Hong Kong Island's New Rich Era

Chapter 82 Investing in Apple
Another important thing for Liu Zhicheng to do during his trip to the United States was that York mentioned in the investment proposal letter that there was a newly established computer company that was looking for investment.

This company is Apple, the company that proposed to be the "first personal computer". When Liu Zhicheng saw the news, he couldn't help but laugh out loud.

Liu Zhicheng considered whether to work in computers a long time ago, but after thinking it over again and again, he decided to give up for the time being and just be an investor for now.

The reason is simple. In the early days of computer development, it can be said that there was a fierce competition among all parties. During the development process, each party fought for its own business, there was no unified standard, and the appearance and model of computers were varied.

Moreover, the current computer market is mainly in North America and has not yet spread to other places. Only when they have reached a certain level of internal competition will they promote computers to foreign markets.

Furthermore, Liu Zhicheng knew nothing about current computer knowledge and without the advantage of being a "prophet", he would rather give up temporarily and invest in others rather than in himself.

Of course, in the 1980s and 1990s, Orange Technology would definitely enter the computer assembly and research and development business. After all, with the vast mainland market behind it, it would be impossible to give up this gold mine.

Moreover, by that time the whole world will be researching computers, and one more person like him will not make much difference. No one will pay attention to him and deliberately target him.

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"Mr. Liu, these two are Steve Jobs and Wozniak. Steve Jobs and Wozniak, this is Mr. Liu."

"Hello, Mr. Liu." Jobs acted very casually, stretched out his hand and said with a smile.

"Hello, Mr. Jobs."

Although Jobs had many shortcomings, Liu Zhicheng was very interested in this legendary figure. It is undeniable that Jobs was excellent in many aspects. Otherwise, Apple would not have been so successful in its previous life.

The series of products launched by Apple are very creative. It is not empty talk that iPhone changes the world.

"Mr. Liu, Wozniak and I are here today to seek investment." Jobs was obviously more talkative than Wozniak, who was a technician, and he got straight to the point right away.

Liu Zhicheng didn't expect Jobs to be so direct, so he just smiled and said, "Investment is not a problem, but do you have any products worthy of my investment?"

Jobs asked: "Mr. Liu, our personal computers are now very mature and have been recognized by the market. I want to sell them at a lower price. We must rely on large-scale mass production to reduce costs."

Liu Zhicheng remembered that Jobs registered Apple in 77, but he didn't know whether he had a registered company now.

"Investment is not a problem. I can invest today. But have you registered the company? Then, you also need a complete development plan, R&D plan, goals, etc." Liu Zhicheng said calmly.

Since it has been decided not to develop personal computers for the time being, the natural choice is investment. For a talent like Jobs, investment must be made without hesitation.

"Mr. Liu, we haven't registered this company yet, but as long as you invest, I can register the company this afternoon." Jobs said with a happy smile.

"Have you thought about how much money you need?" Liu Zhicheng asked.

"At least $100 million," Jobs said after thinking for a while.

"How much equity can I get if I invest 100 million US dollars?" Liu Zhicheng nodded and asked. In fact, Jobs didn't know much about computers, but he had a keen sense of the market, and he had a very good promotion talent and eloquence.

Jobs replied, "We haven't registered the company yet, but we have already thought about the equity. Woz and I will each own half. If Mr. Liu invests, can we give up 20% of the equity?"

"How about 30% of the equity? If you agree, I will arrange to sign the agreement immediately, and after you register the company, I will deposit the funds into your account." Liu Zhicheng said.

Jobs glanced at Wozniak, who had been silent. The two exchanged glances, and without much hesitation, Jobs nodded in agreement.

His "prophecy" is still useful for the computer age, but for the ancient computers from 85 years ago, he had no idea about any of the problems, technologies, market changes, etc. involved.

The entire computer industry chain includes computers, desktop control systems, various office software developments, and various hardware equipment manufacturers.

The technology in the computer field is updated and iterated the fastest. A technology or product that was once popular may be overturned overnight.

Therefore, for computer technology after the 1990s, "prophet" is still very useful. If you just want to profit from it, don't be too simple, just wait for these giants to go public and buy stocks in the secondary market. Of course, it would be better if you buy a share when they first appear.

With the help of York of Citibank, Jobs quickly completed the registration of Apple. Liu Zhicheng held a 100% stake and quickly injected US$ million.

Of course, the North American investment funds this time were all paid by Liu Zhicheng, who mortgaged part of Wal-Mart's shares and applied for a loan from Citibank. He also paid a certain handling fee to Citibank, which was why York assisted throughout the process.

Liu Zhicheng was naturally very happy to have obtained 30% of Apple's shares. Although it would be diluted in the future financing process, the future profits would be in the billions of US dollars.

Isn't this how you earn the money you invested in research on digital photography technology?
During this period, Liu Zhicheng also investigated the market for Walkman players sold on Walmart shelves. Although only a few hundred units were sold in the more than ten days since he came to North America, it was a good start.

In a few days, with the advertising efforts in the beautiful country, sales will surely gradually increase.

As the weather in North America is getting hotter day by day, Chigo has also received good news about its electric fan sales in the beautiful country.

Kmart and Sears, the two largest retail groups in the United States, recognized the quality of Chigo fans and placed orders for 2 and 5 antique fans respectively.

Good things really come one after another, which means that Chigo fans are no longer dependent on Walmart alone. Liu Zhicheng believes that it will not be long before they will place orders for Walkman again.

Liu Zhicheng completed all the planned items perfectly during his trip to North America. He originally wanted to travel for a few more days to take a good look at the scenery of North America.

But there was one thing he had to rush back to Hong Kong to deal with, otherwise Chigo International would suffer a loss of hundreds of millions of Hong Kong dollars, a loss that Liu Zhicheng did not want to see.

Although he can fully bear the loss of hundreds of millions of Hong Kong dollars with his current strength, why not do it if he can handle it well and reduce the loss?

So, after Liu Zhicheng finished handling the Apple shareholding matters, he boarded the flight back to Hong Kong.

(End of this chapter)