Rebirth Online Entertainment

Chapter [-]: Microsoft acting as an online game agent?

European and American game business group!

This word, as early as the 21s of the 30st century, disappeared in the long stream of the century. 【

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This is of course a matter for the future, so I won't say more.

Facing the European and American game markets that have no direction and no direction, among them, it is not a single company, they are all like ordinary companies.For example, there is a giant among them, he always pays attention to the European and American game markets, and has his own unique insights.This giant, if nothing else, is Microsoft, the company that has always wanted to enter the Internet market.

When Microsoft's Second Life was attacked by Tang Dynasty Corporation and lost all the way.Microsoft finally realized that it would be an unwise choice to fight against the big Tang Dynasty Group on traditional Internet sites.Unless, Microsoft can engage in monopoly measures every day, that is, bind e every day.However, this is obviously impossible, and no country in the world will agree.

Don't wait until that time, if the popularity fails, Microsoft will cross.After all, with such an arrogant monopoly method, even if the United States - the government - takes the last shot, it may not be able to keep him.In other words, even if it is saved.With Microsoft's style, it is estimated that other countries will no longer buy Microsoft's operating system.For example, they can use pirated copies.

Yes, although Europeans and Americans generally use genuine ones.However, Microsoft did this, - the government - first he took the lead in getting piracy.

Therefore, with these unwise measures, Microsoft's Bill will not continue to monopolize so unwisely.

It's just that if you don't do these little tricks, how can Microsoft enter the Internet field.If you don't enter the Internet field, I'm afraid that when the operating system is finished (Microsoft is thinking of the worst, although they don't think their -operating system will be finished), I am afraid that Microsoft will not have anything to rely on for growth. Soil.In addition, if the operating system is finished.Then, along with it, his database and his office software will all be finished.

Needless to say, even if Second Life still suffered failures.However, Bill still wants to enter the Internet site.

Until the end, when several European and American consortiums entered the Internet market.Finally, Bill had a flash of inspiration and knew the direction.That's right, why should I attack Tang Dynasty Company's hardest Internet website business? How about I, like the European and American consortia, make a few online games first.With Microsoft's development strength, coupled with Microsoft's wide-ranging capabilities, it can also occupy a certain market in the online game field.Moreover, if there is a large-scale development of online games in the future.Similarly, with hundreds of millions of online gamers, he is also an Internet website in disguise.

Yes, with hundreds of thousands of people online at the same time, he can already form a vast Internet platform.Just like the *** group of later generations, he has no search engine, instant messaging, and no official website.However, *** is relying on its huge game player base to create a super powerful *** network.

Although, the *** network does not seem to be an orthodox Internet site.

However, it has the same function as an orthodox Internet site.

Microsoft's idea is similar to that of hackers in later generations.

However, Microsoft is far stronger than ***.Therefore, as long as he is willing to do it, it is really possible to succeed.

"Everyone, how do you feel about joining the online game plan?"

What kind of person is Bill?

If Chen Jiayi were to evaluate him, then Chen Jiayi would only have two words, "genius."

For such a genius, if Chen Jiayi did not have the vision to lead the world for more than ten years, 1 Chen Jiayis would not be enough to compare with Bill.For such a genius, if you pay attention to his success history, you will be overwhelmed by his deep personality charm and his outstanding business talent.

Although, now Bill, he is going to be 50 years old.However, in the face of Microsoft's many disasters.Bill has been very active recently.Even the recent major businesses are still in failure, but Bill still hasn't given up.In his heart, there is still a belief.Microsoft, which was weak back then, can also be built into the current super empire.Not to mention, its own advantages still exist now, and its own Microsoft is still the number one operating system company in the world.

As long as he has this operating system, he can operate whatever he wants.

"Online game plan?"

"Boos, isn't our game development department entering the online game plan?"

At this time, a Microsoft executive said to Bill.

"Yes, of course, but I think they haven't entered enough. Our headquarters should help them."

Microsoft has always had a game development department. Age of Empires, Halo, and Rise of Nations are all Microsoft's masterpieces.This is just software, and even hardware, Microsoft also has its strong research and development capabilities.The xbox360 game console that came out has always been an important console model in Europe and the United States that strives to compete with the top three game console manufacturers.

It's just that even if Microsoft's gaming department looks quite strong.However, for Microsoft, before that, they have always regarded the Microsoft game department as a side product.It's best if this game can make money, even if it doesn't make money, they just expand the market.Maybe, when in the future, this market that I entered at the beginning will become a big money-making item again.

