King of Capital

Chapter 97 Strategic Butt Force 4k
"The subsequent subsidy plan will be decided as follows. If you have any questions, please keep in touch with Mr. Tang."

After a two-hour video conference with Cheng Wei, they preliminarily finalized the Pinduoduo replica's "One Cut" and "10 Billion Subsidy" marketing plans. Xie Jingxing turned off the computer interface, leaned back in his chair and took a deep breath.

The competition for online car-hailing subsidies has now completely deviated from the original timeline. Just like the WhatsApp acquisition case, every next step is unknown, which is even more meaningful.

Xie Jingxing stretched out his hand to grab the wine glass but found it was empty. He tilted his head to see that the ashtray and the wine glass were gone, and there was only a cup of tea with warm steam coming out.

"I have an appointment with President Cui this afternoon." Song Anli reminded softly as she sat across from him at the desk.

He picked up the tea and took a sip: "What time is the appointment? I'm going home to take a shower and change clothes."

"There's still time. We have an appointment at the Ritz-Carlton at 3pm." Song Anli stood up quickly, nervously.

No matter how outsiders evaluate Xie Jingxing's arrogant and proud character, she is actually cold-hearted at heart. As long as it is profitable, she can not only be arrogant and high-profile, but also elegant and easy-going.

But two hours ago, when Xie Jingxing snatched the phone from her and said those words, she once again felt the perverse and paranoid nature of this boss's character.

She persuaded with a little fear in her tone: "Do you want to call Xiao Ma alone?"

"No need."

Xie Jingxing thought for a moment and explained: "He and Ma Yun have a tacit understanding, we do our own thing."

He had just returned to Taihe in the morning and heard Liu Qiming relaying what Lao Xie said. The first thing he asked Song Anli was whether Xiao Ma had sent him a message. What he was thinking in his mind was that Kuaidi and Didi were competing fiercely, but Lao Ma and Xiao Ma should have a certain degree of tacit understanding between them.

——Jointly utilize the mobile payment portal for online ride-hailing services to burn money and expand the overall scale of the mobile payment market.

In short, both sides must remain rational and try their best to maintain a state of fighting without breaking up and burning money. If they fight too hard and make the online ride-hailing market a mess, it will attract the attention of top leaders and directly ban the entire online ride-hailing industry. Once the table is overturned, no one will be able to play.

So when he saw all kinds of personal emotional bickering and scolding in the circle of friends, he immediately started a group chat to mediate and put out the fire. Even if they fight, they still have to make money!
However, Xiao Ma and Lao Ma did not give Xiao Xie any face, and they both acted as if they were so angry that they would vent their anger even if they had to overturn the table.

Now it seems that these two old foxes are not trying to give face to Xiao Xie. They probably judge that the current intensity of competition is within a controllable range and it is still too early to give up and make peace. Even if they do negotiate, whoever gives in first will suffer.

Xie Jingxing had been in a meeting for two hours and now he calmed down to review the situation. He felt that he was the one who had really lost his temper just now.

Things had been going so smoothly during this period that he felt too good about himself. He jumped out without any preparation to set up a tea party for Xiao Ma Ge and Teacher Ma.

The two industry leaders were full of calculations and intrigues, but he didn't have the patience to think carefully about it. He immediately concluded that he had been humiliated, and threatened Cheng Wei to increase the intensity of spending again.

It's really hard for Xiao Ma to send him a private message to ask what's going on. In the video conference, he didn't directly confront his 10 billion subsidy plan, but only tactfully advised that it would take time to improve the plan...

"Stupid and disgraceful."

After returning home to take a cold shower and change clothes to clear his mind, Xie Jingxing became more and more angry and cursed out loud with gnashing teeth. If Old Xie knew the whole process of this matter, he would scold him like this, and nine times out of ten he would add "lack of strength".

Song Anli, who was standing in the cloakroom and checking the watch from the meter adjuster, was terrified. She didn't know what was wrong with him and was hesitant to speak.

"I scolded myself!" Xie Jingxing said unhappily.

Song Anli blinked her blank eyes and opened her red lips slightly: "Ah?"

“I believe that the greatest anger and pain in human beings comes from our own inability to function.”

Xie Jing Xing shrugged helplessly, then his expression changed instantly and he scolded unreasonably: "Why didn't you and Liu Qiming persuade me just now? Are you afraid that I will eat you?! You usually look quite smart, but when faced with something, you are so clueless that you just shrink your neck like an ostrich."

"I……"

Song Anli felt very aggrieved after being scolded, and thought to herself, if I had the ability to teach you how to do things, why would I need to be your assistant? The words were about to come out of her mouth, but she realized that something was wrong and tried to hold them back.

Xie Jing Xing continued to hum and said, "What do you mean by 'I'? You don't dare to scold me directly, but you can be more tactful? You can secretly replace my wine with tea, but you can't do other things?"

