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There is no other reason why Tang Dynasty's touch moo can outperform Apple's. 【

Aishang Reading Network] In addition to the more powerful touch mo technology of Tang Chao Company, it has a lot to do with everyone's recognition of Tang Chao Company's touch mo brand.Without this factor, I am afraid that Tang Dynasty Company would have some difficulties in defeating Apple in the advertising campaign.

Just like the apples of later generations.Apple is already very famous. In order to keep Apple mobile phones popular, Apple also advertises in many media every day.In these advertisements... In addition to promoting Apple's series of product functions, its Apple logo is also the focus.

In addition, like Intel in later generations, it is the same.

Originally, a processor provider like Intel generally does not advertise.Just like, in a computer, he can only advertise the brand at most, and he will not advertise the motherboard, memory, or graphics card.The reason why they are so famous is entirely due to the outstanding performance of their products.

However, the superior Intel woke up earlier than any other company.He knows that such an important component is often one of the important choices for users to buy a computer.Therefore, in order to keep its market dominating the world, Intel has also placed numerous advertisements on major media platforms.

Even, Intel spent tens of millions to create an online version of "Love Apartment Rumor".The rumor is presented to users in the form of a TV series. In the TV, various features of the Intel Core processor are introduced from time to time... At the same time, the plot is very powerful, making people laugh, and it has achieved great results.

It is also possible to put it in Tang Dynasty Company now.

In the past five years, the great Tang Dynasty Company has created too many miracles.Naturally, Tang Dynasty Company should make good use of its own brand.Sometimes, managing one's own brand well is much more effective than other marketing...

"Very good... The operation of the Tangchao store and the branding task of Guangtangchao Company are all entrusted to you."

Chen Jia was very satisfied with Liu Liang's strategy. He opened his mouth... and gave orders.

A few days later, Liu Liang took his plan and handed it to Chen Jiayi.

Although it seems small to run a specialty store, Chen Jiayi still attaches great importance to the brand of Tang Dynasty Company.

"Join for free..."

"Yes, it's free to join."

Generally speaking, a company like Tang Chao Company... certainly cannot open only one or two specialty stores.Not to mention... Tang Dynasty Company also wants to seize the global market.So... There are at least a thousand, tens of thousands of his specialty stores.However, if there are thousands of them.If only the Tang Dynasty company is going to open it, will it be open until the year of the monkey?

Therefore, most companies will adopt the franchise method to promote their products.

In this way, you can open and invest in specialty stores around the world without paying your own money.In addition, this method of joining is also the fastest and most convenient... It is conducive to quickly seizing the market.

Such as mobile business halls, KFC, clothing brands, computer stores, etc... However, most companies will charge a certain franchise fee for their own interests.These costs range from [-] to [-] to as many as tens of millions.For a store like KFC, the franchise fee is at least several million.At the same time, in addition to the franchise fee, the head office will also charge store design fees, including material costs, etc...

Not to mention whether the product is sold so quickly, the franchise fee alone can absorb a large amount of profit.

Naturally, if the Tang Dynasty company plans to launch a chain store, then the franchise fee for the Tang Dynasty store will definitely not be low.

Regarding this point, Chen Jiayi was really taken aback.

He never thought that Liu Liang's franchise strategy would be to join for free.

"If you want to quickly seize the market, adopting the method of free franchise is the easiest strategy to implement.

After all, in the face of a huge franchise fee, a large number of investors who are willing to open a store can often be dispelled.In particular, with the initial fee of several million yuan, I am afraid that many people can only sit on the sidelines, and it is impossible to enter.This also results in, often in an area, he has only a few specialty stores.

In fact, friends in many regions also need these products.

Liu Liang has studied the franchise for a long time, and more and more found that although the franchise fee has some advantages.However, he has seriously hindered the widening of the product.In particular, Liu Liang also investigated many franchise companies.

For example, a certain clothing brand.At the beginning, their franchise fee was set at 10.However, facing the 10 initial fee, many investors don't know if they have a bottom line even if they think the clothing is good.In case of a loss, it's not a small loss, and 10 will also be lost, adding up to hundreds of thousands.

Until later, the clothing brand company slowly reduced the franchise fee.With the reduction of the franchise fee, the number of clothing stores is also increasing from time to time.At the same time, their performance is getting higher and higher.Tang Dynasty Company was originally aiming to seize the market, so how could it stop itself from expanding the market just for a small franchise fee?

Of course, if we really have to calculate the franchise fee, it is actually impossible for Tang Dynasty Company to earn more.The reason is, how much does Tang Dynasty Company have to set for the franchise fee?You set a few million, hundreds of thousands, and it is estimated that few people will join.But if you want to set a price of [-] to [-], how much profit will this bring to Tang Chao Company?

Besides, just like later generations.Although Apple does not have authorized stores in China.However, there are a lot of Apple stores popping up all over the country.In fact, among these stores, none of them are regular Apple-authorized stores.Strictly speaking, their products are parallel imports.

But why doesn't Apple stop it?

