Rebirth: Starting from the Cafeteria

Du Shaojie held a meeting at the company headquarters and put forward his own views.

Meng Gang, Su Dapeng and others have already realized some of the problems he mentioned, but they have not yet realized some of them. The times and environment always change inadvertently, and if you can't keep up with this change, you will suffer.

"Now we need to work together to find a way to change the product structure, while emphasizing cost-effectiveness. I will give you one year. If there is no improvement after one year, we will start to reduce the number of [Northwest Noodle House] stores."

After Du Shaojie finished speaking, he left the meeting room. They needed to think about the rest and make corresponding adjustments on their own.

He is just one person. If he wants to run such a big business well, he needs everyone to work together. Anyway, it doesn't matter to him whether there is one more or one less sub-brand. One year is enough for them to try. If it doesn't work, they can withdraw.

After leaving the headquarters building, Du Shaojie went to Dongsheng Electronics to visit Yu Mo.

Yu Mo was sitting in the office waiting for him at this time. He was very happy to see him, but he couldn't help but complain: "Chef Du, you finally came to see me? Don't forget that you also have a share in the company."

"Mo Mo, I don't know the ins and outs of this. If I interfere, you might be even more unhappy. Let's stop talking nonsense and tell me, what do you want to eat for lunch?"

Du Shaojie didn't respond to Yu Mo's words at all, and he didn't think there was anything wrong with shaking his hands.

Yu Mo smiled and shook his head, he had no way to deal with the other party.

"Let's go have hotpot at noon."

Yu Mo wanted to eat hotpot these two days, and Du Shaojie happened to come to see her, so she let this guy treat her.

Du Shaojie made an "OK" gesture, and then the two of them left the office building. He got into Yu Mo's car. Yu Mo had a full-time driver, so the two of them could have a drink at noon.

When they arrived at the Shenzhen branch of Shuweixiang Hotpot, the store manager quickly arranged for the two of them to sit in a private room.

"Ajie, you know what, your hotpot tastes the best, the salty, spicy and hot taste is just right. I want to come here to eat it every once in a while. Unfortunately, no one comes with me."

Yu Mo doesn’t have many friends, and it’s impossible for him to eat hotpot at business social events.

So there were a few times when she was so greedy that she ate by herself, and she looked a little silly.

"Mo Mo, you called me the other day and said you were going to share dividends, but the problem is that the company still needs to build a new factory, and if the money is not enough, we will have to invest more. Why bother going back and forth like this?"

Du Shaojie ate a piece of tripe and then asked a question.

A few days ago, when Yu Mo called him, he told him about the dividend plan. At that time, he didn't say much outside, but now that they were sitting face to face, he must ask clearly.

"My President Du, investment is investment, and dividends are dividends. The two cannot be confused. In fact, you underestimate our accumulation over the years. The construction of a new factory does not require additional investment. Rolling development is sufficient."

Yu Mo shook his head and gave a reason.

In fact, she has her own considerations. The other party does not participate in business management, and financial audits are only conducted once every six months. He can be said to have great trust in her.

But she cannot take this trust lightly and must respond to it with practical actions, among which dividends are the best way.

Du Shaojie stared at the other person for a while, and seeing that Yu Mo's attitude was very firm, he didn't say anything.

Nowadays, when the two meet, they rarely mention Wang Liwen, because Wang Liwen may be too busy with work and study, and she has distanced herself from them. Friends are definitely still friends, but they have become friends who only contact each other during festivals.

After dinner, the two returned to Dongsheng Electronics together.

Du Shaojie spent the whole afternoon checking the accounts and reports with Luo Qin's help. He was not here to check the accounts. There was no need for him to do it himself. The audits were done every six months by professionals who were much better than him.

He just wanted to know about the operation of Dongsheng Electronics, and the financial data could explain a lot of problems.

"Boss Du, take a look at this."

Luo Qin helped Du Shaojie outline the key points, so that Du Shaojie's reading speed could be increased several times.

In general, Dongsheng Electronics has achieved extraordinary development with the help of the reform and opening up policy in the mainland. At present, the company is a leading electronic component enterprise in Guangdong Province and even in the whole country, and can produce various advanced circuit boards.

At the same time, it has also entered the field of passive electronic components, discrete devices, etc., and has made steady progress, increasing its investment in research and development year by year, and has obtained a large number of nationally renowned patented technologies.

"Not bad, really good! Momo, you are amazing."

Du Shaojie ended the research activity and said goodbye to Yu Mo.

"Let's stop flattering each other. Anyway, you just need to know that I have contributed a lot to the company. Damn it, I haven't gotten married yet for the sake of my career, and you're done for with just one sentence?"

Yu Mo looked at Du Shaojie with a half-smile and threw a big hat at him.

"Stop, stop! Is it because of your career that you don't want to get married? It's because you haven't met the right person. People like you who look at everyone as if they are after your money and don't trust anyone have anything to do with me."

