King of Capital

Chapter 73 Didi crashed
The morning after Xie Jingxing spoke with Boss Cai, it rained heavily in the Magic City. The rain and dark clouds enveloped the entire city in a deep lead-gray hue.

At the bus stop during the morning rush hour, several well-dressed white-collar workers gathered around a taxi, shouting and pushing each other without caring about their image. In the chaos, a middle-aged man decisively put away his umbrella and let the rain soak his whole body, squeezing into the taxi with a computer bag in his arms.

The tires splashed up pieces of muddy water, and the other people watched the taxi with their perfect attendance awards going further and further away.

A black Rolls-Royce was parked steadily next to the bus stop. A beautiful young lady with delicate makeup and fashionable dress, wearing high heels and lifting the hem of her skirt, carefully walked around the puddle and got into the car.

As the car door closed, someone saw that the driver was a handsome young man, and the words that had not yet been spoken were swallowed back into his stomach.

"It's really a Rolls-Royce?!" The young girl in the car looked around in surprise.

Xie Jing Xing smiled and reminded: "Please fasten your seat belts."

"oh oh."

The young girl fastened her seat belt and blinked her eyes. She asked in a tangled manner, "Can I take a picture? This is my first time riding in such an expensive car. I have only seen it on TV before."

"Just take a picture. Today is a flash mob event in Shanghai organized by Didi Chuxing and the Supercar Club. There are dozens of luxury cars and supercars on the street taking orders."

Xie Jingxing explained in detail that he had initially wanted to ask Yan Wenhua to put Didi brand logo stickers on the car, but as expected, he was rejected by his good brother with a lot of curses.

The young girl opened her eyes wide: "There are also supercars? Are there Maseratis, the red ones?"

“Yes, but the platform assigns orders randomly, so it may not be assigned to you.”

Seeing that the girl's mood had calmed down a little, Xie Jingxing paused and continued, "But I can give you a special password, and the platform's random dispatch range will be narrowed down to luxury models."

"No need...do I need to pay more?"

The young girl became alert and added the second half of the sentence unwillingly.

If it wasn't for the rain and the difficulty in getting a taxi today as she had to rush to class early, she probably wouldn't have used her bank card to bind the third-party Internet software. It's not only troublesome but also unsafe. After she gets the 15 yuan red envelope for phone bills after taking the taxi, she will unbind and uninstall it.

Xie Jingxing said nonchalantly, “You can take a photo and post it on WeChat Moments saying that you used Didi Taxi. Just collect 30 likes before you get off the car.”

"...How about ten likes? It's too early now." The young girl was still hesitant and bargained instinctively.

Xie Jingxing pretended to hesitate for a few seconds and nodded to indicate that he was okay. College students can get a discount of 100 dollars on Pinduoduo at 12 o'clock in the morning, and it is difficult to get 10 likes on WeChat Moments at 8 o'clock in the morning.

The young girl felt that she had gotten a good deal, so she happily took a bunch of photos and posted them on her Moments. She then sent private messages to her friends to help her get likes. At the same time, she was also busy asking all sorts of questions and chatting with Xie Jingxing. She was also keeping an eye on the navigation system, which kept her very busy.

With Xie Jingxing's help, when the Rolls-Royce, which looked like an ox cart, slowly arrived at the Handan campus of Fudan University, the young girls gathered together to give thumbs up.

"Can I take a picture of you?" she asked shyly before getting out of the car.

Xie Jing Xing was a little embarrassed and suggested in compromise: "Let's take a group photo."

"Okay, the light is good over there, you take the photo."

The young girl blushed as she suggested, and when Xie Jingxing finished taking the photos, she naturally added him as a WeChat friend and received the photos. She endured her shyness and got out of the car and hurried to the store on the street to avoid the rain. She took out her phone and opened Weibo to post a status: [Surprise! I took a Didi taxi and met a young man driving a Rolls-Royce. His white shirt and profile killed me. Who understands~]

The accompanying photo was not a group photo, but a solo photo she secretly took while Xie Jingxing was driving.

