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Actually, Chen Jiayi didn't say anything. 【

Aishang Reading Network]

He just said lightly, "The reason why Apple is the first to do charity at the beginning is not only the purpose of global public welfare. I also want such a public welfare to wake up all Apple employees. You Only by working hard to produce more innovative products can you earn more money for this charity..."

It should be said that this is a means of motivation.

However, more media believed that this was Chen Jiayi's confident expression.

Because, with Chen Jiayi's personality, he never fights unprepared battles.Now, before Apple started a real new business, Chen Jiayi has launched such a public welfare project.We believe that Chen Jiayi definitely has a very big plan.This plan can not only bring Apple back to life.At the same time, he can let Apple once again show his glory.

In fact, is it right? Let's take a look.

One day, after dealing with Apple's charity affairs, Chen Jiayi called Cook over.

Looking through the materials left by Jobs, Chen Jiayi kept asking Cook.

"Cook, now we start talking about our future at Apple."

"Great."

Just waiting for this day.

Cook was a little excited.

"Let's talk about your opinion first. After all, you know more about Apple than I do. For example, what kind of path do you think Apple should take in the future. Or, what kind of products can our Apple develop?"

"Ok."

Cook was ready for this.Of course, he also knew that when Chen Jia asked him, he would not really follow his direction.In fact, Cook's status quo for Apple.Also had some headaches.but.After all, Cook has been at Apple for more than ten years and knows Apple best.In addition, his self-reflection in the recent period has also benefited him a lot.

immediately.Cook said, "Over this period of time, I have a more comprehensive understanding of the company. Apple is a technology company. It is an innovative technology company that is constantly making progress. The Apple brand, for many fans, also represents innovation. , technology. The direction of Apple in the future, I think, is also in the direction of innovation. Of course, while we are innovating, we should also take into account more markets. In this regard, the Tang Dynasty company led by Mr. Chen in China. It is worth We learn..."

"Yes, Cook, you are right. Innovation is a sign of a company's progress. Without innovation, the company will not progress. Not to mention, for Apple. Since Apple was born. He has been marked with innovation. Perhaps, this is the definition of Apple given by Jobs, but it has become a global consensus. In addition, Apple is no better than Samsung and other companies in being able to open up upstream and downstream relationships. If Apple wants to continue to develop, it can only rely on continuous Technological innovation."

After finishing speaking, Chen Jia stopped.

Then I asked, "What about the specific product to be developed?"

Cook has some difficulties with this question.

"Looking at it now, in the electronics industry, mobile phones, computers, readers... oh yes, there are also tablet computers. These markets have been occupied by Tang Dynasty Company, and it is difficult for us to enter. I don't know Mr. Chen... "

"Cook, let me reiterate that Apple is Apple, and Tang Dynasty Company is Tang Dynasty Company. Although I have started to take charge of Apple, if Apple does not have its own things, I want to rely on the help of Tang Dynasty Group to rise again. If this is the case , I wouldn’t have bought an Apple in the first place.”

Chen Jiayi said sternly.

Chen Jiayi naturally understood what Cook meant.

He just wants Tang Dynasty Company to cooperate with Apple, for example, on mobile phones, computers, and tablets... Although, Apple is also a subsidiary of Tang Dynasty Company now.However, Chen Jiayi would not do this.Not to mention that Apple should have its own innovations, even if Apple doesn't.Judging from the management principles of the group company, Chen Jiayi would not be willing to allow two companies to engage in the same business at the same time.

If this is the case, isn't this a competition with oneself?

Besides, to be honest, Apple is not completely in its own hands yet.

"Sorry……"

Cook's face flushed a little.

"Sorry, what I said was a little serious."

Probably, there are some cooks who don't know what to do now.Moreover, for ordinary people, many people will also recognize it.After Chen Jiayi bought Apple, he would definitely ask Tang Dynasty Company to help Apple.But, in fact, Chen Jiayi admitted that it is okay to help.However, this help is based on the mutual help of both parties.If Apple can't do anything, it is impossible for Chen Jiayi to let the Tang Dynasty Group take action.

After calming down, Chen Jia took a sip of water.

The road has to be walked step by step, not everyone is a genius.

There is only one Jobs.

Later, Chen Jiayi turned the information to the work log left by Jobs.On page 300, Chen Jiayi pointed to a sentence and said, "Cook, in fact, Jobs still has a lot of ideas that have not been completed. For example, this sentence, perhaps, in addition to mobile phones, computers, and other markets, our You can go elsewhere."

