Rebirth: Starting from the Cafeteria

There is nothing fancy about the promotions. To sum it up, they are common marketing methods such as "daily specials", "recharge to get gifts", "88% off on all items on special dates", etc.

However, since Xichuan Restaurant insisted on its positioning as a mid-range restaurant, the event achieved good results immediately after its launch.

Common marketing methods are useful for both new and old customers, but they are useless for customers who care a lot about cost performance. In a sense, these activities are mainly aimed at increasing customer stickiness and have nothing to do with price wars.

"Boss Du, this week's sales of [Xichuan Restaurant] have rebounded, especially members are very active in recharging. As of now, the recharge balance is close to 5000 million yuan."

Wu Chenggang keeps an eye on the statistical data of Xichuan Restaurant every day. After a week of fermentation, the effects have begun to show.

Du Shaojie smiled and said, "Not bad! Xiao Wu, what's the opponent's reaction?"

“[Kawakami Family] has also been busy, and has increased its discounts, but the effect is said to be average.”

When Wu Chenggang heard his boss' question, he couldn't help laughing.

He remembered very clearly that his boss once said that for a strategy like that of [Kawakami Family], the first wave of attack would be the most effective, and the effects of the subsequent attacks would quickly decay.

Sure enough, the other party thought that [Xichuan Restaurant] wanted to respond to the price war at this time, so they quickly followed suit.

But the problem is, they are already losing money to gain publicity, so how much room for price cuts can they have?
"We are not engaging in a price war with them. After this week, the gift-giving activity for top-up will end, and we will not launch this activity frequently in the future."

This is the advantage of having two tracks. At this point, the price war has no lethal effect on Xichuan Restaurant.

The precise positioning of both parties has been established and the labels have been firmly affixed. It is almost impossible for [Kawakami Family] to overturn this status quo.

In Du Shaojie's opinion, the work of diverting and screening customers has been basically completed, and the darkest moment of [Xichuan Restaurant] has passed quietly without anyone noticing.

Although Xichuan Restaurant is still in a loss-making state, the loss margin has been greatly reduced, and the monthly loss amount is roughly between 700 million yuan and 800 million yuan.

As long as you hold on, it is only a matter of time before you become profitable again.

Du Shaojie finally breathed a sigh of relief. Even though the fight with his opponent was far from over, as long as he didn't make any big mistakes, he would be able to outlast the opponent even if he had to endure.

This afternoon.

Pang Weidong and Xu Bo, who had not been seen for a long time, suddenly came to Yangcheng.

"Ajie, you say that a big boss has to personally go into battle against his opponent. Isn't it tiring? In fact, [Kawakami Family] is not that scary. You know, they have grown rapidly with the help of financing, but they are not necessarily very strong."

The arrival of the two people gave Du Shaojie a chance to take a break.

The three of us went to the Fish Restaurant by car. We didn't order any dishes, only had a barbecue buffet.

Du Shaojie asked Wu Dazhui to gather some top-quality ingredients in advance, including beef and mutton, as well as various top-quality seafood.

Pang Weidong complained while eating and drinking.

The two-round battle between [Nishikawa Restaurant] and [Kawakami Family] has long been an open secret. It is not only known to everyone, but it has also been spread quite widely.

"You are talking without any hesitation. Am I just competing with Kawakami? No, the other party has the Hong Kong consortium and Yin Qiang and other forces behind them.

I'm actually a little confused. Although I have had conflicts with them, I can't say that there is any deep hatred between us. Why do they want to kill me?"

Du Shaojie shook his head, seemingly responding to Pang Weidong's complaint, but in fact he really had this doubt.

In the business world, it is impossible not to offend everyone. Competition and cooperation are the norm. When there is a conflict of interest, it is not surprising to stab someone in the face, but when there is no conflict of interest, do you have to create opportunities to force it?
It is not surprising that Yin Qiang did this, but it is a bit strange for others to do this.

Even if Li Er and the others hated him, they would just keep it in mind and wait for the right opportunity. But they supported Chuan Shang Ren Jia through Hong Sheng Investment to compete with him, which made him feel a little strange.

"I know this problem."

Unexpectedly, Pang Weidong couldn't help laughing after hearing this.

He was indeed very proud that he was able to know the hidden truth behind this matter. It was by chance that he met a big shot in Hong Kong who helped him solve the mystery.

"Ajie, you are the one who is in the dark. You are always thinking about your restaurant, but others are eyeing your storefront. Have you ever thought that if you keep fighting a war of attrition, your funds will eventually run out?

