Hong Kong Island's New Rich Era

Chapter 18 The Development of the Newspaper Industry

If you want to increase newspaper sales, rich content is the key! This is the essence of Liu Zhicheng's speech today.

"Well, for the time being, it doesn't matter whether the newspaper is profitable or not. I just want circulation and influence. This should be the direction of your joint efforts."

Regarding the printing quality, Liu Zhicheng does not want to ask too many questions for the time being, because they will definitely pay attention to this aspect.

Although Liu Zhicheng did not know the complete strategy of the previous life's Oriental Daily, he did know several important strategies for success: quickly expand the news editing team, create news content with fast timeliness and wide coverage, keep the news short and focus on the main points, and add rich dog and horse content.

Since Liu Zhicheng knew part of the strategy of the success of the Oriental Daily in the previous life, he would naturally use it for himself. Since there is no patent, it would be a waste if he didn't use it. Who doesn't pursue success!
Not only that, Liu Zhicheng also incorporated the media tycoon Murdoch's newspaper management style - "explosive" news, to attract readers' attention. Anyway, the positioning of "Daily Daily" is "vulgar", taking the popular route to attract the lower-class citizens of Hong Kong to buy newspapers.

He who gets the Diaosi gets the world!

In short, the success of Tiantian Daily is inevitable!
After listening to Liu Zhicheng's instructions, the businessman's idea of ​​running a newspaper was fully demonstrated. This was the first thought of everyone in the meeting room.

It was impossible for Liu Zhicheng to keep an eye on the newspaper every day, so after getting familiar with the newspaper for a few days, he promoted Zhang Jiancheng to be the acting editor-in-chief of Tiantian Daily to help him take charge of the specific operations of the newspaper.

By the time Liu Zhicheng had dealt with the Tiantian Daily, it was only a few days away from New Year's Eve. After New Year's Eve, it is considered the beginning of a new year in the hearts of the Chinese.

In 1974, life was very difficult for most Hong Kong citizens. The stock market kept falling with no end in sight. The real estate industry was also becoming increasingly sluggish, with house and land prices also falling.

There are also great opportunities in the crisis! Liu Zhicheng also wants to seize this once-in-a-century opportunity to strengthen himself. Of course, he must first develop Juzi Technology well, which is his base.

Starting from 75, Hong Kong will become better and better every year, providing Liu Zhicheng with unlimited possibilities for his future.

Liu Zhicheng felt that he was a person who could not sit still. It was only a few days before the Chinese New Year and he could give himself a holiday, but he couldn't help but think about the future.

In the past few days, Huo Haiqing and He Guoyuan reported on the arcade game Xiangjiang Cube, and Liu Zhicheng was quite satisfied with the progress. The fan factory has also contacted several companies and is in negotiations.

Liu Zhicheng's idea was actually very simple. He wanted to use fans as a medium to open up future sales channels in Europe and America, find markets for the upcoming arcade machines, as well as future home game consoles, CDs, etc., and open the door to the manufacturing industry at the same time.

Speaking of manufacturing, Liu Zhicheng does not want to make low-end products, such as home appliances such as fans, because this will be a "trap" in the future, a low-price trap.

Liu Zhicheng thought for a long time and wrote a few words on the paper: engine, automobile, construction machinery. The development of these projects requires an opportunity.

At the beginning of manufacturing, there is generally a lack of technology, and secondly, a lack of production scale in order to reduce costs.

Third, there is a lack of market. The current market is completely occupied by several giants, such as Toyota and BMW in the automobile industry, and the construction machinery industry is like the German elephant.

The higher the manufacturing technology, the longer the history of the industry, because they have rich technical reserves and patented technologies. And behind this industry, there must be the help of the government.

Otherwise, if you rush in headfirst and want to get a piece of the pie, you will definitely be crushed to pieces. You will only succeed in two situations: one is the emergence of a new market, and the other is a new technological revolution.

Like the automobile market in the north of the country in the past, the rise of domestically produced automobiles just proves these points. One is the demand of the low-end market, which satisfies people's pursuit of a happy life. The other is the emergence of electric vehicle technology, which revolutionized fuel vehicles.

During the rapid development period of a new market, no giant can quickly occupy the market, which gives new forces an opportunity to rise.

It is still early for the reform and opening up of the northern market, but it is better to make certain technical reserves first. Liu Zhicheng takes this matter deeply to heart.

Liu Zhicheng wrote down computers, chips, and operating systems on paper. This is the future path that Orange Technology will take. Find an opportunity for Orange Technology to start with "assembly" and then make breakthroughs.

In fact, the North now has good technical reserves in this regard, but it fell into the trap of the international circulation and was delayed for decades.

Thinking of this, Liu Zhicheng couldn't help but smile and said to himself: "I'm overthinking. Not every industry can be entered. Let's go home for the New Year first."

Liu Zhicheng explained the company's affairs to Huo Haiqing and left. It was already evening when he returned to his home in Macau.

After Liu Zhicheng returned home and had dinner, he chatted with his parents. "Dad, when can we move into the house in Repulse Bay, Xiangjiang?" When Liu Zhicheng returned home, he thought of the house in Xiangjiang and the beautiful girl next door, so he asked this question.

Liu Yanxin said: "The renovation is almost done. With ventilation time, it will take at most two months for us to move in. Then I will go to Wong Tai Sin to ask for an auspicious day and we can move in."

"Yeah." Liu Zhicheng listened to his father's arrangements and didn't say much.

"The economy is not doing well this year. What do you think?"

When Liu Zhicheng heard Liu Yanxin's question, he paused and asked, "Dad, do you want to invest too?"

"I'm about to retire, right? I'll have a pension soon, and I've been working on my salary for so many years, so I'm thinking about investing it."

"Dad, since you haven't spent your salary?" Liu Zhicheng looked at his father in surprise. What a strange man.

"Isn't everything at home arranged by your mother?" Liu Yanxin said with a little pride.

Liu Zhicheng smiled helplessly and said, "You can go to Hong Kong to buy real estate, or you can go to Hong Kong to sell blue chip stocks."

“Isn’t the stock market in a downturn right now?”

"Dad, this is called bargain hunting? Do you understand? If you are not interested in these, you can go to the Jockey Club, become a member, and become a horse owner."

In fact, this is also a kind of investment. At the same time, it also allows Liu Yanxin to have something busy after retirement so that he will not be bored.

"Well, shall I discuss this with your mother?"

As soon as Liu Yanxin finished speaking, he heard his mother coming down from upstairs and said, "What do you want to discuss with me?"

Liu Yanxin was about to answer when he saw Yin Huifen's eyes full of joy. She said to Liu Zhicheng, "Azi, I'll take you to meet a friend of mine in a few days."

"Why did your friend ask me to meet him?" Liu Zhicheng asked with a puzzled look.

"I'll just introduce you to him. My son is so promising. He will bring honor to me."

Liu Zhicheng then asked, "Does your friend happen to have a daughter who is about my age?"

"No." Yin Huifen denied it directly.

"You didn't lie to me?" Liu Zhicheng looked doubtful.

"I'm not lying to you." Yin Huifen looked at Liu Zhicheng, smiled and said, "She has a younger sister who is about your age and is still studying abroad. I just want to introduce you to each other."

"Sister? Wouldn't that mess up the generations? If I marry her sister, should I call your friend aunt? Or sister?" Liu Zhicheng asked his mother seriously.

Liu Limin, who was standing by, suddenly interrupted and said, "Call her Auntie Sister."

When Liu Zhicheng heard his sister say this, he held back his laughter and gave her a thumbs up. Liu Yanxin beside him also laughed out loud.

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(End of this chapter)