Hong Kong: Starting with 10 billion

Chapter 103: Hyundai and Air Force One

On September 9, the Iran-Iraq War officially broke out.

This fight lasted for eight years.

International crude oil prices rose from less than $1978 a barrel in 15 to a peak of $1981 a barrel in 39.

In the following two years, although oil prices fell, they still remained above $30 per barrel.

The main reason for the rise before the high point was of course the Iranian Islamic Revolution.
But the decline after the high point happened to be during the Iran-Iraq War.

So why are crude oil prices falling?

In addition to the increase in production in other Middle Eastern countries,

There is another reason - small-displacement models are becoming popular in major automobile markets around the world.

Several major Japanese car brands seized the opportunity.

Fuel-efficient models are being marketed madly in North America, the world's largest auto market.

South Korea's Hyundai also launched the second generation of Pony after the first generation.
Two years later, in 1982, it entered the British market and in 1984, the Canadian market.

This model also has a small displacement.

Fang Hexuan hoped that BYD could go into mass production in 1982, and also wanted to target Hyundai Motor.

The automobile market is definitely a hunting ground for zero-sum games.

Fang Hexuan wants to develop and expand BYD, but he does not have the strength to challenge several major brands in the United States, Japan and Germany in the short term.
Therefore, of course you have to pick the softest persimmons.

Suppressing Hyundai Motor will help BYD expand into the mid- and low-end markets.

During the three years from 1983 to 1986, the international crude oil price remained between 25 and 30 US dollars per barrel.
Over the next five years, oil prices fell and remained below $5 per barrel.

Fang Hexuan, who knows these historical trends, will of course launch suitable models based on the oil price rules.

Therefore, his plan for BYD is——

In 1982, small-displacement compact cars were mass-produced.
In 1983, the 2.0L mid-size off-road vehicle and pickup truck were mass-produced.

In 1985, large off-road SUVs and pickup trucks with a displacement of 3.0L or above were mass-produced.

To achieve this goal, we have invested heavily in introducing high-tech talents and cooperating with the world's top automotive laboratories.
It is the only way and method.

After Fang Hexuan agreed to Liu Juncheng's attendance at the signing ceremony for Starlight International's backdoor listing,

So I crossed the sea to Yuen Long.

BYD and BMW are building a test track here covering an area of ​​150 acres and a total area of ​​600000 square meters.

He couldn't just wait until the factory in Shenzhen was built before developing cars.

All the preliminary work was carried out in Hong Kong.

The engine and chassis based on Mitsubishi's technological innovations are undergoing intensive and complex testing in Hung Hom.

For other parts such as gearboxes, overseas supply chain partners send samples to Hong Kong in accordance with technical standards.

Although Hong Kong cannot mass-produce models, it can use the parts it has and the engines and chassis it has tested.
Assembling a few prototypes is not a problem.

Therefore, the test track in Yuen Long is where prototype vehicles undergo vehicle performance testing.

The construction of the test track was also handed over to Xinchang Group.

Since this construction company has been deeply tied to Wanda and Fang Hexuan's industries,

The performance has skyrocketed. If it goes public, the stock will definitely be popular in the market.

Since the test track started construction earlier than the Shenzhen vehicle plant,
Therefore, when Fang Hexuan arrived, the main construction of the Yuen Long test track had basically been completed.

The on-site person in charge of Xinchang told him that there would be no problem in delivering it for use before the end of the year.

After spending an hour at the test track, Fang Hexuan went to Hung Hom to learn about the latest technological development progress.

Technological micro-innovation of Mitsubishi engines is not an easy task, and dozens of prototypes have been scrapped.

The research and development of new car models is definitely a time-consuming and costly project, and there is no shortcut.

Mitsubishi itself is also testing the technical achievements that Fang Hexuan obtained from Mitsubishi. Even if they have been finalized, Fang Hexuan will not directly copy them.

The purpose of micro-innovation is to avoid the risk of subsequent legal proceedings.

You can say that I borrowed, but you can't say that I plagiarized.

Chassis research and development is also very troublesome, and it is a technology that requires a lot of experience accumulation.

Even Mitsubishi's chassis technology is not currently leading the industry.

They also gradually summed up and improved their experience by participating in various competitions.

In short, building a car is much more difficult than Fang Hexuan originally imagined.

Fortunately, he didn't start from scratch.

After spending two days to find out the latest situation of his own automotive project,

He then devoted his energy to building the sports industry.

Before returning to the mainland, he registered a company called "Felix" in Hong Kong.

This company will mainly deal in sports products in the future.

"Hui Li" will be a sub-brand of this company.

He even acquired a sports shoe factory called "Risheng" in full.

The boss of this factory is also the second generation of a factory owner, his name is Yang Ruiwen.

However, he is much stronger than Huang Pinyuan.

He studied three majors in the United States: chemical engineering, polymer materials and marketing. He is definitely a top student.

Yang Ruiwen, a sea turtle, is also optimistic about the future development prospects of the sports industry.
After taking over the family factory last year, he was determined to enter the supply chain of international sports brands.

His idea was simple: start by doing OEM for others, then take the opportunity to upgrade the technology, and finally create his own brand.

But unexpectedly, he was recruited by Mr. Fang, the richest man in the country, the following year.

"Risheng" became "Felix", and the factory's technical backbone and the boss Yang Ruiwen were all retained.

At the new product development discussion meeting, Fang Hexuan had several color pictures distributed to all the designers and technicians present.

The color pictures show the specific styles of the upper, instep and sole of the new shoes.

"This shoe will be the next generation of our company's shoe model. I named it 'air force 1', which means Air Force One."

"The logo of the shoes is the logo of our company's brand 'Hui Li'."

"It is positioned in three categories: basketball shoes, sports shoes and daily casual shoes. It will use the latest sole cushioning technology and the most sophisticated shoemaking craftsmanship."

"Air Force One has six major concepts - grand, durable, transcendent, bold, coherent and pure. These six points will guide us to design and manufacture a sports shoe that is both suitable for sports and caters to the trend."

Fang Hexuan, the richest man in Hong Kong, designed shoes himself, which made his employees feel a little weird.

But the boss's shoes, judging from the picture alone, are indeed neat and elegant.
Regardless of whether it is suitable for sports or not, it is absolutely a perfect match when paired with clothes.

In Fang Hexuan's plan, this shoe requires the designer to design a variety of colors and styles based on it.

Then, he will ask a patent lawyer to register all these designs as design patents.

Registration is required not only in Asia, but also in European and American countries.

As for how to promote it, there is no need to think about it. Of course, the way is to go to the NBA and spend money to find star endorsements.

Of course, this also includes sports stars from other sports.

To put it bluntly, it's about spending money to gain fame.

It is even possible to buy a few sports teams to promote products.

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(End of this chapter)