Rebirth: Starting from the Cafeteria

Since Du Shaojie agreed to make a temporary guest appearance, she couldn't just do nothing, so she began to check some reports and statements.

The data shows that the company's business activities are still very healthy, but some of the company's senior executives are either lying low or inflating their ambitions.

The departure of these three senior executives indicates that there is something wrong with the company’s incentive mechanism.

If the people who work and the people who lie down are the same, no one will get a penny more (or less). Those who want to lie down will just lie down completely, and those who are ambitious will start to leave.

After finding the crux of the problem, Du Shaojie began to talk to the executives one by one.

[Beichen Education] is a company founded by Qi Yan. Although he is one of the major shareholders and also Qi Yan's husband, he does not have much say in the company.

This time, when acting as chairman, Du Shaojie did not intend to take overly drastic measures, but instead focused on calming people's hearts.

The next step is to re-establish the reward and punishment system, including performance rewards, option rewards, etc., which all need to be revised. On the one hand, it will break the unfair distribution, and on the other hand, a job assessment system will be introduced.

The capable ones will be promoted, while those who just sit back and do nothing will be demoted. We will no longer try to get along with each other.

During this process, Qi Yan's two deputies, who were also partners in the business, provided great help to Du Shaojie.

Otherwise, if he was just using Qi Yan's name, some things might not be carried out smoothly.

After a period of hard work, the company's reorganization began to show results. A number of key positions happened to be vacant, and he suggested that Qi Yan publicly recruit qualified talents, just in time to replace a group of fresh blood.

Du Shaojie did not participate in the rest of the matters. He resigned from the position of interim chairman and returned to Yangcheng.

"Mr. Du, over a period of time, the company's stores have decreased by 36, mainly due to the trouble caused by demolition. We are currently actively renting storefronts, and the renovation of some stores is about to be completed."

A few days after Du Shaojie returned, Yu Jianxin came to report to him.

The business operation of [Bailian Catering] is very stable. The only major event is that a few stores are facing the problem of demolition.

Although there will be new storefronts as compensation after the demolition, it will take at least a few years, and the original stores can only rent new storefronts, or they can only reduce the number of stores.

Having a few more stores or a few fewer stores is not a big problem, but Yu Jianxin feels that the workforce should be kept stable, so he made such arrangements.

"You guys are doing very well. You've tried not to lay off any employees. It's not like you can't keep the business going, right?"

Du Shaojie nodded with satisfaction. The other party's handling of the matter was very much to his liking.

Yu Jianxin then talked about some other aspects of work before getting up to say goodbye.

Seeing that it was getting late, Du Shaojie invited the other party to have dinner at home. He then went to the kitchen to cook a few dishes and opened a bottle of Moutai.

"Boss Du, Northwest Noodle House has grown at a rapid pace since it took over Boss Meng's fast food chain. To be honest, I'm a little envious of them. I can't compare to them."

After a few drinks, Yu Jianxin started talking about [Northwest Noodle House].

[Northwest Noodle House] has taken a big step forward in all aspects after completing this merger and acquisition.

Other brands under Bailian Catering have now entered a stable period, with their development slowing down. It is difficult for their revenue and profits to reproduce their previous rapid growth.

"Blindly expanding the scale is not a good thing. At this scale, stability is more important than anything else."

Du Shaojie understood the other party's hint, but he had no intention of expanding further.

In the past two years, most of the money earned by Bailian Catering has been used to purchase shops instead of opening new ones. There are some different opinions within the company, and Yu Jianxin came this time to find out what the boss thinks.

Now that he has the answer, he will no longer have any unreasonable expectations.

Du Shaojie can understand the ideas of the company's top management, but he will not run the business according to their ideas.

After dinner, Yu Jianxin left in a hurry. He was busy all day and had to rush back to Shenzhen today.

For the next period of time, Du Shaojie did not go anywhere, but stayed in Guangzhou to study [Fusion Sichuan Cuisine]. In this process, he was able to open up his mind and reorganize what he had learned throughout his life.

The catering industry has always been highly competitive, and it is definitely not possible to just sit back and enjoy the past achievements.

"Boss Du, here's the latest notification from the company."

That morning, Li Yimei quickly handed a document to Du Shaojie.

He took the document and took a look at it, which immediately attracted his attention.

He then called Yu Jianxin and asked, "Are you sure about the news?"

"Sure! [Shuxianglou] has obtained 10 billion yuan in financing and is accelerating its layout. Judging from their attitude, they probably regard us as their biggest rival." [Shuweixiang] is a Sichuan restaurant with a long history. The company has been trying chain operations before, but the overall effect was not very good.

This time the other party obtained a huge amount of financing and suddenly accelerated the pace of its layout, which can be said to be a bad intention.