"Ah."

On the other side, Xie Jingxing sneezed. The air in the rainy Magic City was particularly humid, which made his allergic rhinitis very uncomfortable. He rubbed his nose and drank some water to refresh himself, then parked the car in a marked parking space on the side of the road and opened WeChat on his phone to check messages.

In the group with the note '301Akina Mountain', dozens of supercar club members who participated in the event were chatting enthusiastically. Someone said that they had received orders from three girls from Shanghai University of Finance and Economics, one of whom had a great figure, and two other ugly classmates followed her. They added their contact information today and slept at the JW Marriott tomorrow night.

Some people also complained that they received an order from a male student, who kept talking to him about the parameters, performance and cost-effectiveness of the sports car after getting in the car. Which good person would care about the cost-effectiveness when buying a supercar?
Next time I pick up a male student, I will refuse the order directly. Only girls can sit on his passenger seat, and ugly ones don’t count!
Roughly speaking, 918% to % of them are going for the lower level research. Xie Jingxing thought about it and sent a message to Yan Wenhua alone, asking his good brother to remind these lustful ghosts to restrain themselves. He has reserved a Porsche that will be released in two months, and then he will bring it to the club for everyone to try.

At this point in time, Bumblebee gives a cumulative subsidy of 20 yuan to both the driver and the passenger for each order. Didi will increase the bilateral subsidies to a cumulative 30 yuan from today. It seems that the money-burning war is vigorous, but in fact the market size is far from comparable to that ten years later.

It is roughly estimated that the total daily orders of various online ride-hailing platforms in the Shanghai area are no more than tens of thousands, and the customer base is basically concentrated in white-collar workers and college students who are willing to accept new things.

That’s why there is today’s targeted marketing plan for limited edition luxury cars. Didi’s backend has restricted the luxury car and supercar order acceptance areas to the vicinity of Pentagon Plaza University Town and Lujiazui. The social marketing attributes far outweigh the essential role of online car-hailing in transportation.

Xie Jingxing rested for a few minutes to make his nose feel better, then continued to take orders and drove the Rolls-Royce Phantom through the streets and alleys, attracting the public to follow the urban legend and register for a Didi account to place an order for a taxi.

In the second elective class in the morning, a famous internet celebrity teacher on the podium quoted classics and talked endlessly about the things that must be said between men and women. The young girl was bored and picked up her phone to swipe the Didi Chuxing app icon. She hesitated and finally gave up and clicked the delete button and opened Weibo. She raised her eyebrows unexpectedly when she saw the 99+ red dots on the screen. The Weibo she just posted at the school gate had more than likes and ranked in the top three of the local hot search list in Shanghai, and the popularity was still rising.

[I envy him. The universe and the galaxy are on his wrist, but you only see his profile. It turns out that women are superficial~]

[Patek Philippe watches, Van Cleef & Arpels cufflinks, clothes without logos, it turns out that not all men in white shirts are called little brothers, I saw walking gold bars! ]

[Brothers, he is Xie Jingxing, the top rich second generation who quarreled with Wang Sicong. He just filmed an advertisement for Didi Chuxing last month, and this month he is hyping himself as a driver. Is Didi Chuxing his company? ]

The Internet's popularity is gradually increasing, and all kinds of gossip are emerging.

It was not until lunch time that Xie Jingxing found time to post on Weibo to confirm that he was indeed working as a Didi online car-hailing driver today. After brewing throughout the morning, the popularity suddenly doubled, and several related terms were on the hot search list.

He also updated his Weibo certification from "Juntai Securities Intern" to "Taihe Capital CEO" and "Grapefruit Capital CEO", a move that took advantage of the popularity of a large number of variety shows that have not yet finished airing.

