Reborn: Billionaire in College

Chapter 144: Birth of Group Buying Platform
Since He Zhiyu said so, Chen Pingjiang had no reason to keep it to himself.

Even if you don't want to give face to the monk, you have to give face to the Buddha. Normally, Lao He treats Chen Pingjiang very well.

Zhang Fu, who was holding the hot pot in one hand, turned the topic to Chen Pingjiang.

"Mr. Chen, I want to ask you something. My hot pot restaurant is finding it increasingly difficult to expand. What do you think I should do next? Should I open it up to franchisees?"

As soon as Zhang Fu finished speaking, everyone's attention was focused on Chen Pingjiang.

Even the women at the next table spoke in lower voices and stared at Chen Pingjiang's back from a distance.

Yan Yan felt a special kind of happiness in her heart, because the better Chen Pingjiang performed, the more proud she felt.

Everyone was waiting for Chen Pingjiang to speak.

Only two or three months after the reform, Yuanfang Supermarket's sales have increased by a full ten percent.

It may not seem like much at first glance, but Yuanfang Supermarket has an annual turnover of hundreds of millions, so 10% would be tens of millions.

And this is only the result of two or three months. As time goes by, when the results and potential of the reform are fully stimulated, 10% will be far from the ceiling of Yuanfang Supermarket.

In the mature and stable large supermarket industry, the increased turnover of Yuanfang Supermarket is equivalent to snatching food from the mouths of other supermarket giants. The difficulty can be imagined.

Moreover, after hearing He Zhiyu say that the mall project had already been launched, many people became interested and wanted to take advantage of it.

And all of this was the result of Chen Pingjiang's planning.

Facing the expectant eyes of the crowd, Chen Pingjiang smiled and drank a sip of tea. After whetting their appetites, he said, "If we go the franchise route, we will focus on brand, scale and capital market, but it is very difficult because there are too many competitors."

"In fact, there is a better way for everyone sitting here."

"Isn't Lao He planning to do commercial real estate? Mr. Zhang, you run a hot pot restaurant. The simplest way is to open a hot pot restaurant wherever Lao He's shopping mall opens. Of course, this is not enough. Mr. Xu's Japanese food restaurant, Mr. Li's gym, and Mr. Zhou's seafood buffet can all get involved, and everyone can help each other."

"You can use Mr. He's connections to get the best storefronts in the market, and get more publicity and exposure. At the same time, catering businesses can lower the purchase price through joint procurement, and reduce logistics costs through collective transportation. Of course, when you become a well-known brand, it will in turn have a blessing effect on Mr. He's Yuanfang Plaza. Even if Yuanfang Plaza progresses slowly because it requires a lot of money to acquire land and build buildings, you other companies can also work together to strive for greater benefits."

Zhang Fu said: "Mr. Chen is more thoughtful than we thought. Lao He told me before that when his Yuanfang Plaza opens, he will reserve a good storefront for me. Others are also planning to move in, but they haven't considered the aspect of joint purchasing."

At this time, someone hesitated and said, "Mr. Chen's idea is not wrong. I also think that there is no problem for everyone to operate together, but I always feel that it lacks some finishing touches?"

He Zhiyu also nodded: "Our Yuanfang Supermarket and Yuanfang Plaza are heavy assets, so we can't open them quickly, unlike their catering business, which can open ten stores a month without any problem. But to be honest, not many people know about their brands outside the Dongjiang market. This is also the problem. The brand's popularity is limited, and they may not sell well after opening them. It may even fail together."

Indeed, if everyone sticks together, they may be able to survive better, but they cannot achieve the goal of getting rich.

Some people were still thinking that if it was just this extent, then there was nothing wrong with Chen Pingjiang telling the truth, but Lao He actually praised him so much.

At this moment, Chen Pingjiang looked around and said, "You are right, because this link is missing a very important link. Only by adding this link can the ecosystem be built into a complete closed loop."

“This link is online.”

As soon as Chen Pingjiang finished speaking, everyone present started talking.

"When Mr. Chen said online, did he mean the computer?"

"Does everyone order takeout? I've learned about it."

"..."

In an instant, everyone was talking at the same time and the scene became chaotic.

Because, no one knew what the so-called online meant, but in Chen Pingjiang's mouth it sounded very awesome, which made everyone scratch their heads for a while.

Chen Pingjiang didn't keep everyone in suspense any longer.

“It’s not like everyone else is taking out food, but it’s pretty close.”

"In the Internet age, everyone should pay more attention to online traffic entrances."

