Create horror games that scare players around the world

Chapter 26 Winning the Promotion Position

Deputy Director Wang opened his mouth, seeming to want to say something.

Now, facing Manager Shi’s explanation, he has no idea what to say.

One-sided? Was he wrong?

What's wrong with comparing to popular games?

Isn’t the reason why popular games are popular games because they are successful?
If we don’t compare ourselves with these successful examples, then what can we compare ourselves with?

At this time, Wang Man felt a little unhappy when he saw Manager Shi's indifferent expression.

However, he still has to strive for promotional space.

"Manager Shi, you used to be a game developer. I can't argue with you, so I'll just assume you're right and won't argue with you."

"But the game company I signed with is no worse than your Star Games. Maybe they are inferior in terms of picture quality, but they know their shortcomings, so they make two-dimensional style games. What are they called?"

As Wang Man was speaking, he couldn't remember the name of the game for a moment, so he took out his phone and looked through the records before continuing.

"Human Gun: The Pursuit."

"This is also a stand-alone game, with a two-dimensional style that appeals to otakus. The subject matter is novel and more suitable for the general public."

"And the producer has assured me that he has hired a female writer who has returned from studying abroad and has published novels before, so the plot is absolutely guaranteed."

"I think this kind of two-dimensional game, which is mainly aimed at otakus, is more suitable for the users of our website, right?"

Upon hearing this, Manager Shi frowned.

It seems that Wang Man is determined to win.

Indeed, the audience for horror games is much smaller than that for two-dimensional games.

Players also tend to prefer the latter type of casual and relaxing games.

It’s just that Manager Shi really doesn’t want to see such a high-quality horror game forgotten by the public due to poor publicity.

How many years has it been?
The horror game industry has only produced a work that is both beautifully presented and thrilling and scary?
Since the big companies don't make them, players can't play the games they want to play. As a result, horror game enthusiasts can only experience the practice works of independent producers, but they are not satisfied and don't feel scared at all.

Now that a company has finally done it and the popularity has risen, players are all looking forward to it. How can we not help promote it and give the horror genre a new lease of life?

This is not for himself, it is to make the gaming market more diverse.

The reason why he pushed Star Motion so hard was not only because he had no money to develop a horror game, but more because of the significance of the game "Rotten Meat". He wanted the market to witness that horror games could also be popular.

If this high-quality horror game that has taken so much effort, time, and money to make fails, no one will make it in the future.

Therefore, as a former game developer and current head of operations, I would naturally lend a helping hand to such game companies that dare to venture out.

The above are his true thoughts.

But this idea is obviously contrary to the company's interests.

Therefore, in order to compete for this promotional position, he needs a reason that is in line with the interests of the company.

Ignoring Wang Man's remarks, Manager Shi looked at the manager and said solemnly.

"Manager, the third reason why I chose Star Games is because of the copyright of their game "Devil's Roulette"."

After these words were spoken, the manager's eyebrows raised and he looked at Manager Shi with some interest.

"Well, keep talking."

Manager Shi nodded and continued.

"I have analyzed the reasons why the game Devil's Roulette is so popular. It is completely free, has high-quality graphics, a high sense of immersion, is extremely interesting, and has a competitive element such as a built-in leaderboard. The most important point is the freeloader mentality brought about by the compensation rewards from Star Games."

"Moreover, the commercial advertisements inside are also very creative and directly made into props, which brings benefits to both parties and has a good profit prospect."

"The game has only been online for about two weeks, and many anchors on our live broadcast station are broadcasting it. It is very popular."

"I think we can take advantage of the current popularity of the game and try our best to show goodwill to Star Games and build a relationship with them. Finally, we can buy the mobile game copyright at a relatively suitable price and maximize the profit."

Wang Man, who was standing next to him, interrupted as soon as he heard this.

"Manager Shi, are you sure?"

"For a game with such a clear gameplay, can't we just make a similar mobile game? Why do we have to buy the copyright?"

Manager Shi glanced at Wang Man speechlessly, shook his head and began to explain.

"There are many reskin mobile games on the market, but each one of them quickly becomes unpopular. Do you know why? Because they are all highly homogenized."

"You can make a skin-changing game with the same gameplay to divert players from Devil Roulette."

"But you have to understand that the influence of IP cannot be compared with that of a copycat game. You made a homogeneous mobile game by imitating others and attracted players of Devil's Roulette. But they found that your game was different from what they expected, which resulted in user loss and the game was hastily removed from the shelves." "But IP adaptation is different. It is equivalent to user transfer, which can guarantee player expectations and retention, and can also open up more merchant advertising."

