Create horror games that scare players around the world

Chapter 12: Refreshing Beer
There was neither an explanation nor a notification for this update.

And it's just a symbolic read of the bar in a flash and that's it.

Therefore, many players thought it was just routine maintenance and didn't take it too seriously.

But after entering the game, I found something wrong.

When the player was challenging the endless mode, he pulled out something he had never seen before from the iron box.

A new prop, refreshing beer?

[Refreshing beer: After drinking it, the alcohol will give you courage, and you will be able to shoot a live bullet and enter the next round. ]

After seeing this prop, the players were a little confused and a little relieved.

It turned out to be an order from a restaurant.

This kind of thing is not uncommon for today's netizens.

Many UP hosts will insert advertisements in the middle of the video to make money, which is nothing new.

As long as it doesn’t force you to watch short video ads like those mobile apps, or pop up a bunch of junk at every turn, it’ll be fine.

Therefore, most people can tolerate the business of making money from merchants.

After experiencing this refreshing beer prop for the first time, players were all surprised.

In some ways, the refreshing beer is even better than the original beer prop.

The previous beer props only ejected random bullets after drinking it, depending on luck whether it reduced the probability of shooting or attacking.

But refreshing beer can definitely pop out real bullets!
This greatly reduces the probability of being shot by the devil.

For example, if there are 2 empty and 2 empty gun chambers, and a live bullet is ejected, the next round will begin. Then there will be 1 empty and 2 empty gun chambers, and the probability of the demon missing a gun will increase, while the probability of being shot will decrease, and the survival rate will increase.

It is more suitable for use when you are desperate and want to turn the situation around.

As the game progressed, most players relied on refreshing beer to break through their limits, continued to challenge themselves, reversed certain difficulties, and received more US dollar rewards.

Among them, the most popular one is Guoba Ge from Danmu.com.

In a certain round, there are 2 full bullets and 2 empty bullets in the chamber.

He first handcuffed the devil, then fired a shot with live ammunition, leaving 1 live and 2 empty.

Then he used the beer to shoot a live bullet, and it was 0 real and 2 empty!

When it was the demon's turn, there were only two blank bullets left, and he successfully survived the round.

Therefore, relying on refreshing beer, he broke through the bottleneck of 40 million US dollars in endless mode and reached million. His ranking continued to rise and reached the th position!

So, he was very satisfied.

"Brothers, it's already 11 o'clock. Wait for me for a few minutes. I'll order takeout first."

"Let's get some barbecue, chicken wings, chicken tips, enoki mushrooms and something to drink."

As he was speaking, he suddenly discovered that this store sold refreshing beer, and out of curiosity he asked the audience in the live broadcast room.

"Oh my god, guys, I actually sell Changshuang beer here. Have you ever tried this brand of beer?"

After hearing the host's question, the audience in the live broadcast room started to speak.

"I haven't tried it. I heard it's a local beer in River City. Anyway, I haven't seen it sold in any store here."

"I'm from Hecheng. This is indeed a local brand of Hecheng. It has only been sold to other provinces in the past two years. It's not well-known. It can be regarded as a substitute for Xianfeng Beer."

"I haven't tried it either. I'm used to drinking ice cream beer, but I sell it here, but not many people drink it."

"I'm drinking it now. It tastes pretty good. I saw it when I was ordering takeout just now, so I bought a bottle to try."

"It's delicious, and the taste is very refreshing. I usually drink ice cream beer, but today I saw that the game has been updated with refreshing, so I tried buying a bottle. It's surprisingly good."

“I’m from River City, and I drink this beer all the time. It’s definitely worth a try!”

After listening to the audience’s comments, Guoba Ge also understood.

"Minors are not allowed to drink alcohol, and adults should also drink in moderation."

As he said this, he bought four cans on the spot on his phone to try the flavor.

The same thing happens in reality.

A factory employee was tired from playing games and went out to buy a midnight snack. When choosing beer, he hesitated between several brands because he had played games before, and picked up two cans of Changshuang out of curiosity.

A young shop owner saw the Changshuang beer that he had never stocked before on the purchase list. Considering its good performance in the game, he thought about it and decided to buy two boxes to see if it would sell well.

