Reborn: Billionaire in College

Chapter 117 The First Cup of Milk Tea in Spring

The powerful publicity campaign made Miao Cha a big hit before it was launched on the market. The advanced publicity and high pressure made college students look forward to the opening of Miao Cha.

"It feels so crazy. Renren is a social networking site, why are so many people talking about Miaocha? I checked and almost one-fifth of the people are talking about it."

"That's normal. Currently, Renren is only used by college students in Dongjiang, so the circle is relatively small."

"Replying to the above, Renren is just making a lot of money by giving others crazy publicity."

"It's actually not that bad. If you don't like it, just go to other sections."

"I'm not a shill, but I'm looking forward to it."

"..."

It can be said that Miaocha opened with a grand ceremony amid the attention of the public.

March 2007, 3 is the Spring Equinox, a good day to open a business.

At eight o'clock in the morning, five Miaocha branches opened for business with great enthusiasm.

Immediately, the graphic and text promotion appeared on Renren.com.

"Is it finally open? I've been waiting for almost a week."

"I just went to the store to check it out. Damn, it's so expensive. I can't afford it."

"Ordering takeout from Renren can save 3 yuan, and including the delivery fee it's only yuan, which is not bad."

"It's okay if you can't afford it, as long as your girlfriend wants to drink."

Chen Pingjiang assigned a store manager and a clerk to each store. If he was not afraid of being scolded, he would even only assign one person to look after the store.

Starting from the morning, the tea output rate of the five milk tea shops has steadily increased.

The ordering options are also varied.

Roasted brown sugar bubble milk tea, cheesy succulent green grapes, taro ball bubble milk tea, succulent grapes.

The Blue Knights were dizzy as they traveled back and forth between Miaocha and the neighboring college.

Guan Sumin is a junior student at the Normal University. She is a big sweets lover and her favorite drink is milk tea.

When the topic of Miao Cha first became popular, she had been paying attention to it, and watched eagerly every day as the Miao Cha shop opened on the commercial street in front of the school.

On March 3, she was one of the first consumers to enter the store.

When you open the door of the store, you feel like there are two different worlds inside and outside.

The Dongjiang River is still chilly in early spring, but the Miaocha shop is warm and the air conditioner is running at full capacity.

"Wow, it's so beautiful. It's completely different from other milk tea shops."

As Guan Sumin walked in, she was stunned by the decoration in front of her.

Miaocha has a unique decoration style, with a lot of wood and glass materials, simple yet stylish, bright and warm, and spacious. With many artworks, soft lighting and soothing music, people feel comfortable and relaxed. Each seat is equipped with a charging port, so that customers can keep their mobile phones fully charged while waiting.

This fresh and natural decoration style, combined with various literary and fresh decorative elements, instantly made Guan Sumin and the other girls who came here unable to walk.

When I arrived at the ordering counter, the waitress smiled politely and asked, "Hello, what flavor would you like to drink?"

Guan Sumin was confused. Even though she had heard about the flavors on Renren, she was still confused when it came time to actually place the order.

"Uh, let me see..."

"Grape Blackcurrant Oolong Tea, Luojia Cherry Blossom, Secretly Thinking of You Jasmine Mandarin Duck..."

Guan Sumin was dazzled by the variety of flavors she had heard of before, and even a lot of flavors she had never heard of that not only had nice names but also beautiful pictures, making her unsure of what to choose.

It seemed that the other girl behind her was getting impatient waiting, so she made up her mind: "Let's go with this, grape and black currant oolong tea."

After getting the milk tea, Guan Sumin couldn't let go of the Miaocha cup in front of her.

Unlike the plastic cups used in other milk tea shops nowadays, which sometimes burn your hands when you hold warm drinks, Miaocha thoughtfully designed paper cups.

The Miaocha logo and slogan are printed in the middle of the cup. The whole cup is sky blue, but there is a considerate white space around the rim of the cup, making people feel safe and comfortable.

The cup lid is even more unique. The cup lid of other milk tea shops is still a piece of plastic film, which requires a lot of effort to pierce with a straw. Sometimes, if the force is not evenly applied, the cup lid either cannot be pierced or the straw breaks. The cup lid design of Miaocha is not only novel, but also more user-friendly.

The raised plastic cup lid is tightly covered on the paper cup, leaving an oval opening. You only need to gently pull out the stopper and you can drink with a straw or directly from your mouth.

Nowadays, apart from drinking milk tea directly in teahouses and western restaurants, Guan Sumin has never seen such a design for milk tea produced in other stores.

There is no doubt that Miaocha has changed the way people drink milk tea to some extent.

“The takeaway cup is a bit like Starbucks, but it’s a bit different from Starbucks.”

