Huayu: The director just wants to save money

Chapter 8 Studying Journalism

What Da Tiantian showed him was a report on a movie website.

It is now 2010 and Weibo has just been launched. It does not yet have the dominant position in the entertainment industry news center that it will later become.

Many websites have their own entertainment sections.

这篇报道介绍了两部电影的一些信息，又对比了上映时间：《失恋33天》4月30上映，《叶问2》上映时间4月29。

Finally, we captured some slightly controversial remarks made by both crews during the promotion process.

Finally came to a conclusion:
"Zhou Mo, the new director, is challenging established directors. He doesn't dare to look for directors from the mainland, so he has set his sights on Ip Man 2."

Zhou Mo read the entire article and found that the author had some talent.

Although the whole article is filled with specious and ambiguous words, it creates a feeling that there is solid evidence and there is only one truth.

At first glance, one would really think that he was just trying to take advantage of other people's popularity.

The comments below the article are mostly sarcastic:
“There’s a lot of thunder but little rain. It’s better to let it settle down before you produce any works.”

"Young people nowadays have high aspirations and are full of youthful vigor."

After reading the article, Zhou Mo sneered: "What kind of competition can there be between an urban romance drama and an action martial arts movie?"

Tiantian wondered: "Then how did this article get published?"

Zhou Mo: "I studied journalism."

Tiantian:?
"You mean, is Ip Man 2 targeting us?"

Zhou Mo was most likely sure it was the case, but just to avoid being used as a knife, he decided to confirm it again: "Let's check and see who is leading the trend."

Da Tiantian left without hesitation and didn't come back until the afternoon.

"It was spread by their crew."

Zhou Mo looked through the results and found that the facts were slightly different from what he guessed. It was not that the "Ip Man 2" crew was dissatisfied with him, but the film and television company behind "Ip Man 2" wanted to promote it but lacked a hot spot.

So, they set their sights on "Love Is Not Blind" and tried bundling sales.

Zhou Mo understood the reason.

A new director with considerable fame but few works. If I meet him, who else would I step on if not you?
God knows how much publicity expenses can be saved by this move.

Didn’t you see how Guo Fan was criticized when he was filming "The Wandering Earth" before the movie was released?

"I haven't made a move yet, but they've already targeted me!" Zhou Mo called Da Tiantian to call someone, "Ask someone to help me draft an article and send it out."

"What are you going to do?"

"Of course I'll post a message to fight back."

Tiantian hesitated: "Zhou Mo, please be rational first, there is no need for us to fight with them."

"Sense? How do you want me to be sensible?"

“That’s Ip Man 2.”

Zhou Mo saw her expression and understood: "Tiantian, you think our box office can't compete with them."

Tiantian admitted: "After all, he is Director Ye, and the lead actor is still Zhen Kung Fu."

Her worries were justified.

As the older generation of domestic martial arts stars, especially Big Brother Long and Jet Li, are getting older, if we really want to find a martial arts star in China, it must be Zhen Kung Fu.

"Ip Man 2" already has the bonus of the first part, and it also has the reputation of Zhen Kung Fu, and also has the traffic of Huang Xiaoming, so it is indeed a formidable rival.

"The others are reasonable, but forget about Huang Xiaoming. He won't bring any positive effects except being scolded this time."

In 2010, the leader's greasy nature had already begun to show.

Every time he appears in a film or TV series, his main role is to bring traffic, but at the same time he becomes the scapegoat for other elements of the movie and gets criticized.

The leader's physique score has been reduced by 0.5, which is really impressive.

Jing Tian thought about it and it seemed to be true, but she was still a little worried:
"But, Ip Man 2 has the bonus of fighting foreigners."

Zhou Mo waved his hand: "If he still fights the little devils this time, then I won't say anything. The problem is that he is fighting the foreign devils this time, and the bonus is much less."

He added: "Tiantian, believe me, no matter how much bonus is given, it can't stop the shrinking of the market. The decline of Hong Kong films is a reality, and the decline of martial arts films is even more of a trend. They stepped on our heads this time, and they simply picked the wrong person."

Jingtian was convinced and contacted the publicity and promotion department.

Zhou Mo told people the main idea of ​​the article, which was mainly about one thing -

Island film directors look down on new directors and deliberately suppress them.

"It's just putting a hat on someone, who can't do it?"

You said I, a new director, was too jumpy.

I said you are an island film director making money.

It is another matter whether new directors will jump into the film or not, but the stereotype of island film directors is that they just want to make money.

Let’s fight with swords, who’s afraid of who?

