The rise of a great power: starting with military industry

Because of the butterfly effect, sports stars have been sought after by the market since the 80s and have become the darlings of advertising endorsements and commercial performances.

As long as you achieve good results, you will have no shortage of advertising endorsements and commercial performances. The more honors you win in international competitions, the more advertising endorsements and commercial performances you will get.

Guo Jingjing is considered to be the most beautiful member of the national diving team, with fair skin and beautiful looks. Now she is the leader of the national diving team and naturally she is also a favorite for advertising endorsements and commercial performances.

And as long as she can make another comeback during the Beijing Olympic cycle, she will be the lifelong spokesperson for many brands.

The person who finally won the lifetime endorsement that year was the gymnastics prince 'Li Ning'. With the income from advertising endorsements and the funds from the lifetime endorsement contract, Li Ning created the sporting goods brand 'Li Ning', which is now one of the top three sporting goods brands in China.

Those who can achieve great results are likely to become lifelong spokespersons.

Now Guo Jingjing has obtained endorsements from Panshan Group's subsidiaries, including China Automobile Group, China Motorcycle Group, China Mobile Group, China Gree Home Appliances Group, China Golden Dragon Computer Technology Group, China Petroleum Group, China Communications Group, China Southwest Airlines Group, and Hong Kong Bank Group. All of these endorsements are S-level endorsements. Each endorsement advertisement earns RMB 300 million per year, which adds up to RMB 2700 million a year.

If you go higher, it will be SS-level endorsement, which means lifelong endorsement.

Among the active athletes currently holding SS-level endorsements, there are only four, namely Liu Jingming, Liu Yingqing, Liu Qing'an and Liu Manhua. The others are all retired.

Among them, there are the "Prince of Gymnastics" Li Ning, the first "Queen of Diving" Gao Min, the second "Queen of Diving" Fu Mingxia, and the creator and inheritor of the spirit of the Chinese women's volleyball team, the "Iron Hammer Head" Lang Ping.
Some are lifetime endorsements for a certain group, and some are multiple endorsements.

Those with good image and good performance have more lifetime endorsements, while those with worse image and worse performance have fewer lifetime endorsements.

This also allows a number of sports stars to gain both fame and fortune, with their income being much higher than that of entertainment stars.

Huo Qigang was startled by his grandfather Huo Yingdong's glare, and hurriedly said: "Grandpa, please rest assured, I really like Jingjing, and I will marry her in this life."

To be honest, Huo Qigang is quite satisfied with Guo Jingjing. Her appearance and figure are impeccable.

She may not be as beautiful as the top female celebrities in the entertainment industry, but Huo Qigang understood many years ago that his wife could not be an entertainment industry celebrity and his marriage could not be truly independent.

There is no freedom in a wealthy marriage!
They must all serve the interests of the wealthy.

It was chosen by Henry Fok for him and he was allowed to work hard on his own, which was already very good.

Huo Qigang knew that some rich young men and women were only arranged to meet at cocktail parties or parties, and were arranged to get married not long after.

The only requirement that Ho Ying-tung asked him to do was to pursue Guo Jingjing, and he gave him five years.

After Huo Qigang came into contact with Guo Jingjing, he clearly discovered that Guo Jingjing was different from all the Hong Kong women he had come into contact with.

In Hong Kong, if a woman sees Huo Qigang's interesting eyes, she would want to throw herself at him, but Guo Jingjing is different.

Such independent, competitive and autonomous characteristics are rarely seen in Hong Kong.

Afternoon tea, leisurely.

Liu Tao only came to Hong Kong two or three times a year, and every time he came, he would meet his old friends. His friendship with Ho Ying-tung had lasted for more than 20 years.

The two sides are allies and cooperate for mutual benefit.

Relying on cooperation and stance, the Fok family has become the richest family in Hong Kong. It not only has a huge influence in Hong Kong, but also has a very large influence in the whole of China. Among the overseas Chinese communities, Fok Ying-tung has a very large influence and a very high status.

Over the past twenty years, the Huo family has maintained a very firm stance and has invested heavily in sports and education. It has made great contributions to promoting exchanges between Chinese at home and abroad, and is also a leader in domestic investment in Hong Kong.

As the richest family in Hong Kong, the Huo family has its base in Hong Kong and they are most concerned about the development of Hong Kong.

Ho Ying-Tong proposed a new round of land reclamation plan.

Hong Kong has also tasted the sweetness of land reclamation.

Through land reclamation, Hong Kong's total land area now reaches 1250 square kilometers. It is precisely because of this that it can support Hong Kong's population of tens of millions.

Hong Kong is now one of the most densely populated areas in the world and also has the highest life expectancy in the world.

In addition to some industries moving north to free up land, the only way for Hong Kong to obtain more land is to reclaim land from the sea.

After continuous development over the years, real estate development in Hong Kong has reached its limit. Further development will have to be done on those old houses. However, the interest relations are complicated and the demolition and resettlement fees are frighteningly high. No real estate developer is willing to do such a thankless task.

Land reclamation is the target of attention. Hong Kong real estate developers hope to launch a new round of large-scale land reclamation and obtain 100 square kilometers of land, or 15 acres of land, through land reclamation.

According to the current land price in Hong Kong, 100 square kilometers of land is worth at least RMB 3 trillion. If it is further developed into residential and commercial areas, its value will be at least RMB 8 trillion or even RMB 10 trillion.

Liu Tao said: "Mr. Huo, the times are different now. It is impossible to reclaim land on a large scale like before. The country pays more attention to the environment, and the impact is not good!"

The land reclamation plan has been a very hot topic in Hong Kong in recent years, and it is driven by real estate developers and related interest groups.

But for Liu Tao, Hong Kong's development has reached a certain ceiling. If Hong Kong wants to continue to develop, it needs to upgrade itself and improve itself in all aspects.

With the current labor costs in Hong Kong, low-end manufacturing industries are all losing money, and mid-end manufacturing industries are not profitable at all. The only manufacturing industries that still have profits are high-end manufacturing industries.

To a certain extent, Hong Kong needs to actively integrate into the Guangdong-Hong Kong-Macao Greater Bay Area, and has made sufficient preparations in public opinion, but there are still many resistances from local forces in Hong Kong.

This requires forcing Hong Kong from the overall environment, forcing Hong Kong to upgrade itself and integrate into the Guangdong-Hong Kong-Macao Greater Bay Area.

The Guangdong-Hong Kong-Macao Greater Bay Area is a national-level urban cluster that involves the interests of the entire region as well as national interests and is part of a national strategy.

The country is prepared to give Hong Kong another eight years to prepare, and after eight years, the development of the Guangdong-Hong Kong-Macao Greater Bay Area will be accelerated no matter what.

In order to promote the Guangdong-Hong Kong-Macao Greater Bay Area, the country is not only making long-term preparations in academia and public opinion, but also in infrastructure. The Hong Kong-Zhuhai-Macao Bridge, which has already started preliminary work, is a major infrastructure project. (End of this chapter)