Hong Kong: Starting with 10 billion

Chapter 58 Company Registration and Trademark

Fang Hexuan's trip to Neon this time,
The basic purpose has been achieved.

He also visited the Denso Corporation under Toyota.
Later, it may be necessary to send a professional supply chain team to conduct actual negotiations and consultations.

In addition to discussing the specific details of the cooperation with Yi Neng, Liu Juncheng

He also bought all the famous adult magazines in Tokyo.
This time when he returns to Hong Kong, he will probably have a few hundred more books in his luggage.

In his words, "He is serious about publishing pornographic magazines."

After staying in Neon for a week, they were ready to return to Hong Kong.

However, before leaving, Fang Hexuan specially talked with Dayanming for an entire night.

The entire "Fire Stealing Plan" may last for a year.
Although the time is not tight, the task is heavy.

He hoped that Da Yanming would call him immediately once there was any new progress.

Because Fang Hexuan also needs this to formulate the latest plans and arrangements.

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On the same day after returning to Hong Kong, he visited Pao Yue-kong again with gifts.

Knowing that Lord Bao likes to copy calligraphy,
He specially bought a family heirloom inkstone in Tokyo's antique street, which was said to be bought by a Japanese businessman from the Chinese during World War II.

The price is not expensive, and I’m not sure if it’s genuine, so I’ll just consider it as a token of my appreciation.

Of course, Pao Yue-Kong would not be concerned about the quality of the inkstone.

He knew that the other party went to Japan for inspection, so he asked about the situation.

Fang Hexuan answered truthfully, and Lord Bao couldn't help but nod and agree.

The news that he wanted to build a car had spread among the Ningbo hometown association.
Some praised him for his youth, while others mocked him for being ignorant.
In short, he once again left everyone stunned and unable to understand.

He also discussed these matters with You Bingwen in advance.
The other party was no longer surprised by any of his ideas.

Since I'm always being stimulated, I'm used to it.

On the third day after returning to Hong Kong,

Fang Hexuan and You Bingwen went to the Companies Registry in Central to handle company registration.

They want to register five companies at one time this time.
They are BYD Auto, BMW, Maple Leaf Computer, DreamWorks Pictures, and Panda Toys.

Whether you have business or not, register first.

Anyway, the requirements for company registration in Hong Kong are very low. There is no need to pay in registered capital, and even a company address is not required.

Fang Hexuan plans to temporarily list the addresses of these five companies on Wanda Real Estate.

We will look for a new address after the projects start operating next year.

Fang Hexuan's ambition can be seen from the names of these five companies.

BYD Auto focuses on popularization and will be the main force of the future automobile group.

BMW, this company name was specially thought of by Fang Hexuan.

He doesn't care what the German Bavarian cars will be called when they enter China.
If we give good brand names like "Mercedes-Benz" and "BMW" to foreigners for free,

Then why did he reborn?
The reason why the name "Mercedes-Benz" is not used is purely to avoid suspicion.

After all, if Benz is to be translated, it does look a bit like "奔驰".

Fang Hexuan was too lazy to engage in a war of words with the fans in the future, so he simply gave up.

But not using it doesn't mean he won't register a trademark name.

As for Benz's plan to use the "Benz" name after entering China,

Then Daimler needs to at least give something in exchange with Fang Hexuan.

In addition, he will also own "Lexus" and "Tesla" in the future.

Not to mention the name of the car model, we will definitely not show any mercy.

Fang Hexuan is not playing rogue.
He really understands that if he wants to build a car from scratch,

And sell your cars all over the world,
Occupies a place in the world's automotive groups,
It is definitely a difficult challenge.

To this end, he needs to add weight to his success in all aspects of car manufacturing. In addition to technology and quality, brand name and brand promotion are also factors that need to be paid attention to.

The future domestic market is the top priority of Fang Hexuan's automotive strategy.

How can you compete without a good name?

That's right, BMW will manufacture the high-end sedan that Fang Hexuan is planning.

Similar to the positioning of BBA in later generations.

However, it doesn’t mean that customers will buy into Fang Hexuan’s positioning no matter how he wants.

Therefore, this was also his main reason for establishing DreamWorks Pictures.

The main task of this film company in the future is to bring traffic and sales to all industries under Fang Hexuan.

For decades, with huge investments in R&D and product quality assurance,

If there is still full-channel promotion, Fang Hexuan doesn't believe that the BMW he owns cannot enter the ranks of mid-to-high-end cars.

In later generations, domestically produced cars, including electric cars, were able to rise rapidly and be accepted by domestic consumers.
Isn’t it just relying on all-round and omni-channel marketing and promotion on the Internet platform?
DreamWorks Pictures will start from Hong Kong and enter Hollywood in the future.
All movies produced and distributed by it, as long as they meet the requirements of advertising placement,
They will all serve as promotion platforms for products such as BYD Automobile, BMW Automobile, and Maple Leaf Computer.

Even panda toys are like this.
Its Transformers toy series is also an important part of Fang Hexuan's automotive strategy.

There are even many future platforms, such as the Internet and sports events.
All of these will be important means to help Fang Hexuan sell goods.

It can be said that Fang Hexuan cooked a large pot of dumplings just for a dish of vinegar.

But it's worth it.

The automobile industry is a pillar industry in any country.

It can drive the common development of too many other related industries.

Although Fang Hexuan was reborn in Hong Kong, he is still a mainlander at heart.

I also hope that one day in the future, BYD and BMW can be brought back to the mainland.
And support the rapid rise of the mainland's automobile industry.

There is no need to be drained of blood by several major foreign brands for a long time like in later generations.

As for those joint venture compradors, Fang Hexuan didn't care.
They can roll as far as they can.

After registering the company, they went to the Intellectual Property Office.
Decide on the trademark logos of several companies.

BYD is still BYD, no change.

But the BMW car logo,

Fang Hexuan chose the "Horse Stepping on Flying Swallow" outline pattern.

The bronze ware "Horse Stepping on Flying Swallow" was excavated from the Han Tomb of Leitai in Wuwei, Gansu as early as 1969.

Fang Hexuan liked this cultural relic very much in his previous life.

He has always felt that this is one of the spiritual symbols of the Chinese people.

Therefore, BMW cars and Pegasus are a perfect match.

In addition, he also gave the BMW car the English name "Swift".
It means agile and fast, which complements the Chinese name and trademark pattern.

The trademark of Maple Leaf Computer is the outline of a "maple leaf".
This is actually learning from Apple's approach.

In the future, a luminous maple leaf logo will be added to the back of all products.

In addition, the English word "Maple" for maple leaf is similar to "Apple" for apple.
This further proves Fang Hexuan's true inner ambition.

He has always believed that the Chinese are no worse than any other nation and there is no need to belittle themselves.

If the foreigners can do it, he can do it too.

Regardless of the general environment, Fang Hexuan hopes to be reborn.
Being able to compete with these outstanding big guys on the world stage,
Rather than being like those Hong Kong capitalists who deal in finance and real estate,
Believe that being rich is the ultimate goal of life.

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　Thanks to Xia Ku Cao 01 for the recommendation!

(End of this chapter)