Then, after that sentence, he wrote about a TV.

But, behind the TV, there is nothing else.

In other words, TV is just a vision of Jobs, but he does not have too much creativity in this vision.However, just the word "television" opened Chen Jiayi's mind.Because, Chen Jiayi didn't think much about TV.Because, in Chen Jia's eyes, TV is too ordinary.However, after seeing this TV, Chen Jiayi suddenly discovered that, in fact, TV also had a big hit.

"television."

The word TV, after thinking about it in Cook's mind, doesn't seem to be anything special.

"Yes, Steve Jobs mentioned the term TV to me back then. But we didn't think about it deeply. And, I also think that TV is relatively common. In addition, we didn't have much innovation in TV."

"Hehe, I think we have a lot of potential in TV."

In the past few days, Chen Jiayi has been thinking about the innovation of TV.

Until now, Chen Jiayi already had a clear answer.

"Cook, basically every family in the world will have a TV. At the same time, the popularity of TV is far higher than that of computers, mobile phones... these are now called technological products. This also means that TV This market is lucrative. Isn't it?"

"Yes, this market is indeed very profitable. However, because TV is too popular, therefore, its technical requirements are not high. Moreover, even the least developed countries in the world can also produce their own TVs So, there is too much competition in this area, and it is not easy for us to enter."

"It seems to be. But, Cook, you need to know. Our Apple has always been in the high-end market. If we just grab the resources of ordinary users, we might as well not do it. Just like Tang Dynasty Computer, in fact. Do it globally There are more computers than TVs. However, the Tang Dynasty computers can still sell very well.”

"This is because Tang Dynasty Computer has many innovations. In it, it is not only software, but also various innovations in hardware."

"That's right, doesn't that mean that as long as our TVs are innovative, they can actually sell well."

Chen Jia smiled and looked at Cook.

Turned around and seemed to turn back.

Such a result, even Cook felt a little strange.

Yes, at the beginning, Cook directly admitted that TV was too traditional.Technology is an anti-traditional thing. Therefore, there is not much market for TV.Yes, but there is not much technological content, let alone many innovative things.At the same time, in Cook's eyes, TV has always been such a product.Whether it is the TV that Cook himself uses, or the TV sold in the mall.It's just that, being surrounded by Chen Jiayi, it seems that as long as there is innovation on TV.Come up with innovative products that make people excited. Similarly, the appearance of TV will make people crazy.

"Well, you seem to be right."

Cook nodded, but he was still not fascinated by the TV.

Then asked, "If we were in television, how would we innovate?"

"It's simple."

When it comes to innovation, Chen Jiayi gets excited.

In the past few days, he has thought of several innovations.

Of course, some of these innovations cannot be imagined in a lifetime.However, because Chen Jiayi has managed Tang Dynasty Company for too long, basically, he will think about how he should innovate for all products.Naturally, he also has his own ideas about this TV.

"It's very simple. The first point is that we should innovate in the appearance design of the TV."

Chen Jiayi mentioned the first point of innovation.

In fact, this is how Tang Chao Electronics produced a series of products.

Like the Tang Dynasty mobile phone, when he didn't have any technology at the beginning, he relied on the appearance design to become a relatively fashionable variety.Another example is the smartphone behind, although the main innovation of the smartphone is not the design.However, the excellent appearance of Tang Dynasty smartphones has always been the first choice for many users to buy products.

This principle is actually the same in other places.

When users want to buy something, good-looking products, in addition to choosing brands and the like, also become their first choice.After all, everyone has the love of beauty.Not many people have much immunity to beautiful things.Naturally, the phone can redesign the look, and so can the computer... the TV, and so can he.It's just that TV is too traditional.Traditionally, everyone thinks that TV is like that, without too many changes.However, if you really want to change, TV can also make people's eyes shine.

While talking, Chen Jiayi also took out a rendering of a TV designed by himself.

Cook took over this TV rendering.

From the renderings, Cook can see that although the appearance of the TV has not changed much, there is only a small change in the subtle design, and he has an eye-catching feeling.For example, on the cushion under the TV, a common TV uses a common cushion to support the entire TV screen.However, on this TV, the cushion has undergone a very big change.He is no longer simply supporting the TV without any features, he has taken a solitary support column.In addition to supporting the display of the entire TV, such a cushion can also play an aesthetic role.

In addition, the TV station is also very novel in the entire screen and frame design.The lines of the new line, the sheen of the pure white color.Just take a look.You will feel that this TV is very creative.Not to mention anything else, just the appearance.He moved the hearts of many people.

