King of Capital

Chapter 24 Triangle
Open up franchise rights, collect franchise fees and become the raw material supplier for franchisees.

This set of operations is a typical way of playing after the entry of capital. It is not limited to the brand value of "Bu Du" and can be played in this way by using the skin of any milk tea brand.

Even if it’s not milk tea, the same is true for catering and clothing.

Where the next step will be depends entirely on how much profit there is and how much conscience the capital has. The lowest limit is to collect a franchise fee, cut a crop of leeks and run away. It is so easy to operate that even celebrities can do it.

Controlling the tea channels and becoming a raw material supplier for franchisees cannot be said to be a conscientious capital. It can only be said that capital is optimistic about the milk tea market and has patience and a long-term view. What it seeks is to run a successful business model, produce beautiful financial statements, go public, and reap the advanced gameplay of the secondary market.

Therefore, Cui Aliu, who majored in finance, felt resistant when she heard that tea was industrially produced and she had become a supplier of raw materials. She just wanted to build a milk tea brand in a down-to-earth manner and did not want to get involved in the game after capital entered the market.

Xie Jingxing saw her disgust and rejection, so he didn't say anything more and closed his eyes silently to digest the alcohol.

Now that I have looked at the tea mountains, I find that there is no problem with the supply of raw materials. We have our own contracted tea mountains and excellent channels for purchasing raw materials.

Then only the founding team is left. Only after meeting with the founding team should you consider whether it is necessary to formally discuss the brand development strategy.

We returned to the formula laboratory in Chuncheng in silence. Playing at home made Dr. Wang talkative.

"All our products are freshly brewed tea + fresh milk + fresh fruit. The use of chemical ingredients is very low, and the laboratory is mainly focused on developing product formulas."

What he meant was that he was not impressed by the painstaking research of his peers into flavors, creamers, pigments and the like.

Xie Jingxing did not comment. The food safety incident of "plasticizer" in the past two years killed a large number of milk tea brands, which left a vacant space for high-end milk tea brands like "Bu Du".

At present, Duku has gradually occupied the mid-range price market on the market, and has also begun to transform into making some low-cost freshly brewed fruit tea.

The low-end price range is represented by a mix of regional "Technology and Henhuo" milk tea brands, but there is no leading enterprise that truly covers the national market.

From an investment perspective, there is no difference between the three price ranges of high, medium and low. Anyway, he rarely drinks milk tea.

Dr. Wang continued, "At present, our laboratory has three members, including me, and the speed of developing new products is limited. We are establishing cooperation with the laboratory of Yunnan Agricultural University."

"This is a pleasant surprise." Xie Jingxing showed enough tolerance and agreed with a smile.

Cui Aliu immediately took over the conversation: "Our cooperation with Yunnan Agricultural University is in the process stage. At present, it is only because of national policies such as rural revitalization that the professors of the Agricultural University have given us a lot of help free of charge, so it has not been included in the business plan for the time being."

"Of course, we have mentioned this in terms of financing. Expanding the scale of the laboratory and resolving the supply chain of raw materials are our core demands for financing."

Xie Jingxing nodded slightly, and then asked about the background of the entrepreneurial team: "Dr. Wang is Malaysian, why did he come to the mainland to start a business?"

Dr. Wang adjusted the legs of his glasses and looked at Cui Aliu: "My grandfather returned to Yunnan many times in his later years to pay tribute to his comrades-in-arms. During this process, I met Liuliu. When I learned that she wanted to start a business in her hometown, I thought that this was probably what my grandfather hoped for. He could not forget this land where he had fought."

"Admirable." Xie Jing Xing casually changed the subject: "Then you should have known each other for many years, right?"

"At that time, I was twelve years old and Liu Liu was seven. She was selling flowers at the former site of the Army Academy, and I exchanged candy for her flowers." Dr. Wang shrugged with a smile.

Cui A Liu said helplessly: "He feels so accomplished when he tricks children. After so many years, he still often brings it up and makes fun of me."