As a peer, [Xichuan Restaurant] is undoubtedly a thorn in the other party's side. The two sides have had conflicts before, but the scale was not large. But from now on, the two sides have become a full-scale competitive relationship.

"Okay, I understand. I will go to the company in a few days."

Du Shaojie knew very well that [Shuxianglou] was definitely a strong opponent and needed to be faced seriously.

However, he had nothing to be nervous about.

On the one hand, he had fought with the other party and even perfectly reproduced the other party's signature dish. On the other hand, competition in the catering industry is everywhere. Even if there is no challenge from [Shuxianglou], there will be challenges from other opponents.

Next, Du Shaojie asked someone to investigate and found out that Shuxianglou would open 60 new stores across the country at one time.

This is definitely a big deal. After all, it is a mid- to high-end restaurant and the investment is not small. This shows the other party's determination to compete for the Sichuan cuisine market.

At present, the most famous Sichuan cuisine chain brand in China is [Xichuan Restaurant]. The two have finally moved from local competition to full-scale confrontation.

"Then come on, the Xichuan Restaurant brand has been established for so many years, from scratch to something, from small to big, we will definitely not be afraid of any storm."

A week later.

Du Shaojie held a meeting in the headquarters building, at which he encouraged everyone with great confidence.

[Xichuan Restaurant] itself has survived fierce competition. Although [Shuxianglou] claims to be a century-old brand, its current fame is not as good as [Xichuan Restaurant], which shows that the opponent is not invincible.

Yu Jianxin and others felt more confident, and then they began to formulate countermeasures. Du Shaojie left the meeting room early.

There was no need for him to personally participate in specific matters. The people in the catering company were experienced and he trusted them completely.

"Boss Du, we found through investigation that Shuxianglou received financing from three parties. These included funds from the Li family, funds from Cape Town Bank, and funds from Yin Qiang."

Du Shaojie stayed in Shenzhen. He could ignore everything, but it would be better for him to stay in the company.

Even if he is just a mascot, with him there, the entire company from top to bottom will have the confidence to win.

Yu Jianxin has reached a new conclusion from the investigation. It turns out that the three sources of funds supporting Shuxianglou all had conflicts with Du Shaojie.

"Are you so sure that I will lose? Mr. Yu, you don't have to worry about the funds. The store you need to buy will remain the same. If you are short of working capital, you must tell me immediately and I will find a solution."

Du Shaojie felt speechless. Every time Shuxianglou did something, they would join forces with their opponents (enemies). He really didn't know what they were thinking.

But it doesn’t matter. In the catering industry, he is not afraid of all these people combined.

"Okay, I understand. Oh, and there's another piece of news. I heard that [Shuxianglou] is preparing to go public in Hong Kong. Do you think they will do something big to prepare for the listing?"

Yu Jianxin later revealed a new piece of news, saying that Shuxianglou was planning to go public in Hong Kong.

The purpose of going public is to raise funds, but the other party has just received 10 billion yuan. The question is whether they can earn it back?
No wonder the other party is increasing the number of stores at a rapid pace. It seems that the other party is also trying its best to go public.

After Jianxin left, Du Shaojie called Qi Yan and asked about the source of talent for Shuxianglou. As long as there is money, in theory, you can open countless stores, but in reality it is impossible because it will be restricted by the number of talents.

If it is just a few branches, for a company like Shuxianglou, the pressure is not that great. But opening 60 stores at once is a huge pressure.

"Husband, as far as I know, the other party has recruited a large number of people from our company alone. In addition, they have their own internal training mechanism, and they should be able to handle dozens of stores."

Qi Yan cleared up Du Shaojie's confusion, but at the same time she was also very depressed. Wasn't she aiding the enemy?

In fact, it is difficult for her to control where the students go, she can only guide them. After all, the students come to you to learn cooking or improve their cooking skills. Who wants to get involved in these things?
Du Shaojie got the information he wanted and then hung up.

Next, Shuxianglou stores popped up like mushrooms after a rain, and various advertisements followed suit, creating a sense of overwhelming force.

After all, Shuxianglou is a well-known enterprise, so it is difficult to compete closely with it. However, the newly built stores are intentionally or unintentionally opened within one kilometer of Xichuan Restaurant.

The impact was immediate. Xichuan Restaurant, which has always been as stable as a dog, saw a decline in both sales and profits this month.

Although the decline was not large, the signs were already there, which attracted the attention of Yu Jianxin and others.

Du Shaojie thought it was normal. The opening of the other party's new store would definitely divert some of the customers from his own store. As for whether he could keep these customers who were willing to try new things, it would depend on the other party's ability.

If there is no special skill, customers will only try a few dishes and eventually return to Xichuan Restaurant. (End of this chapter)