Hong Kong: Starting with 10 billion

Chapter 77 Acquisition of Air Force One

After Fang Hexuan explained everything to his grandfather that night,

The next day, I was invited by comrades from the office to attend a welcome party.

He was also helpless. This kind of thing was unavoidable and he definitely had no choice but to go.

His return to Ningbo this time was purely personal matter and he had no plans to contact the leaders.

The welcome party was similar to the bilateral symposium that was reported in the news later on.

The senior officials of the office warmly welcomed him home from the beginning, which made Fang Hexuan feel embarrassed for being depressed.

After completing the necessary procedures, the senior official asked Fang Hexuan with a smile:

"Mr. Fang, I heard you want to build a car?"

"Well, I do have this idea, but it will take time to prepare, and it will not start until next year at the earliest."

"Haha, it's good to have an idea. Ningbo is a place of outstanding people and beautiful scenery. If Mr. Fang can return to his hometown to start a business, the folks will definitely support him wholeheartedly."

"Well, to be honest, my initial goal is to build a factory in Shenzhen."

"To be honest, I also want to start my own automotive business in Ningbo, but the current conditions are not met."

"Oh? Tell me."

"First, it's a policy issue. My auto factory needs to import a lot of foreign parts, but Ningbo is not an open city at the moment, so this cannot be done."

"Secondly, there is the issue of manpower. Although the automobile has been around for nearly a century, it is still a technology-intensive industry. Without workers and technicians, nothing can be done."

"Finally, there are transportation issues. How do imported parts come in and how do produced cars get out? These are all difficult problems. Ningbo does not have a large port, so these problems cannot be solved."

".Well, Mr. Fang is really young and promising, and he hit the nail on the head with just a few words!"

"Indeed, if these problems are not solved, Ningbo cannot implement the policy of reform and opening up, let alone development."

"Haha, but leaders don't have to worry too much. These problems will be improved in a few years. What Ningbo needs now is to change its mindset and be prepared for reform and opening up."

"Oh? Where do you start talking about this?"

"Haha, there are many people who care about Ningbo more than I do, such as the shipping tycoon Pao Yue-Kong. He misses his hometown much more than I do."

"Well, Mr. Bao really cares about his hometown."

"If my guess is correct, the charter king will definitely find an opportunity to report directly to the emperor. The leaders just wait for good news!"

"Haha, thanks for your good words."

······
After attending the welcome party, Fang Hexuan and his subordinates took the train to Shanghai again.

It would be wrong to say that this trip to the mainland had no official business at all.

Fang Hexuan had mentioned his business plan when he was communicating with people from the Hong Kong branch.

Therefore, there is no need to worry about this trip to Shanghai being too abrupt.

Shanghai Rubber Factory No. 6, formerly known as Chint Rubber Factory No. 2, is a major manufacturer of Warrior shoes, just like Factory No. 7.

Fang Hexuan and his group did not go to the city government, but came directly to this factory.

Although the city leaders had given advance notice, the people at the Sixth Factory were still caught off guard by the arrival of a group of Hong Kong people.

While we were drinking tea and chatting, the municipal government also sent people over to negotiate.

The purpose of Fang Hexuan's trip was to acquire the "Hui Li" brand.

It’s not that he had any feelings for Warrior shoes in his previous life, but he just wanted to have fun with them.

As mentioned before, Fang Hexuan will spare no effort to build various marketing platforms in order to promote his own car brand.

For example, starting a film company, copying the Transformers IP, entering Hollywood, participating in sports events, etc.

He plans to buy an NBA team in the United States or an Italian Serie A team in Europe sometime in the future. In the 90s, he will also try out the Premier League. The players trained in his team must be used to endorse and advertise for his brand.

Therefore, it is only natural to have a sports brand of our own.

Fang Hexuan had thought about creating a completely new sports brand.
However, there is still some national sentiment at work.

He hopes to bring domestic brands abroad and compete with the world's top companies.

After much thought, Huili is the most suitable brand.

There are good reasons——

First, it has a long history, older than Nike and the like.

Second, Huili is much better at managing brand value than other sports brands. To be frank, it is better at marketing.

Third, its logo is unique and suitable for future marketing.

Fang Hexuan just wanted to see how sports marketing, film and television marketing, and technology research and development could be achieved by spending money.
Can this domestic brand make a name for itself around the world?

Living your life over again, having a forward-looking vision sometimes means boredom.

If you can achieve something in an unknown field,
In Fang Hexuan's opinion, it was really an interesting thing.

Of course, it is not an easy task to acquire Huili.

There are very complicated relationships involved here.

Simply put, Huili does not belong to any one company, but has become a shared brand of several state-private joint-venture factories.

First, Shanghai Rubber Factory No. 6 and No. 7 were allowed to produce rubber shoes with the Huili logo, and later Rubber Factory No. 4 was also allowed to use this brand.

In a word, it’s a mess!

But if we don't buy it, we will see the brand slowly decline under the impact of the reform tide.

Fang Hexuan felt it was a pity again.

Today's European and American sports brands are still in their infancy.

At this time, we can expect to catch up or even surpass others.

"My dear leaders, I believe you have all read my personal information, so I will not brag about myself any more."

"My purpose for coming to Shanghai this time is very clear, which is to acquire the Huili brand."

"I think Huili has done a good job in accumulating brand value in the past and has great potential to develop into an international sports brand."

“Although I really want to buy this brand, I won’t deliberately say anything bad about it.”

"Because I have confidence that only I can make Huili go abroad and beyond Asia."

"To be honest, I will enter Hollywood in a few years and buy an NBA team. I hope to bring Huili to the United States and make it flourish in the United States. I hope it will be known by sports lovers all over the world."

"I have even drawn up a detailed development plan for Huili, including designing a new style of sneakers."

"If you think I'm bragging, I can also describe to you what kind of difficulties Huili will face without me."

"Reform and opening up are unstoppable. In the future, foreign sports brands will flock to China, including Nike, Adidas, Converse, Reebok, Asics, Fila, Puma, Mizuno, Umbro, etc."

"They have strong R&D funding, diverse marketing methods, and technical strength that can beat any domestic sports shoe company."

"As for Huili, it will face fierce market competition, with sales plummeting. The factory will not be able to pay wages, and there will be no funds to continue to develop new production technology. The brand will gradually be forgotten by the Chinese people."

　Thanks to kexing for the recommendation!

(End of this chapter)