[Dear, have you left Juntai? Which interns passed the final assessment? ]

[What? I use Didi Chuxing to take a taxi and my husband is my driver. There is such a good thing in the world! ]

[With Pony Ma as a customer service representative and my husband as a driver, I will register with Didi right now, not for anything else, but to support my husband’s entrepreneurship.]

Xie Jingxing couldn't help but feel a chill when he saw the highly praised comments with various names such as husband, dear, and baby. It was fine if the girl just called him that, but the guy with a male username and avatar was also playing it awkwardly.

Not long after the Weibo post was published, several friends including Zhao Mengche and Qi Tian helped to repost and comment. The variety show fans with strong online combat capabilities further spread the popularity. By around three o'clock in the afternoon, he was arrested twice by fans offline.

Xie Jingxing's short career as an online car-hailing driver came to an end. He sent a message to Cheng Wei: [Congratulations, Didi has collapsed.]

[Congratulations, the server is being urgently expanded. As of today, the order volume has increased by 22%, and the order volume in Wujiaochang University Town and Lujiazui has increased by 31.5% and 28% respectively! ] Cheng Wei replied in seconds.

He really doesn't know much about technology. Last year, he was fooled by a technical team with only secondary school education. Compared with marketing, Didi's product side has always been terrible.

So the server crash is indeed worth congratulating. At least it proves that the smooth combo of increased subsidy promotion + flash marketing activities + celebrity hype was very good. Next, let's see how Bumblebee responds.

…………

"...I can only tell you that Mr. Xie is a shareholder of Didi Chuxing's parent company. As for whether he is the founder behind the scenes, I can't tell you...No, I'm not Song Anli, I really am not..."

Xie Jingxing returned to the office of Grapefruit Capital, which was located opposite Taihe Capital. He saw the girl with a delicate voice sitting at the front desk and making a phone call, and was slightly stunned. Then he stopped and stood beside her to listen to her finish the call.

"Hello, Mr. Xie. I'm Song Anli, a new employee who joined Taihe's front desk administration position today. I'm the Pear in Xiaodiao Pear Soup." Song Anli stood up and bowed and said with a smile as she did when she introduced herself last time.

Xie Jing Xing couldn't help but laugh: "Come on, many outstanding female investors are transferred from the front desk administration."

"Thank you." Song Anli thanked sincerely.

She was lucky enough to pass the final interview and get a job at Juntai. That evening, she couldn't contain her excitement and went to the office early to familiarize herself with the environment, but Su He sent her to a resort by Taihu Lake to be "jailed". She was confused for more than half a month and didn't even get the chance to go to the United States with the M&A team.

The situation in the United States was so turbulent at the time, and she was so bored in China that no one wanted to hire her even when she ran errands for her old colleagues, bought coffee, and printed documents.

The HR department said that she had been assigned to the Suhe group and was required to clock in and out on time every day. The specific work would be discussed after General Manager Su returned.

Song Anli finally figured out the situation and was eagerly waiting, but President Su came back and ran away before the celebration party even started!

She was so desperate that she had no tears to cry, so she had to shamelessly go to the HR department, who hinted in a tactful way that whether she could stay or leave depended on the new boss's opinion, or else she would have to transfer internally to wherever there was a vacancy.

It just so happened that Tang Man was also going through the resignation procedures in the human resources department, and for some reason she was brought to Grapefruit Capital.

"do your stuff."

The phone rang again. Xie Jingxing left a message and turned to walk into the company to find Tang Man.

Song Anli came to her senses and picked up the phone to continue playing the role of the operator. Reporters and curious fans called to ask all kinds of questions, but her response had only one core: to blur the identity of Xie Jingxing as an investor in Didi Chuxing.

Chen Ou stepped forward and fed himself a bag of salt with great success. The entrepreneurship of the outstanding rich second generation with great fame is obviously more legendary, and Cheng Wei is happy to save a lot of marketing and promotion costs.

(End of this chapter)