Rebirth Online Entertainment

Chapter [-]: Investigating the Korean game industry

Of course, "Wenli" understood that this was impossible. 【

Aishang Reading Network] At least, it is impossible now.

After all, user habits cannot be changed in a month or two.Even if Tangchao tt is easier to use than q, but the basic functions are the same, without breakthrough innovations, it is impossible for users to abandon q so quickly.However, if you sit idly by, maybe, a year or two later.When everyone is used to using Tangchao tt software in Renren.com, then Renren will release the "Renren.com Tangchao tt client version", then, at that time, it will be the end of Q.

"Head, actually, we can do the same."

At this time, a manager at the bottom said directly.

"Yes, what should we do?"

Wen Li frowned, he spoke to this guy.

This guy's name is "Yami", and this guy is sent by the "AOL" headquarters.It is said that his brother-in-law is the manager of the marketing department of America Online, so "Yami" came to Q by taking advantage of a little authority.In fact, he has nothing in his belly.Fortunately, AOL is not so fatuous.He was just given a job as a manager, but in fact, it was just a false job and didn't care about anything. Normally, it was enough to come to work and watch TV.

However, Wenliyu can't get angry, after all, q is now a subsidiary of America Online.

"Actually, our AOL official website is also good. Why aren't we on the AOL official website, just like Renren?"

Yami smiled.

He didn't understand why this meeting was held. In his opinion, such a simple matter could be handled by himself.

"Okay, Yami, we understand, do you have any other opinions?"

Wenli ignored Yami's words.

Because, he knows, Renren.com is a global website.And AOL, he is just the US portal.And q already occupies a lot of markets in the United States, even if it is on the "AOL" platform, what's the use of installing q.After all, Tang Dynasty TT came to grab the global market.And q, naturally, his vision must also be set in the world.Of course, installing the q web version on AOL also has an advantage, that is, to resist msn a little bit.

However, some portals such as America Online, in fact, although they have a lot of traffic.However, with this amount of traffic, they just watch the news for soy sauce.And, basically not a word.And the number of users who have always had the habit of commenting is probably less than one in a thousand... Even if a q version of such a website is released, it is estimated that not many people use it.After all, AOL does not have much community - sex -, the user is just for browsing, he will not choose "AOL" to interact with others.

"I'm sorry, you don't listen to my opinion."

"Yami" is a bit naive, but he is also smart.He came to Q to make a living, but the company's operations have nothing to do with him.Whether it is good or bad, they decide for themselves.So, Yami stopped talking, leaned on the chair, closed his eyes slightly, and regained his composure.And Wenli pretended not to see it, and continued to ask everyone for their opinions.

"Head, I think, in terms of market expansion, we may not be able to compete with Tang Dynasty TT."

At this time, a marketing manager in the audience said directly.

Because, he knew that Tang Dynasty tt needed capital and capital, as well as technology and technology.Moreover, even the means of commercial operation are also very powerful.Moreover, Tang Dynasty tt signed a secret agreement with msn before, which made q very confused.If q hadn't cultivated a lot of loyal users in the past few years, I'm afraid q would have been defeated long ago.

To be honest, Q's current situation is really helpless.

It seems that a large number of users have great potential, but in the face of msn and Tang Dynasty TT, who knows his difficulties?

"So, what are we going to do?"

Wen Li was not angry. He knew that this marketing manager had the highest insight into the market among all the people present.If you don't listen to his words, basically there are not many people's suggestions that can be adopted.

"Then try to keep the existing users."

If the law does not expand, then choose to stick to it.

"It looks like a good idea."

I don't fight with you, I just guard my one-third of the market.Even if you expand a lot, I may have fewer users.However, if you can stick to this group of users, it will be worth it.

"It's just, what a law-abiding person."

Sticking to it is not talking about it, there should be a certain strategy.It's like platooning troops to fight a war. You just shout slogans and defend, but you don't take some defensive measures. It is estimated that as soon as the enemy soldiers arrive, you will immediately let you drop your helmet and armor.

"Increase Q's various businesses and introduce more entertainment methods."

"You can try."

Wenli nodded. He also believed that the content of q is a bit monotonous now. Users should not only satisfy instant messaging, but q can also provide users with more services.For example, like games, music, logs...etc.

……

"Danyang, what's the reaction of msn and q?"

After Renren downloaded a built-in Tang Dynasty tt version, Chen Jiayi began to pay attention to market trends.Because this step of strategy is an important step for "Tang Dynasty tt" to seize the world market.It can be said that this strategy is the most convenient for Chen Jiayi now.If we wait a few more years, there will be no market for Tang Dynasty tt by then.

