Rebirth: Starting from the Cafeteria

Wu Chenggang was quite happy. For him, as long as he didn't get scolded, it was a victory. To be honest, he was still very afraid of Du Shaojie.

Du Shaojie was his true master, who not only taught him how to cook, but also taught him business management and how to be a good person.

After dinner, Du Shaojie wanted to take a rest, but he received a call from Wang Yongli.

"Boss, where are you? I just arrived in Yangcheng."

"I'm at my home in Old Street, just come over."

After ending the call, Du Shaojie didn't plan to take a nap. He processed a few documents in the study, and then Wang Yongli arrived.

Wang Yongli was the same as before. He stood respectfully aside after entering the house.

"Sit down and talk."

Du Shaojie pointed at the sofa and Wang Yongli sat down.

"Boss, Hongsheng Investment has come with bad intentions this time. According to multiple sources, they have invested at least 50 billion yuan in the stock market. However, their methods are very covert. I can only trace them to this point, and I can't find out more details."

The area that Wang Yongli is currently in charge of includes the collection, organization, and analysis of public information, as well as the monitoring and control of public opinion.

All companies under Du Shaojie have the obligation to cooperate, just like this time when tracing the whereabouts of Hongsheng Investment’s funds, Huaxin Investment and Dingxin International (Shencheng) Company both played a big role in it.

It seems to be part of "empty talk", but it is actually very important.

"Well, it's great to have been able to find out this far. The other party came prepared this time, and the funds must have been dispersed layer by layer. There is no need to trace those details.

Wynn, the next key point is to see how the other party withdraws. This part of the hot money will eventually leave the country. You have to pay close attention. "

Du Shaojie has a positive attitude towards Wang Yongli's work achievements. After all, it is not a powerful department or a professional investigation agency, and it deserves praise for being able to achieve this.

Next, he asked Wang Yongli to keep an eye on the underground channel to see when the other party would retreat.

Wang Yongli stayed with Du Shaojie for an hour and then left. He had some other things to do in Yangcheng and would return to Shenzhen early tomorrow morning.

in the afternoon.

Du Shaojie went to the association and sat down to chat with some directors.

Behind these directors are also well-known catering companies in the province, some of which have already gone nationwide. According to them, Kawakami Renjia has been very active recently, and its various dazzling operations have caused heated discussions in the industry.

"President Du, I heard that [Kawakami Family] is about to start a new round of financing. I really don't know why a catering company is so keen on capital operations?"

"Yes, President, the Kawakami family is coming with great force, you have to be on your guard."

"I guess [Kawakami Family] might want to go public, otherwise why would they be so anxious to expand? This is not a reasonable move for a business, and it has too much of a sense of being too eager for quick success."

The directors present here all have good relations with Du Shaojie and Luo Santong, so they can say whatever they want.

Du Shaojie also heard these rumors, but the information they revealed was more comprehensive.

"I will continue to pay attention! However, they are not qualified for listing yet, but they are definitely working towards that direction. Thank you for the information, everyone. I will treat you all to dinner tonight."

Du Shaojie chatted with everyone for an afternoon and got a lot of gossip.

Rumors are also useful. He can analyze some truths from them, which may play an important role at a critical moment.

He noticed the financing issue that everyone was talking about. Kawakami Family was so anxious to raise funds. In addition to preparing for listing, it was also possible that the other party would make big moves in the near future.

night.

Du Shaojie invited everyone from the association to have dinner at the Fish Restaurant. Today's dinner was quite special, with many chefs, including Du Shaojie himself, demonstrating their superb skills.

Since we are all family, everyone is very casual, and of course there is also the intention of showing strength.

“Today was an eye-opener!”

Wu Chenggang was excited the whole night. He watched the performances of many chefs and gained a lot.

Du Shaojie cooked two classic Fujian dishes, which won unanimous praise from everyone. To be honest, among so many chefs, President Du is still the most dazzling one.

His cooking skills have reached the level of "returning to nature". If it were in the past, he would definitely be called a "master of his generation".

"Boss, are all the people from the association so exciting when they have dinner together?"

Not to mention Wu Chenggang, even Luo Qin and others who had followed Du Shaojie for many years were shocked by the scene.

