Reborn: Billionaire in College

Chapter 115 Happy New Year
The few days before the New Year were a rare good time for Chen Pingjiang. He didn't need to buy any New Year's goods, and there was nothing else to do. He just ate and slept every day.

After only a few days, Empress Dowager Xu already felt that Chen Pingjiang was worse than a dog and could not stand him no matter how she looked at him.

"Don't you know how to fold your pig sty?"

"I didn't know to open the window, there was a smell."

"Your hand is broken, right? You don't know how to serve yourself."

Compared with Empress Dowager Xu's harshness, father Chen Guangming showed great interest in his son's Audi A6. He would touch the car all day long and take a few steps under the guidance of Chen Pingjiang.

Chen Pingjiang felt that his father treated cars better than himself and would even bring a rag to wash the car whenever he had time.

On the morning of New Year's Eve, Chen Pingjiang was still sleeping soundly when he suddenly felt his body go cold and cold air whizzed towards him.

I opened my eyes and found that my mother had lifted the quilt off me without me noticing.

Chen Pingjiang, whose double eyelids were twitching like crazy, complained, "What are you doing, Mom?"

"Hurry up and get up and burn paper for your grandpa."

Seeing that Chen Pingjiang didn't move for a long time, Xu Fangjuan slapped Chen Pingjiang on the butt.

Chen Pingjiang then got up reluctantly and started working.

The New Year's Eve dinner started at four o'clock in the afternoon. The beef pot was steaming hot and all kinds of delicious food were available, making Chen Pingjiang very hungry.

"Son, come here. Mom will give you a toast. Bring me a daughter-in-law next year."

Chen Pingjiang didn't know whether to laugh or cry. This was the bad thing about his mother. In her previous life, she brought him back to the village for a blind date before he even graduated from university.

Since the afternoon, Chen Pingjiang's phone has basically never stopped ringing, with various text messages bombarding him.

Chen Pingjiang took time out to call He Zhiyu, Kuang Minghong, Ning Yongde and others to wish them a happy new year.

In 2006, the New Year atmosphere was still very strong. At twelve o'clock in the morning, the sound of firecrackers and fireworks was everywhere.

The Chen family has always had the habit of staying up all night to celebrate the New Year, which is also called "熬年" in the north. This night, the lights were bright, and the whole family stared at each other, refusing to fall asleep.

It was not until six o'clock in the morning that Chen Pingjiang could no longer bear it and fell into a deep sleep.

On the second day of the Chinese New Year, early in the morning, Chen Pingjiang drove his parents back to his hometown.

As soon as we arrived at the entrance of the village, a group of people on the roadside looked around and wondered whose car it was.

When Xu Fangjuan got off the car, a villager immediately came over and started chatting with a smile: "Fangjuan, are you going back to your mother's home?"

"Your car is very impressive. It must be worth a lot of money, right?"

Xu Fangjuan smiled, with unstoppable pride in her eyes: "I bought it in Pingjiang, I don't know how much it cost."

The villagers were shocked and horrified. "How can Pingjiang make so much money at such a young age?"

Xu Fangjuan has an older brother, a younger brother, and a bunch of older sisters.

The appearance of Chen Pingjiang's family undoubtedly became the focus of everyone.

"After all, they are college students. It's really different."

"I've always thought Pingjiang was very smart since I was a kid."

"..."

Chen Pingjiang laughed and passed out cigarettes and boasted with his elders, making the whole family laugh.

The jealous aunt-in-law looked at Chen Pingjiang, who had earned enough money to buy a car at such a young age and was chatting and laughing with the elders. Then she looked at her silly child who just kept his hands in his sleeves and smiled foolishly, and she became very angry.

The Chen family’s custom is to visit Xu Fangjuan’s parents on the second day of the Lunar New Year, and to visit Chen Guangming’s hometown on the fourth day.

On the way back from his father's hometown, Chen Pingjiang asked his parents: "I have to go back to school tomorrow."

Xu Fangjuan was stunned: "You're going back on the sixth day of the New Year?"

Chen Pingjiang nodded and shrugged helplessly: "Your son is busy now. So many leaders and partners don't want to pay New Year's greetings? It's a bit late to pay New Year's greetings on the sixth day of the first lunar month."

Chen Guangming said sympathetically, "During the New Year, we need to go out and about. I have prepared some local specialties for you. Please bring them with you when you pay New Year's greetings."

Seeing that her husband had spoken, Xu Fangjuan didn't know what to say. She just reminded him, "Keep a low profile outside and don't spend the money you earn carelessly."

If Chen Pingjiang was just a student, studying quietly, Xu Fangjuan wouldn't have so many concerns. But it was precisely because Chen Pingjiang was starting a business that Xu Fangjuan was most worried.