This is normal.Moreover, such a phenomenon has always existed in historical competitions.So, many people will find out.A certain company, he obviously sucks at doing these things, why do they still come in.Like China’s Haier, it’s okay to make refrigerators.However, Haier regards the refrigerator as the main body and has been expanding outwards.Subsequently, mobile phones, TVs, and home appliances were integrated, and the brand was officially launched.Although, at the beginning, these home appliances were found to be manufactured by others, and they just put a trademark on them.However, until later, the market they entered with the money had already contributed a lot to Haier's home appliance empire.

"Boos, what do you mean, the headquarters will increase the research and development funds for online games?"

"Yes, that's what I mean."

Bill nodded. He was very happy that there were more high-level people who could understand what he meant.

"So, we want to ask, boos, how much do you plan to invest?"

"Preliminary plan, same as Second Life."

"Oh my, go, another billion or so."

Although Microsoft is very rich, and there are also a lot of activity funds.However, in the face of another investment of more than one billion U.S. dollars, several high-level executives still have some heartache.

"Boos, I think you should think about it carefully. In the current online game market, take Tangchao Network as an example, and its game research and development funds are not so much."

At this time, "Tony", the chief financial officer of Microsoft FO, immediately objected.

Tony has excellent calculations for the financial analysis of the global electronics industry.He also has a clear grasp of the financial statements of each market.For him, he is well aware of the development cost of an online game.For example, World of Warcraft, the top company of Tang Dynasty, has a research and development cost, although the outside world has always said that it is huge, but it is only 3 million at most, um, RMB.

This is just the Tang Dynasty network.

As for other game companies, Tony didn't want to introduce them.In his understanding, he suddenly discovered that a game company developed a copycat game with only a few million dollars.And, that being said, the online numbers are pretty good.Based on a comprehensive analysis, Tony believes, "Although he has no opinion on increasing investment in the game department. However, he has always disapproved of blindly throwing money away."

"Tony, you're right."

Hearing Tony's analysis, Bill was quite satisfied.Although Tony denied his plan, from this translation, Bill knew that Tony, the chief financial officer, was very competent.With him around, Microsoft's finances won't be a problem.Unfortunately, Tony is just a financial director.It's okay for him to deal with finances, but it's difficult for him to analyze the market.

Take it easy, Bill said.

"Although Tangchao Network's research and development funds are not large, everyone has not seen his public funds and his infrastructure service funds. Have you calculated this amount?"

In fact, although Bill's financial attainments are not as good as Tony's.However, his view of the overall situation is much stronger than anyone else sitting here.In his view, the research and development funds of Tang Dynasty Network are a little less.At most, as Tony said, it is about 3 million yuan.However, his extensive funds, his basic service-sex-funds, are terrifying.

"Funding, basic service-sex-funding?"

For a while, the people sitting there were waiting, thinking about the two major investment funds that Bill said.

Promotion funds naturally refer to the funds spent on game promotion.It looks like they didn't spend much.However, after a while, they immediately understood. "I said, these games are all advertised on Tangchao's own platform. Although Tangchao has internal financial statements, how can he announce it to the outside? After all, Tangchao has many Subsidiaries, he is not listed. If you look at the capital of *** Network, because *** company is listed, he has public information. Then, these people can predict that his advertising expenses have reached several One hundred million U.S. dollars.

In addition, if you want to add basic-sex-service funds, there will be more.

What, you ask what is basic-sex-service funding.

In fact, it is very simple, like a game is developed, you always have to set up a server.When the game hits the market, you should get your bandwidth right.Especially this server, so far, there has been a saying in the world, "Among all the online game servers, except for the servers of Tang Dynasty Company, the servers of all other companies are garbage, at most one or two, they are fighters among garbage. "

In online games, the importance of servers is self-evident.

Then, if you want to improve the quality of games, you need to build your own game brand, and you are essential for basic-service investments like servers and bandwidth.Moreover, for this server, you don't just invest in one.In particular, the investment in servers for the cross-border war launched by Tang Dynasty Company is a huge sum of money.

If these funds are added together, any game company will be intimidated.

However, such a large investment can only be consumed by Tang Dynasty Company in the entire online game market.After all, the more Tang Dynasty Company spent, the more he earned.For these expenses, why would Chen Jiayi feel distressed?Moreover, Tang Dynasty Company was going to build the world's giant Internet, and the investment in servers was just now.