It seems like a good choice to buy such a beautiful TV to go back.

"awesome."

I have to say, this TV.Cook has been attracted.

"What is this? The great thing is yet to come."

Chen Jiayi took back this rendering.

Then he said, "This rendering is just a version. In the future, we can also innovate the appearance based on the experience. I believe that Apple employees can do this." After all, Chen Jiayi has already The exterior design opens up a wing of imagination, next.That's what they do. "Okay, this is no problem."

"However, our Apple TV is far more than that. In addition to the appearance, we also need to make relatively large innovations in technology. At the same time, we must understand that we are facing a high-end market. Therefore, our TVs he It should have higher-end performance, not even an LCD display like a normal TV. We will never make such a TV.”

"In terms of performance, we can add high-definition, and at the same time, make the TV equipped with the Internet. For example, our TV can order videos from the Internet, as well as TVs from the Internet."

"Of course, this is just the standard configuration. In fact, it's not just us, other TVs also have this feature. However, I think we can add the holographic 3 technology used by the Tang Dynasty Group to the Apple TV. When watching How about a holographic 3 effect that can be displayed on our Apple TV for a specific movie, what do you think?"

"what……"

Holographic3.

Unexpectedly, Holographic 3 may also be integrated into the TV.

If so, it's definitely an eye-popping technology.With this technology, it is estimated that many people will go crazy.Even, Cook was a little excited when he heard such a technology.He knew that another great product from Apple was coming.With this one product, Apple can definitely be brought back to life.

"Hehe, yes, Holographic 3 is indeed a very good technology, we must make good use of it."

Although the hologram 3 technology doesn't need a screen at all, he can even project a hologram 3 shadow in the air.However, such doubts are very high.Even if Tang Dynasty Company has mastered such technology, there are not many holographic 3-style movies every year.

Of course, there is a more compromise way, that is to use a special screen.Such a screen can recognize 3 effects very well, in this case.When the film and television company is producing 3 movies, his success will be relatively small.At present, many cinemas around the world have rebuilt their own cinemas according to the standards of Tang Dynasty Company, so that they can fully support 3 movies.

Similarly, on TV, such an arrangement can also be made.

Presumably, as long as Apple TV implements such a technology, it will definitely make several people dumbfounded.After all, in the past, they could only go to the cinema to watch such 3 movies.But, now, they can stay at home and still enjoy the unparalleled blockbuster 3.

"Great, Mr. Chen, I'll draft this project right away."

Cook got excited and was about to leave.

"No, no, Cook, don't be so anxious. Actually, just having 3 skills is not enough."

"what?"

Cook didn't understand something.

TV with 3 technologies, is it not enough?

"Of course, after all, the 3 technology is only one of the functions. Don't you think that it is too monotonous for only this one feature. If it is only one function, it can only be the same as the previous Apple products at most. Attract the support of a small number of friends who support Apple. In other words, it is a niche product. At the same time, not everyone wants to experience such a technology. Therefore, it is still difficult to popularize it.”

Chen Jiayi opened his mouth slowly and got to the crucial point.

Afterwards, Cook followed Chen Jiayi's train of thought and kept thinking about it.After a while, he said, "Mr. Chen thought well. Maybe our TV is a bit dull in terms of performance. Although this kind of product is better than similar products, he can't make it popular. Do it, everyone loves it."

Little by little, Cook slowly analyzed what Chen Jiayi said.Then, he asked, "So, how do we make it universal?"

"It's simple."

Chen Jia snapped his fingers.

"Cook, can you recall what makes smartphones popular?"

"Smartphones connect wired networks and intelligence, which naturally attracts the attention of the public. Therefore, smartphones have become a popular product now."

Although not everyone had a smartphone in the Tang Dynasty, the smartphone has entered the hands of all users.It doesn't matter whether he is using a high-end smartphone or a low-end smartphone.In short, under the impact of smart phones, traditional mobile phones have completely lost their market position and have almost withdrawn from the market.

"That's very good, then, can't our TV be like a mobile phone?"

At this time, Chen Jiayi didn't ask Cook to think again, but Shuai spoke first.

"Nowadays, many TVs around the world have achieved high-definition and even networked. However, we know that once the network is involved, it becomes interesting. The traditional mobile phones in the past are actually networked. However, because His networking is too simple, so people don't pay attention to it. However, it was not until the emergence of a smartphone system that fully supports networking, our smartphone network, that it was perfectly presented."

With a bang, Cook, under the guidance of Chen Jiayi, seemed to have opened another technological door.

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