Hong Kong Island's New Rich Era

Chapter 78 Walkman Launched

Hong Kong in May has entered the summer season. The weather is getting hotter day by day, and students are beginning to look forward to the arrival of summer vacation.

For most people, student life is dull and there are no memorable moments except studying hard.

However, this year not only was the weather exceptionally hot, but there were also many exciting activities that made all the students happy.

Since the beginning of May, the school's bulletin board has been filled with posters: singers Xu Guanjie and Xu Xiaofeng will hold fan meetings on campus.

This is how it is described on the campus poster: In order to enrich the extracurricular life of campus students, Orange Technology Company has strengthened cooperation with all universities and famous secondary schools in Hong Kong to provide free cultural activities for students.

This activity was welcomed by the school. It not only enriched the students' extracurricular life, but also earned funds for the school.

As soon as this notice came out, the students cheered and told each other, and every student had an expectant smile on their face.

In fact, this is a poster advertisement.

Orange Walkman is the sponsor of the fan meeting. A music player appears on the campus poster, which is the new brand "Walkman" launched by Orange Technology.

After Xu Guanjie and Xu Xiaofeng start the performance, the "Walkman" will appear in the public's sight through popular newspapers, magazines and television advertisements.

Liu Zhicheng decided to position the Walkman for marketing at that time, which was to make it a popular product, just like popular music. Therefore, he resolutely chose students as the first round of promotion targets.

Because trends spread fastest among students, if this project is successful, the Orange Walkman will be deeply rooted in people's hearts, just like the fruit mobile phones in the previous life, occupying an extraordinary position in the hearts of customers.

Liu Zhicheng had to attach great importance to this, as it could be said to be his first electronic product with technological content.

This kind of marketing plan of in-depth promotion in schools is also a winning method in participating in the competition. Even if other multinational electronics groups quickly enter the field of portable players in the future, "Juzi"'s "Portable Player" has taken the lead.

It has left a mark among the vast consumer groups who are at the forefront of fashion. As long as the research and development is not outdated, its position in the hearts of customers will never be shaken.

With the launch of the Orange Walkman fan meeting on campus, the brand promotion of "Walkman" has gradually begun.

On campus, on television, and in newspapers, the overwhelming advertisements impact your vision, forcing you to recognize it and accept its birth. What's even more amazing is that it has become the top topic of conversation among citizens after dinner.

At the same time, 40 Jingxi Electric Appliance stores will soon be opened in Hong Kong, and Walkman will have a special counter in each Jingxi Electric Appliance store.

The addresses of the Walkman counters appeared in major newspapers and magazines, TV ads, and promotional posters, which not only promoted the market for the Walkman, but also advertised the opening of Jingxi Electric Appliances.

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May 5, morning.

Liu Zhicheng held a launch meeting for the Walkman and a mobilization meeting before the opening of Jingxi Electric in the meeting room of Juzi Technology Company.

Liu Zhicheng spent a lot of resources on promoting the opening of Jingxi and the launch of the Walkman, which had to attract his attention.

At the beginning of the meeting, Liu Zhicheng said directly: "Tomorrow is the day when the '520' Orange Walkman is officially launched in Hong Kong, and it is also the day when Jingxi Electric Appliances opens. It is the top priority for us at Orange Technology." "I know everyone has worked hard during this period, but at this moment when the results are about to be tested, I hope that all departments can fully cooperate with the sales work, and everyone must pay attention to me."

Liu Zhicheng paused and asked Wang Xingfa: "Mr. Wang, tell me, how is the sales plan for the launch of the Walkman tomorrow arranged?"

Wang Xingfa had been prepared for a long time, and he reported immediately: "Mr. Liu, according to your instructions, we launched the '5 Love Her, Give Her a Walkman' promotional activity 520 days ago.

"If you buy two or more on the opening day, we can give you a couple's crossbody bag. And we will launch a lucky draw for first-day purchases on the opening day of Jingxi Electric tomorrow."

"The prizes include 8% off coupons for all electrical appliances, 100-500 Hong Kong dollar Walkman consumption coupons, autographed photos of celebrities, autographed cassettes, and it is % winning."

Wang Xingfa continued, "Customers who win discount coupons can get corresponding discounts when they buy electrical appliances, cassettes, and shoulder bags at the Jingxi store within one month."

This event is quite powerful, it is hard not to be popular. Liu Zhicheng has already made preparations. Even if Jingxi Electric makes a loss on the opening day, he will make it a grand event with huge crowds of people.

Liu Zhicheng's inspiration for this series of planned activities all came from the opening event of Gmei in his previous life. He nodded and asked, "How long do you plan to hold this event?"

"We are currently advertising that the promotion will only last until the opening day. Of course, we also have a plan B. If the sales on that day are good, we will launch some similar promotions the next day to expand our influence," Wang Xingfa replied.

"Well, the policy formulation of this coupon has been reviewed by Lawyer Wang, right?" Liu Zhicheng asked.

"Don't worry, Mr. Liu. We have asked Lawyer Wang to participate in the entire process of planning the event and provide us with legal support."

Liu Zhicheng couldn't help but tap his hands on the table again, thought for a moment and said, "I want to make the Walkman a high-end, luxurious, and popular product. I always feel that relying on promotional activities is too simple a method."

"Mr. Liu, what do you mean?"

Liu Zhicheng thought of the "hunger marketing" of rice in his previous life, and shared his ideas for everyone's reference.

After listening to this, Wang Xingfa suddenly said, "You mean to artificially create the illusion that 'scarcity makes things valuable'?"

Wang Xingfa is a marketing veteran, so he understood it immediately. Liu Zhicheng nodded and said, "That's about what I mean. I just wonder how effective it will be when it's launched now?"

"Mr. Liu, this so-called 'hunger marketing' will definitely attract people's attention. I think it's worth a try."

Indeed, the "hunger marketing" played by rice has occupied the so-called "eyeball economy" and "topic marketing" in the past life. No wonder it is so successful.

If we use these marketing methods now, it should be successful. Liu Zhicheng agreed to let Wang Xingfa use this marketing plan for the sales of Walkman tomorrow. Half an hour later, they decided on the specific marketing plan.

Finally, Liu Zhicheng particularly emphasized the safety work at the event site and asked all employees to be on standby and ready to guard the event site at any time.

In the afternoon, Liu Zhicheng, accompanied by Liu Changhai, came to the production factory to inspect production safety work.

(End of this chapter)