Rebirth: Starting from the Cafeteria

"Mr. Du, according to our investigation, the funding structure of that investment institution is divided into three parts. First, the funds come from local investors, second, the funds come from Hong Kong, and third, from credit loans."

Wang Yongli told Du Shaojie that the survey results were strange, but true.

It is very puzzling that the majority of the other party's funds are credit loans. After all, the risk in this situation is very high and most banks would not do this.

The loaned money must be recovered eventually, rather than left to become bad debt. An investment institution with no historical performance, no valuable assets and no credit, will certainly be very cautious in lending to it.

"Well, please leave the investigation report here. I will study it carefully later. If I am not mistaken, there must be something fishy about the other party's capital structure. Next, you should focus on investigating why the bank lent so much money to the other party?"

Du Shaojie did not jump to conclusions blindly, but asked Wang Yongli to continue the investigation.

If these things are really related to [Hongsheng Investment], we can only say that there is a master behind the other party, and we can no longer view the other party at the level of the past.

after a few days.

Peng Yongjun came to Shenzhen on the pretext of visiting Wang Yongli.

Du Shaojie met him at the InterContinental Hotel, and Peng Yongjun brought a piece of news.

"Boss, after our investigation, we can basically confirm that the investment institution in the mainland is the white glove of [Hongsheng Investment]. But unfortunately, the level of the informant is not high enough, so further intelligence is unknown."

Peng Yongjun produced specific evidence that the shareholders of that investment institution were all in name only, and the real boss behind the scenes was [Hongsheng Investment].

This information was crucial and immediately attracted Du Shaojie's attention.

Since that investment institution is a disguise of [Hongsheng Investment], the cooperation between the other party and [Kawakami Family] cannot be taken lightly.

There is no doubt that they are targeting [Xichuan Restaurant].

After meeting with Peng Yongjun, Du Shaojie went to Bailian Catering and held an emergency meeting.

"The supporter of [Kawakami Family] is [Hongsheng Investment], so their ultimate goal is [Xichuan Restaurant]. What you need to do now is to think carefully about how to stop the crazy expansion of the place."

What Du Shaojie said was not an exaggeration at all. Just a few days ago, Chuan Shang Ren Jia suddenly announced that 100 stores across the country would open this month.

According to people familiar with the matter, although Chuan Shang Ren Jia is from a small city, the owner Dong Guanghui has always attached great importance to the cultivation of talents. There is no pressure for them to open 100 stores at the same time.

From this point of view, the heritage of [Chuan Shang Ren Jia] is deeper than that of [Shu Xiang Lou].

"Mr. Du, after recent field research and information collection, I have come to the conclusion that their price-performance ratio is better than ours. However, Xichuan Restaurant has accumulated so many years and established a mid-range image, so it is not suitable for price reduction."

Yu Jianxin saw the crux of the problem. When the strength of both parties was not much different, [Kawakami Renjia] had a price advantage.

Of course, Xichuan Restaurant can also adjust the prices of dishes, but this will undoubtedly ruin the image of a "mid-range restaurant" that it has established over the years.

The pros and cons of this made Yu Jianxin and others very conflicted.

"Everyone, we can't be led by others, we have to follow our own pace. I think it is not a good choice to proactively lower prices. We should focus on improving the quality of our dishes and services."

Du Shaojie did not let Yu Jianxin continue to struggle and made a choice for them.

That's how brands are. It's extremely difficult to improve their quality, but it only takes a moment to decline.

After so many years of development, Xichuan Restaurant has positioned itself at the level of a "mid-range restaurant". If it engages in a price war with its rivals, it will definitely be a big failure.

"Mr. Du is right! Let me add two more things. We have two tasks ahead. One is to comprehensively improve the skills of our chefs, and the other is to strengthen management and improve services so that customers can eat with peace of mind and comfort."

Yu Jianxin's words are not just slogans. The company has a mature response mechanism for these two points.

He plans to increase training efforts, conduct strict assessments, and impose heavy rewards and penalties. He is determined to surpass his competitors in terms of personnel quality and service levels.

"I suggest that the company rationally arrange its raw material supply base and strive to reduce costs while ensuring quality."

After Yu Jianxin finished speaking, another executive also put forward his own views.

Everyone started speaking, and many of the suggestions were very good. Du Shaojie's frown gradually relaxed.

"Everyone said very well. When you come up with a specific plan, I will take a look and then implement it. I am very pleased that the company has you. Any difficulties will surely become a stepping stone for us.

However, we still need to pay attention to what we should pay attention to. The other party is not an easy opponent, and the competition between the two sides cannot be decided overnight. We must be prepared for a long-term battle. "

The company's current management team is mature and experienced, and Du Shaojie is very confident in them.

