Hong Kong Island's New Rich Era

Chapter 80 Digital Technology

5 month 22 number.

Accompanied by his assistant Han Chunxi, Liu Zhicheng flew to North America to inspect the market in the beautiful country and prepare to put the Walkman on sale.

The main force of this sales is of course Walmart Supermarket, and Liu Zhicheng is most concerned about the promotion and publicity work.

Liu Zhicheng is optimistic about both projects, both of which are on the West Coast, so the first stop of Liu Zhicheng’s trip to North America is Los Angeles.

When we came out of Los Angeles International Airport, Wang Xianguo and several other executives from the Orange Technology branch were already waiting outside the airport.

At this time, the sky in Los Angeles is sunny and warm, all things are beginning to revive, and green is the theme color.

Liu Zhicheng was in no mood to appreciate the beautiful scenery, because his mind was fully occupied with the mission of his trip to North America.

As soon as he got off the plane and got into the car, Liu Zhicheng, regardless of the fatigue of the journey, asked Wang Xianguo: "How is the market development going? Is the product already on the shelves?"

Wang Xianguo immediately replied: "Boss, Walkman is already on the shelves in Wal-Mart? Other supermarkets are expanding."

It is normal for Walmart to put the products on the shelves for sale. After all, Liu Zhicheng is a shareholder. He invested in Walmart both for profit and for the sales of its electronic products in North America.

"Well, we have to hurry up and find a spokesperson to shoot the commercials."

"Okay, boss."

The United States is the world's largest consumer market. All products exported to the United States from other regions must undergo registration and testing, otherwise they will not be approved for listing.

This is especially true for electronic products, which are more strictly reviewed because of safety concerns. Juzi Technology has been prepared for this, so all the procedures for electronic products are complete and approved.

In addition, Hong Kong is a free port, and the United States gives special preferential treatment to products exported from Hong Kong, so there will be no problem in getting the products in.

Liu Zhicheng asked: "Jackson is quite famous, what do you think about asking him to be the spokesperson?"

"Mr. Liu, this is not a good idea. The Walkman product will cause huge losses!"

Liu Zhicheng was a little puzzled, so he asked, "Isn't he very popular in the United States? Will it affect the sales of Walkman?"

Wang Xianguo smiled bitterly and said, "Mr. Liu, Jackson is popular because there are tens of millions of black listeners in the United States, but not many white people will support him."

Liu Zhicheng was greatly surprised. Fortunately, Wang Xianguo had lived in America for a long time and had some understanding of its current situation. If he made a decision on a whim, it would have ruined the sales of the Walkman.

It turns out that rebirth is not omnipotent, and you have to learn at all times. It is absolutely right to learn as long as you live.

After checking into the hotel, Wang Xianguo gave a brief work report and Liu Zhicheng prepared to take a rest and prepare for tomorrow's negotiations.

Wang Guoxiang just reported that York, the investment manager of Citibank, will bring a guest to visit tomorrow. The guest of course refers to the object that Liu Zhicheng is planning to invest in.

In the 70s, many technological products that would become best-sellers 30 years later were invented in laboratories. For example, the most famous liquid crystal display has now begun to be commercialized. Several major electronics companies in RB have launched electronic watches with this technology and have monopolized the global LCD screen market.

In a few years, Orange Technology will also launch a handheld game console. If it cannot make a breakthrough, it will inevitably be boycotted by them like the arcade games, or even "choked".

The liquid crystal technology was invented by RCA, a famous American television manufacturer. Originally, they wanted to invent a new technology that could replace cathode ray tubes.

Since the liquid crystal technology, which had just emerged from the laboratory, could not be made as large as a TV screen, it was deemed a failed technology by RCA.

Although RCA considered it a failed technology, RB Electronics, which had already developed the Dot Watch, was unable to solve the display problem, so they brought the technology back to RB.

A few years later, LCD electronic watches swept the world in an overwhelming manner, breaking the European monopoly on mechanical watches.

Although Hong Kong is also a holy land for the production of electronic watches, it is all assembled and outsourced, and all the profits are obtained by RB LCD Company.

Of course, the subsequent rise of Samsung broke RB's monopoly.

In RB there is also the world's largest film company: Kodak, which produces enough film to circle the earth several times a year.

During this period, digital cameras were born in Kodak's North American laboratories. In order not to threaten its core business - the film and film camera market, Kodak's top management hid the digital cameras.

Because the opponent was too strong and Kodak's short-sighted behavior, Kodak not only lost the digital camera market, but was eventually completely defeated by digital cameras and ended up in bankruptcy.

Not long ago, Liu Zhicheng contacted Steve Shassen, the digital camera researcher at Kodak North America, through Citibank York and invited him to become a permanent researcher at Orange Technology in the United States, specifically responsible for the research of the company's digital camera business.

After nine o'clock the next morning, York brought Steve Shassen to the hotel. First, Liu Zhicheng and York had a private talk about the investment in the United States.

About half an hour later, Liu Zhicheng had a closed-door meeting with Steve Shassen alone.

This time, Liu Zhicheng flew to North America in order to finalize this investment to avoid any unexpected situations.

"Hello, Mr. Sassen! I was just discussing some investment matters with Mr. York. Please forgive me for any negligence." Liu Zhicheng greeted Steve Sassen politely.

"Mr. Liu, it's okay. I came here today just to ask you a question, which is why you want to invest in a digital camera?" Steve Shassen asked.

"I am very optimistic about digital cameras because their appearance has brought enough convenience to the people. They will definitely be welcomed by the people, don't you think?"

Liu Zhicheng saw Steve Shassen nodding, so he smiled and continued, "Just like the cars we use to travel, they are widely loved by the public because they can save people a lot of travel time."

"The digital camera you invented can save many people the trouble of changing film. It can take pictures directly and print them out directly. Don't you think it is much more convenient than a film camera?"

"Yes, but today's digital cameras are indeed very convenient for taking pictures, but the pictures they take are also blurry. If we put digital cameras on the market now, there will definitely be no market for them." Steve Shassen said with a wry smile and shook his head.

"As for the problem of blurry photos, they can be made clearer as technology develops. I think Mr. Sassen has the ability to solve this problem, and I am very optimistic about his growth potential. So today I came here specifically to have a face-to-face chat with Mr. Sassen, hoping to get cooperation," said Liu Zhicheng.

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(End of this chapter)