my shared lover
Chapter 063 Small Business, Great Wisdom
Inside the store.
Jia Simiao sat down on the chair and said with a smile, "Xi Xi, pour all the money from today's sales on the table and see how much money you can get."
Zhang Xixi was so beautiful, she stepped forward and dumped the money in the pocket and the money box on the table.It used to be three yuan a cup, but now it is 30 yuan a cup. What kind of concept is this?Tang Ziyu also went up to help, and it cost more than 1 yuan.
Tang Ziyu was shocked, and said in a broken voice: "This... this day, you sold more than 1 yuan? How much money can you make after removing the cost?"
Zhang Xixi proudly said: "How about half a day? In the morning, it's three yuan a cup, and how much can you sell it for?"
Then, she also turned her attention to Jia Simiao, and also wanted to know how much the net profit was.What is the key?The health-care cold diet formula was formulated by Jia Simiao, and they didn't know what the recipe was, so naturally they didn't know how much the net profit was.
Jia Simiao smiled and said, "What do you guess?"
Zhang Xixi scratched his fingers, and said: "We sold it for three yuan a cup before, but you said it was sold at a loss, so it means that the cost price is more than three yuan? Let me say more, ten yuan For the cost of one cup, we can earn 20 yuan per cup, and more than 300 cups, that is more than 6000 yuan. This is just a conservative figure, and the real profit should be around [-] to [-] yuan, right?"
Jia Simiao asked, "Ziyu, what do you think?"
Tang Ziyu said: "I don't think there is seven or eight thousand, and more than 6000 should be about the same."
Jia Simiao smiled and said: "The cost price of the health cold drink I prepared is very low. Those Chinese herbal medicines can be bought casually in major pharmacies, but the effect has been checked a little. If I add a few more herbs, the effect can at least be doubled." Several times, but the cost will be much higher. I estimate that the profit should be more than [-], which still deducts the expenses of electricity, taxes, etc. Of course, this shop is our own, and the rent is not included in the calculation. Inside."
Tang Ziyu couldn't close her small mouth, and murmured: "This... more than 8000 a day? It's too profitable."
Jia Simiao smiled and said: "The shopping mall is like a battlefield, because of a trick. To put it more simply, it is also called a trick! A very simple example, there are two shops selling moon cakes, called A and B. They are close to each other. Next to each other. The types of mooncakes are all the same, such as mooncakes with five kernels, mooncakes with bean paste and egg yolk, mooncakes with crispy skin and fresh meat, mooncakes with fresh meat and pickled vegetables, etc. There are many kinds of fillings. However, their mooncakes are pressed flowers, The shapes, styles, etc. are all different.”
"For example, for mooncakes with bean paste and egg yolk, family A sells them for 10 yuan each, while family B sells them for 12 yuan each. Tell me, if you were given a choice, which one would you buy?"
Zhang Xixi and Tang Ziyu said: "For the same stuffing, of course I can buy it for 10 yuan each."
"why?"
"Nonsense, it's two yuan cheaper."
Jia Simiao smiled and said, "Yes, this is the general psychology of people. If you two were the store owners of the Yi family, what would you do?"
"Also sell at a reduced price, the same price as A's, or sell it for 8 to 9 yuan less. Otherwise, how can it be sold?"
"Wrong, you are all wrong. The boss of the B family changed the price, but did not lower the price, but increased the price. Each mooncake rose to 18 yuan, and then he added a package, so that his mooncakes It is a high-quality mooncake, and the packaging is only 1 yuan. In this way, it is equivalent to the mooncakes of the owner of Yijia. One piece sold for 17 yuan, and the sales volume has also increased. Because some people buy mooncakes, the picture is a beautiful package , good gift."
Zhang Xixi and Tang Ziyu couldn't digest this kind of business philosophy. They stared at each other, not knowing what to say.
Jia Simiao asked again: "In this situation, if you are the bosses of Jia's family, what would you do?"
Zhang Xixi pondered for a while and said: "This, we should also launch high-quality moon cakes to seize the high-end market."
Jia Simiao stretched out his index finger and shook it twice: "You're wrong again. The boss of Family A didn't do this, so he just sold it for 10 yuan, and the price didn't go up or down."
Tang Ziyu said: "Then I don't understand. Doesn't this mean giving up a market?"