Don't underestimate those people, they are all old foxes, their strength is several orders of magnitude higher than yours. When your capital chain is about to break, your properties all over the country will sooner or later be owned by others."

Pang Weidong didn't tell the specific source, but Du Shaojie couldn't help but believe what he said.

In his eyes, the most precious thing is the catering business he founded, but in the eyes of some people, his greatest wealth is the real estate accumulated over the years.

Many of the commercial properties under the company's name are located in prime locations in the local area, which can be said to be priceless. In other words, he bought them early, and even if he had money now, he might not be able to buy them.

Perhaps, the existence of these storefronts blocks other people's way.

Du Shaojie had encountered the same problem before. Because of his existence, the land that others had their eyes on could not be demolished smoothly, which must have affected other people's plans to make money.

Blocking someone's financial path is like killing their parents, and that's how hatred arises.

"I see!"

Du Shaojie suddenly realized something when he heard the words.

However, some people clearly underestimated his financial strength and actually wanted to use a war of attrition to wear him down and force him to surrender.

Maybe they knew his character, so they didn't contact him at all until he was defeated. If Pang Weidong had woken him up today, he would still be kept in the dark.

"Have you figured it out? That means your [Bai Lian Catering] is not listed in Hong Kong as a whole, otherwise it would have been targeted by a takeover bid long ago."

After Pang Weidong finished speaking, he raised his glass and clinked glasses with Du Shaojie and Xu Bo.

Du Shaojie figured out what was going on and stopped talking about this topic.

Anyway, no matter what means the other party uses, it is doomed to fail. He is not afraid of a fight of consumption. The other party wants to challenge him on a track he is familiar with, but his chances of winning are slim.

"Dongzi, thank you!"

Du Shaojie then toasted Pang Weidong with a glass of wine alone. He understood very well that the other party had come to tell him these things specifically.

"He's my brother, why thank him? By the way, Ajie, how's your horse farm going?"

Pang Weidong smiled and waved his hand, then asked about the horse farm.

"They've already opened for business, but I'm so busy that I didn't even bother to check it out."

The horse farm is just a small business, and Du Shaojie didn't pay much attention to it because he was busy competing with "Kawakami Family".

I only remembered this when I heard Pang Weidong's question.

He felt that he should take some time to go back and take a look. Although the investment in the project was not large, he could not just ignore it.

"It's so hot in the south that it's uncomfortable. Ajie, how about we go to your horse farm in a couple of days? We can stay there for half a month and then come back, just to escape the summer heat." Pang Weidong felt that the fight between Du Shaojie and the other party would not end so easily, so he planned to take them out to play.

The boss is also a human being. It is not good to be nervous all the time. The right way is to combine work and rest.

"it is good!"

Du Shaojie agreed readily. He felt that he had been overworking himself recently and should relax.

It was still spring in Xijiang, so it didn't matter if he accompanied Pang Weidong and Xu Bo for a few days. However, he would have to go directly to Beijing after leaving Xijiang, so no matter how busy he was, he had to pay attention to his daughter's college entrance examination.

His daughter's academic performance has always been good, and he has hardly worried about her over the years.

He had previously told Qi Yan and his daughter that it would be best to study for an undergraduate degree in China. If she had other ideas after graduating from college, he would respect his daughter's choice.

three days later.

Du Shaojie, Pang Weidong, Xu Bo and others flew to Xijiang.

"We are here a little early. The scenery here will be more charming when we come in summer."

Spring is here and flowers are blooming, with green grass just beginning to emerge.

Du Shaojie's horse farm has started business. The villa area is temporarily closed to the public, but the tourist hotel is open to guests.

The stables with constant temperature and humidity are full of modern atmosphere, the racecourse is crowded with people, and a "sheep-grabbing" competition organized by the racecourse is in full swing.

When the group arrived at the racecourse, they happened to see this scene.

Pang Weidong was very interested, so Du Shaojie asked the manager of the horse farm to make some arrangements, and everyone watched the performance together.

"Boss Du, Villa 1 and Villa 2 have been arranged. Do you want to go and rest now?"

The show was over and the manager of the stable reappeared.

Du Shaojie nodded and asked the other party to arrange Pang Weidong, Xu Bo and their entourage in Villa No. 2, while he and Zou Xiaohe and others went to Villa No. 1.