In fact, there are a lot of commercial factors in it.

Because, even these specialty stores are not authorized.However, the products they sell are also Apple products.It's a great thing for someone to sell it for you. Don't tell me you're going to withdraw their store?

That being the case, it won't bring much profit anyway, so just be generous and join us for free.

For this strategy, Liu Liang wrote very detailed, and at the same time, there are a lot of data research.Speaking of it this way, even Chen Jia secretly nodded after seeing it.

"OK, the way to join for free... I have no opinion."

Seriously speaking, even if Liu Liang didn't explain, Chen Jiayi could figure it out on his own about joining for free.It's just that... the principle of joining fees has always occupied Chen Jiayi's mind from time to time.Even if there is no fee to join, a certain deposit must be charged.If you really want to jump out, there are really some difficulties.

However, although Chen Jiayi agrees to joining for free, it will not be completely free.

Chen Jiayi also thought that maybe Liu Liang or He had been taken into consideration.It's a pity that until Chen Jiayi read all the plans... Nian felt that there were some flaws in the ointment.However, Chen Jiayi was not disappointed.It is very rare to be able to propose a free franchise strategy, and there are some minor flaws, which is perfectly normal.

Moreover, before Chen Jia recruited Liu Liang, he knew that Liu Liang lacked a lot of basic things.Didn't take that into consideration...and nothing.Therefore, Chen Jiayi continued, "In terms of the specific franchise method... we need to change it. For example, we don't need to charge the franchise fee. However, we have to have a Certain specifications."

Otherwise, anyone can join in, and just pull out a storefront, and it can act as a Tang Dynasty specialty store. Then, the brand of Tang Dynasty Company is Ditanhuo.At present, Tang Dynasty Company does not want to take the low-end route.Moreover, Chen Jiayi believes that with the development of the global economy, more and more people can choose to buy relatively high-end products.For example, computers, which no one could afford in the past, have now entered thousands of households.

Naturally, in order to build a high-end brand, he must have his own style in the specialty store.

"Take it back first, and then modify it."

As for his assistant, Chen Jiayi wanted him to share his worries.

At the same time, Chen Jiayi also wanted to train him continuously.Maybe, in the past few years, Chen Jiayi has trained another general by accident.Moreover, the employees trained by themselves are absolutely loyal to themselves and will definitely not have other thoughts.That's why, all the time, no matter how much money other companies spend to poach Tang Chao's position.The main dentist-level figures of the Tang Dynasty Company have always been there and have never been replaced.

In the next few days, Liu Liang formulated various franchise rules in detail. After Chen Jiayi's approval, the Tang Dynasty franchise store had a small plan and officially launched.On the same day, the official website of Tang Dynasty Company announced the detailed rules for joining the Tang Dynasty store.In principle, any friend in the world can join.

Needless to say, this piece of information did not attract the attention of many ordinary people.However, when interested people saw this message, friends from all over the world called Tang Chao Company one after another to ask for details of joining.There are even some discerning investors who, if they want to ask any questions, go directly to Tangchao Company, and join the plan of Tangchao's exclusive store as soon as possible.

For them, enterprises like Tang Dynasty Company.Whether it is their software products or their hardware products, they are all epoch-making products.With the current popularity of smartphones in the Tang Dynasty, not to mention that there is no need for an initial fee, even if an initial fee is required, they are willing to break in.

Because, they believe that under the crazy buying of everyone in the world, no matter how big the investment is, they can still earn back.

Chen Zhilin.

Chen Zhilin is an ordinary post-80s generation, and his major is in the computer industry.Although since the industry, the salary is not bad.However, Chen Zhilin was not very satisfied.Seriously, Chen Zhilin wants to start his own business.However, after he studied for a while, he found out.This, the world, no matter what kind of business it is, is not that simple.Food, clothing, housing, and transportation are highly competitive in any industry, let alone the t industry.

At the same time, because the t industry is a high-tech enterprise.This type of investment is much larger than traditional industries.Even if Chen Zhilin has been working for a few years, he doesn't have much capital to do t-type business.I remember last year, he wanted to talk about opening a Lenovo computer store, not the one in the computer city.Instead, he opened a family in a region alone, and he can only sell it exclusively in this region.However, Lenovo Computer actually asked him for a 5 deposit.

Although, this 5 deposit is not a lot.However, for a part-time worker like Chen Zhilin, it seems to be very difficult.If you add the store opening, purchase, decoration, etc., it is estimated that it will cost hundreds of thousands.In the end, with Chen Zhilin's thought, he had no idea of ​​opening a Lenovo computer security store.

Today, Chen Zhilin entered the official website of Tang Dynasty Bamboo and tried to read the news.After watching the global hot news of the day, Chen Zhilin entered the topic of four news.In this topic, there are the most timely t-type news.At the same time, there are also relevant reports released by countless industry experts.As a business?Chen Zhilin naturally paid a lot of attention to this topic.