"It's very reasonable. A cup of Miaocha costs only about the same as a cup of Starbucks, but the takeaway cup is of the same quality."

"I can't bear to throw away a cup like this after drinking it."

Guan Sumin heard two girls at the next table talking in a low voice.

Starbucks is still synonymous with high-end in this era and is the favorite of white-collar workers. Although it entered the domestic market in 1999, the domestic coffee culture had not yet emerged and the coffee market was still being nurtured, so Starbucks was mostly concentrated in the city centers of first- and second-tier cities, and the prices were expensive, which was really not affordable for ordinary students.

Soon, some girls started taking selfies, taking pictures of the decoration inside the Miao Cha shop, and taking pictures of the Miao Cha takeaway cups.

"Give him (her) the first cup of milk tea in spring."

Without any warning, such a post was pushed to the top of Renren's hot list.

"The Spring Equinox is between the Beginning of Spring and the Beginning of Summer, dividing the spring season equally. It is also the day and night that are equally long. On the day of the Spring Equinox, the sun shines directly on the equator, and the day and night are of equal length, 12 hours each. The climate of the Spring Equinox is characterized by warm weather and bright sunshine, which is very much like love."

More and more people came to see this hot list, followed by a variety of replies.

"Hehe, I just received the first cup of milk tea in spring, and my heart is warm. Picture."

"Have you had the first cup of milk tea in spring? It doesn't matter if you didn't, because spring is still here!"

"This... this makes single people like us cry to death."

"I gave up milk tea this spring. I was afraid that others would see that they didn't care about me, so I stopped drinking milk tea." "Wait for someone with a destiny to give me a cup of wonderful tea."

"The people who asked for milk tea in the post are so shameless. Don't they have hands and feet? Why do they ask others to buy milk tea for them every day? I am speechless. If you think what I said is right, please transfer 20 yuan to me immediately. I will be thirsty after scolding you, so drink a cup and continue scolding after that."

"If I am guilty, the law will punish me, not you guys posting the first cup of milk tea in spring on Renren to humiliate me."

"You said you wanted to drink milk tea, and I transferred four dollars to you, and you called me a country boy. What? Isn't bubble tea milk tea?"

"..."

The silly replies from netizens directly made the "first cup of milk tea in spring" meme go viral, far more popular than Miaocha.

After all, a social networking platform as large as Renren would not use all its publicity power to promote Miaocha. However, the "first cup of milk tea in spring" meme is different. This was initiated and promoted spontaneously by netizens under the guidance of Chen Pingjiang.

Entrepreneurship Park 202.

Everyone looked at the screen constantly refreshing with the meme about the first cup of milk tea in spring, and the replies and copywriting they had prepared were not used at all.

"Boss, your marketing gimmick is so powerful. It will be a loss to the advertising industry if you don't set up an advertising company." Miao Bingwei sighed. He didn't know what was wrong with his boss's brain. A random copy could arouse the enthusiasm of college students.

Chen Pingjiang smiled modestly and said, "Let's leave some food for the advertising industry."

The joke about the first cup of milk tea in autumn was very popular in the circle of friends for a while, and it is just right for Chen Pingjiang to use it now.

Students have a strong desire for warmth, care and companionship, and a cup of milk tea can just meet these emotional needs, so its appearance can attract people's attention and resonance.

In the university campus where social interaction is urgently needed, the first cup of milk tea in spring has become a way of expressing emotions through sharing, commenting and forwarding, influencing and guiding more users to join this trend. This can be seen from the number of online users and the average online time on the forum.

Coupled with this creative topic, through viral marketing on social media, it successfully captured the needs and preferences of young people, making them the main force of marketing communication, which also made the series of promotional methods prepared by Renren useless.

Young people like new things, pursue individuality and taste, and pay more attention to emotional communication and social interaction. This is also the precise target audience positioning of this stalk. It also takes advantage of people's psychology of comparison, showing off, and herd mentality, providing consumers with an opportunity to participate in social activities and let them actively spread the message.

Even many lurking users who have never spoken actively participated in sharing.

Moreover, milk tea is cheap and delicious, which is just within the spending range of students.

Therefore, it is not difficult to understand why the first cup of milk tea in spring has suddenly become popular.

The meme has become popular, and it seems to have boosted the sales of milk tea shops around universities. But in fact, any discerning person knows that the only one who really benefits is Miao Cha.

Other milk tea shops cannot absorb this wave of traffic in terms of taste, appearance, or brand culture.

Not only is there no benefit, it may even have the opposite effect.

"I'm crying, sisters. I hinted to my boyfriend for a long time that I wanted to drink milk tea, but he said it was unhealthy. Only when I was about to get angry did he reluctantly buy me a cup, and it turned out to be a 4-yuan bubble milk tea."