Among the chefs who showed their skills today, there are three who hold the title of "Master of Cantonese Cuisine". The chefs who dare to compete are either "cooking technicians" or "senior cooking technicians". Even the Chinese restaurant of a five-star hotel cannot have so many talents.

But in fact, the reason why so many chefs came out today was just because of a joke made by Luo Santong.

Du Shaojie said he would treat everyone to a meal at night, and invite everyone to go to the [fish restaurant] for a gathering. Luo Santong thought that just eating was boring, so he asked everyone to contribute their own delicious dishes.

It was these few words that aroused everyone's competitive spirit. We are all in this industry, so who doesn't have one or two high-level chefs at home, right?

Therefore, today's [Fish Restaurant] is full of chefs, and even many of the ingredients are brought by themselves.

This excitement naturally attracted the attention of other customers, and no one could resist the temptation of delicious food. Unfortunately, those dishes were not provided by [Fish Restaurant], so even if you had money, you couldn't eat them.

Du Shaojie and others then began to clink glasses and comment on the dishes on the table.

Everyone suddenly felt that Luo Santong’s proposal today was really good. It not only brought these people closer together, but also enabled them to exchange culinary skills. Everyone was very satisfied with the meal.

"Everyone, I have an unwelcome request. I hope that everyone will not cooperate with [Kawakami Family] in the next six months. If you can stand on my side, I will owe you a favor."

After everyone had eaten and drunk well, Du Shaojie stood up with his glass of wine.

He never underestimates these standing directors and directors. They have the opportunity to represent authentic Cantonese cuisine, and their influence in the industry has long exceeded the scope of the province.

As the saying goes, it takes three to make a hero, so he naturally needs help.

Du Shaojie didn't ask these people to play a big role. As long as they didn't cooperate with his opponents and could provide him with help in some small ways, he would be satisfied.

"President, you don't have to be so polite, right? We are family. If we don't help you, are we going to help outsiders?"

"Don't worry, we will definitely stand with you."

Everyone stood up one after another and expressed their opinions without any pressure.

Du Shaojie responded with a smile, then raised his glass and clinked glasses with everyone. The meal ended here, and after seeing off the guests, Du Shaojie returned home.

"Boss, why do we need to ask for help from these people in the association? Let's not talk about whether we need them or not. Even if we need them, how much help can they provide?"

Wu Chenggang was a little confused. If he didn't ask clearly, he probably wouldn't be able to sleep today.

Du Shaojie looked at the other person helplessly. Although being studious and inquisitive is a good thing, it is almost midnight now. Can't we talk about it tomorrow?

"I don't need their help, I need them to stand by me. This is momentum."

Du Shaojie responded, then quickly went upstairs to take a shower and go to bed.

Some things cannot be explained too clearly and need to be understood by oneself, otherwise he will cultivate a waste.

Wu Chenggang was lost in thought and spent the entire night thinking about the mystery. When he woke up in the morning, his eyelids were swollen.

Next, Du Shaojie traveled to various places in the name of communication and established relationships with local catering associations.

He doesn't ask people to take sides, as long as they can remain neutral at critical moments.

This is also a kind of momentum, which can even determine the outcome when accumulated to a certain extent. Du Shaojie has a hunch that his competition with [Kawakami Family] will never be so simple, and the hard days are still ahead.

"I understand, Boss. No wonder you've been so reluctant to give up your position in the association all these years. It turns out this is also part of the trend. It may seem useless at ordinary times, but it's indispensable at critical moments."

As an assistant, Wu Chenggang has been with Du Shaojie throughout this trip.

Then one day he suddenly "realized" that everything his boss did had a deeper meaning.

For example, the position of association president used to be completely redundant in his opinion, and there was really no need to spend energy on it. But now he saw the value of this position. Without this identity, who would care about you?
Maybe this kind of "communication" will not play any role in the competition with graduate school rivals, but at least it will not do any harm. One more friend or even one more neutral person is better than one more enemy.

"It's not as important as you say. To me, it's just about making more friends. Who knows, they might come in handy someday."

Du Shaojie smiled and did not continue the topic.

The group wandered around outside for more than half a month and then went to the capital.

The flagship store of [Kawakami Renjia] in Beijing has only opened at this moment, which also indicates that the first phase of its expansion has come to an end.

