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Chen Jiayi said directly with confidence.

However, seeing that Lei Jun didn't seem to understand, Chen Jia had no choice but to speak again.

"Okay, let's talk about how you plan to promote Xiaomi mobile phone 3."

"Ok."

Lei Jun replied directly, "Because of the good reputation and brand effect of Xiaomi mobile phone 2, we also want to maintain this strategy for Xiaomi mobile phone 3. Although our Xiaomi mobile phone 3 has some shortcomings in innovation, but in terms of price, It has always been very popular with users. We have even decided that the price of Xiaomi Mi 3 is 1999 RMB... In addition, we have also started close cooperation with physical mobile phone stores.

In addition to these, we have also made a lot of preparations for mobile phone content.

Of course, there are various offline activities...etc.

"Well, these are relatively normal promotional methods of yours."

Chen Jiayi didn't nod or shake his head.

These methods are neither good nor bad.

Of course, he also has some uses, but the effect is definitely not much better.

Unless their products are absolutely innovative, otherwise, the performance of Mi Mobile 3 may only be mediocre.

After all, Mi Phone 3 has already begun to lose the advantages of the Han and Tang mobile operating systems.Under the premise that other mobile phones have chosen the mobile phone operating system of Han and Tang Dynasties, Xiaomi Mi 3 only has cost performance.However, the cost-effectiveness is sometimes useful, and sometimes, it is not useful.Especially when the market is becoming more and more mature, the price/performance ratio can only perform well in the early stage, and it will also be quite weak in the later stage.

Just like Shenzhou Computer.

"How about, let's change the sales model."

In this world, it is not a product that can sell well.

It's not that the product is bad.He can't sell it.

Before viewing the product.The sales method has always determined the sales share of the product.

In other words, with a good sales method, he can greatly increase sales.

This is ancient and modern.Everyone agrees.

If not, why do you need salespeople, why do you need sales strategies...them.It is to make the product sell better, sell more hotly, and sell more prosperously.

"Change the sales model!"

Hearing this sentence, Lei Jun was a little excited.

It has long been known that Tang Chao Group is the best at marketing, and some people even say that everyone has always admired Tang Chao Group's innovative ability.However, who knew that Tang Chao Group's sales ability has never been inferior to his innovation ability.Especially Lei Jun.He admired Tang Chao Group's sales ability with all sincerity.

Just like the current Double 11 plan, this sales strategy.Who can compare?

"You mean controlled leak marketing?"

Controlled leakage is a marketing model.

meaning is.Manufacturers can deliberately leak information to their opponents or the market under circumstances they can control.In order to achieve the purpose of promoting the brand and increasing sales.

Such a model has actually been used by many manufacturers.

However, the Tang Dynasty Group is the one that uses controllable leaks to the top.

In fact, such a marketing plan has been studied by many media a few years ago. ellro once published an article revealing that Tang Dynasty Group has been implementing a marketing strategy called "controllable leakage", that is, releasing information about unreleased new products in a planned and purposeful manner. He himself has implemented this kind of action.

Of course, such marketing is not a pain in the ass, it has various purposes.

First, warn unruly partners who leak information.

Second, test the market reaction, such as revealing the price of the tablet computer at around US$1000, and observing user reactions.

Third, to cause panic or confusion among potential competitors.

Fourth, stimulate the appetite of analysts and the media, and ensure that enough heavyweight guests are present at the new product launch conference.

In addition, these media have also researched the way the Tang Dynasty Group leaked news.

They believe that the Tang Dynasty Group is generally a group employee who, after receiving an order from a superior, actively finds an authoritative media reporter to chat or make a phone call, but will never leave written evidence such as eml.

In addition, this leak will take a variety of measures to prevent things from being held accountable.Still taking the Wall Street Journal report as an example, the newspaper's most famous technology columnist was not involved, and the news was signed by two other reporters.If something goes wrong, both journalists can lay the blame on the other, or say it was just a misunderstanding during the conversation.Moreover, the news was released during the stock market close on Monday night local time, so as not to be suspected of deliberately manipulating stock prices.

Just like this, Tang Chao released information that needed to be "leaked" on large media such as the Wall Street Journal, and at the same time, he could officially deny these reports at any time.It not only protects itself, but also ensures the safety of the other party's media.

Marketing means seem simple.

However, Tang Dynasty Group relied on such means to sell its products like mad again and again.Just like before the emergence of the consciousness-controlled computer, just a few simple pictures were leaked, and he caused several people to go crazy.Then, during the actual sales, you can imagine how terrifying his sales will be... Of course, at this time, there were also many companies that imitated Tang Chao Group's marketing strategy.Although they have thoroughly analyzed the marketing strategy of the Tang Dynasty Group, but for some reason, they have not achieved the same success as the Tang Dynasty Group.Ever since, some people said, perhaps, the public has not actually studied it thoroughly.Perhaps, the Tang Dynasty Group still has a lot of secret weapons that you haven't discovered yet.

