Hong Kong Island's New Rich Era

Chapter 23 The Development of Newspaper Companies

The next day, in the office of Juzi Technology, Liu Zhicheng picked up the Tiantian Daily on the table and started reading.

The first thing Liu Zhicheng does when he arrives at the office every day is to read the Tiantian Daily. He wants to use this method to express his daily attention to the newspaper, which of course also shows his need for real-time information.

There are also several other newspapers such as Oriental Daily News and Ming Pao. These are the tasks that Liu Zhicheng specifically assigned to the office staff.

Today's newspapers are still relatively simple, with just four pages on one page, unlike later newspapers which had dozens of pages, which seemed unable to reflect their professionalism.

Newspaper publishers in Hong Kong are divided into businessmen and intellectuals.

Liu Zhicheng is a typical businessman who runs a newspaper. With his strong strength and company-run business model, he has been undefeated in the newspaper industry. Moreover, at this stage, he basically wins by being "vulgar".

Nowadays, businessmen have achieved remarkable results in running newspapers. The sales of their representative newspapers, Oriental Daily News and Tiantian Daily News, have surpassed those of Ming Pao and Sing Tao Daily, which are representative newspapers run by literati.

Tiantian Daily is also catching up with Oriental Daily. Although Tiantian Daily has become somewhat similar to Oriental Daily, it still lacks innovation. This can only be achieved slowly.

Liu Zhicheng decided to take advantage of the time now and go to the Tiantian Daily to listen to a work report.

That afternoon, Liu Zhicheng showed up at the Tiantian Daily office and called Zhang Jiancheng over. Zhang Jiancheng had recently been promoted to editor-in-chief and was said to have almost made the company his home.

Liu Zhicheng was of course very happy to see this kind of situation where the company was regarded as home, because Tiantian Newspaper was in a period of rapid development and really needed a few hard-working people who would devote their all to the development of their career.

After Zhang Jiancheng sat down, Liu Zhicheng fully affirmed his recent performance, praised him, and hoped that he would continue to work hard.

Zhang Jiancheng was a little nervous when he heard his boss' praise, even when he took the initiative to report his work: "Boss, the sales of Tiantian Daily yesterday exceeded 6 copies, and the only shortfall is 3 copies of Oriental Daily."

In other words, in two months, the sales of "Tiantian Daily" increased by a full 10,000 copies. Although this result is not very exaggerated, it is very impressive, after all, it is trying to seize other people's market.

In its previous life, Oriental Daily created a miracle in newspaper sales in Hong Kong, establishing its position in the Hong Kong newspaper industry. In the early 70s, due to the booming economy of Hong Kong and the huge demand for information from the public, it took only one and a half years for sales to increase from a few thousand copies to more than copies.

Now, due to the Hong Kong stock market crash, economic growth is weak, and the sales growth of Oriental Daily is also weak. This is a good opportunity for Tiantian Daily to catch up, or even surpass. Liu Zhicheng decided to give it a try.

Liu Zhicheng nodded and said, "Since Oriental Daily is experiencing sluggish growth, I think now is a good opportunity to catch up. In order to ultimately achieve our goal of "No. 1 in sales", we must use more means, make more efforts, and give more."

Liu Zhicheng looked at Zhang Jiancheng and saw that he was taking notes of his speech with a pen. He waited for a while and continued only when he saw him look up.

"Tiantian Daily must take some action recently. There must be discounts for monthly and annual subscriptions. What are the monthly and annual sales at newsstands? Bonuses will be given out accordingly. Anyway, everything is for sales."

"You guys should calculate the specific standards yourself. There must be strong preferential measures and it must be attractive. Don't create something that is 'neither fish nor fowl'. Otherwise, the newsstand owners will dislike it and it will not be worth it,"

To be honest, few people in Hong Kong's newspapers dared to play with this plan, because Liu Zhicheng had only one goal: everything was for sales.

Liu Zhicheng's proposal obviously gives profits to the middlemen, and some people may ask, why not just send it to readers for free? Because letting readers pay to read is also a way to select real readers.

On the surface, the newspaper will make a loss, but in reality it will not be too much, because as sales increase, advertising prices will also increase. "I will invest one million to support the advertising plan of Tiantian Daily, and I will first advertise on TVB for one month."

"Boss, rest assured, I will do my best!"

Zhang Jiancheng's face was full of fighting spirit. Although he was just an employee, if Tiantian Daily could achieve the top sales, it was also achieved under his leadership.

Liu Zhicheng tapped the table with his fingers, thought for a moment, and then instructed: "We should establish the Tiantian Evening News now to seize the newspaper market."

Zhang Jiancheng knew that his boss would take the opportunity to expand, because there was a sly gleam in his eyes and he looked like a shrewd businessman.

"The positioning of the Tiantian Evening News is simply 'vulgar'. It wants to take a soft approach and include everything from eating, drinking, playing, entertainment, gossip, and sex."

"The dog and horse news that originally belonged to the daily newspapers are arranged in the evening newspapers. Anyway, it is 'entertainment first'. After a hard day's work, the citizens can let the evening newspapers relax them."

Zhang Jiancheng agreed with his boss' instructions and showed admiration on his face. At the moment, even writers like Jin Daxia of Ming Pao founded Ming Pao Evening News, which is a soft approach.

Rumor has it that Jin Yong's wife was extremely dissatisfied with the pornographic content in the magazine and wanted to stop publishing it, but it is not known whether this is true or not.

Liu Zhicheng continued to instruct: "Tiantian Daily News is currently developing well. If our marketing plan is implemented, it will be no surprise that we will be able to become the number one newspaper in Hong Kong in terms of sales."

"The content of this newspaper does not need to be changed much, except for the word 'news', 'news', and 'news'."

Zhang Jiancheng quickly said he understood and told them to continue to increase the daily newspaper sales and strive to realize their boss's vision as soon as possible.

He also said that he would launch the evening paper within a month and make it a "miscellaneous" and "popular" newspaper that collects entertainment gossip, street talk, and dog and horse business.

Although Liu Zhicheng was not very concerned about the work of the newspaper and most of the work was handled by Zhang Jiancheng, it did not mean that he did not care at all.

He would follow its development by reading newspapers in his office every day, which also put invisible pressure on Zhang Jiancheng.

Liu Zhicheng's positioning for the media is that it will never take sides and will be a pure media for some time to come.

Of course, there is already a daily newspaper, and they are planning to publish an evening newspaper. In Liu Zhicheng's plan, there should also be a professional financial newspaper, or a journal of other types.

It also needs to have its own newspaper building or other rental property. This is a reasonable ecology for a newspaper company.

Then, of course, when the time is right, you can go public, reap the benefits of financing, and enjoy a life of wealth.

　The contract has been signed, so readers can collect it with confidence.

　　Please collect, recommend, vote for monthly ticket, and ask for compensation!

　　
　
(End of this chapter)