As they were talking, a handsome boy who looked like a college student walked into the laboratory, wearing a Vacheron Constantin Overseas series watch on his wrist.

This person is called Peng Chuanming. He is the third largest shareholder besides Cui Aliu and Dr. Wang. He is currently a student at Yunnan University and is responsible for marketing and public relations. The Land Rover with three seven license plates last night was his.

As a second-generation rich man with local social resources, he must have contributed a lot to the opening of nine direct-sale stores of "Budu", and the reason for the free help from the Agricultural University Laboratory was also found.

"I'm really sorry, Mr. Xie. I had a lot of classes today and it took me a while. How was the lab? Do you want to visit our offline store?"

Peng Chuanming's attitude was sincere and enthusiastic, and it sounded like he had already arranged the store.

Xie Jingxing was so drunk that he was exhausted. He didn't have much expectation for the offline stores, so he continued to test the waters: "The age range of your founding team members is very wide."

"The second store of 'Bu Du' opened in front of our school. I was the first customer and also seemed to be the most loyal one. Later, when I learned that 'Bu Du' was short of money for its angel round of financing, I took the initiative to join the business."

Peng Chuanming smiled sheepishly and explained, "Liu Liu is still the main person in charge of the company's daily operations. Dr. Wang is in charge of research and development. I am only responsible for paying for small things within my ability."

Song Anli couldn't help but look at him carefully, wondering what kind of rich second generation this was.

One for management, one for R&D, and one for social resources, an ideal triangle division of labor.

There doesn't seem to be any major problems with the founding team. From the founding team to the business model and brand concept, everything is very smooth. There are no particularly outstanding points, nor any particularly obvious shortcomings.

Song Anli was very excited. If the gains were proportional to the efforts, then everything would be worth it. She had secured a pass in this round of assessment!

Xie Jingxing was increasingly confused as to what had caused the failure of Budu's business?
Due to limited time, he had to end the investigation with much thought, and the group went to the airport to catch the flight back to Shanghai.

Xie Jingxing and Cui Aliu, who was seeing him off, were in a separate car. He seized the opportunity to ask, "What is the biggest difficulty in your development right now?"

"The raw material supply chain makes it difficult to standardize and reduce costs. At the same time, the speed of new product development needs to be increased. Currently, the leading peer companies in the market launch an average of three new products per month. As a high-end brand, we are a bit slow in this regard."

Cui Aliu controlled his inner excitement and explained his predicament frankly.

At this point, we are basically talking about the investment amount and valuation rhythm. It would be wrong to cover up our own shortcomings.

Tell what you really think so that investors can seriously evaluate how much money is needed to solve the problem and decide whether to invest.

“Supply chain, new products.”

Xie Jing Xing suddenly fell silent, and after a long while he said faintly: "The plagiarism of your products is very serious."

"……Yes."

Cui A Liu was instantly touched to the deepest part of her heart.

This sense of crisis made her unable to sleep at night, but an industry like milk tea with weak core barriers found it difficult to deal with plagiarism.

She had no choice but to raise funds as quickly as possible to expand the scale of the laboratory and speed up the development of new products, always one step ahead of plagiarism and prevent her peers from copying her - that is, constantly creating innovations that are difficult to imitate.

He was copied to death!

It makes sense, many milk tea brands died because of this.

Xie Jingxing sighed with relief, he should have thought of this earlier, but unfortunately Yunshan's powerful supply chain made him subconsciously ignore this.

As long as Taihe enters the market and makes use of Yunshan's warehousing and logistics resources, there is no need to worry about plagiarism, because Yunshan has 15 temperature-controlled bases, hundreds of warehouses, seven distribution centers and thousands of transport vehicles across the country.

Yunshan can airlift fresh Dandong strawberries just picked from the fields to Yunnan Spring City. Which milk tea maker can copy it?

Before his peers copied out a complete logistics system, Yunshan had already defeated them.