Chen Guangming comforted him, "Pingjiang is an adult now, he should know when to act."

Early in the morning on the sixth day of the Lunar New Year, Zhou Guanghan also came to Chen's house, and the two went to Dongjiang together.

"I'm finally back to school. It was so boring staying at home." Zhou Guanghan said.

After returning to Dongjiang, Chen Pingjiang finally became busy.

After paying New Year's greetings to all the school leaders, he went to He Zhiyu's home.

He Zhiyu looked at Chen Pingjiang carrying a lot of things and laughed: "It's enough for him to come, why bring so many things?"

Qin Han also scolded: "Why is Pingjiang so polite?"

He Rui looked behind Chen Pingjiang and looked around. After a long while, she said in disappointment, "Why didn't Sister Yan Yan come?"

After entering the He family's house and walking into the living room, I heard voices talking inside.

He Zhiyu explained: "A supplier came with his son to pay New Year's greetings."

Chen Pingjiang nodded, sat down on the sofa, lit a cigarette, and treated it as if he were at home.

He Zhiyu smiled when he saw this. Even Qin Han, who always looked down on others, didn't seem unhappy at all. He smiled and handed the ashtray to Chen Pingjiang.

In their view, this was a sign that Chen Pingjiang treated them as his own family and was not shy about it.

The supplier sitting nearby asked with a smile: "Mr. He, is this your relative?"

He Zhiyu shook his head and said, "He is a business friend of mine."

The suppliers understood this and equated Chen Pingjiang with the second generation of rich people.

Chen Pingjiang is so young, he doesn’t think his career is good enough to be on par with He Zhiyu. The only explanation for him being so casual and comfortable in someone else’s house is that he is the second generation of a rich family. Doesn’t he see that Qin Han’s politeness to him is several levels lower than that to this young man?
"Mr. He, I heard that Yuanfang Supermarket will cancel the channel fee after the New Year?" "Yes, it will be changed to a self-purchase model and contact several partners to purchase together."

The supplier patted his chest and said, "We can offer the lowest price. Mr. He's decision to cancel the channel fee will also reduce the burden on our company. I have to support it."

He Zhiyu laughed and said, "Thank you, thank you. Our purchasing department will compare prices from different suppliers when the time comes."

Seeing that He Zhiyu refused to give in, the supplier said, "We have to have a few drinks at lunch later. We haven't seen each other for a long time."

He Zhiyu opened his mouth and was about to speak when Qin Han took over the conversation: "Old Li, let's meet some other time. We have guests coming to our house today. I'll wait until later."

"Uh." The supplier was dumbfounded and nodded with a smile.

The guest naturally refers to Chen Pingjiang. It seems that he is much more important than himself.

When they were leaving, the supplier's son looked at the Audi A6 parked in the yard and said unhappily, "What's so cool about driving a broken A6?"

"You are still young. You should learn from him. Although I don't know who that young man is, his calm and capable gestures clearly show that he is not an ordinary person."

After the fifteenth day of the first lunar month, the school was about to start, and everyone in dormitory 603 and Renren employees returned one after another.

Chen Pingjiang prepared a batch of red envelopes and distributed them all on the first day of work.

The Chinese New Year has just passed, and not many people are in the mood to go to work. Holiday syndrome needs a few days to slowly heal.

But Chen Pingjiang directly convened a meeting.

"The new year has passed, and all departments must quickly get back to work. Our tasks this year are quite arduous."

"The marketing team needs to finish promoting several universities in the city, and not the Jiangning University Town which is further away. Instead, we will start marketing in some office buildings."

"The sales team continues to implement advertising and investment promotion tasks."

"The college webmaster program needs to be continuously implemented, and we will strive to complete the selection by the end of February. By then, we will organize a campus image spokesperson program for all colleges and universities in Dongjiang."

"Renren Waimai needs to continue to expand its business into new universities and eventually cover all universities in Dongjiang."

Under Chen Pingjiang's spur, the entire Renren.com quickly moved.

Chen Pingjiang had said long ago that 2006 was the year for laying the foundation and 2007 was the year for take-off. This year Renren's mission is to expand across the country, and this goal is no mere talk.

In 2007, it will inevitably have to fight against Xiaonei.com and other SNS social networking sites. Only those who survive can become the final champion.

Chen Pingjiang found Miao Bingwei and asked directly: "How is the development of grabbing parking spaces going?"

Miao Bingwei said: "It is estimated that it will be completed in early March. This kind of web game can be tested very quickly. At first I didn't quite understand why you wanted to make this kind of social game, but now I find it more and more wise. As long as the game is successful, Renren's registered users will inevitably usher in explosive growth."

