Hong Kong Island's New Rich Era

Chapter 92 Enjoying and Thinking
Liu Zhicheng and Lui Chi-wo finally discussed and decided to prepare a hotel and a comprehensive center building on two plots of land in Tsim Sha Tsui East.

The hotel is owned by the company, and the comprehensive center building is sold to recover development funds.

The two then talked about Qingzhou Yingni’s cement production plant in Hok Yuen, Hung Hom. This industrial land is close to Whampoa City and covers an area of ​​90 square feet.

If this large piece of land is to be developed, the cement factory must be relocated first, and then the land nature must be changed through "industrial to commercial" conversion.

Although the process is cumbersome, this place is close to Huangpu City and every inch of land will become valuable sooner or later.

Therefore, Liu Zhicheng's idea was to move the cement factory first, and then during the negotiations in the 1980s, take advantage of the plummeting land prices to apply to the Hong Kong government for "industrial conversion to business".

Today I communicated my thoughts with Lui Chi-wo and said, “As real estate prices rise, I suggest moving the Qingzhou Yingmu Cement Plant to Tuen Mun and clearing the land as soon as possible.”

When Lu Zhihe heard this, his eyes lit up. As a major shareholder, who wouldn't want to get rich?

But he immediately regained his composure and said, "Relocation and building a new factory both require financial support. What we are short of right now is money."

Liu Zhicheng said: "This is a long process. When the time comes, the houses in Tsim Sha Tsui East can be pre-sold, and the money will be returned, right?"

"That's the case. Then I'll make a strategic plan and look for land to build a factory."

"Long-term planning is necessary. This is a large-scale plan, and it is normal for it to take several years. It will only be beneficial for the stock price to rise."

The two of them easily decided on an important matter.

Finally, the two also decided that before bidding for the subway, Daya Real Estate would make up 500 million yuan in funds based on its shares.

If Liu Zhicheng's plan goes according to plan, Daya Real Estate will become a super group company.

The next day, as expected, media across Hong Kong were reporting on the fierce battle between Daya Properties and Sino Properties at the auction.

The bids made by the two real estate companies were so high that some industry insiders even called them "crazy."

Liu Zhicheng was reading today's "Tiantian Daily", which reported on the grand auction of the land in Tsim Sha Tsui East in a large page.

He was not very interested in this kind of news and just glanced at it casually, but when he saw a piece of news, his eyes lit up.

"Wharf Holdings issues HK$2 million of bonds with 7.5% interest and foreign share certificates."

Liu Zhicheng was immediately overjoyed. This was a good opportunity to block Hutchison Whampoa!

Between 1973 and 1974, the Wharf Group expanded its shares several times to raise funds for the huge construction funds for the development of Ocean Centre and Harbour City.

From the initial total number of shares of 990 million, it expanded to 9487 million shares, continuously sucking blood from shareholders.

The Wharf Group just issued 1.2 million convertible bonds last year. Now it has done this again, which is bound to lead to investors selling.

As a result, the share price of Hutchison Whampoa will definitely fall, and this is the perfect time to take over.

The Wharf Group owns four terminal properties in Kwai Chung Pier, and if the acquisition is successful, it will include Pier 4 in Whampoa.

The five wharf properties in Kwai Chung are all controlled by Liu Zhicheng, who has an absolute monopoly position. This is already terrifying. I wonder if the Hong Kong government will stop it?

In the Orange Technology office, Liu Zhicheng was conspiring with Han Chunxi.

"From now on, Shanfeng Investment will take one year to acquire 2% of Wharf Holdings from the open market. It is not advisable to alert the enemy."

Liu Zhicheng set the tone from the beginning, and the rest was to discuss how to carry out the acquisition.

Han Chunxi knew that this kind of acquisition war should be avoided if possible. If the acquisition war was launched publicly, the stock price would skyrocket.

Because Jardine will definitely fight to the end, and the boss definitely doesn't want to spend more money.

Hutchison Whampoa originally operated dock warehouses. In the early 70s, the real estate industry in Hong Kong began to boom.

Hutchison Whampoa naturally understands that the maximum value of its terminal warehouses can only be realized by developing real estate.

Harbour City was originally a large dock warehouse, so Wharf planned to develop it commercially and build a large shopping mall.

Of course, the plan was beautiful, but the reality was cruel. During the construction process, the Hong Kong stock market crash occurred in the early 70s.

The subsequent global oil crisis caused bank interest rates to soar, and the Wharf Group became heavily in debt.

Hong Kong had just emerged from the stock market crash, and most people were not optimistic about the heavily indebted Hutchison Whampoa, so its stock price plummeted.

Currently, each share of Hutchison Whampoa is only HK$12.5. Hutchison Whampoa’s total share capital is 9487 million shares, and its total market value is HK$11.8 billion.

Moreover, the fixed assets of Wharf Holdings are worth more than 40 billion, and its current market value is obviously too low.

"Mr. Liu, Jardine Matheson currently holds a few shares in the Wharf Group. If we hold 2% of the shares, we will become a major shareholder. Will this arouse opposition from the Hong Kong government?" Han Chunxi said excitedly.

The acquisition of Hutchison Whampoa was no small matter. It was Liu Zhicheng's second challenge to British capital and he would go down in the business history of Hong Kong.