"I changed it to tea in broad daylight. Who can you blame if you didn't see it?"

Song Anli couldn't hold it in any longer. She felt that there was no room for reasoning with an old man who even scolded her when he got angry.

"You should have reminded me anyway. This was a work error on your part. You'll be fined two hundred dollars."

Xie Jing Xing rudely moved her away from the watch adjuster: "Get up, get up, stop wasting time on choosing a watch."

"..."

Song Anli recalled the joke that was circulating in the company some time ago about how President Su was inexplicably fined 200 yuan and had to go to the vehicle management office to pick up his car in person. The absurdity came over her and she laughed out loud in anger. She quickly organized her words to retort.

When she saw Xie Jingxing putting a watch on his wrist, her thoughts were instantly interrupted. Her pretty face turned slightly red as she lowered her head and stared at her toes.

It was a custom-made watch from Blancpain's Jin Ping Mei Spring Palace series. The small figures of Ximen Qing and Pan Jinlian carved on the transparent glass bottom cover moved steadily and evenly with the operation of the movement, and the carving technique was lifelike and detailed.

"Neuropathy!"

Song Anli cursed secretly, and suddenly realized that her temple, which had not yet been completely erected, was about to collapse at any time.

Xie Jingxing watched her performance and smiled with satisfaction. This was related to the topic he had discussed with Feng Shuo during the team building at Sheshan Manor. He needed to find a way to keep himself mentally balanced and not really think of himself as an omnipotent god.

He has to learn to do boring things on his own initiative.

…………

At three o'clock in the afternoon, on the outdoor terrace of the Ritz-Carlton's rooftop restaurant, Cui A-Liu put down his phone and stood up to greet him: "Mr. Xie."

"You've become more and more beautiful since I last saw you." Xie Jingxing praised with a smile.

Cui A-liu looked down at her, not knowing why. Today she was wearing a pair of shallow black loafers, a black sleeveless dress with a stand-up collar, a Chanel white ceramic J12 watch on her wrist, and red strings and gold beads tied around her fair ankles. This outfit was no different from before. Could it be that she hadn't been to the beauty salon recently because she was busy with work and stayed up late?

Xie Jingxing's smile faltered and he got straight to the point: "How's the progress in Chuncheng?"

"The marketing department of 'Yinshan Tea Language' has been initially established, and the investment promotion team is being trained... Product research and development is progressing at a fast pace. Our cooperation project with Yunnan Agricultural University has been implemented, and the new menu will be completed by the end of October."

Cui Aliu first briefly reported on the situation of the sub-brand 'Yinshan Tea Language': "'Jieyou Milk Tea' involves 3D printing technology, and human-computer interaction is a little more complicated. It takes some time for the factory to customize the latte art machine equipment."

"Don't worry. 'Sorrow-Relieving Milk Tea' is just a single product that is easy to market. The focus should still be on investment promotion and building a supply chain system." Xie Jingxing was quite satisfied with the general situation and simply emphasized it.

The full name of Jieyou Milk Tea is Jieyou Answer Milk Tea. It became popular all over the country overnight with the help of short video platforms during the most prosperous time of the "lipstick economy" a few years later. During its peak period, the speed of opening stores was almost as fast as that of Mixue Bingcheng.

If normal milk tea brands belong to the tea beverage retail consumption industry, then Jieyoudiandao milk tea belongs to the Internet cultural and creative industry.

When customers enter the store to place an order, they first receive a paper waistband that wraps the cup. They can write down any questions on the waistband, such as when will I be single, when will my boyfriend cheat on me, and other emotional needs...

After writing, give the waist seal to the store clerk. After the milk tea is made, use the latte art machine to scan the questions on the waist seal, and answer them through the AI ​​smart model. The answers are written in the form of latte art in the milk tea cup.

The principle of this gameplay not only requires training a powerful AI model to make customers willing to pay for the answers, but also limits the diversity of milk tea items. Not all milk teas can be made into latte art.

Xie Jingxing only added 'Answer Milk Tea' as a single product in the 'Hidden Mountain Tea Language' menu. At this time when the lipstick economic bubble has not yet reached its maximum, it is unknown how much effect it can have.

"The average daily sales of the Yunnan University store of 'Bu Du' has slightly declined, and the average daily sales remain at 2.5, with about 1000 orders."

When talking about the sub-brand of 'Budu', Cui Aliu's face showed a little smile. This data is currently ranked high in the entire industry. Fashionable students from various universities in Spring City will take the bus for half an hour to come to the Budu store to buy a cup of milk tea.

It is hard not to make her happy, but then again, college students are both the cause of one's success or failure. It's okay for students to follow the trend and have a drink occasionally, but there are few long-term repeat customers.

In the words of the super rich second-generation man in front of me, college students are price-sensitive consumers, and "Yinshan Tea Language" is their final destination.