Taking advantage of the opening ceremony, the other party announced a financing plan of 12.6 billion yuan.

“We will work hard to improve the internal quality in the future, whether it is service or dining environment, so that everyone can see a different [Kawakami Family].”

At the opening ceremony of the flagship store, the deputy general manager of [Kawakami Renjia] announced the financing plan.

Du Shaojie got the news right away and couldn't help smacking his lips, tasting a different taste. It seems that the other party is also actively preparing for a protracted war and a war of attrition, and the purpose of financing is more to prepare for sufficient "ammunition".

"Husband, are you sure you can fight a protracted war with the other party?"

Qi Yan seemed worried. There were no worries at Beichen Education. The company was developing step by step and no rivals could pose a threat to it.

She transferred part of her shares at a high price, and with a large amount of cash in hand, she planned to enjoy life.

Her daughter will take the college entrance examination this year. If nothing goes wrong, she will be admitted to a university in Beijing, and Qi Yan will be completely free. By then, she will spend most of her time with Du Shaojie, and can travel around the world when she has time.

But Du Shaojie was always making trouble, which made her feel helpless.

"A protracted war requires depth and perseverance. I believe I will not lose."

Du Shaojie smiled indifferently. The other party was ready for a protracted war, so was he.

Seeing that he was very confident, Qi Yan didn't say anything more.

Ten days later, [Kawakami Family] completed the second round of financing. This speed exceeded the expectations of most people, but Du Shaojie knew that this was probably due to the contribution of [Hongsheng Investment].

It is not necessary for the other party to show up in person. Investment funds like this can enter the mainland openly by changing their identities.

"Boss, [Kawakami Family] is really making a big move. Starting this week, they have launched a series of activities, including recharge and rebate, birthday party cakes, points rebate, etc."

With sufficient funds, [Kawakami Family] couldn't wait to launch a combination of attacks.

Wu Chenggang was overwhelmed after hearing the news, because the other party's preferential treatment was simply unheard of and would definitely have a great impact on [Xichuan Restaurant].

But he also had a question: Didn't the other party live like this? If they continued like this, they wouldn't be able to make any money.

"What a big deal! It's clear that they're going to kill us even if they don't make any money."

Du Shaojie then cleared up Wu Chenggang's doubts and revealed the sinister intentions of "Kawakami Family".

In fact, this tactic is widely used in later generations, such as the "takeout 100-group war", "online car-hailing subsidy war", etc. The internal logic is nothing more than two words: "burning money"!
They just want to drag their opponents into losses together, and whoever can't afford the losses will be eliminated.

It sounds simple, but behind it lies the bloodiness and cruelty of business war.

"Ah? Is that so? Then how should we deal with it?"

Wu Chenggang was stunned. This matter was a little beyond his imagination.

In fact, it's just that he has little experience. After a few years, when he gets used to it, he probably won't be too upset when he encounters similar things again.

"How should we deal with it? We will go back tomorrow and discuss a solution with Mr. Yu and the others."

Du Shaojie curled his lips. [Kawakami Family] is very confident. Aren’t they afraid of being attacked by everyone by doing this?
He has already made up his mind, but he still needs to discuss it with the company. This is actually a process of unifying thoughts, otherwise the subordinates will be very resistant and the protracted war will not be able to continue.

The next day.

Du Shaojie said goodbye to his wife and children, and flew directly to Shenzhen with Zou Xiaohe and others.

"Boss Du, it's obvious that [Kawakami Family] is trying to fight a war of attrition. I don't know where they found this sucker. Are they investing over a billion just to wear us down?"

When Yu Jianxin said this, he felt both angry and helpless.

It is not impossible to compete in consumption. With the profound foundation of [Bailian Catering], it is completely possible to fight with the opponent to the end. The problem is that this is equivalent to throwing the profits of other brands into the pit, which will definitely cause internal conflicts.

[Bailian Catering] Each of its brands pays great attention to the welfare and benefits of its employees, and a portion of the total profit is retained before the rest is handed over to the head office.

The head office will use the money to purchase storefronts, increase the number of stores appropriately, conduct talent training, etc.

If all this money is used to fight a war of attrition with competitors, it may not be enough. Will we have to squeeze each sub-brand at that time? (End of this chapter)