Jia Simiao smiled and said: "Bosses A and B have not given up on the market, because they are brothers. These two shops are basically one family. The cost of puff pastry mooncakes with fresh meat and mustard greens with fresh meat actually costs It’s the same, but the suppressed patterns and styles are different, what they want is the effect of confusing consumers, stimulating consumption, and selling more.”
Tang Ziyu exclaimed: "Since they are the same mooncakes with different styles and designs, they dare to sell them with a price difference of 7 yuan. Aren't they afraid that consumers will say they are cheating?"
"Then tell me, can you eat these two styles of mooncakes?"
"Of course I can eat it."
"Wrong, you can't eat it."
Jia Simiao vetoed it again, and said loudly: "People's consumption psychology is very weird. They always think that expensive things are good, but cheap things are not good. The same moon cakes, but different styles and patterns, you eat 17 If you eat a mooncake worth 10 yuan, you will think that the 17 yuan mooncake you ate is delicious. If you think, Huh? Doesn’t it taste the same? Then you feel unbalanced. So, You would rather believe that 17 yuan is delicious, that’s the reason.”
Small business, big wisdom.
Zhang Xixi and Tang Ziyu looked at Jia Simiao, and the more they looked, the more they couldn't see through. After a while, they said, "Brother Jia, tell us the truth, what did you do before?"
Jia Simiao also felt that he had talked too much just now.Although the reason is simple, it may not be understood by everyone.Zhang Xixi is better. He has already stepped into the society, and he has practiced Taner for a while, so he has a little experience.Tang Ziyu, on the other hand, was still a senior student with no social experience at all.Telling them these things myself will make them feel confused and stressed in life.
Jia Simiao rubbed his nose and said with a smile: "Before, I was working in the company, just eating casually."
"what company?"
"A small company abroad...you check the account? Hurry up, we have to go to the bar."
The two of them glanced at each other, both felt that Jia Simiao was unfathomable, and he knew far more things than they imagined.In this way, they can't see through, how did he grow up?He is not a few years older than them. According to the learning pattern of ordinary people, he should not have graduated from college for a long time, and he has no social experience at all.
But what about Jia Simiao?It's really different from ordinary people.
Zhang Xixi asked: "Brother Jia, how many years have you spent studying?"
"Eight years."
"Eight years, what do you mean?"
"It took me eight years to read all the courses from elementary school to university. During this period, I also specialized in studying various classics of traditional Chinese medicine from ancient times to the present. "Qian Jin Fang" and "Materia Medica "Compendium", "Treatise on Febrile Diseases"... I have already flipped through these books, and I don't need to read the books to know what is on the first few pages."
"Huh? Eight...eight years? How did you do it?"
"Quite simply, they are my childhood."
A look of sadness flashed across Jia Simiao's eyes, other people's childhood can have football, basketball, going to the playground, etc., but what about him?These things, nothing, have nothing to do with him, he is like a sponge, devouring all kinds of nutrients greedily.It took him eight years to swallow the knowledge that others have learned in more than 20 years.
Then, he went all over the famous mountains and rivers of the motherland, looking for all kinds of precious Chinese herbal medicines, and learning from the ancient schools of Chinese medicine in China, Qiantang School of Medicine, Wu School of Medicine, Menghe School of Medicine, Yishui School, Qianjin School, The warming school, the attacking evil school, etc., but these ancient schools of Chinese medicine are hidden too deeply, some are hidden in the mountains, and some are hidden in the metropolis.
When these ancient schools of Chinese medicine can get rid of prejudices and integrate their own medical skills into one, then the cause of Chinese medicine is bound to flourish.Can Jia Simiao do this?He smiled bitterly, gestured to Zhang Xixi and Tang Ziyu, and the three of them opened the rolling door and walked out.
The most exciting moment in Nanjiang City is at night. Of course, ordinary people wandering in the streets and alleys cannot experience this kind of excitement.When the night covered the whole city, countless neon lights began to perform psychedelic scenes in every corner of the city.
The night is psychedelic, and the lights are psychedelic, but the most psychedelic are those women who haunt the night lights.Hair salon, leisure center, ktv, bath center, nightclub, private club... as long as you have money or power, you can become a frequent visitor here, and become a guest of those beautiful women.
Tang Ziyu jumped into the car and said with a smile, "Brother Jia, where are we going?"
"It's between water and clouds..." Jia Simiao had just uttered these few words when suddenly a woman jumped out from the slant. Her clothes were messy and she threw herself into his arms.
What's the situation?Before Jia Simiao could react, the woman had already slapped his body with both hands, crying and shouting: "Molested, molested, someone molested."