"If we are like Tang Dynasty Company, then a few more Second Lives will not be enough."

This is Bill's final verdict.

All of a sudden, everyone was reminded by Bill, and most of the opposing voices disappeared.It seems that this plan is about to be achieved.However, at this moment, another sentence came to mind, "boos, I think we have a better way, and we don't need to invest so much."

This voice came from the vice president of Microsoft, that is, Steve.

After all, God couldn't afford to invest more than a billion yuan at once.The previous Second Life cost so much money.The effect seemed to be a sham, though Bill never admitted it.However, in the eyes of outsiders, including the eyes of many Microsoft employees, this sum of money is not much different from being thrown into the water.

At most, in addition to knowing "Renren", people also know a Second Life.However, they never visit this second life.Even if there are occasional patrons, it is seen that the popularity inside is weak, and there are few services.In this way, they returned to the embrace of Renren.com.

"Really, what method, I want to hear it too?"

Who wouldn't want to save a huge amount of money and achieve the same effect?

"How about we only act as game agents, what do you guys think?"

Whether it is online games, stand-alone games, or hardware game products, there are game product developers and game product agents.However, under the influence of the Tang Dynasty Company, many companies develop their own research and development, and then expand and operate independently.And this kind of model, because the Tang Dynasty company is relatively developed in China, it does not engage in monopoly measures.As long as your game is good, generally speaking, their operation can be successful.

However, in China, not all game products are developed by themselves.For example, like Sina and ***, basically, half of the game products of these two companies are through agents, and they finally succeed.After all, not to mention wasting a lot of money for this research and development, it also took a long time.Moreover, it is cumbersome to conduct research and development and operate by yourself, and it is not conducive to the overall management of the company.In this way, this has created a more professional division of labor.

As a result, *** and Sina occupy an important position in the online game market in China, where there are many powerful online games.

It can be seen from this that their agency level should be so good.

Similarly, like *** and Sina, as a super platform, if Microsoft wants to enter the online game market more violently, then he can learn from China's *** and Sina, and build itself into a super agency giant .I believe that with Microsoft's wide-ranging capabilities, Microsoft will definitely be able to achieve the status of the agent boss.

"Proxy game?"

Hearing Steve's proposal, Bill thought about it.And, while Bill was thinking, he rocked back and forth in his chair, a quirk that dates back to his childhood fondness for swinging on wooden horses for hours.Of course, Bill rocked the chair not because he was crazy, nor because he was playing a prank. He rocked the chair for better thinking.Obviously, from the eyes of Microsoft's top executives, they have become accustomed to Bill's way of thinking.

"I think Steve was right."

After Steve finished speaking, another high-level person was the first to nod in agreement.

"I agree."

At this time, another one also announced his point of view.

"I agree."

……

Subsequently, seven or eight Microsoft executives all reached a consensus.

It wasn't until this time that Bill stopped shaking. He stood up and faced everyone sitting, "It seems that everyone has gone one step further than I thought. I think I have no objection." , Bill and the high-level people sitting there smiled knowingly.Because, such a smile can only be experienced by Microsoft themselves.

Microsoft, he itself is a giant platform.It's just right to be used as a game agent.For example, his msn and his operating system can all be the best tools for promoting games.Such an agent, in later generations in China, Tencent has made the most of this move.

In the case that Tencent does not have any game development capabilities, it uses its qq platform.He represented one online game after another, although before that, the games he represented had been lukewarm.But, after all, qq monopolizes instant messaging, and the power it produces is simply enormous.

I don't want to, among the agents of later generations, games like NF, Crossfire... and so on, have entered the millions of simultaneous online routines.In this way, Tencent came and went as an agent, and accidentally built itself into a game giant.

Likewise, Microsoft, he can do the same.

If you only act as an agent, first, Microsoft does not need to invest much.Second, it doesn't take much time.Thirdly, it can also attract gamers from all over the world to form its own network platform.Fourth, if the agent is good, he can make a lot of money.It's killing four birds with one stone. How could Bill disagree with such a plan?

And, Bill believed it too.

In this European and American online game market that has been suppressed by the Tang Dynasty Internet, but has not seen any effect.These European and American game companies will definitely be burning with anxiety.If Microsoft focuses on the agency market at this time, it is very likely that Microsoft will become the savior of European and American game companies.

A few years later, it is not impossible to fight for the Tang Dynasty Internet.

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