From the Red Mansion, you can travel through the world of martial arts

Chapter 359 Grand Plan
Jia Wei looked at Xue Ke and Jia Yun who were talking, and nodded with satisfaction.

Not to mention the business he proposed on the spur of the moment, these two people were able to express their opinions immediately, and their words were meaningful.

Jia Wei admired the two's drive and enthusiasm.

Although he likes to be lazy and leave all official business to women, it does not affect his love for hard work as a young man.

He immediately made a decision: "You two should work together to open the ice cream parlor in Beijing first. If the results are very good, Xue Ke, you will lead people to the south and open an ice cream parlor in the southern province."

Both of them were overwhelmed by this huge surprise and stood up to salute.

"Yes!"

After sitting down, Xue Ke smiled again and said, "There are many wealthy merchants in the Southern Province, and business is good. In addition to using ice to cool down, they also use ice to make snacks. For example, the Huang family, a salt merchant, likes to drink iced wine the most. Even if someone dies, the body will be kept iced to prevent it from rotting."

Jia Wei nodded and said, "I will approve one thousand taels of silver for you. After you go out today, you will go to buy ground frost, choose a location for the ice room, and arrange for people to do some simple decoration."

"I will send someone from the mansion to specialize in the recipe for ice. You will be responsible for the subsequent processes of storing, taking, and selling the ice."

Xue Ke and Jia Yun heard that Jia Wei had thought out all the steps and delegated power to them. They knew that Jia Wei was training them with a lucrative business, and they were very excited and grateful.

"Yes, sir!" They both knelt down and responded.

Jia Wei waved his hand and said, "This is the first thing."

The two suddenly came to their senses and felt mixed emotions. If opening an ice cream parlor was not the first thing to do, then the next two things must be unusual!

Jia Wei looked at the second line on the paper: "Guild Hall".

"The second thing is to open a guild hall in Beijing."

"Guild?" Jia Yun did not understand what he meant.

Xue Ke pondered for a while, then slowly said, "I heard that many merchants from other provinces have opened guild halls in the capital. One is to make it easier for them to go to the capital to find connections and consolidate their power, and the other is to make it easier for students from the same hometown to go to the capital to take the exam and live there... Brother-in-law, do you want to do a good deed too?"

Jia Yun also understood what he said.

High emotional intelligence, charity;
Low emotional intelligence, winning people's hearts and forming cliques for personal gain.

"I do have this intention, but I won't show up too often. It will mostly depend on you two to manage it." Jia Wei said lightly.

Most of the people who visit the guild hall are second-generation disciples. Although Jia Wei is now called the second generation, his power far exceeds that of the pillars of the first generation of other families.

Of course, these second generations will take over power from their parents in the future, so Jia Wei only needs to make friends with them and show goodwill. If he directly goes out to win them over, he will be lowering his own status.

Jia Yun thought that according to the current situation, Xue Ke would probably be working in the south, so the matter of this guild hall would most likely fall on him.

Jia Yun said, "My Lord, after we finish running the ice house tomorrow, I will go to various guild halls to learn from them and try to come up with a set of rules as soon as possible."

Jia Wei shook his head and said, "My club is different from others. I will write the rules and regulations, and you just need to worry about choosing a location."

As for a club, it must be a membership-based one, so it should be classy and only attract upper-class people.

Moreover, members are divided into different levels, so Jia Wei is of course good at using these marketing models.

First, put those new tricks in the guild hall to attract enough attention, but they are only open to members, but the waist badges can be lent to others. The highest-level waist badges cost 100,000 taels of silver...

I'm afraid that by then the badge of his guild will become a symbol of status.

"The area around the guild hall should be quiet and large, with at least four courtyards. Find someone to renovate and decorate it, and the furnishings and arrangements should all be done to the highest standards. For this, I will grant you 10,000 taels of silver. Come back for more after you've spent it."

Ten thousand taels? Jia Yun had never seen so much money in his life. Thinking that he would soon be able to control ten thousand taels of silver, he was excited, but he also felt that the world was unpredictable.

Xue Ke thought, however, that guild halls were too common in Beijing, and those businessmen who opened guild halls did not think about making profits, but only about spending money.

But Jia Wei's mansion is in the capital, so even if we want to form a society, we don't have to spend money to open a clubhouse...

For a moment, Xue Ke didn't know what Jia Wei was thinking, so he didn't want to remind him of this matter and could only keep it in mind.

Jia Wei said, "This guild hall is of great interest. You guys should first build the ice room, and then just keep an eye on the decoration of the guild hall."

He looked at the third line of words.

"newspaper."

Jia Wei glanced at the two of them and said, "One last thing. I want to start a newspaper."

"newspaper?"

Xue Ke and Jia Yun were both confused when they heard this new term.

"Brother-in-law, what is this newspaper?"

"Do you know the newspaper?"

Each province had an office in the capital, and its residence was called "di". Its officials regularly transcribed and recorded the emperor's edicts, imperial decrees, court documents, and even political intelligence such as court affairs and capital secrets, and had them delivered back to the provinces by messengers on express horses. This was called "dibao".

Both of them nodded. After all, they were born in a family of officials, so of course they had heard of the official gazette. Xue Ke had even read it before.

Jia Wei explained: "The court reports are for officials from all over the country to read, and this newspaper is for all literate people in the world to read."

"To put it simply, we print various contents on both sides of a large piece of paper and sell it to literate people in Beijing. We publish one issue every seven days, and then every three days. Once we are successful, we will publish newspapers in various places in Southern Province."

Jia Yun frowned and said, "People in the capital city are naturally the first to know the current affairs of the court. Why do they need to buy newspapers to read?"

Jia Wei laughed and said, "How slow is the speed of obtaining information if people only spread the news by word of mouth? And there will be missed news."

"But our newspaper is published every seven days or every three days. Not only is it fast, but everything is included in the newspaper."

"Besides, in addition to the current affairs of the court, we can also print other content, such as what current events are happening in the capital, where a murder has occurred, and which family is about to get married."

"You can also print all kinds of entertainment information, such as which talented person wrote a good poem, and you can also have people write some storybooks or drama scripts and print them on it. You can also print which brothel has the most beautiful girls, and how beautiful the courtesan is...even the secrets, oddities, and strange stories in the capital."

"Furthermore, we can add comment and advertising areas. In the last issue, a talented scholar wrote a poem, so this time we can ask people to comment on his poem. We can also comment on the food of various restaurants in Beijing..."

Jia Wei spoke very excitedly. The ice houses were cash flow, the guild halls were for forming cliques and pursuing personal interests, and the newspapers controlled public opinion. With these three pillars working together, his business empire had begun to take shape.

But Xue Ke and Jia Yun were stunned. Newspaper was an industry they had never heard of, but after listening to Jia Wei's detailed introduction, they felt that there was great potential for development.

This made the two of them feel unbelievable. Jia Wei actually thought of a brand new industry so perfect and sound out of thin air...

Both of them were stunned. In addition to martial arts, official career and economics, Jia Wei was also so talented in business?

Afterwards, Jia Wei encouraged them and gave them two badges of Yong'an Marquis' Mansion to facilitate their work, and then let them go.

After a detailed conversation, it was already dark.

Jia Wei just left the house. He still had to go to Jia Lian's courtyard to have a meal tonight...

(End of this chapter)