The reason why Lei Jun was so excited was because he thought of it.

Could it be that Chen Jiayi wanted to share with him the marketing secrets of the "control leak camp".

If so, that's really awesome.

However, Chen Jiayi's shaking of the head made Lei Jun feel cold inside.

"It's not controlled leak marketing."

After denying it, Chen Jiayi went on to say, "In fact, there is no distinction between good and bad marketing plans. The one that suits you is the best. Some businesses don't combine their own characteristics and always want to imitate the success of other companies. In the end, they all failed. Just like this controlled leak marketing. What a simple marketing plan. However, I want to say that not every company is suitable for it... the same. Xiaomi mobile phones are not suitable either. "

Of course, Chen Jiayi did not say which company is suitable.

If you really want to define it, Chen Jiayi will say that only those companies that are more successful and attract more attention from the world can use this plan.Because every time news of this plan is revealed, the media and fans will pay attention.If it's just an ordinary company, well.Even if you use controllable leakage, others are not interested in you?

For example, an unknown company used this trick.Their xx products were revealed in the media.There may be xx features.But in fact, they are not interested in products like yours.Not to mention.For what functions in your product.

Therefore, blind plagiarism without failure is really unreasonable.

"I see."

Hearing Chen Jiayi's words, Lei Jun really benefited a lot.

In fact, Lei Jun also knows this truth.

After all, a successful businessman also has to learn all kinds of marketing.However, when it comes to practice, many will be different.Especially, under the influence of the rich and handsome Tang Dynasty Group, a large number of people will blindly follow suit.Although many people have failed, some people have succeeded.In this way, everyone is desperately researching and analyzing every action of the Tang Dynasty Group.In the end, the Tang Dynasty Group was directly worshiped as a god.

Until then, what precepts of the book would they have considered?

Now hearing Chen Jiayi's remark, Lei Jun recalled it again and suddenly understood.

It turned out that I had been drilling into the alley.

Chen Jiayi's words were like thunder, shaking Lei Jun awake.

"Hehe, there are a lot of marketing plans in the world. They are just like this. They are very common and nothing special. The key is that you have to combine your own characteristics. Just like Xiaomi mobile phones, although Xiaomi mobile phone 3 does not have too many innovations, However, its basic quality is still relatively good. Especially for the content of mobile phones, you have mentioned that more preparations have been made. These are the elements that attract users. However, it will take longer It's just the experience of time. However, don't we have any marketing plan?

If I want to promote Xiaomi mobile phones, I will adopt a "hunger marketing" method. "

"Hunger marketing?"

"Yes, in fact, this marketing market has existed for a long time. However, on smart phones, perhaps, it is the first time it has appeared. Of course, if you use it."

Chen Jia laughed.

To put it bluntly, hunger marketing is also very simple.

It refers to the intentional reduction of production by the commodity provider in order to achieve the purpose of regulating supply and demand, creating the "illusion" of shortage of supply, maintaining a high price and profit margin of the commodity, and also achieving the purpose of maintaining the brand image and increasing the added value of the product.

For example, in the real estate industry, he often uses hunger marketing.

For example, before and after the opening of a real estate project, the developer first advertises a lot to attract people to see the building, please register, pay earnest money, register vp customers, etc. Temporary out-of-stock or the illusion that there are only a few stocks left, causing panic in the building.Because the long waiting list also provides free advertising for the property.

In the peak season of the real estate market, there are two ways to create hunger marketing: one is to slow down the sales speed, prolong the entire sales cycle, and there are several opportunities for price adjustments within a year.The second is that when the existing houses are sold to a certain extent, the developers will stop selling them and save some houses (relatively better) for the next phase to sell together in order to sell them at a high price.Some developers only sell one building or dozens of houses at a time, and if the number of people is not enough for one sale, they will continue to postpone the opening. This can create a hot sales atmosphere and cause hunger for home buyers, and secondly, they can continue to raise prices.

Under such circumstances, people who bought a house panicked, so they bought it at a high price.

And as long as there are such people to buy, he will further stimulate the sales of house prices.

It should be said that in the period of rising housing prices, developers have tried this method time and again.

Of course, the reason why such a marketing method can be produced.Still has his theoretical basis.

legend.In ancient times, there was a king who not only ate all the delicacies in the world, but also never knew what hunger was.therefore.He became less and less hungry and depressed every day.

One day, the imperial chef suggested.There is a most delicious food in the world, its name is "hungry", but it cannot be obtained easily, it must be hard work.The king immediately decided to go out of the palace with his royal cook in disguise to find this delicacy. The two kings and ministers traveled all day to find this delicacy. On a dark and stormy night, they came to a wilderness in the wilderness with hunger and cold.At this moment, the imperial chef took no time to present a steamed bun hidden in the tree hole in advance:

"The hard work pays off. I finally found it. This is the kind of food called "hungry." The king, who was already starving to death, was overjoyed and said nothing.Immediately gobbled down the hard and cold thick noodle steamed buns.And named it the most delicious food in the world.