The precise customer group of the "Bu Du" brand is those fashionable young people, especially those men and women who sit in restaurants in the afternoon, go to bars in the evening, and go to Haidilao late at night. They are absolutely the best loyal customers to be developed.

“So the store in Pentagon Plaza will be closed, and a new store will be opened near Lujiazui.” Xie Jingxing said according to this idea.

Cui A Liu nodded in preparation. He had thought about choosing a location for the new store before coming here. "Before closing the store, can we take advantage of the geographical location and cooperate with nearby universities in a cultural and creative event?"

"I am responsible for this matter. As for the entire brand, I think we can do a cross-border collaboration with other brands." Xie Jingxing went a step further.

Cui Aliu thought for a moment and said, "Isn't this a bit too advanced? And with the size of our brand's four stores, it's hard to find a suitable crossover brand."

"I have some resources in this regard. We don't have to collaborate with well-known brands. We mainly focus on niche areas, such as fashion or traditional Chinese style."

Xie Jingxing hesitated for a few seconds and turned around to ask, "Who is in charge of the post-investment management of Pop Mart?"

"Uh, Mr. Shen is following." Song Anli has a good memory.

When the first episode of the variety show was launched, Xie Jingxing received more than a dozen business plans on Weibo, including the trendy toy brand "Pop Mart". He later invested 20 million yuan for a % stake. This project has now been transferred to Taihe and is being left alone.

The founder of Pop Mart, Wang Ning, drank a lot of wine and called him on the night after signing the formal investment agreement. He said in a drunken state, "Thank you, brother, for investing in me today. If I were Jay Chou, you would be Wu Zongxian."

Xie Jingxing was so sleepy that he kept yawning, and he only replied to him with one sentence: "Sign multiple creators."

Currently, all of Pop Mart’s trendy toys are created under exclusive agreements with external designers, many of whom are well-known trendy artists in Hong Kong, Macau, Taiwan, Singapore and Southeast Asia, ranging from sculptures, graffiti and painting.

It should not be difficult to find a few well-known artists who match the brand tone of "Bu Du".

"However, this kind of collaboration can only improve the brand tone of 'Bu Du', and has no obvious effect on sales growth. We need to create a WeChat public account and build a community to do private domain traffic marketing." Xie Jingxing explained the trivial details one by one.

Cui Aliu listened silently and asked a few questions occasionally but did not express any objections. She wanted to manage all aspects such as personnel training, store design, raw material supply, etc.

I don't have the energy to get involved in the marketing work, so it's better to leave it to Xie Jingxing and trust him 100%, which will save face.

The two chatted for nearly an hour before finally discussing the details of the next marketing plan. Cui Aliu suddenly remembered something and said, "You have found your assistant candidate. When do you think you will have time to interview him in person?"

"In a few days, I'll go to Spring City probably in the middle of the month."

Xie Jingxing turned his head to look at Song Anli again, who lowered her head and flipped through the notebook in her hand, nodding to confirm that the itinerary was fine.

After calming down and thinking about it, since Lao Xie had specifically reminded him, he planned to keep a low profile and not get involved in the online car-hailing business for the time being. The specific planning of the 10 billion yuan subsidy plan would take time, and after Liu Qing joined, all aspects of the affairs would be guaranteed, and the situation would not be too bad.

He needs to learn from Xiao Ma Ge and Teacher Ma’s strategic thinking, and he will just stick to this stalemate for a while.

In addition, the things he has to do this month in chronological order include: signing a cooperation project with the Institute of Finance of the University of Transportation, marketing and brand promotion of the Budu Modu store, and launching the Chuncheng Logistics Distribution Center project under the Yunshan Group.

There was also inspiration gained from the exchanges with Alibaba, and the layout of investment in overseas corporate office + cloud service projects... Should I go abroad in person... Xie Jingxing couldn't help but think of a wheelchair and two figures integrated into the wheelchair...

"You go first, I'll sit here for a while." Xie Jingxing suppressed his troubled thoughts.

Cui A Liu was quite confused and quickly stood up to say goodbye. This man was acting strangely today. Contrary to his usual habit, he was smiling and praising her beauty, and even became inexplicably absent-minded while talking.

Could it be that he had some unspeakable thoughts about her? This was not narcissism. She was very familiar with what a man was thinking when he appeared to be in a daze.

A super rich second-generation who just led a war that burned hundreds of millions of dollars and controlled the online car-hailing industry, turned around and personally helped a milk tea shop with marketing promotions. It seems very reasonable if you have some lustful thoughts about her, and it would be abnormal if you don't.

Cui A-liu became more and more certain of her judgment and quickened her pace as she hurried away. Song Anli looked at her departing figure and had the same guess in her mind. She asked thoughtfully, "Uh, Mr. Xie, is the future prospect of the milk tea industry very good?"

"I am personally making this milk tea and national trend become popular. You can't replace me in this job." Xie Jingxing glanced at her.

(End of this chapter)