels famous?

Of course it is big, very big.

But can I take a photo?
Sorry, we can't make it. If we reduce the investment budget and make a monkey version of Ye Tiandi, needless to say, the audience will definitely not buy it.

But if the special effects are turned up to full capacity and we go all out to film "The Great Saint".

Not to mention whether they can make a profit in the end, the cost alone is enough for them to invest in several games.

Only a fool would make this kind of investment with such extremely low expected returns.

This is the case with cultivation and fantasy novels, and other novels are actually similar.

Over the past six months, Penguin has actually discussed many plans for this, but has never found a good development plan.

One of the key reasons is the consumption level of the target audience of online literature adaptations, and are they willing to pay for the adapted works?

In the past, this question had no answer.

Since 10, with the rapid expansion of capital in the entertainment industry in recent years, the consumption of the audience group has also increased year by year.

Especially the fan economy, it is a sure win.

However, in this process, there are also data showing that the consumption related to male-oriented adaptations has not increased much.

It is far less than the consumption level of fan economy and idol dramas.

Male consumption is still more concentrated in areas such as games and live streaming.

Such a situation will naturally make relevant investors more hesitant.

The market is like this.

If you have high consumption and are willing to spend money, naturally there will be people willing to support you.

If you have money but don't want to spend it, then we can find a way to let you transfer payments and give the money to those who are willing to spend.

In the past, the industry has even come to the conclusion many times that "it is time to give up the male market in the TV drama industry, as these people have absolutely zero purchasing power."

until today.

The sales of "Guardians" can be said to have given an answer to many investors.

The spending power of male consumers in the film and television industry is not low, but they have not found the target of consumption.

Who says men don’t consume TV dramas?

The foundation of "Guardians" is, after all, the TV version of "Guardians".

With sales of two million sets a day, who wouldn’t be confused after seeing this data?
Moreover, compared to the female-frequency adaptation market, which has gradually become a red ocean and the competition is becoming more and more fierce, the male-frequency adaptation market is currently a blue ocean.

There is so much to dig into.

It was with this tone that Xiao Ma Ge specially called Zhou Mo, hoping to achieve cooperation in the field of adaptation.

Da Tiantian asked again: "So in which areas do you plan to start cooperation?"

"Let's talk about spy wars. The success of Guardians has basically laid out a completely feasible path for adaptation. There will definitely be no problem if we follow it.

In addition, Qidian does have a few very good spy novels that are very suitable for adaptation into games, so it is relatively easy to adapt them.”

"How do we divide the work?" asked Da Tiantian.

"Let's find someone to film it. If there's investment, we'll split it in proportion, and Penguin will help with the promotion."

"That's quite reasonable." Datiantian nodded.

To be honest, Penguin actually has a good reputation as an investor.

Give money, give people, help with publicity, and don’t interfere too much in the production.

If they really intervene, they will also demand that the game characters be made more beautiful, with big breasts, beautiful faces, and good figures.

Although it is said to be for the purpose of making more money, it does bring a better gaming experience.

Just look at "The King" and you will know that the initial images of some characters are more exaggerated than those after the revision.

If it hadn't been reported and hadn't been for policy requirements, the scale would have been even greater.

It is countless times better than those notoriously correct companies.

There is a saying that is good:

You may not believe in Penguin's credibility, but you must believe in Penguin's vision for making money.

"I thought you were going to adapt fantasy or immortal cultivation novels."

"That will take a little while longer. Penguin hopes to see the market reaction and confirm that the male consumption level really exists, rather than just a flash in the pan like Guardians. Then they will invest more money in the adaptation of male-oriented novels."

Zhou Mo had foreseen this.

The speed at which the market direction changes can be said to be both fast and slow.

As soon as the first day’s data of “Guardians” came out, many companies immediately came to us and said they hoped to reach a follow-up cooperation.

Slow, because the consumption habits of many consumers have been established.

No matter what happens, they will not change their spending habits.

Even if I am ridiculed all day long, even if my consumption level is extremely low and I am willing to transfer all my consumption capacity and give it to others, I still enjoy it.

Getting these people to spend a little is harder than climbing to the sky.

Zhou Mo has no ability to change these people's minds. The most he can do is to create a few more targeted works to attract more and more targets to consume.

This is one of the reasons why he made "Guardians".

Zhou Mo thought of this and suddenly spoke.

"But it's not like there's not a single fantasy work. There's still one work that's more suitable for adaptation."

"what?"

"Fighting Break Sphere by Tian Can Tu Dou."

Da Tiantian reacted: "Is it the novel that goes "Thirty years in the east, thirty years in the west, don't despise the young and poor?"

"Yes, have you seen it?"

"Well, when you founded Zhu Xian, I added some information for the novel."

"how are you feeling?"

"It's okay. I felt it was quite enjoyable when I watched it for the first time." Da Tiantian gave an objective evaluation.

(End of this chapter)

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