Hong Kong: Starting with 10 billion

Chapter 100 I pay for all the Moutai liquor every year
After dealing with the matter in the Demon City,

Fang Hexuan turned around and headed directly south.

Before he went north, he had already reported his itinerary to the mainland.

Of course, the mainland welcomes us.

Everyone hopes that Mr. Fang will come back to the mainland more often.

Maybe if they take a fancy to a place, investments of hundreds of millions or even billions will follow.

Fang Hexuan’s next destination is Guizhou, to be exact, Maotai Town, Renhuai County, Zunyi City.

That’s right, Fang Hexuan has been drinking Maotai since he ordered it at Jumbo Floating Restaurant two years ago.

I had the idea of ​​visiting Maotai Town.

His purpose was simple - to purchase large quantities of Moutai bottled liquor.

This is done out of sentimentality as well as the desire to take advantage of the opportunity.

Of course, there are some fun little things here that Fang Hexuan wants to play with.

In his previous life, he watched Johnnie To’s movies.

In the movie "Exile", Dongguanzi has a line: "I always use Lafite for gargling, from 82!"

He was deeply impressed.

In fact, there are many Hong Kong films that promote Lafite, not just this one.

Fang Hexuan also wants to use movies to promote Moutai liquor.
Let’s see how Moutai will advance in this time and space.

I don't charge any advertising fees from Moutai Group, I just do it to satisfy my own bad taste.

Although Kweichow Moutai has a long history,

However, the Maotai State Distillery was only established on November 1951, 11.

When the factory was first built, there were only 41 wine cellars, 5 wine stoves, 5 steamers, and 39 employees.

In the first year, the base wine production was only 75 tons.

In addition to low output, the quality is also unstable.

Even so, the following year, 1952,
Kweichow Moutai was still rated as a national famous liquor at the first national wine evaluation conference.

It is listed as the first of the eight famous wines in the country.

In 1954, during the Geneva Conference, the Premier also used Maotai liquor to entertain distinguished guests.

In 1973, the Chairman requested through the Provincial Revolutionary Committee to send three boxes of 1952 Kweichow Moutai to BJ.

One box will be sent to Kim Il-sung, and two boxes will be sent to the central government.

In 1975, then Vice Premier Wang pointed out at the National Food Work Conference: "Moutai is the national liquor."

It can be said that the whole country has attached importance to and supported Moutai.

In the past twenty years, due to the requirement to use traditional winemaking techniques,
As a result, the production of Moutai has not increased.

It was not until 1977 that Moutai Distillery finally completed the state-imposed production plan of 750 tons of Moutai liquor.
It ended the 15-year history of failing to complete production tasks.

In 1978, Moutai's production exceeded 1068 tons, reaching tons.

And it reversed 16 consecutive years of severe losses.

In 1979, Moutai was awarded the title of "National Famous Liquor" for the third time and the National Quality Gold Award for the first time.

Having said that, the current price of Moutai is very cheap.

Even before it went public in 2005, Moutai's position in the domestic liquor market was not as high as that of brands such as Fenjiu and Wuliangye.

It can be said that its upgrades along the way have been dealing with the three major challenges of management, quality assurance, and capacity improvement.

It was not until after it went public that Kweichow Moutai began to soar and became the "King of Liquor" in China.

The king of A-shares in later generations is now as destitute as can be.

As mentioned earlier, Moutai Distillery turned a profit in 1978, but the profit was only 6.5 RMB, less than 20 Hong Kong dollars.

I heard that the richest man in Hong Kong is coming to visit Maotai Town.
This made the provincial, municipal and county leaders very happy.

Fang Hexuan's group consisted of only seven or eight people (the executives and lawyers had returned to Hong Kong earlier).

But there were hundreds of people sent to Maotai Town to receive them.

It’s not that Fang Hexuan wants to show off, but the GZ Province is too enthusiastic.

He also knew the inside story, which could be summed up in one word - poor!

You must know that in the 21st century, Guizhou's development is still far behind the coastal provinces, and even worse than the central and western regions.