"We have what others don't, and this is our biggest advantage. Even if they want to copy Xiaonei.com, it will take half a year to produce it, and by the time they launch it, it will be too late."

Miao Bingwei nodded, and then asked: "Once the game is online, our current number of servers will not be able to support it. You need to prepare more servers."

Chen Pingjiang has long been aware of this problem: "I will find a way to deal with the money. After the game goes online and becomes a big hit, we will start the first round of financing."

It would take at least 1-2 months from the launch of the game to the finalization of the first round of financing. Chen Pingjiang had to prepare enough funds to rent servers to maintain the normal operation of Renren.

Only when operations are stable can we have the confidence and courage to negotiate with capital institutions.

Initially, Chen Pingjiang insisted on running a barbecue restaurant precisely because he did not want to dilute too much equity in the early stage of entrepreneurship, so as to provide a steady stream of cash flow to the Renren project. He would never allow himself to fail when he was about to succeed.

The meeting on the catering side was much simpler. In addition to the three managers of Xiao Chen BBQ, Wan Yuqian and Shu Mang were also in attendance.

"The first thing to do at the meeting is to appoint Zhu Yuanlan as the general manager of the Xiao Chen BBQ brand." Chen Pingjiang dropped a big bomb without saying a word.

Zhu Yuanlan was so shocked that she was dizzy. She didn't expect to receive such good news at the beginning of the year. Seeing her colleagues applauding enthusiastically, she said with some embarrassment and trepidation: "Boss, can I do it?"

"Be more confident, you can do it."

Chen Pingjiang promoted Zhu Yuanlan to this position after careful consideration.

The catering company had never had a nominal person in charge. Chen Pingjiang was in charge of the flat management. However, as he became busier and busier, it became difficult for him to take care of all the branches. As more and more branches were opened, Chen Pingjiang would become more and more overwhelmed. At this time, it was necessary to recruit a person in charge.

There was no doubt that Zhu Yuanlan was the most suitable person among all the people. She had the longest seniority, the most experience, and was also a good person. Chen Pingjiang decided on the candidate without much consideration.

"In 2007, Xiao Chen BBQ plans to increase the number of stores to , covering most of the colleges and universities in the two university towns."

"We will also actively explore and develop new catering brands, such as milk tea and hot pot restaurants."

Wan Yuqian asked curiously, "Now milk tea is very popular in every college. We entered the market very late, so I'm afraid we don't have any advantage, right?"

Chen Pingjiang smiled and said, "How can we not have an advantage? Don't forget that we have Renren and Renren Waimai. Our resources are much better than other milk tea shops. For example, in the ranking of milk tea brands on Renren Waimai, our milk tea is always ranked first, with the number of purchases and the number of likes. This will have a dimensionality reduction impact on other milk tea brands. In addition, Renren will always reserve an advertising space for our milk tea brand to achieve online and offline joint marketing."

Wan Yuqian was stunned. Once the scene described by Chen Pingjiang came true, there would indeed be no one who could defeat her.

There is no need to compare taste or price with other milk tea brands. By grasping the advantage of public opinion and publicity channels, other brands can be crushed to the ground.

"Have you already calculated this? According to this logic, there is almost no brand we cannot promote in the university business circle."

After being empowered by Renren and Renren Waimai, milk tea shops will receive natural resource support from "friendly competitors" in terms of promotion and distribution. How can others compete with them?
This is like in the future, if Meituan, Weibo, and Douyin join forces to promote a milk tea brand, how powerful will it be?
The scene was so beautiful that Chen Pingjiang didn't even dare to think about it.

By then, people will probably know more about Renren and Renren Waimai.

Zhu Yuanlan nodded in agreement: "After Renren Waimai went online last year, our barbecue restaurant received more resources from Renren Waimai, and its sales in December did not drop but increased. It increased by 20 percentage points compared to November. The boss's trick is really amazing."

Strictly speaking, Chen Pingjiang has built an ecological closed loop in Dongjiang University Town. He promotes his offline brands online, and the money earned by the offline brands in turn subsidizes Renren.

"So when do you plan to start? How much is the budget?" Shu Mang, who works in finance, has always been sensitive about money.

Chen Pingjiang thought for a moment and asked, "How much money is in the accounts of the two companies?"

"Altogether it's almost half a million."

"Then we will open five stores in the first batch and start working on it soon."

"Then I have to transfer this money to the catering company in the name of repayment." Shu Mang said.

Until now, the catering company's profit has not been withdrawn, as that would require paying a lot of corporate income tax. Instead, it has been directly deposited into Renren's account in the name of a loan. Now Renren is paying it back in the name of repayment, which is just right.

　I had a headache all day and slept all day. It got better at night. I owe 8000 words now. I will make up for it after the New Year.

　　
　
(End of this chapter)