Villa No. 1 is his private villa, Villa No. 2 and Villa No. 3 are VIP reception villas, and the others are business reception villas. The villas are generally not open to the public, and he will arrange for the management and outstanding employees of his companies to come here for vacation in the future.

noon.

Du Shaojie and others had lunch at the [Barbecue Factory], which is known as the "No. 1 scenic spot" of the entire tourist area. It is crowded every day, and two rows of temporary buildings have been added around the restaurant as dining areas.

"Dongzi, what do you want to eat today?"

Although you can eat in the villa, the atmosphere is not there.

They didn't go to the private room upstairs, but found two tables in the lobby and sat down.

There were quite a few people accompanying them. Du Shaojie asked Luo Qin to greet them, and he sat with Pang Weidong and Xu Bo.

Hearing Du Shaojie's question, Pang Weidong looked around and said, "Like everyone else, let's focus on barbecue, and then you can order some other food."

The most famous thing here is barbecue. The [Barbecue Factory] is not bragging. It needs at least 100 sheep every day, and it is not enough during holidays.

Du Shaojie thought about it and ordered some barbecue first, and then ordered [baked buns], [vegetarian pilaf] and a few side dishes.

In a short while, the fragrant [roasted lamb], [roasted kidneys], [roasted lamb intestines], [roasted lamb chops], [roasted buns] and [hand-pulled rice] were served.

It was still relatively cool in the mountains at this season, so Du Shaojie opened a bottle of white wine.

No one drank much. Pang Weidong and Xu Bo were planning to go horseback riding in the afternoon, so they couldn't get drunk.

"Ajie, the barbecue here is delicious, and the [baked buns] and [hand-pulled rice] are also delicious."

For Pang Weidong and Xu Bo, today was a change of taste. The barbecue and snacks tasted particularly good, which was obviously different from the food in other places.

There is meat all around, but they normally wouldn’t eat it like this. Eating like this all the time can easily lead to “three highs”.

After dinner.

After everyone returned to the villa and rested for a while, Pang Weidong and Xu Bo clamored to go horseback riding.

Both of them have their own mounts at the stable. These are their own horses, but they are just fostered here.

It can be seen that Pang Weidong and Xu Bo both have some basic knowledge of horse riding, and they must have joined other equestrian clubs. These two guys love to play, and they are still tireless even at their age.

Du Shaojie can also ride horses, but he did not choose an eliminated racehorse, but instead chose an Yili horse.

The three of them played their own games. Anyway, everyone was accompanied by a knight and was protected by bodyguards, so they were not lonely.

After two hours of fun, people from the county came to visit after hearing the news, so Du Shaojie had to go to the party first. Pang Weidong and Xu Bo felt a little disappointed, so they went back to rest.

"Boss Du, would you like to sit with me tonight?"

After chatting for more than half an hour, the county leaders invited Du Shaojie and others to dinner.

Du Shaojie is a registered investor in the county. Although the investment scale of the horse farm is not large, it is considered a big project here.

"I'm sorry, I'm a little tired today, so I won't bother you. I'll treat you to a meal in two days, and I hope you won't refuse."

Du Shaojie declined the invitation and said he would make arrangements later.

Of course, there is nothing wrong with it for the county leaders. Eating is just a small matter. The main purpose is to maintain relationships. Doesn't it make any difference who pays?
"Okay, we'll contact each other later. By the way, Mr. Du, are you going to the ranch this time? If so, please call me in advance and I'll make the arrangements."

The visitor from the county immediately said goodbye and walked out the door. The county leader then remembered that Du Shaojie liked to go to the ranch to play, so he asked with a smile.

Du Shaojie expressed his gratitude. He had originally planned to take Pang Weidong and others up the mountain in two days, so he would not be polite about such a thing.

During dinner, he mentioned that he was going to the ranch the day after tomorrow.

"Ajie, how about we go there on horseback? I heard from the jockey that the herdsmen ride horses up and down the mountains, which is quite fun."

Pang Weidong was naturally very happy. Although it was not his first time here, he still yearned for the alpine pasture.

So he made a suggestion and thought it would be interesting to go to the ranch on horseback.

"Are you sure? It's very painful to ride a horse to such a far place. It's not as beautiful as you think."

Du Shaojie smiled and waved his hands. They were not used to riding horses for a long time. They should not give up halfway. If they did, it would be terrible if no one could help them.

After hearing this, Pang Weidong hesitated for a long time, but finally gave up the idea of ​​riding a horse up the mountain. (End of this chapter)