"My boyfriend is just like your boyfriend. I'm so angry that I want to throw him away. People in my dormitory drink Miaocha, why do you only let me drink this?"

"..."

Chen Pingjiang, the instigator, was browsing the screen full of posts, still chuckling. He felt as if he had inadvertently opened a Pandora's box, and could only say sorry to his fellow male compatriots in his heart.

"Have one to go with me." Chen Pingjiang fumbled for a Furong King cigarette and lit it.

After thinking about it, Chen Pingjiang logged into the Renren Waimai website and ordered two cups of Miaocha, one for Yan Yan and one for Zhang Xinyue.

"Boss, your classmate is looking for you."

"Hey, is that the boss lady?"

"She looks so pure and beautiful."

"No, right? It seems he is just the boss's classmate."

Chen Pingjiang heard a shout outside the office, followed by a burst of intense discussions and laughter. Just as he was wondering who it was, the office door was pushed open.

Cong Nini walked into the office wearing a JK uniform with a sweater jacket, light makeup, and tights on her legs.

Chen Pingjiang looked at Cong Nini, who was dressed up carefully, and asked in confusion, "Aren't you cold wearing this?"

Cong Nini blinked, looked around Chen Pingjiang's office, and then her eyes curved into crescents: "It's not cold."

Seeing Cong Nini walking towards him, getting closer and closer, Chen Pingjiang felt as if he was facing a great enemy, and asked vigilantly: "What do you want from me?"

Cong Nini untied her hands that had been behind her back, and like a magic trick, she took out a cup of Miaocha and placed it on Chen Pingjiang's desk: "Here, I'll give you the first cup of milk tea of ​​spring. Miaocha, you should know that I queued for half an hour to buy it."

Chen Pingjiang looked at Miao Cha in front of him, then looked up at Cong Nini with a strange expression.

Cong Nini is a little "crazy" again. She has made several appointments with Chen Pingjiang since the start of the school year. Chen Pingjiang is so busy preparing for the opening of Miaocha that he has no time to pay attention to her. She has rejected all her requests. Unexpectedly, she came directly to 202 of Entrepreneurship Park today. This made Chen Pingjiang suddenly feel uncomfortable as if he was being "forced out of the palace".

"Thank you, Cong Nini. However, this kind of milk tea with extraordinary meaning cannot be given to anyone casually, or people will misunderstand it."

As the saying goes, don't hit a smiling person. Chen Pingjiang was a little unhappy about Cong Nini's behavior of coming straight to the office, but he didn't know how to get angry.

Cong Nini smiled brightly, and the flowers and the moon were eclipsed. She walked around the desk and slowly came to Chen Pingjiang's side, saying casually, "Of course I know, so when other stinky men begged me to give them to them, I never took them. Instead, I bought you a cup specially. Are you happy, squad leader?"

This was the first time Cong Nini was alone with Chen Pingjiang since the slapping incident. Even a seasoned sea king like Cong Nini couldn't help but feel a fluttering heart, especially since this was in Chen Pingjiang's office with a bunch of people working outside. Being so close to Chen Pingjiang and being able to see the skin texture on his face clearly made Cong Nini feel a sense of excitement and taboo again.

When Cong Nini half-bent her body close to Chen Pingjiang's ear and breathed sweetly, making Chen Pingjiang feel itchy, he turned his head and whispered in a low voice: "Damn it, I warn you, don't make trouble, this is in the office."

Cong Nini smiled triumphantly, as if she had seen through Chen Pingjiang's pretense: "Oh, I'm so scared."

This woman really can transform, and her transformations are becoming more and more complete. Chen Pingjiang shook his head in pain and hid away.

"Sergeant, are you afraid that I will eat you? Why are you hiding so far away from me?" Cong Nini spoke in a very low voice, like a cat's meow, exploding in Chen Pingjiang's ears.

Fortunately, the office door was closed. If someone suddenly broke in at this time, Chen Pingjiang would probably be dead in a second.

Even though his mental age was 40, Chen Pingjiang still felt slightly intoxicated by the beautiful and stimulating environment.

"How can I be controlled by a stinky girl?" Chen Pingjiang thought to himself, and stopped dodging Cong Nini's attacks. He turned his head and looked at her: "Spring is here, is the female cat horny?"

Cong Nini still had a smile in her eyes, not angry at all, instead her red lips curled up slightly: "Yes, if you like it, I will show it to you."

As she spoke, Cong Nini hunched her upper body, puffed out her chest, stuck out her buttocks, and she wanted to put her small chest close to Chen Pingjiang's mouth.

　There are guests coming to my house. There will be 3 more chapters tomorrow, 12000 words

　　
　
(End of this chapter)