He also reminded that when publishing updated articles, a picture must be attached:

If you are not energetic, can you still be called a young person?
After the publicity person left, Tiantian asked, "Zhou Mo, will publishing such an article have a negative impact on you?"

"Don't be timid if you want to play, don't play if you are timid." Zhou Mo was very calm: "Our publicity has always lacked a burst point. It just so happens that they have come to us. We might as well use them as a sacrifice."

The fact was just as Zhou Mo expected, following the release of the article from the "Love Broken" crew.

There was indeed a wave of discussion online concerning new and old directors, and the film industry in both places.

All I can say is that the best way to resolve conflicts is to intensify them.

Zhou Mo's article really hit the netizens' G-spot, and countless people joined in the rhythm, eventually forming a large-scale war of words.

"You come here to make money, and you are so arrogant. If you have the guts, why don't you just stay here?"

"What qualifications do new directors with no works, no achievements, and no awards have to bark here?" "Hong Kong movies are indeed good, but mainland movies are pure garbage."

"On behalf of the crew of Love Is Not Blind, I would like to apologize to all the directors of the island film."

"The one above, who are you sending this to and why are you apologizing..."

The Internet environment in 2010 was not that strict, and many words were not banned at all.

Therefore, compared to the quotations and abstractions of later generations, netizens of this era prefer to "express their true feelings".

in other words:

The scolding was very direct.

It also sounds ugly.

The quarrel was so serious that Da Tiantian came to care about Zhou Mo: "Zhou Mo, don't take it to heart. I am still very confident in our work."

Unexpectedly, Zhou Mo was not sad at all, but was very happy instead.

With such high popularity, how much money can be saved on publicity and promotion?

One step closer to your optimization goal.

June 4.

Zhou Mo and Da Tiantian dressed up and went to watch "Ip Man 2".

Outside the cinema, Zhou Mo asked, "How is it, do you still feel invincible?"

Da Tiantian was in a different state from her previous worry, and instead seemed somewhat satisfied: "How should I put it, the movie is not bad, but the content is still the same old stuff, conflicts, fights, external villains, and more fights."

"Then you still look unsatisfied?"

"I just think that martial arts films shouldn't decline like this. The literary dramas should be better." Da Tiantian licked her lips.

Zhou Mo: "I think this is enough."

"How to say?"

"For a martial arts film, the soul is just one word. As long as the fighting scenes are well done, the drama and other things just need to have no loopholes."

The decline of fighting and martial arts films is a trend all over the world. For pure martial arts, the "Ip Man" series is the last peak.

If we really want to recreate the glory days, we must definitely add other factors.

"So, you have a way?" Although Da Tiantian considers herself a lady from a wealthy family, she still has a dream of being a martial arts hero who can fly over eaves and walls.

"Add historical elements, or develop into a fighting film."

"Is this how we can restore our glory days?"

"No, at most it can restore some heat."

Zhou Mo didn't say much.

The resurgence of martial arts films involves a series of issues that cannot be explained in just a few words, and he doesn't have time to talk to Tiantian at length right now.

Because "Love Is Not Blind" was released.

In the cinema, Da Tiantian held Zhou Mo's hand, her palms were full of sweat.

"Zhou Mo, I'm nervous."

"Tight is fine, but stretched is not."

"Screw you."

Da Tiantian pinched Zhou Mo hard.

Zhou Mo rubbed his legs. Why is this woman's hands getting stronger and stronger recently?

After the whole game, Zhou Mo had several marks on his body.

"Good brother, please forgive me." Da Tiantian's face was full of shame. She really didn't mean it, she just couldn't control herself.

Zhou Mo hissed, "Whose good sister pinched my thigh?"

Da Tiantian covered her face and managed to say something after a long while: "I'm going to apologize to you."

"Haven't you heard that you have to wear a uniform to apologize?"

Da Tiantian pulled open his clothes, took a look at the marks on his flesh, and gritted her teeth: "Okay! But the box office must be more than 300 million."

"no problem."

Zhou Mo stood up straight suddenly. His legs no longer hurt and his expression was no longer distorted. He strode towards the side of the road.

"Zhou Mo, where are you going?"

"buying clothes!"

Da Tiantian stomped her feet and took a taxi back to the company.

She is not as confident as Zhou Mo and has to keep an eye on the box office all the time.

The next day, Zhou Mo received a call.

"Zhou Mo, our box office has exploded. Do you know how much it is?"

"thirty million?"

"It's 33 million. We've completely exploded this time. This result is more popular than any other movie in the past six months. We... Zhou Mo, are you listening?"

"Ah, go ahead, I'm looking for something."

"What are you looking for?"

"Uniforms."

"Zhou! Mo!"

(End of this chapter)