"In fact, supply chain and plagiarism are a problem. Let's keep in touch when we return to Shanghai."

Xie Jingxing heaved a sigh of relief, but still kept his mouth shut and did not make any substantive promises.

This was enough to make Cui Aliu very excited. He dragged his tired body to the airport to run around to help get boarding passes, bought some coffee and fast food, and finally watched several investors go through security and waved goodbye reluctantly.

Song Anli and Shen Xin, who had passed security and were waiting for the flight, were in a similar state as her. Their excited brains overcame their tired bodies, and they were discussing the follow-up of the project with laughter.

"The marketing strategy of Warrior shoes, which focuses on domestic products and national trends, is indeed desirable. From the World Expo in 10 to this year, sales have increased by nearly %."

Shen Xin paused and continued, "I just don't know if this marketing model can work for milk tea." "Sister Shen Xin, you should take a break. We should go to the first-class lounge to lie down and have a good meal, and then go back to the company to wait for the reward."

In Song Anli's mind, she already had an image of herself as an investor standing at the stock exchange and ringing the bell with Cui Aliu to announce the listing.

Xie Jing Xing was not moved by this, and he wanted to frown: "Stay in the lobby for a while, we will board the plane in half an hour."

"Mr. Xie, can you please stop looking so sullen and relax a little?" Song Anli said coquettishly.

Xie Jingxing paid for first-class tickets for everyone out of his own pocket. They were so exhausted after a whole day and night that she really wanted to lie down for a while, even for five minutes.

Xie Jingxing squinted at her: "Countless investors died the night before the listing."

"It's annoying, Sister Shen Xin, do you think his cold face is similar to those of my colleagues in the direct investment department?" Song Anli pursed her lips and poked his arm in a natural and intimate manner.

Shen Xin looked at the two of them meaningfully, and gently reminded them, "Actually, what Tang Man always said makes sense. The sense of dependence during the intern stage is an issue that needs to be taken seriously."

"We have a revolutionary friendship. We traveled more than 5,000 kilometers back and forth in one day and one night. We are almost catching up with..." Song Anli's face turned slightly red, and she wanted to explain something.

Xie Jingxing felt something bad happen, and he stood up and said, "Xinxin!"

"Well, what did you call me?!" Shen Xin widened his eyes.

"Heart?"

Shen Xin pursed her lips speechlessly: "Boss Xie, I am at least 8 years older than you, and I entered the industry eight years earlier than you."

Xie Jingxing slowly pulled the corners of his mouth and chuckled, then he sat back in his chair, met her eyes and said softly, "Cui Aliu is 7 years older than Peng Chuanming."

"So what?" Shen Xin was confused.

Song Anli was the first to react and asked, "Peng Chuanming called her Liu Liu, are you talking about the two of them?"

"When I was seven years old, I traded candy for her flowers." Xie Jingxing told a horror story to himself: "Should childhood sweethearts have a sense of dependence?"

"No, there should be. It's wrong not to have it!" Shen Xin's face changed drastically and he spoke incoherently, breaking out in a cold sweat.

President Xie Jingxing breathed a sigh of relief and stood up again: "Change the flight ticket and go to their first offline store in Dali."

Perfect rationality is the greatest irrationality. He grasped the real cause of death of "Bu Du".

"You venture capitalists are all sick in the brain!" Shen Xin pulled his hair madly.

Song Anli raised her face and grabbed Xie Jingxing's sleeve: "You have a nosebleed."

"Oh it's all right."

Xie Jingxing wiped the blood off casually. He had worked through two sleepless nights in his first four days at work, and the high intensity of work was making him irritated.

Song Anli grabbed him forcefully and refused to let go: "No, let me think about it. Maybe I can find a way to investigate without going offline. Our school has an exchange student program with Yunnan University, and I know a senior from Yunnan University."

"Good idea, I'll check with Dr. Wang." Xie Jingxing praised.

Columbia University’s alumni resources can also be connected to Johns Hopkins University. There are only a few Chinese biochemistry PhDs every year, so it is easy to find them.