"I'm talking about group buying." "What is group buying? Group buying refers to a consumption model in which a group of consumers come together to purchase goods or services in a collective manner in order to obtain lower prices, more discounts or other special benefits. In group buying, consumers can enjoy special benefits such as discounts, coupons, and gifts by purchasing the same goods or services with others."

"The advantage of group buying is that customers can see your store recommendations online, learn about your store, and view your store photos and dishes, thereby attracting customers. Otherwise, most restaurants only do business within three or four kilometers, and they are unable to serve customers further away. Group buying can bring you customers from farther away through specific methods."

"Renren and Renren Waimai, which are owned by me, are both ready-made platforms. With a little bit of modification, they can be used as upstream group buying platforms." Chen Pingjiang pointed at Zhang Fu and said, "For example, a user saw the Taiyishou hot pot restaurant on the Renren group buying platform and was attracted by the discounts and coupons. He would place an order to buy a group buying coupon, and then use the group buying coupon to consume at the Taiyishou hot pot restaurant."

"Although you have given a discount, it does not mean that your profits will be reduced. Group meals usually have fixed dishes. The huge sales volume can lower your purchase price and drive some profit and alcohol sales. Control costs by making food in advance and selling it all at once. With the increase in customer flow, it will form a siphon effect and enhance brand power."

Everyone's eyes lit up. Although no one present had heard of the new term "group buying", it still sounded very impressive.

He Zhiyu suddenly understood. "Do your Xiao Chen BBQ and Miaocha also use this method to make fire?"

In the past, he wondered why Chen Pingjiang, who was in the Internet industry, was so good at catering and why he could create a brand after it became popular. Although he had thought about it at the time, he did not understand it thoroughly. Today, after hearing what Chen Pingjiang said, the mysterious veil was suddenly lifted.

Chen Pingjiang nodded and said with a smile, "That's right. Take the milk tea shop, Miaocha, which I just launched in March. Renren and Renren Waimai under my control are huge traffic portals. Through publicity and topic guidance, I can easily make a brand popular and form a dimensionality reduction attack on other milk tea brands."

"It's the same with the group buying industry. Think about it, if I give Mr. Zhang a huge promotion, and there are a total of ten hot pot restaurants on the page, I will always put Taiyishou Hot Pot at the top of the list, with the most positive reviews from users. As long as Taiyishou Hot Pot itself has good service, ingredients and taste, will it become popular?"

Zhang Fumeng slammed the table, his face flushed, and he took over the conversation excitedly: "Of course it can, it will definitely be a hit."

This deal sounds like it can be done!
Everyone has just come to realize that this is simply a powerful weapon that even holds the lifeline of the merchants.

We are not stupid and we all know that the Internet economy is developing by leaps and bounds. Chen Pingjiang himself has made achievements in the Internet field and has successfully run Xiao Chen BBQ and Miao Tea through online and offline cooperation.

It turns out that this person is the king!

As long as they keep up with Chen Pingjiang's steps, as Renren.com, Renren Waimai and Renren Group Buying grow bigger and bigger, these catering shops will be able to make a living just by drinking soup.

"God of Wealth, I toast to you."

"Yes, this is the real God of Wealth."

I don’t know who started it, but everyone started to cheer together.

After a glass of wine, someone asked eagerly, "Mr. Chen, when are you going to launch Renren Group Buying?"

Chen Pingjiang thought for a moment and said, "Maybe in the second half of the year. I have a game product to be released in the first half of the year."

The man immediately became anxious: "Then you have to hurry up, the brothers are counting on you, Boss Chen. When the time comes and you need people or money, just let us know and we will prepare everything for you."

"Easy to say, easy to say."

Group buying was what Chen Pingjiang was planning to do, and he already had Renren Takeout. With a slight change in the page, a group buying + takeout platform could be easily created.

Even if there was no party today, he planned to launch a group buying project in the second half of the year.

Because he already has two catering brands under his name, and as the number of catering brands increases, he controls the traffic entrance and group buying platform, and the effect is far greater than 1+1.

Today's gathering is just a coincidence.

Chen Pingjiang also had an idea and proposed a group buying project.

If the restaurants, hotels and foot massage shops here can flourish and connect to Renren Group Buying, they will in turn drive Renren Group Buying.

Offline, it is Yuanfang Plaza + catering, hotels, and foot baths.

Online, it’s group buying + catering, hotel, and foot bath groups.

It will itself build a huge moat for group buying.

At that time, if you want to eat a certain hotpot or stay in a certain hotel, you can only buy coupons and discounted prices on Renren Group Buying. You will not get such treatment on other group buying platforms.

　The number of words today is a little less and the update is a little late. I will update at least 10,000 words tomorrow.

　　
　
(End of this chapter)