Wang Man stopped talking, but his face looked very unhappy.

The manager at the desk nodded slightly, and his hand, which was resting on his chin, touched the keyboard and spoke while typing.

"Manager Shi, I understand your idea."

"What you mean is, you should quickly acquire that game while it's popular and has its own fans, right? Otherwise, when others follow suit and disrupt the market, or get there first, it will be too late."

"I've also heard of the game Devil's Roulette. It's a high-end, curious puzzle game. It's not difficult to replicate, but players need a computer to play it."

“If it is made into a mobile game, then players who don’t use computers can also play the game.”

"So specifically, how do you get the copyright at a suitable price?"

Having said that, the manager looked at Manager Shi. This was what he was concerned about.

Manager Shi thought for a moment and responded.

"At present, Devil's Roulette is still a small IP that has been on the market for two weeks. Although it is very popular, its future decline is also obvious. After all, it is still a stand-alone game. I estimate that the cost of acquiring it will not be more than 20 million."

"In order to reduce costs, I thought of making friends with Star Games as much as possible, winning their favor, and then using the resources of our website to help their new game get off the ground. In this way, maybe I can get a friendly price."

The manager nodded and said nothing. He looked at the computer screen and thought quietly.

Upon seeing this, Manager Shi pondered for a moment and spoke again.

"Manager, I think it is necessary to reach a strategic cooperation with Star Games. First of all, they have the technical strength that is not inferior to that of large companies. Secondly, they are responsible and have the courage to explore new paths and develop unpopular themes."

"Finally, their top management has just changed, and now is the best time to need help. In order to restore their reputation, they even had to give away a highly completed game like Devil's Roulette for free. You can imagine how difficult it is for them now."

"We provide timely assistance and win their favor. We will have long-term cooperation, mutual benefit and win-win results in the future. This is also a kind of 'investment'."

After hearing these explanations, the manager still remained silent.

The office was quiet at this time, with busy traffic and bright sunshine outside the window.

Wang Manzhi stared at the manager and wanted to speak, but he hesitated for fear of disturbing him, so he could only wait quietly.

About ten minutes later, the manager nodded and looked at Manager Shi.

"Our game site will be online in two days, and a batch of games will be uploaded at that time."

"After Star Games signs the contract, follow up on the development progress of their new game."

"There is no promotional space available at the moment. Considering some risk issues, I can help you reserve a carousel promotion on the main site homepage for a period of one week."

"Of course, I can also withdraw our own promotional activities in advance, but the prerequisite is that Star Games can provide a demo for its new game. Only by playing it can we know whether it is a good game or not."

“If players play the demo and the response is good, I can give it another week to promote it. But if the response is mediocre, I will remove it directly after one week.”

After the manager finished speaking, Wang Man sighed, while Manager Shi nodded excitedly.

"Okay, thank you manager."

"So, it's not that easy to get this promotion position."

In the Star Games office, Ding Yi sat in front of the computer, talking on the phone with Manager Shi.

It is seven o'clock in the evening, and he is the only one working in the small office.

The male voice on the other end of the phone revealed a hint of fatigue.

[Alas, there is no other way. Another supervisor was also trying for it, and I also spent a lot of effort to apply for it.]
[Mr. Ding, can you provide a demo? That way we can make room for it right away. Our promotion plus the trial version you provided is more effective than the sum of its parts, and is more effective than a simple video promotion.]
Upon hearing this, Ding Yi first said thank you, and then asked with some curiosity.

"Manager Shi, we'll promote it when we give the demo, right? No time requirements?"

[There is no time requirement. We will promote it whenever it is provided. We will remove our own activities and replace them with your company's game promotions, but it will only take one week. Please be aware of this.]
[However, if the player base responds well, we can extend the promotion period.]
Hearing this, Ding Yi was very satisfied.

Manager Shi is capable and is really helpful when something happens. Although I don't know how they specifically fight for promotional positions, but judging from their tired voice, it shouldn't be that easy.

As for the Demo...

Ding Yi glanced at the development progress, smiled and responded.

"Then I'll choose to promote it next Monday. Manager Shi has tried so hard, so I certainly can't let your hard work go to waste."

Manager Shi on the other end of the phone was startled and said in surprise.

[Mr. Ding, do you already have a demo? ? ]
"No, I'm just almost done."

　Brother Meng, I'm about to get off work. I'm going to go get my waist-length hair cut first, and then I'll start writing as soon as I get home! Thank you Xinjin1 for the 500 reward, thank you!
　　
　
(End of this chapter)