"In terms of msn, Microsoft has recently planned to build msn into its operating system. I believe it will perform well in terms of market share."

"Well, Microsoft is a big monster, let him go first."

Now Microsoft is still very good, although the whole world is playing his idea.However, it is now under the monopoly of Microsoft.Many of Microsoft's strategies can bind msn through system update patches.Just like Microsoft's popular e-browser at the beginning, this e-browser, which is full of loopholes, has been criticized since its release.However, because it is a built-in software, it is even a must-have software for surfing the Internet, and even if others don't want to use it, they gradually get used to it.

Including Chen Jiayi, he was deeply victimized by Microsoft's monopoly.Although there are some other good browsers in the market.Like Firefox, like Maxthon, but.Since I have been used to using e before, I have always used the e browser.Moreover, it is still an older version before e8.

"So, what about Q?"

In fact, Chen Jiayi most wanted to grab the q market.

Because q is the weakest one, it doesn't mean that he occupies a small market.Rather, the background of q is not hard.On the other hand, if msn wants to defeat msn, he will have to be hostile to the entire Microsoft, which is too difficult, and Chen Jiayi has no choice for the time being.In this way, Chen Jiayi also set his sights on Q.

"Q has not shown much recently, according to sources, they are upgrading q."

"Upgrade q?"

Chen Jia thought for a while and asked, "Could it be that you want to make Q an enemy version?"

"Probably that's what it means. However, from the current point of view, Q only wants to expand the scope of instant messaging to expand some entertainment. Including games, music, books, news...etc"

"Wait, let me think about it."

Think carefully about q's strategy.

Speaking of it, this is an inevitable product of the development of instant messaging in later generations.Because, if you only do instant messaging, you don't do instant messaging add-on products.Then, no matter how many people use instant messaging, there is not much economic effect.Instead, on the basis of instant messaging, add some other services.Like games, music... There are a lot of other membership services... While it can bring users a higher level of enjoyment, it can also effectively make profits.

This strategy is a very good means of instant messaging operations.

However, there is a serious problem.It is not always that instant messaging can generate these businesses substantially.For example, when grabbing the market, you can only do instant messaging silently and avoid other businesses.Just like when Tang Dynasty tt fought against Tencent QQ before, even though he had a lot of business means, Chen Jiayi didn't consider spreading them out.

The reason is that now is the time to grab the market, not the time to develop business.

Although q has accumulated a large number of loyal users since its establishment in 1996, it has a large number of fans all over the world.However, if he still wants to continue to hold on to the world market share.Then, he should focus on the market, not profit.If it was Chen Jiayi, even if he made a small profit, he still wanted to do a good job in instant messaging and do less in other additional businesses.

Because, although instant messaging software can bring great help to other businesses.However, he also has a fatal flaw, that is, the more business there is, the more difficult it is to operate.For novice users, instant chat software that is difficult to operate is simply of no use value, and they will definitely not use such software.

Thinking of these, Chen Jiayi seemed to understand.

It seems that q is still on the old road.That is a lot of development business, which enriches the gameplay, but makes the basic operation much more difficult.Of course, this doesn't make much sense to old users.Because they are familiar with it, so that q forced out a series of businesses without much feeling, which eventually led to the failure of q... the number of users decreased.

"Since q likes to do business so much, let him do it, and our Tang Dynasty TT, even if he wants to develop business, he must abide by one principle. That is, no business can affect the basic operation of instant messaging. -do."

After all, the communication function of the instant messaging software is the foundation of everything, and this point cannot be damaged in any way.

"I see."

Zhao Danyang didn't understand why Chen Jiayi said this at the beginning, until he recalled the time before 2000, when the domestic major instant messaging melees.Only Tencent, which is relatively simple to operate, stands out.Although, after this, he was defeated by the Tang Dynasty TT who came out later, but this is another matter.Now, under the pressure of Tang Dynasty TT, q actually wants to use the method of business expansion to bind and help users.Although it seems feasible, it won't take long for them to taste a series of troubles brought about by a lot of business, and they will have no chance to regret it.

"Okay, that's it."

After hanging up the phone.

Chen Jiayi didn't think about the matter of Tang Dynasty TT any more, and now the situation has been laid, and when the time comes, just wait for the net to be closed.

"No, hung up again."

As soon as Chen Jia ended the call and just entered the dormitory, Zhang Yuancong sighed.

"Do not ask."

As soon as Chen Jia knew, Zhang Yuancong must be in the Zhuxian ol again, challenging Qingyun's disciples to form a large formation.Although, the power of this large formation is not the most powerful.However, this formation has a certain skill-ness.This is not only reflected in the skill of thinking, but also in the skill of operation. It can be said that if one of the two is missing, one cannot get out of this big formation.

