Hong Kong Island's New Rich Era

Chapter 87 Inspection of Jingxi Electric
The success of Orange Technology's arcade games has attracted the attention of many international electronics giants, some of which want to get a piece of the pie.

However, several games launched by these companies were not well received by the market. In fact, these companies rushed to launch arcade games without understanding the needs of users.

Occasionally there are fun games, but because they don’t understand the market rules, they are either abandoned by players or by merchants.

In fact, arcade games are very simple and require users to have fun in a very short period of time, and then want to spend money to play another round.

Liu Zhicheng's vision for Orange Technology is not based on whether he can create good games. At the current arcade stage, it is enough to be able to develop the game ideas he provides.

They just need to study technology, creativity, and market demand, and then when the era of home game consoles, handheld game consoles, and computer games comes, they can quickly lead the market.

Currently, Orange Technology has developed two games, Street Fighter and Soul Fighter.

...............

In order to better understand market needs and prevent himself from making snap decisions while sitting in the office, Liu Zhicheng decided to inspect the Jingxi Electrical Appliance Supermarket.

7 month 10 day.

This was the first time I visited the store after Jingxi’s grand opening on May 5.

Liu Zhicheng arrived at the door of a Jingxi electrical appliance supermarket in Central and decided not to go into the store first, but to observe secretly from outside for a while.

Looking from the outside through the bright floor-to-ceiling glass windows, the store is bright and tidy, and the goods on the shelves are arranged in order, which makes people feel comfortable.

Since it is morning, there are not too many customers in the store. Only one white-collar elite is seen entering the supermarket.

As soon as I walked to the door, a shopping guide came up to me and asked questions, guiding customers shopping.

The white-collar customer walked up to the Walkman counter and bought a few cassettes and a box of game toys without hesitation.

Liu Zhicheng knew that this was the Xiangjiang cube puzzle toy that had just been produced by the Orange Toy Company.

Liu Zhicheng left his bodyguard outside and walked into the store pretending to be a customer. He immediately heard: "Welcome to Jingxi!"

There were about seven or eight shop assistants standing in different positions in the store, one of whom should be the store manager.

When the store manager Hu Qing saw Liu Zhicheng enter the store, he immediately came forward to greet him.

"Mr. Liu, welcome! I am the store manager Hu Qing."

As store manager-level employees, most of them know Liu Zhicheng, but he may not know them.

Liu Zhicheng looked around and saw so many shopping guides, so he asked, "Why are there so many shop assistants in the morning shift?"

Liu Zhicheng had the impression that Wang Xingfa only arranged four to five shopping guides for the morning shift, which was why he asked this question.

"Mr. Liu, they are all reserve shopping guides, trainee buyers prepared for the next batch of stores." Hu Qing explained hurriedly.

"Yeah." Liu Zhicheng saw that there were several female shop assistants, and remembered that Jingxi did not close until 10 o'clock. He wondered how the safety issue was solved.

Although the overall social security in Hong Kong has improved, it is still a little unsafe at night, especially for women.

I asked, "Are our female employees scheduled to work the night shift? How do we solve the safety issue for female employees on the night shift?"

Hu Qing is also a woman, and she felt a little touched when she heard that her boss cared so much about their safety.

"We usually don't arrange female store clerks for the night shift. They usually leave the store and go home before seven o'clock." Hu Qing replied.

Liu Zhicheng nodded, knowing that this was the greatest care. In fact, this was not absolute, but we had to take precautions and try to avoid accidents to employees.

Liu Zhicheng walked around inside, looked at the merchandise, and asked Hu Qing, "Which of our home appliances are selling best right now?"

"Mr. Liu, our store in Central mainly sells Walkmans, followed by printers and other office supplies."

"Is it because Central is a commercial office area? What countermeasures do you have for this situation?" Liu Zhicheng asked two questions in a row.

"After discussion and analysis at our store managers' meeting, we found that stores in commercial office areas have higher sales of office supplies, while stores in living areas have higher sales of home appliances."

Hu Qing looked at Liu Zhicheng and continued, "The specific measures are to appropriately reduce the display of home appliances and increase the display of office supplies in stores like ours."

Liu Zhicheng nodded and came to the Walkman counter. He saw three toys and was about to pick them up to have a look when he saw Hu Qing pick up a box of toys and introduce them.

"Mr. Liu, this toy is called Xiangjiang Cube Building Blocks. It has the highest sales and is very popular among white-collar workers. This one is a cube puzzle, which is also OK."

Finally, Hu Qing picked up a snake and said, "This is a greedy snake. Only children like it. The sales volume is average."

When he saw the snake, Liu Zhicheng couldn't help but laugh. It was too simple.

When Liu Zhicheng was inspecting Jingxi Electric Appliances, there were also customers visiting.

"Welcome to Jingxi Electric! Sir, this is a specialty store for electrical appliances. What do you need?"

The shopping guide then began to introduce the electrical products. After all, this was a new sales model, and in case some customers did not understand, they would make a brief introduction in the early stages after welcoming them.

The customer looked at the ceiling fan and asked, "Do you provide installation for ceiling fans?"

At this time, a clerk introduced: "Sir, you can rest assured that we not only provide free installation and free door-to-door delivery, but also give you a one-year quality guarantee. If there are any quality problems within one year, you can contact us."

After listening to the introduction, the customer was satisfied and bought a ceiling fan. Liu Zhicheng was very satisfied when he saw it.

At present, the Walkman counter not only has Walkmans, toys, tapes, and cross-body bags, but it is also a bit messy and looks a bit weird. Liu Zhicheng wanted to laugh after seeing it.

There is no good solution for the time being, and Liu Zhicheng still wants to ask the grassroots employees what they think about this issue.

"Manager Hu, what do you think of this Walkman counter?"

Hu Qing replied: "Mr. Liu, I think we should promote it. We can have a TV zone or a certain brand zone."

Liu Zhicheng just nodded without making any expression.

Liu Zhicheng also asked about the specific daily turnover, and Hu Qing said that it is currently around 50,000 Hong Kong dollars per day.

According to Liu Zhicheng's plan of small profits but quick turnover at the time (excluding products sold in the Walkman counter), with an average net profit target of about 7.5%, a store could generate a profit of Hong Kong dollars in a month.

But this is only the normal sales profit. There will be promotional activities in Jingxi, which will definitely hinder the sales of electrical appliances in supermarkets.

Liu Zhicheng still found some problems. For example, the display of arcade machines was not appropriate here.

Liu Zhicheng did not stay for too long so as not to affect their work.

Afterwards, Liu Zhicheng made secret visits to two stores in succession and was very satisfied with their service and the management of Jingxi.

(End of this chapter)