However, he still gave a reminder. He had a hunch that [Chuankami Family] was much more difficult to deal with than [Shuxianglou], and it would be difficult to determine the winner without more than three years.

So he hopes that everyone can have a positive attitude, not be impatient, and just do their job well.

After the meeting, he called Yu Jianxin to his office alone.

"Mr. Yu, I think [Hongsheng Investment] came prepared this time. Supporting [Chuankami Family] to compete with us is only their first step. You have to be aware of this." He didn't say much at the meeting, mainly because he was worried about undermining morale.

I must be honest with Yu Jianxin in private, because the other party is the general manager of the catering company. Some things can be hidden from others but not from him.

"I am mentally prepared for this situation, but I also have a doubt. With the strength of [Hongsheng Investment], it should not be able to attack on several fronts, right?"

Yu Jianxin is no longer the young chef he used to be. His vision and ideas have reached top level.

Otherwise, Du Shaojie would not have let the other party take the helm of [Bailian Catering] while he himself stayed behind the scenes.

"You can't just think about [Hongsheng Investment], there are big forces behind them. For example, Yin Qiang, for example, Li Er"

Du Shaojie nodded and said no more.

Yu Jianxin seemed to be lost in thought, and felt the burden on his shoulders become heavier.

three days later.

[Bailian Catering] came up with a response plan, Du Shaojie only modified a small part of it, and then asked them to follow it.

He did not stay in the company but returned to Guangzhou.

[Xichuan Restaurant] subsequently launched a full-staff training campaign, requiring the head, second and third cooks in each store to be promoted to first-class chef level within one year.

At the same time, we have strengthened the internal assessment system and implemented the last-in-first-out system. In a word, we want everyone to get involved.

Du Shaojie personally went to the Peixin Center to take charge and also participated in the lectures.

With the boss's attention, the chefs who come for training dare not be careless, because there will be corresponding assessments before the end of the training.

Du Shaojie did not participate in the management service training, and Chu Linlin was fully responsible for this work.

This training is different from previous ones because there are target requirements. Some people may have second or third rounds of training, etc.

The company’s requirements are very clear, which is to let everyone step out of their comfort zone, strive for excellence in cooking skills, and strive for excellence in management services.

These are all behind-the-scenes work that ordinary consumers certainly can't see.

Under the impact of the rapid expansion of [Kawakami Family], the business of [Xichuan Restaurant] was affected to a certain extent.

[Kawakami Renjia] does not pay much attention to the dining experience, and focuses on high cost performance. The quality of the food is very good, the service is average, and the dining environment is simply hard to describe.

It’s not that they don’t want to do better, but cost control determines everything.

Even so, according to estimates, Xichuan Restaurant's revenue and profits declined to varying degrees last month, with revenue falling 8% and profit falling 4.2%.

This is certainly due to the factors of competitors, but also due to the factors of internal training for all employees.

[Xichuan Restaurant] has relatively ample staffing, but it cannot withstand such a hassle, so the training work will also have a certain impact on operations.

Many store managers reported this situation, but the company's top management and Du Shaojie remained unmoved and were determined to stick to the end.

It took a year to conduct internal training. If you tell others about it, people will think the managers of Xichuan Restaurant are crazy.

Whenever Du Shaojie has time, he will go to the training center to give lectures. He asked Wu Chenggang to be his assistant, which actually gave the other party a good training opportunity.

Wu Chenggang's growth rate even exceeded Du Shaojie's imagination, once again refreshing his understanding of genius.

The other party will not only learn from Du Shaojie, but also learn from all the chefs in the training center.

In the process, Wu Chenggang gradually developed his own cooking style. Du Shaojie thought that if he practiced more, he would have a good chance of passing the cooking technician level test.

For a full six months, Du Shaojie and the company's management were under constant scrutiny.

Because [Xichuan Restaurant] insists on taking the mid-range route and resolutely refuses to engage in price wars with its competitors, it not only works hard on the quality of the dishes, but also pays special attention to the customers' dining experience.

After six months of rotation training, the skills of the chefs at Xichuan Restaurant have made great progress. The front-line chefs stepped out of their comfort zone and continued to work hard, while some rising stars stood out and became the company's "stars".

It was not until this time that Du Shaojie stopped participating in training work, because many excellent training teachers had emerged in the past six months.

The downward trend in performance of [Xichuan Restaurant] has finally been curbed.

In the past six months, Wang Yongli, Chen Ji, Peng Yongjun and others have not been idle. As the investigation deepened, they gradually found out where the hot money of Hongsheng Investment went.

Some of the hot money flowed into the stock market illegally, and a considerable amount of hot money flowed into a large telecommunications company. (End of this chapter)