"Why, he was killed by disciple Qingyun again."

Chen Jiayi smiled and said in a teasing voice.

"Hey, this formation is too perverted. It was almost passed, but it just couldn't pass."

Say so.However, Zhang Yuancong also felt quite enjoyable.

This big formation is as refreshing as passing a level in a single-click game.Although he died in the end, he was excited to rush through the formation for half an hour.If it wasn't for the game's restrictions, maybe Zhang Yuancong would still want to continue to enter the formation and fight a lot of Qingyun disciples for [-] rounds.

"Take your time and find more experience."

Chen Jiayi also tried Jade OL, and Chen Jiayi gave Jade OL a very high score.Although, there are some places where it is not perfect.For example, there are some tasks in the back, which are more complicated.But, looking at it now, it seems, it's been a while since the closed beta.Zhuxian ol has successfully transformed many gamers into ancient gray-level players.These players, they began to study their resourcefulness, and they also began to study the operation...

Therefore, even if some tasks in Zhuxian ol are too complicated, it has aroused the ambition of a lot of people.They don't believe it, they won't be able to pass these tasks.

Thinking of this, Chen Jia patted his head.By the way, after Zhu Xian ol, what games does Tang Dynasty Company plan to develop?

"World of Warcraft?"

This research and development plan has been announced a long time ago, and it is almost completed.It is expected to come out in 2004.If at that time, after World of Warcraft and Zhu Xian OL come out, then Tang Dynasty Company will have a lot of game developers who are relatively free.For example, it is impossible for so many people to develop subsequent versions.

After thinking about it, Chen Jiayi felt that there are still a few good games in the future, and they are relatively innovative.As soon as this idea came up, Chen Jiaben planned to call Gu Xiaoyu and tell her about his plan.After thinking about it later, Chen Jiayi decided to forget it.Let Tangchao Network think for themselves, which can be regarded as an incentive for them to develop by themselves.

Chen Jiayi decided to keep silent.However, I seem to be able to put some pressure on them, and I thought to myself, "Hey, don't think that everything will be fine for you after the development of Jade Dynasty and Magic Car World. The global game market is huge, work for me, work hard..."

After thinking about it, Chen Jia logged on to the Internet and sent a message to Gu Xiaoyu.

"Are there?"

"exist."

It just so happened that Gu Xiaoyu was online.

"What's the company's game plan for the next movie?"

"After the development of World of Warcraft, the company's previous online game plan has basically been completed. It is currently investigating the market to see what type of online game the company should develop next."

There are 2, 3, and even turn-based games, Tang Dynasty Network also has two.Originally, Tangchao Network wanted to create a casual entertainment game.It's just that Shanda has BNB, and the current go-kart will come out soon.In this way, Tang Dynasty Network did not consider this plan for the time being.It's just that apart from these games, it seems that there are really no other games to dig.Of course, it’s not like there is no plan.But Tangchao Network doesn't want to create some copycat games. If there is no innovation, it is better not to do it.

"Well, Tangchao Network has always been the leader in the domestic and even the world's online game market, so we must take the lead. This investigation of the market is also indispensable. If necessary, you can go to South Korea."

"South Korea?"

Gu Xiaoyu was a little puzzled.Korean games are basically kimchi games. Even a toz company supported by Tangchao Network in South Korea is actually a kimchi game company. Although its own development capabilities are strong, the production level is relatively rough, and there has not been much market.

"Yes."

Chen Jiayi answered in the affirmative.

However, it seemed that Gu Xiaoyu didn't pay much attention to Korea.It's no wonder that after the release of a large number of domestic online games in the Tang Dynasty Internet, the Korean game industry retreated to freezing point.A large number of game companies have closed down one after another. It has to be said that this is an important failure among Korean video games.

"Think about it, besides China's online games, which country's game is the world's second-largest market share?"

At this time, Chen Jiayi asked a question.

"South Korea."

"Yes, that's right, it's South Korea."

Even in South Korea, his games are not liked by Chinese players, including world players.However, he still has a certain market.Especially Legend, driven by the popularity of Legend, Legend has a relatively large market share in the world.Therefore, judging from the data, although China can not regard South Korea as a competitor, it cannot show a despised attitude.

"Korea's game ideas are good. Moreover, due to the integration of East and West in South Korea, their games can not only attract Chinese players, but also attract foreign players. This is worth learning from Tang Dynasty Network. If Tang Dynasty Network has no specific If you don’t want to go to South Korea to have a look...it’s also a market research. After all, South Korea is also a big country for online games.”

【

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