Reborn: Billionaire in College

Chapter 164 Happy Boys enters Renren.com
2000 million US dollars, calculated based on the current exchange rate of 7.6, is equivalent to million RMB.

As soon as he got the money, Chen Pingjiang signed and repaid the funds that Renren had borrowed from Xiao Chen BBQ and Miao Cha, both subsidiaries of Zhizhen Catering, since its founding, plus a reasonable interest.

Although the financing funds are for Renren.com's specific use, it has been clearly stated in the contract between the two parties, so there is nothing to worry about.

As a result, Zhizhen Catering became wealthy instantly and did not need to continue lending money to Renren.com for the time being. It could now expand freely.

With money, Ge Mengshi's expansion plan can be implemented.

In addition, Chen Pingjiang also rented the 15th and remaining half of the 16th floors of Huijin Building.

This is also to cater to the development of its subsidiaries.

What makes Renren different from the earlier Chinabbs and even other Internet start-ups is that it currently has a team of more than 200 people.

In particular, it has built business, sales, marketing and other departments that other Internet startups do not have, and also pays special attention to the technical team.

Chen Pingjiang didn't think there was anything wrong with this.

Shen Nanpeng also raised this question, but was calmed down by Chen Pingjiang.

It is precisely because of the existence of business, sales, marketing and other departments that Renren's profitability is guaranteed, and it has taken one or even two steps further than other competitors on the road to monetization.

It is precisely because of Renren's exaggerated profitability, including the accounts receivable that have not yet been received from major automobile manufacturers, that Renren's valuation can be as high as US$2.5 million.

After all, at the beginning of his business, Chen Pingjiang was particularly concerned about the company's own hematopoietic function.

It feels really good to spend other people's money.

Zhuo Ling and Zou Yu suddenly had sufficient funds at hand and became more generous with their spending.

Thanks to the hard work of a strong business team, Renren is changing every day.

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"Hello everyone, we are the "Come on! Good Man" program team, and we will officially join the Renren family from today. @Jing Boran @Fu Xinbo @Li Yifeng."

"I am here to report on 'Happy Boys 2007'. I hope everyone will pay more attention to it. From now on, we will publish the dynamics of the contestants and some behind-the-scenes footage from time to time. @陈楚生@苏醒@魏晨@张杰@虞灏明@王振亮."

End of mid-June.

Without any warning, Renren displayed huge banners on its homepage, announcing the arrival of the two program teams and contestants of "Come On Good Man" and "Happy Boy".

This was simply a stroke of genius, and it was like a bomb that caused a huge shock in the industry.

Which talent show was the most popular in 2007?
That is undoubtedly "Come on Good Man" and "Happy Boy" which were held almost at the same time.

The year 2007 can be regarded as the peak year for male talent shows. In addition to the top 10 national good men from Dragon TV, there were also the 13 fast men from Hunan TV, all of whom later became mainstays in the entertainment industry.

After the Super Boys competition was launched on Hunan Satellite TV on May 5, it immediately became a hit across the country, especially in Dongjiang, where a sub-competition area was also set up.

In the final 6-to-15 match held on June 6, the average viewership was 5% and the share was 2.07%, ranking first in the country in the same period, attracting approximately 6.35 million viewers to watch the game.

The influence is evident.

Although "Come On Good Man", which held auditions almost at the same time, was slightly inferior to the former in terms of ratings and influence, it is also a phenomenal talent show variety show.

The two of them almost dominated the topic of the entire summer.

The timing of Renren's negotiation of the entry contract was also very clever.

Among them, "Come on Good Man" will hold the national finals of 10 to 9 in a few days, and "Happy Boy" will hold the 6 to 5 finals one day earlier than the former.

It can be said that this is the time when both programs are at their most popular!
However, the amount of money spent by Renren was not actually that much, only 1500 million in total.

This is mainly because, on the one hand, both variety show talent shows have come to an end, and it would be a shame not to accept the cooperation at this time; on the other hand, although the organizers of the competition know the commercial value of the show, social networks are still a relatively new thing at the moment, and everyone didn’t know that it could be played like this. After all, this is an era without Weibo and short videos.

This is a dimensionality reduction blow.

Everyone thought that Renren was an SNS social networking site, but you unexpectedly added the "media" function?

The effect of this move is obvious.

In just a few days, the number of registered users of Renren increased by three million and directly exceeded eight million. The vast majority of users are young female users, especially high school and college girls.

The knife stabbed deeply into Chen Yizhou's heart.

"That's great. I thought I could follow my idols' updates and learn about how they spend their days."

“Renren is so thoughtful.”

"Yu Haoming fans report in. This is my first time using Renren. How do I do it?"

"Oh my god, all my favorite idols are here."

"I am so confused by Renren's actions. How could such a good social platform become so out of control?"