As the saying goes, hunger does not choose food.For a very hungry man.A hard and cold thick noodle steamed bun is also considered the first delicacy.This simple common sense is summarized by Western economists as "utility theory".

Utility refers to the satisfaction consumers get from the purchased goods and services.Utility is different from the use value of an item.Use value is an inherent attribute of an item, determined by its physical or chemical properties.Utility is the satisfaction of consumers, which is a psychological concept and is subjective.

Such a marketing plan is precisely hunger marketing.

What Chen Jiayi mentioned is exactly such a marketing plan.

When you are full, no matter how beautiful your things are, he will not buy them.

As long as he doesn't have it, or even, he still doesn't have it all the time, he will buy like crazy.

"Thank you."

Hearing Chen Jiayi's review of the theory of hunger, Lei Jun really benefited a lot.

Of course, he also knew that there was already such a marketing plan in the market.However, Chen Jiayi is the only one who can express such a marketing plan in such a simple way and make people understand.Of course, maybe others have this ability too.However, Lei Jun may not necessarily ask this person for advice.And even if he asked for advice, Lei Jun would not take it seriously.

Sometimes, status, reputation... and so on, play a very important role.

If people like Lei Jun want to go further, they can only learn from those who are more successful than him.

Of course, there are also some people who learn from those who have not succeeded themselves and become successful.

However, such people are very few.And if they succeed, they will be amazing.

"You're welcome, I'm just talking casually."

As soon as Chen Jia was able to say such a strategy, he actually thought about it for a while.

For him, anyway, no matter how Xiaomi mobile phones are sold, it will not affect Tang Dynasty smartphones.

Then, it is also possible for him to help Lei Jun.

Besides, helping Xiaomi mobile phones is also conducive to combating foreign brands.

At that time, when it comes to cracking down on foreign brands, Tang Chao Company will not be the only one.

In addition, Chen Jiayi told Lei Jun about the hunger marketing plan.It is entirely Xiaomi mobile phone that is suitable for this solution, but it is not suitable for other companies.For example, before implementing this plan, he still needs to be satisfied.Your product has a certain reputation, although the brand is not the best, but it must be ordered.

Moreover, the quality is even better, and the reputation is also good.

In this area, Xiaomi mobile phones are all satisfied.

Xiaomi Mobile Headquarters.

"Mr. Li, I have decided to withdraw the sales volume of 500 million units, and our first batch of sales will be controlled at 100 million units."

In the previous planning, Lei Jun and the marketing director of Xiaomi mobile phone agreed on the decision to sell 500 million units to the world in the first batch.See what the market is like before deciding on the sale of the second batch.Of course, 500 million units is already a lot, enough for them to sell for several months.

"No, 100 million units worldwide... this, this..."

A country can support 100 million units, and the world has 100 million units. How much can a country share?

Such an order directly shocked Li Hao, the marketing director of Xiaomi mobile phone.

"Yes, it is 100 million units, and we only accept Internet orders. At the same time, you arrange it, don't let our Xiaomi mobile phone become the craziest mobile phone in this period, and even, the most desired smartphone in the world. "

"OK, no problem."

Although Li Hao didn't quite understand Lei Jun's order, he understood what he meant.

In the next few days, the official website of Xiaomi mobile phone officially broke the information of Xiaomi mobile phone 3.Of course, in addition to introducing the various functions of Mi Phone 3 on the official website.Xiaomi mobile phone eo Lei Jun also said that the first batch of global sales of Xiaomi mobile phone 3 is only 100 million.

At the beginning, people thought this 100 million was quite a lot.

After all, Xiaomi mobile phones are not Tang Dynasty smartphones, so how can they sell tens of millions of units.

100 million is not bad.

However, when it was learned that this is the number of 100 million units worldwide, a lot of fans who like Xiaomi mobile phones were shocked.

Make no mistake, 100 million units worldwide.

How many copies can he have in each country?

Until a few days later, the official websites of Xiaomi mobile phones around the world gave the news.

The Chinese market is the market with the largest allocation of Xiaomi mobile phones, with about 10 Xiaomi mobile phones allocated3.The second largest market is the US market, which allocated 7 units.There are only 5 units in the UK, France, Germany and the like.Such a phenomenon suddenly made those who wanted to buy Xiaomi Mi 3 run away.

Nima, it seems that at 0 o'clock that day, the order should be placed directly.

You see, the 1999 Tang Dynasty Smartphone 3, this cost-effectiveness, can be called the king of cost-effective smartphones in the world.

For such a mobile phone, if you don't buy it now, you will definitely regret it for life.