Because the nearby stores didn’t sell it, a netizen went online to an e-commerce platform and bought a box of it to take home.

So, on this ordinary night, the sales of Changshuang beer slowly increased.
River City, around 11 p.m.

In the Changshuang Group building, Liu Yao stood up tiredly and rubbed his head. As an operations manager who was responsible for the company's live streaming business, he knew very well that the cooperation with Xingdong Games was actually an adventure.

Because the company had never tried to place advertisements in stand-alone games before.

This is an attempt, but at the same time, you are prepared to fail.

The reason for this desperate measure is that the sales volume during the live broadcast last Friday was too poor!

A quantity of 1000 was put on the shelves, but in the end only more than 300 orders were sold.

This is the result after investing 20 yuan to buy traffic.

If I hadn’t purchased the traffic, I’m afraid these 300-plus orders wouldn’t have been sold.

Therefore, the department manager held a meeting to find out the reason for the failure, to see whether it was because the female anchor who was hired at a high price was not good enough, or there were other reasons.

But in fact, Liu Yao knew that this was because his popularity was too low.

As a local brand of beer, even if distributors send it to other provinces to sell, it still cannot beat those beers sold nationwide.

Moreover, we started too late. In the early years, we never left the province and just sold our products in Hecheng.

We are only now starting to sell our products outside the province, and it is really difficult to stand out among so many established brands.

Especially for those people from other provinces who are used to drinking fixed brands, how could they easily try this River City Beer that they have never seen before?

Therefore, Liu Yao has tried many ways to increase his popularity.

Advertising on TV? I tried it a few times, but it’s not only expensive, but also ineffective.

Ask major UP hosts to advertise? The price is cheap, but it will still be useless if there is no promotion.

Advertising on major apps? The price is very high, and the effect is average, at most it will make you familiar with the app.

Putting up ads at bus stops and subway stations? Doing ground marketing?

I have tried all of these, and the results can’t be said to be very good, but the advantage is the long-lasting exposure.

Then, after spending a huge amount of money on advertising, the true face was finally revealed during the live broadcast last Friday.

Therefore, Liu Yaocai decided to advertise in the game.

He contacted the top ten companies on the mobile game rankings and communicated with them.

The price made him dumbfounded and he passed it directly.

Afterwards, I found two more online game companies. The prices were also high, but acceptable. I just had to wait in line because other manufacturers had approached me first.

In desperation, Liu Yao decided to try placing advertisements in stand-alone games.

And by chance, he saw a notification from Star Games.

As an operator, I am also an old user of the First Poison Network.

Of course, we can’t miss out on various hot topics, and we also ate all the big scams in "The Day After Tomorrow".

Although the popularity was extremely high, it was all negative, and Liu Yao was just looking for some lively attention.

But the nature of the current notice of not running away and the free release of "Devil's Roulette" is different.

Because the internet is no longer filled with curses, but has turned to curiosity and questioning, with a lot of strong support.

What's going on? This is clearly a sign of a recovery in word of mouth!

From his perspective as an operator, this is adding heat to the heat!
Star Games has a lot of popularity but has not made good use of it, so why not use this popularity to promote its own products?
Anyway, the people who play games are basically between 15 and 45 years old.

Since advertising to all ages is not very effective, why not just target a specific group of people for precise delivery?

Let people of this age group get familiar with their own beer in the game.

Besides, "Devil's Roulette" itself has beer props, so replace it with refreshing beer and try the effect first.

So, after communicating with his leaders, Liu Yao decided to take out 20 yuan to give it a try.

But the final transaction price was 14 yuan, which saved the company 6 yuan. It can be regarded as a small profit to stop loss against uncertain results.

Now, it depends on whether the effect is good or not.

As he spoke, Liu Yao looked at the time and it was almost midnight.

He opened the e-commerce platform as usual and looked at today's backend sales data.

The next second, his expression changed and he froze on the spot.

　These two chapters are a small branch line~

　　Thanks to 时光静好00 for the two monthly tickets!
　　
　
(End of this chapter)