Jia Simiao sat down on the chair and said with a smile, "Xi Xi, pour all the money from today's sales on the table and see how much money you can get."
Zhang Xixi was so beautiful, she stepped forward and dumped the money in the pocket and the money box on the table.It used to be three yuan a cup, but now it is 30 yuan a cup. What kind of concept is this?Tang Ziyu also went up to help, and it cost more than 1 yuan.
Tang Ziyu was shocked, and said in a broken voice: "This... this day, you sold more than 1 yuan? How much money can you make after removing the cost?"
Zhang Xixi proudly said: "How about half a day? In the morning, it's three yuan a cup, and how much can you sell it for?"
Then, she also turned her attention to Jia Simiao, and also wanted to know how much the net profit was.What is the key?The health-care cold diet formula was formulated by Jia Simiao, and they didn't know what the recipe was, so naturally they didn't know how much the net profit was.
Jia Simiao smiled and said, "What do you guess?"
Zhang Xixi scratched his fingers, and said: "We sold it for three yuan a cup before, but you said it was sold at a loss, so it means that the cost price is more than three yuan? Let me say more, ten yuan For the cost of one cup, we can earn 20 yuan per cup, and more than 300 cups, that is more than 6000 yuan. This is just a conservative figure, and the real profit should be around [-] to [-] yuan, right?"
Jia Simiao asked, "Ziyu, what do you think?"
Tang Ziyu said: "I don't think there is seven or eight thousand, and more than 6000 should be about the same."
Jia Simiao smiled and said: "The cost price of the health cold drink I prepared is very low. Those Chinese herbal medicines can be bought casually in major pharmacies, but the effect has been checked a little. If I add a few more herbs, the effect can at least be doubled." Several times, but the cost will be much higher. I estimate that the profit should be more than [-], which still deducts the expenses of electricity, taxes, etc. Of course, this shop is our own, and the rent is not included in the calculation. Inside."
Tang Ziyu couldn't close her small mouth, and murmured: "This... more than 8000 a day? It's too profitable."
Jia Simiao smiled and said: "The shopping mall is like a battlefield, because of a trick. To put it more simply, it is also called a trick! A very simple example, there are two shops selling moon cakes, called A and B. They are close to each other. Next to each other. The types of mooncakes are all the same, such as mooncakes with five kernels, mooncakes with bean paste and egg yolk, mooncakes with crispy skin and fresh meat, mooncakes with fresh meat and pickled vegetables, etc. There are many kinds of fillings. However, their mooncakes are pressed flowers, The shapes, styles, etc. are all different.”
"For example, for mooncakes with bean paste and egg yolk, family A sells them for 10 yuan each, while family B sells them for 12 yuan each. Tell me, if you were given a choice, which one would you buy?"
Zhang Xixi and Tang Ziyu said: "For the same stuffing, of course I can buy it for 10 yuan each."
"why?"
"Nonsense, it's two yuan cheaper."
Jia Simiao smiled and said, "Yes, this is the general psychology of people. If you two were the store owners of the Yi family, what would you do?"
"Also sell at a reduced price, the same price as A's, or sell it for 8 to 9 yuan less. Otherwise, how can it be sold?"
"Wrong, you are all wrong. The boss of the B family changed the price, but did not lower the price, but increased the price. Each mooncake rose to 18 yuan, and then he added a package, so that his mooncakes It is a high-quality mooncake, and the packaging is only 1 yuan. In this way, it is equivalent to the mooncakes of the owner of Yijia. One piece sold for 17 yuan, and the sales volume has also increased. Because some people buy mooncakes, the picture is a beautiful package , good gift."
Zhang Xixi and Tang Ziyu couldn't digest this kind of business philosophy. They stared at each other, not knowing what to say.
Jia Simiao asked again: "In this situation, if you are the bosses of Jia's family, what would you do?"
Zhang Xixi pondered for a while and said: "This, we should also launch high-quality moon cakes to seize the high-end market."
Jia Simiao stretched out his index finger and shook it twice: "You're wrong again. The boss of Family A didn't do this, so he just sold it for 10 yuan, and the price didn't go up or down."
Tang Ziyu said: "Then I don't understand. Doesn't this mean giving up a market?"
Jia Simiao smiled and said: "Bosses A and B have not given up on the market, because they are brothers. These two shops are basically one family. The cost of puff pastry mooncakes with fresh meat and mustard greens with fresh meat actually costs It’s the same, but the suppressed patterns and styles are different, what they want is the effect of confusing consumers, stimulating consumption, and selling more.”