For example... Recently, he has been monitoring the news of Tang Chao's smartphone.It's just a pity that after Intel announced the lifting of the ban on Tang Dynasty Company, there was no more explosive news.You know, Chen Zhilin, who has been following such news, has already regarded the chaos of this period of time as a relatively large commercial drama.What's more, such a script is more realistic, without a trace of fakery.

Whoever sees... will express their admiration for their battle....

"Depressed, there is no news."

Today is an ordinary day, there is no movement from Intel, and no movement from bm. At the same time, Apple, Microsoft, Samsung...Nokia, there is not much information.Even Tang Dynasty Company... Just when Chen Zhilin was about to talk about Tang Dynasty Company, a piece of news about Tang Dynasty Company suddenly flashed before his eyes.

"Tang Dynasty store, welcome people of insight from all over the world to join us."

Tang Dynasty store.

Not bad, it seems that Tang Dynasty Company is finally going to open a specialty store.

Although Tang Dynasty Company does not have many hardware products, even mobile phones, there are only a few models.In addition, some other electronic products are not available.However, Chen Zhilin still believes that it is very necessary for Tang Dynasty Company to open its own specialty store.After all, specialty stores and things are of great help to the promotion of the brand.

"Oh, it's up to me.

Think about it with your toes, and you will know.

Although there are some companies that do not require a franchise fee, or even a deposit.However, these companies are all small companies that are eager to expand the market and are not very well-known.For super large companies like Tang Dynasty Company, Chen Zhilin believes that the franchise fee or deposit is naturally indispensable.

However, after he clicked to enter, a sentence appeared, which moved him greatly.

"Join for free."

Join for free.

There is such a good thing?

Chen Zhilin never believed that Tang Dynasty Company would join for free.

With curiosity and disbelief, Chen Zhilin dialed the franchise number of Tang Chao Company.

"Hello, this is Tang Dynasty Company."

"Hello, I want to inquire about the franchise plan of the Tang Dynasty store."

"Okay, then, which side of the responsibility do you still not understand?"

"What I want to ask is whether there are other conditions for the free franchise strategy of the Tang Dynasty store..."

Chen Zhilin is also a veteran in the industry, and he was shocked by the free franchise strategy.At the same time, he seemed to understand in his heart.Possibly, the Tang Dynasty store will impose restrictions in other aspects.Sure enough, Chen Zhilin's guess was right, and the customer service specialist of Tang Dynasty explained to him, "Different regions require different operating sites. At the same time, the scale of decoration is also different. In addition, for the on-the-job personnel, special inspections are required. Business training..."

Having said a lot, Chen Zhilin is quite clear about this joining.

In particular, among them, for some less developed counties and the like, various specifications will be relatively reduced.For example, Chen Zhilin plans to open a Tang Dynasty store in his hometown of Xinfeng, Jiangxi.Under the introduction of Tang Dynasty Company, save all kinds of deposits, join the indica... about [-] yuan can open a Tang Dynasty store.

Of course, the reason for the [-] is entirely because there are fewer models of smartphones in the Tang Dynasty.If you open other mobile phone stores, it will be a huge investment just to buy goods.However, there are fewer models of smartphones in the Tang Dynasty now, which also has the advantage of having fewer models. Anyway, so many people around the world buy only a few models, which is conducive to the purchase of shopkeepers.

Of course, with the increase in the number of smartphone models in the Tang Dynasty in the future, they will also increase the influence of their stores and their strength over time.At the same time, Chen Zhilin also thought that although his hometown, Xinfeng, was not developed, it was not an economically backward place either.On the contrary, there are more wealthy people in the county town.

In other words, Tang Dynasty smartphones, they also have consumption needs.

Thinking of this, Chen Zhilin was agitated for a moment.

In the past, he did not open a Lenovo store, but now, there is a big opportunity in front of him.

However, there is another problem, that is, Chen Zhilin can't afford 10,000+ for the time being.

This is really depressing.

Sometimes, many people are actually suitable for doing business.However, it's not that they don't have business acumen.Rather, the cost of doing business stumped many people for a while.Only those geniuses can start from scratch and expand their business to the whole country or even the world.

Do you want to give up this plan?

In the past, I gave up Lenovo, but now I don't want to give up Tang Dynasty.

"By the way, Xiao Li also wants to open a shop."

For a moment, Chen Zhilin had a flash of inspiration and thought of his colleague.Therefore, Chen Zhilin spread out his steady tongue, talked a lot to Xiao Li, and successfully persuaded Xiao Li to join him in the Tang Dynasty franchise store project.Moreover, a few days later, the two had resigned and returned to Xinfeng's hometown.With a very fast speed, all the affairs of the Tang Dynasty specialty store were settled.

Until, the opening day.

Facing hundreds of people who came to buy Tang Dynasty smartphones, they knew that they had succeeded.

This is only in China [spreading wings watermark].In fact, in the world, under the stimulation of the Tang Dynasty brand, Tang Dynasty specialty stores are blooming everywhere.Overnight, tens of thousands of Tang Dynasty stores opened...! .

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