Du Shaojie walked up and patted Yu Mo on the shoulder, then turned and left.

He and Yu Mo have always had a good relationship, but they have not crossed the line, making them a model among partners.

Apart from that, he would not take any other blame.

Yu Mo shook his head helplessly and returned to the office.

Du Shaojie left by car and took a walk around Xiangmi Lake. Cai Jing's villa project is right by the lake, surrounded by mountains and water, with beautiful scenery. It is a good place to find peace and quiet in a bustling city.

He planned to book a villa with Cai Jing after the project started.

At this time, his cell phone rang. It was Liang Meiqin calling: "Shaojie, you are not in the headquarters building?"

"Well, I'm out. I'm at Xiangmi Lake now."

"I'm in Shenzhen now. I just called your office but couldn't find you, so I called your cell phone."

"Mikoto, come over then, we can talk when we meet."

Du Shaojie called Liang Meiqin over, looked out at the beautiful scenery of lakes and mountains, and described to her what the future villa area would look like.

Liang Meiqin couldn't help but feel a little excited. Du Shaojie nodded, and the villa they planned to buy finally had an owner.

The next day.

Liang Meiqin returned to Hong Kong after finishing her work. The company is now full of things to do every day and she has no free time at all.

Du Shaojie was not idle either. He stayed at the Northwest Noodle House in Shencheng for the next few days, paying attention to every detail. He would not be a babysitter for Meng Gang, Su Dapeng and others, but he had to master the first-hand information.

He calculated that during the peak meal time, the occupancy rate in the store was only about 60% to 70%; business had indeed declined significantly.

At the same time, he also walked around the store and found that there were many more fast food restaurants and snack bars on the street.

The food and taste of these small shops are average, and even the hygiene conditions are not very good, but their business is very hot. He analyzed that there is nothing else but cheapness, so some other things are ignored.

This cannot be considered as "bad money driving out good money" because consumers are at different levels and have different demands.

After returning to the company headquarters, Luo Qin brought the investigation reports submitted by each store of [Northwest Noodle House], and someone also saw this problem.

Du Shaojie asked Meng Gang, Su Dapeng and others to continue their efforts, and he returned to Yangcheng with Wang Yongli, Luo Qin and others. In Yangcheng, he continued to inspect several stores of [Northwest Noodle House] in Yangcheng and found the same problem.

At this time, after summary and discussion, the [New Operating Procedures for Northwest Noodle Houses] were released. According to the new procedures, the amount of ingredients for snacks (dishes) of the same price has been increased, and the pursuit of high profit margins has been changed to high cost performance.

Under this premise, some customers with slightly stronger purchasing power began to return.

Time flies.

"Look, isn't this effective? Therefore, we must change according to the changes in the environment and not stick to the old ways. In addition, the positioning of a restaurant is very important. We must not treat consumers as fools. We are not pursuing maximum profit."

In the morning, Su Dapeng came to find Du Shaojie, and the two met at Du Shaojie's home in Laojie.

Du Shaojie summarized the problems he saw, speaking directly and bluntly. [Northwest Noodle House] was founded by Su Dapeng, who was in charge of the management, and the root of all the problems was him.

It is not easy to start a business, and Su Dapeng also rushed forward desperately, but after achieving success, he became a little lax.

"You're right. I should review these things. We followed your advice and have basically stabilized the situation. I'm just a little unsure about the adjustment of the variety structure, so I came to ask you for your advice."

Su Dapeng admitted his mistake with a flattering face. After all, he and Du Shaojie grew up together, so it didn't matter whether he saved face or not.

Du Shaojie pointed at the other person and stopped blaming him.

Next, the two studied the issue of varieties, removing some varieties that were too expensive to sell, and then adding some new varieties to try based on current popular tastes.

This kind of thing cannot be done just by sitting at home and thinking about it. It requires repeated attempts and consumer approval before it can be finalized.

"We're not leaving today, are we? Let's go to the fish restaurant for a barbecue tonight, and then find a place to play after dinner."

After finishing their business, both of them relaxed.

Although the crisis has not been completely resolved, the business conditions of noodle shops have stopped falling and stabilized, and indicators such as turnover have also rebounded.

Du Shaojie didn't want to be too harsh on the other party and planned to sit together in the evening.

"Forget it, let's just have something to eat at noon. I'll leave after lunch. The flight is already booked."

Unexpectedly, Su Dapeng shook his head. He didn't dare to be lazy at all now. He had to take a plane to Shanghai in the afternoon. He might be running around for a long time in the future.

Du Shaojie did not force it. He went to Xichuan Restaurant with the other party for lunch at noon, and then asked Zou Xiaohe to drive Su Dapeng to the airport.

When he got home, he immersed himself in the simulation scene, planning to develop several new varieties for the Northwest Noodle House. (End of this chapter)