Tang Ziyu exclaimed: "Since they are the same mooncakes with different styles and designs, they dare to sell them with a price difference of 7 yuan. Aren't they afraid that consumers will say they are cheating?"
"Then tell me, can you eat these two styles of mooncakes?"
"Of course I can eat it."
"Wrong, you can't eat it."
Jia Simiao vetoed it again, and said loudly: "People's consumption psychology is very weird. They always think that expensive things are good, but cheap things are not good. The same moon cakes, but different styles and patterns, you eat 17 If you eat a mooncake worth 10 yuan, you will think that the 17 yuan mooncake you ate is delicious. If you think, Huh? Doesn’t it taste the same? Then you feel unbalanced. So, You would rather believe that 17 yuan is delicious, that’s the reason.”
Small business, big wisdom.
Zhang Xixi and Tang Ziyu looked at Jia Simiao, and the more they looked, the more they couldn't see through. After a while, they said, "Brother Jia, tell us the truth, what did you do before?"
Jia Simiao also felt that he had talked too much just now.Although the reason is simple, it may not be understood by everyone.Zhang Xixi is better. He has already stepped into the society, and he has practiced Taner for a while, so he has a little experience.Tang Ziyu, on the other hand, was still a senior student with no social experience at all.Telling them these things myself will make them feel confused and stressed in life.
Jia Simiao rubbed his nose and said with a smile: "Before, I was working in the company, just eating casually."
"what company?"
"A small company abroad...you check the account? Hurry up, we have to go to the bar."
The two of them glanced at each other, both felt that Jia Simiao was unfathomable, and he knew far more things than they imagined.In this way, they can't see through, how did he grow up?He is not a few years older than them. According to the learning pattern of ordinary people, he should not have graduated from college for a long time, and he has no social experience at all.
But what about Jia Simiao?It's really different from ordinary people.
Zhang Xixi asked: "Brother Jia, how many years have you spent studying?"
"Eight years."
"Eight years, what do you mean?"
"It took me eight years to read all the courses from elementary school to university. During this period, I also specialized in studying various classics of traditional Chinese medicine from ancient times to the present. "Qian Jin Fang" and "Materia Medica "Compendium", "Treatise on Febrile Diseases"... I have already flipped through these books, and I don't need to read the books to know what is on the first few pages."
"Huh? Eight...eight years? How did you do it?"
"Quite simply, they are my childhood."
A look of sadness flashed across Jia Simiao's eyes, other people's childhood can have football, basketball, going to the playground, etc., but what about him?These things, nothing, have nothing to do with him, he is like a sponge, devouring all kinds of nutrients greedily.It took him eight years to swallow the knowledge that others have learned in more than 20 years.
Then, he went all over the famous mountains and rivers of the motherland, looking for all kinds of precious Chinese herbal medicines, and learning from the ancient schools of Chinese medicine in China, Qiantang School of Medicine, Wu School of Medicine, Menghe School of Medicine, Yishui School, Qianjin School, The warming school, the attacking evil school, etc., but these ancient schools of Chinese medicine are hidden too deeply, some are hidden in the mountains, and some are hidden in the metropolis.
When these ancient schools of Chinese medicine can get rid of prejudices and integrate their own medical skills into one, then the cause of Chinese medicine is bound to flourish.Can Jia Simiao do this?He smiled bitterly, gestured to Zhang Xixi and Tang Ziyu, and the three of them opened the rolling door and walked out.
The most exciting moment in Nanjiang City is at night. Of course, ordinary people wandering in the streets and alleys cannot experience this kind of excitement.When the night covered the whole city, countless neon lights began to perform psychedelic scenes in every corner of the city.
The night is psychedelic, and the lights are psychedelic, but the most psychedelic are those women who haunt the night lights.Hair salon, leisure center, ktv, bath center, nightclub, private club... as long as you have money or power, you can become a frequent visitor here, and become a guest of those beautiful women.
Tang Ziyu jumped into the car and said with a smile, "Brother Jia, where are we going?"
"It's between water and clouds..." Jia Simiao had just uttered these few words when suddenly a woman jumped out from the slant. Her clothes were messy and she threw herself into his arms.
What's the situation?Before Jia Simiao could react, the woman had already slapped his body with both hands, crying and shouting: "Molested, molested, someone molested."
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