Shen Xin bounced back and gnashed her teeth, "I checked Cui A-liu. The Renmin University Alumni Association is a director of Juntai. And she is only one year younger than me. It is impossible for such a high-level green tea to have no rumors. Weiming Lake must have dug up her!"

On the Weiming Lake BBS, Peking University students who aspire to help the world would use the three letters "RIP (Rest in Peace)" to stack up hundreds of floors for the lost lives on the campus network forum, and would also curse people like "Guanghua Eighteen Donkeys" until nothing was left but their pants.

The unboxing is top-notch...

Half an hour later, Xie Jingxing and the other two boarded the plane and received the news almost at the same time.

"Dr. Wang's mentor said that he decided to return to China to start a business because of a Chinese girl who tried to persuade him to stay. He told his mentor that the Chinese girl would become his wife and hoped to get his mentor's blessing."

Xie Jingxing spoke in a muffled voice with a ball of paper stuffed in his nostrils, which looked very funny, but Shen Xin and Song Anli couldn't laugh.

The former found out that Cui Aliu had received an invitation letter for exchange students from Johns Hopkins University, and classmates privately spread that it was her boyfriend who asked the tutor to forcibly increase the number of exchange students.

The latter found a campus love proposal post from last year on Yunnan University’s forum. It was said that the original post was widely circulated, but was inexplicably deleted some time ago. The male and female protagonists of the proposal were Cui Aliu and Peng Chuanming.

"No wonder Cui Aliu, who studied finance and knew many investors, came to Juntai to seek investment." Song Anli said with her hands covering her face in frustration.

Last night on the plane, she specifically discussed this topic with Cui Aliu, but found no clues.

Xie Jingxing felt a little uncomfortable when he saw her and Shen Xin. He gently supported her back and comforted her, "Sorry, it's my fault. Everyone has worked hard. Let's get some sleep."

…………

It was another late night. After rushing back to Shanghai, Xie Jingxing asked Liu Qiming to pick him up at the airport and send Shen Xin and Song Anli home respectively. He drove back to the company alone.

The office was brightly lit, and the other three groups of interns were revising and organizing their project proposals under the guidance of their mentors, in preparation for tomorrow's investment committee meeting.

Shen Xin did not send a message to Su He immediately after getting off the plane. She saw Xie Jingxing's performance and was completely convinced.

This project belongs to Xie Jingxing, and no matter what the outcome is, Xie Jingxing should make the decision.

“We will not invest in this project.”

In the independent office, Xie Jingxing made a decision.

Su He walked to the window with his arms folded, turned his back and looked down at the neon lights shining in half of the city: "Reason."

“There are emotional entanglements among the founding team.”

"Can't solve it?"

“There is no solution.”

Xie Jingxing couldn't tell whether he was disappointed or satisfied, he repeated it in a flat tone.

It is an absolute taboo for the founding team to have emotional entanglements. Countless bloody examples have proved that investors who dare to invest will surely die.

For example, in a typical husband-and-wife business, either spouse can usually hand over their shares and exit, but this will leave troublesome consequences.

Cui A-Liu's case is even more unsolvable. Sometimes capital cannot solve emotional problems. The death of her and her "Bu Du" is the will of heaven.

If he doesn't die, it would be a shame for the hard work of hundreds of thousands of entrepreneurs. If he can't succeed in entrepreneurship, it would be God's fault.

"Let's not talk about this for now. You should end your internship early and go through the formalities for becoming a regular employee."

Su He turned around and looked straight at him, and said firmly and resolutely: "You came to participate in the show to seek fame and prove your ability. You have already done the latter, so I will help you achieve the former in a faster way."

　thanks for your support.

　　I saw some people talking about the issue of female stars or heroines. I haven't thought about writing about a heroine for the time being. Don't guess who the prototype of the female star is. It's not those first-line beauties that everyone talks about. Just treat it as an original work.

　　
　
(End of this chapter)