This was also Liu Zhicheng's way of leaving room for his own industrial development. Han Chunxi felt that his boss was trusting him immensely when he saw that he was discussing such a big matter with him.

"Don't worry too much about this. British capital will be on the brink of collapse sooner or later. The reason for the secret purchase is just to save money."

It is impossible for Liu Zhicheng to put all the pressure on his subordinates, and what he said was the truth. After the negotiations in the 1980s, Hong Kong was dominated by Chinese capital.

Of course, Liu Zhicheng would not take over Wharf all at once, and he would have to wait for an opportunity. "Okay."

Afterwards, the two discussed further on the details of the acquisition. Shanfeng Investment will open more than ten new accounts overseas and entrust Citibank to handle the operation.

Appearing as pure foreign capital, even if Jardine Matheson noticed it, it would not provoke a major counterattack from them. After all, one account only holds one or two points of equity.

It will be a year before the controlling stake reaches more than 2%, and we will decide whether to acquire the company in one go at that time.

Liu Zhicheng also talked to Han Chunxi about Daya Mining. If Daya Mining follows its plan, it will become a giant enterprise in the future.

Daya Mining controls Qingzhou Yingni and Daya Real Estate, while Liu Zhicheng only holds 21.2% of the shares, while major shareholder Lu Zhihe holds 42.8%.

Lu Zhihe is also a powerful figure, and he will definitely have his own ideas. What should we do then? We must strengthen our voice.

Liu Zhicheng tapped his hands lightly on the desk, thought for a moment and said, "At the same time, use the overseas account to acquire Daya Mining shares between ten and fifteen points."

Anyway, there are few rules in the stock market at this time, and there are no restrictions on people acting in concert. And if you use an overseas account, no one will know who is looking for you.

After Han Chunxi left, Liu Zhicheng lay in the big chair with his eyes open to rest, when suddenly a pair of hands began to massage his head.

Knowing that Lina was using her hands to help him relax from the intense work, Liu Zhicheng did not resist and enjoyed it.

None of the women around me now are celebrities in my previous life. I finally fell in love with one, but she is already a married woman. I must make long-term plans for this issue.

Liu Zhicheng suddenly opened his eyes and said, "Do you know the actor Guan Shan?"

"Yes, I know." Lina stopped her hands, squatted in front of Liu Zhicheng, and prepared to serve him.

Seeing this, Liu Zhicheng stopped him and said, "I heard that he has a pretty daughter. Go and find a way to make friends with her."

Liu Zhicheng knew that Guan Shan would get divorced this year and had a pair of children. His son would immigrate to the United States with his wife, while his daughter would stay in Hong Kong.

After the divorce, Guan Shan was busy with his career and love and had no time to take care of his daughter Guan Jiahui. If Lina appeared by her side at this time, they would definitely become friends.

Guan Jiahui is the goddess in the eyes of several generations in previous lives. She is definitely worth cultivating. When the time comes, you can keep her by your side and she will be a feast for the eyes.

While Liu Zhicheng was enjoying Lina's service, he was thinking about other women. What else could he want in life!
…………

The Walkman is now available in North America, but sales are not as good as in Southeast Asia.

In the office, Wang Xingfa was reporting on his work and said, "Mr. Liu, after the Walkman was launched, our orders in Hong Kong and South Asia have reached 10,000 units per month. The North American market is only 1,000 units."

"Yeah," Liu Zhicheng nodded. According to the original calculations, each unit could make a profit of 30 US dollars, and the monthly profit was less than 2000 million Hong Kong dollars. There had to be big moves in the North American market.

The source of profits still depends on the North American market, where the real rich people are. After all, the price of $199 is not something that ordinary people can afford.

The two then discussed the marketing plan for the Walkman and the release date of the Street Fighter arcade machine.

Finally, it was decided that the new arcade machine would be available in August. Of course, the new Walkman marketing campaign would also be launched around the world in August.

On the streets of New York.

A group of young boys and girls are skateboarding, all of them are at the forefront of fashion. Today they are a little different, and each of them is carrying a cross-body bag.

They glided through the streets like the wind.

When they stop, they will dance Jackson Twist to the music and then retreat.

A passerby saw them so immersed in the music and asked them curiously, "Do you have music in your headphones?"

"Of course, this is a Walkman, you can listen to music anytime and anywhere." The skateboard boy would say this and leave.

"Which company's product is this and how is the sound quality?"

This scene successfully aroused the interest of passers-by. Of course, it was photographed by reporters.

Similarly, on the Los Angeles subway, a young man was carrying a cross-body bag, wearing headphones, and enjoying music.

One of the same young people couldn't help but pat the young man wearing headphones and asked, "You're cool, but I don't know what you're doing?"

"I'm listening to music."

“How do you listen to music?”

The young man with the crossbody bag generously shared: "It's really wonderful. Very cool."

At the same time, in many places in the United States, there is a group of young people carrying cross-body bags and wearing headphones. They frequent various public places and enjoy wonderful music.

In fact, this is the latest marketing promotion campaign of Orange Technology.

As the activity was widely and deeply promoted, it became a "cool" fashion among young people, and the Walkman began to be known by more people.

At the same time, the new arcade game "Street Fighter" also began to become popular in North America. The effect of Orange Technology's promotion in North America met expectations.

(End of this chapter)