Guizhou is located in the Yunnan-Guizhou Plateau, with high terrain in the west and low terrain in the east.
It slopes from the middle to the north, east and south, with an average altitude of about 1100 meters.

As there are many mountains, 92.5% of the area is mountains and hills.
There is a saying that "eight mountains, one water and one piece of land".

Therefore, this province is inherently deficient in developing industry. Relying solely on agriculture will only lead to suffering and poverty.

There is no such thing as tourism now.

Mr. Fang's name and deeds were widely spread in the government's internal reference materials.

If I could hold such a thick and long golden thigh,
Maybe GZ Province can change the world.

Of course, this is just the leaders’ wishful thinking.

Fang Hexuan currently has no intention of investing in Guizhou.
This time, I just wanted to take advantage of the Moutai liquor.
He felt a little embarrassed to be warmly received by so many people.

The official visit ceremony was held in the Maotai Town Government Office Building.

In addition to Fang Hexuan, attendees included deputy provincial officials, municipal officials, county officials and the director of the Maotai Distillery.

High-ranking officials from Maotai Town are not eligible to attend.

The factory director was invited by Fang Hexuan.

“Thank you all for your warm hospitality.”

"Although this visit was planned in advance, I did not expect it would alarm so many leaders."

"I apologize for disturbing you all."

The provincial deputy senior official waved his hand and said with a friendly smile:

"Hey, that's ridiculous. Mr. Fang is not only the richest man in Hong Kong, but also the richest man in China. It's a great honor for him to come to such a poor and remote place like Guizhou!"

"You are too polite, sir. I heard about Kweichow Moutai in Hong Kong, so I came here because of its reputation."

"Oh? Is what Mr. Fang said true? Is Moutai really famous in Hong Kong?"

"Haha, the products that can be introduced to Hong Kong by China Resources are naturally high-quality."

"It seems that Mr. Fang came here specifically for Moutai?"

"Yes, I came here for Moutai."

"Haha, I never thought that a rich man would appear in Guizhou, and his fame has spread to Hong Kong."

"Commander, let's be frank. I came here this time hoping to purchase a large quantity of Moutai bottled liquor."

"Oh? Mr. Fang wants to compete with China Resources?"

"No, no, no, the commander misunderstood. I bought it for my personal collection."

"Haha, this is really new. Isn't the purpose of buying wine to drink?"

“Wine is for tasting, of course, but it also has collection value.”

"Director Zhou of the Maotai Distillery is also here. Tell me how many bottles you want to buy and I'll ask him to get you the stock."

"Commander, I don't want a few bottles, I want tons."

"How much? By the ton?"

"Mr. Xifang, please stop joking."

"Haha, how dare I joke in front of all the leaders?"

"I asked the receptionist before I came here and learned that our Moutai Distillery's output this year is over a thousand tons."

"It's September now, and I don't know how much wine is left. If there are no other arrangements, I will pay for all the remaining wine."

"Ahem. Director Zhou, how much wine is left in the winery?"

"Reporting to the leadership, the Moutai factory estimates that it will produce 650 tons of liquor by the end of the year."

"Mr. Fang, look, this is several hundred tons. Are you sure you want all of it?"

"Haha, a gentleman's word is as good as his bond. As long as Moutai is willing to sell, I will definitely buy all of these."

"Mr. Fang, this is more than 130 million bottles!"

"Director Zhou, someone on our side is not so far away from being unable to buy more than a million bottles of wine."

"Haha, Director Zhou has been working on the front line for a long time. He doesn't know much about the outside world and Mr. Fang's background, so it's inevitable that he is ignorant."

Next, the two sides talked about price.

At present, the ex-factory price of a bottle of 500ML Moutai liquor produced this year is RMB 8.4.

Yes, it is that low.

130 million bottles only cost Fang Hexuan less than 3300 million Hong Kong dollars.

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　Thanks to book friends 20171029004947168 and A Little Book Boy in the World for their recommendations!

(End of this chapter)