"The one upstairs, if you don't like it, you can go play in other sections or grab a parking space. Don't be an eyesore here."

“……”The two variety show teams and contestants attracted a large number of fans, which is the first wave.

The second wave was due to word-of-mouth spread. The fans of male stars were all girls, and the girls attracted boys.

Renren and Chen Pingjiang really won this time.

In the next 24 years, it would be unthinkable to sign so many stars at such a price.

The contract clearly requires the program team and contestants to post at least three updates every day, including but not limited to text, pictures and videos, for a period of one year.

As for a year later?
Chen Pingjiang didn't care. If he didn't renew his contract after a year, the other party would beg him to renew it. Even when Renren's influence was big enough, the other party would refuse to leave unless he was paid.

In order to promote the event, Renren.com added special pages for two talent shows, provided real-time popularity, and even thoughtfully created a popularity list.

Let fans vote for the brothers!
If you click on the special pages of the two talent shows.

My goodness, I will definitely be drowned by the huge amount of posts.

Moreover, this popularity is gradually fermenting with the passage of time, forming a dual engine with Renren's parking space grabbing, boosting the rapid growth of Renren's registered users and various data.

One week after the launch of "Happy Boy" and "Come On Good Man", the number of registered users on Renren exceeded 10 million.

《快乐男声》6进5比赛的收视峰值达到2.82%，份额达到12.22%，收视人数高达7200万之多。

On the day of the game, the fans who swarmed into Renren.com flooded the forum with enthusiasm. Every page was refreshing, even causing Renren.com to freeze for a short time.

The collapse was avoided only after urgent intervention from the technical department.

This series of amazing operations stunned both experts and laymen.

Can you still play like this?
But after thinking about it carefully, it seems that there is nothing wrong with playing like this?

Who says SNS can’t have media functions? Links between strangers and friends are called social networking, and links between fans and idols are also social networking, right?

The most important thing is that there are much more people flowing in.

Some are happy and some are worried.

Shen Nanpeng, who had just injected capital, was very happy and fortunate. If Chen Pingjiang had been patient, the 20 million US dollars would not have been able to exchange for % of the shares.

What he didn't know was that without this financing, Chen Pingjiang would be almost out of money and unable to negotiate any projects.

Tencent is having a headache. Although QQ Space is popular, the underlying logic cannot be copied. They can copy the parking space grabbing function, but the social attributes of QQ Space are not obvious and cannot reach the level of Renren. The front-end QQ login is simply welded to the car door.

As a result, Tencent quickly launched a SNS project called "QQ Alumni".

The one who has the most headaches is none other than Chen Yizhou.

He wanted to kill Chen Pingjiang with a knife. They were still family, so why the hell were you trying to kill him like that?
If everyone's scrambling for parking spaces blocks the future of campus network, it will directly snatch away the white-collar users it covets.

The introduction of "Happy Boy" and "Come on Good Man" can be said to be a stab in the heart of the campus network.

Some advertisers who had previously belonged to Xiaonei.com defected to Renren.com, causing Xiaonei.com's previously healthy data growth rate to come to a halt.

Renren, which has a large number of white-collar users, is far ahead of Xiaonei in terms of website activity.

Whether it is time or computer ownership, they always have more than students.

Now a large number of student users have been attracted away, which has directly caused the activity level of the campus network to drop to a higher level.

As the only two music reality shows with the purpose of "idol audition", Happy Boy and Go Good Man have clear positioning of their audience groups and communication target groups - mainly those under 23 years old, especially school-age people.

Chen Yizhou was extremely anxious and tried desperately to speed up the financing progress, but there was still a problem before him. The difference between the target audience of Xiaonei.com and Renren.com made it difficult for him to imitate either one, and the name "Xiaonei.com" itself naturally isolated the white-collar class and the general public.

Chen Pingjiang's move also accidentally hurt Baidu, making Baidu furious but helpless.

Before the two shows were launched on Renren, fans mostly expressed their support, feelings or complaints through Baidu Tieba and Douban.

However, Renren now has the same functions as Baidu Tieba, and is even more considerate and a step further; Renren still has some functions that Baidu Tieba does not have.

Fans open Renren many times every day to follow their favorite idols’ uploaded updates, pictures and videos. How happy they are.

Baidu Tieba cannot give you this sense of participation.

This is a naked attack on the concept, and neither Xiaonei.com, Tencent nor Baidu can do anything about it.

This is Renren's first attempt.

Social one-way relationships have evolved from strong social relationships, and the direction of information transmission is mainly from user to platform and then to user, rather than forming a close person-to-person relationship network as before.

At the same time, it has changed the shortcomings of traditional SNS websites in content management, increased information release channels, and paid more attention to the balance between social interaction and information dissemination.

In other words, this is Renren's first step towards Weibo.

(End of this chapter)