Hong Kong Island's New Rich Era

Chapter 13 Huge Profits
Liu Zhicheng left the house in Repulse Bay to his parents, while he himself took care of the affairs of the orange factory.

New Year's Day had just passed and Hong Kong had entered the coldest season of the year, but Liu Zhicheng was in a very happy mood. The Orange Factory took only three months to produce and sell more than 110,000 claw machine orders.

How could Liu Zhicheng not get excited?

When Huo Haiqing first gave his oral report, Liu Zhicheng couldn't believe it. It was only after the Financial Director Su Kui reported the financial data that he dared to believe it was true.

Take the Hong Kong local market for example, although only about 400 claw machines were sold, it still made a profit of million Hong Kong dollars.

Due to the emergence of copycat machines, the claw machines in the Hong Kong market have become less profitable. Originally, there were more orders from foreign markets, so Liu Zhicheng chose to give up the Hong Kong market and focus on orders from foreign markets.

In South Asia, although the agents were not very powerful, they still sold about 20,000 units for the Orange Factory.

Although the factory price increased from HK$3,000 per unit at the beginning, Liu Zhicheng had to lower the price appropriately due to the emergence of copycat phones, but the average price still reached HK$2,800, making a huge profit of about HK$30 million.

As for the Taiwan market, it is the market where Orange Factory has had the most unsuccessful sales. Ito Trading Company only sold 450 claw machines, but also made nearly million Hong Kong dollars.

Although Watanabe disappointed Liu Zhicheng in the Taiwan market, he surprised him in the Korean market. So far, Ito Trading Company has sold a total of 60,000 claw machines to Korea, allowing Liu Zhicheng to make a huge profit of 63 million Hong Kong dollars.

Although Watanabe Cheng wanted to develop the North American market at the beginning, for some reason, he only found an agent in Maple Leaf Country for Liu Zhicheng.

But this agent was more powerful and sold the products to the United States. In the North American market, Liu Zhicheng also earned nearly 54 million Hong Kong dollars.

Later, Hutchison Whampoa also gave Liu Zhicheng a surprise by purchasing 30,000 claw machines from the Orange Factory and selling them in Western European countries such as the British Empire. This contributed 30 million Hong Kong dollars in profits to the Orange Factory.

Up to now, Liu Zhicheng has earned a total of more than 185 million Hong Kong dollars.

After deducting wages, water, electricity and other miscellaneous expenses, and of course taxes, Liu Zhicheng still received about 150 million Hong Kong dollars.

Liu Zhicheng also made a fortune in silence. The Orange Factory was not a listed public company and did not have to disclose financial data. Although others knew that the claw machines were selling well, they had no idea how much he actually earned.

Liu Zhicheng increased the quality requirements for the machines, and the Orange brand claw machines should be the best quality in the industry. Not only did the claw machines gain a good reputation in the industry, but the Orange brand also gained some fame in the market.

Therefore, several months after claw machines appeared on the market, the price of Orange brand claw machines was still the strongest and most expensive in the industry.

The agent in Maple Leaf Country placed another order for 30,000 claw machines with the Orange Factory, and the price per unit was also 2,000 Hong Kong dollars. Hutchison also placed another order, and increased the number to 50,000.

If the Orange Factory completes the orders from Maple Leaf and Hutchison, Liu Zhicheng's total profit will exceed HK$2 million. This is the profit under the premise of price reduction for subsequent orders.

Therefore, the orange factory not only cannot stop, but must work at full speed, otherwise it will not be able to complete its production tasks.

The Spring Festival is coming soon, and Liu Zhicheng has also increased the expenditure on employee welfare, giving each worker some rice and oil. After months of hard work, it can be regarded as a kind of consolation for ordinary workers.

………………In order to meet people’s spiritual needs, games have become a battleground for businesses since ancient times, from ancient Cuju, horse-catching, chess, and various chess and card games, to modern puppet toys, and future e-sports.

In recent years, electronic technology has begun to develop from traditional transistors to integrated circuits, and cutting-edge business talents have already discovered the role that integrated circuits can play in promoting game consoles.

Atari, which was founded many years ago, specializes in the development of video games. Everyone knows Apple's CEO Steve Jobs, but what most people don't know is that he was responsible for developing the video game Pong at Atari.

It is controlled by two knobs on the screen. At the bottom of the game there are two horizontal long bars (ping-pong paddles). Just click a moving white point back to the opponent. The player who gets 11 points first wins.

In the eyes of later generations, this game, which is extremely simple and can be played by anyone, has had incidents where the coin slot was filled up, making it impossible for players to play the game.

Now, Orange Company's orders for Hutchison and Maple Leaf claw machines are almost completed. Although there are still some small orders of dozens or even a few units, it is already clear that the profit of this product has come to an end, and the best it can do is to maintain the operation of the factory.

Liu Zhicheng considered the subsequent development of the Orange Company and, after careful consideration, came up with a short-term "three-step" strategic plan for the company.

The first task of Orange Company was to develop arcade machines. They developed the most famous game in history - eRoss Cube, and made it the first hit game arcade of Orange Factory.

As the name suggests, the Ross Cube was naturally invented by the Ross people. I heard that this was a game program compiled by an Ross computer engineer in his spare time to test the performance of computers at that time.

It can be seen that this small game program is not that difficult to develop. But now that it will be born in Hong Kong, the name must be down-to-earth: Hong Kong Cube

After completing the development of Xiangjiang Cube, Liu Zhicheng will continue to develop Snake and other games, and develop successful games one by one in the next few decades.

The second project is to enter the home game console market, transplant the latest arcade games to the home game console and reap the second wave of dividends.

It was hard for such a perfect plan not to succeed. Liu Zhicheng couldn't help but smile.

The third step is to develop more advanced and cutting-edge products in the future, namely, CD. This is the layout of the future technology territory and the long-term plan of the enterprise, but it must be done now to avoid a hasty launch in the future.

Although in the eyes of later generations, the designs of E-Cube and Snake are relatively simple, the requirements for chips are relatively low, and the design of the motherboard is also relatively simple.

But even so, this kind of thing is not something that Liu Zhicheng, a layman who knows nothing about electronic products, can solve. And in the future, he will definitely be involved in the research and development of more scientific and technological fields.

Liu Zhicheng decided to set up a research and development center with a professional development team to be responsible for this area of ​​research and development. Through a headhunting company, Liu Zhicheng recruited a dozen electronic engineers and a simple research and development center was established.

From then on, Orange was equipped with the wings of "technology" and it became unstoppable.

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(End of this chapter)