Reborn: Billionaire in College

Chapter 173 Group Purchase Project Layout
Guan Yifeng walked over quickly and said, "Boss, Kaixin.com just announced that it has received a $300 million investment from Jinshajiang."

Chen Pingjiang nodded, not surprised at all.

At present, Renren, Xiaonei, QQ Space and even Kaixin have actually entered a stage of strategic stalemate.

Xiaonei.com has raised 20 billion yuan in financing and is very wealthy. Tencent is an old empire and has no shortage of money, although they lag behind Renren.com in the growth rate of registered users and market share.

However, a centipede is still alive even after death, and the domestic market is indeed large.

“Just keep paying attention.”

In fact, Chen Pingjiang was not arrogant enough to kill Xiaonei.com and Tencent.

Social networking sites rely on users' social relationships to survive, and a person may have different social relationships on different social software.

This depends on the type of social networking site.

Even in later generations, people use WeChat, QQ, and Weibo, as well as Momo and SOUL.

WeChat and QQ are more for work or strengthening relationships, Weibo is used to obtain consulting information, and the remaining Momo and SOUL are purely for making friends.

"Also, the meeting will start in five minutes." Guan Yifeng looked at his watch and calculated the time.

There is a particularly large conference room on the 15th floor of Huijin Building, which is shared by two groups under Chen Pingjiang's name.

When Chen Pingjiang arrived, the Iron Lady Army of Zhizhen Catering and Miao Bingwei and others were chatting. When they saw Chen Pingjiang, they all shut up.

"Are you all confused as to why we called all the heads of the catering group and the Renren Takeaway team here today?"

Chen Pingjiang looked around and said with a smile.

Everyone nodded. The people attending today's meeting looked strange. There was only Miao Bingwei from Renren.com, and no one else came.

After everyone's appetite was whetted, Chen Pingjiang continued, "Last year, we launched the Renren Waimai project. So far, the entire Dongjiang college student market is in our pocket. Later, we spun off the Renren Waimai project from Renren. Not long after, the Renren Waimai project received a venture capital of 5000 million RMB."

"I called everyone here today to discuss the follow-up project of Renren Waimai. I call it group buying. Do you know what group buying is?"

Ge Mengshi looked at Chen Pingjiang with admiration and helplessness in her eyes.

This young boss is really full of energy. He has so many projects under his management. Any one of them would be worth hundreds of billions in the future. However, he seems to be working tirelessly and continues to launch new projects.

When he heard about group buying, Miao Bingwei immediately smiled and said, "I'm familiar with this. I just bought a house in the first half of the year, and I bought decoration and building materials through China Group Buying Online. It was much cheaper than going to a decoration company alone. The decoration and building materials were 20% cheaper on average."

When it comes to group buying, what comes to mind are Lashou, Volkswagen, and Meituan.

Little did people know that the earliest group buying project in China was China Group Online.

Of course, the products involved in Zhongtuan Online and Meituan Dianping are quite different.

At the beginning of its establishment in 2006, China Group Buying started its business operation with the slogan of going nationwide, starting in Guangzhou, Shanghai, and BJ. Now it has opened more than 100 city branches and has become the largest group buying chain organization.

It specializes in providing household consumption group purchase services, and its main business covers decoration, building materials, furniture, home appliances, wedding, automobile, education, tea, digital, etc. Zhongtuan Online's model is online group organization and offline transaction, and its cooperating merchants are all first-line brands in the industry.

Chen Pingjiang nodded: "Zhongtuan.com is a niche group buying website mainly focusing on building materials, and we are planning to build a group buying website for food, drink, entertainment and life services. Although we both belong to group buying, we are in different fields."

"I envision that the life service group buying website should include supermarkets, department stores, hotels, KTVs, fruit stores, restaurants, baths and other types of consumption scenarios."

"For merchants, we are a promotional media and sales channel, just like takeaway food. For consumers, we provide them with protection and are a platform for saving money."

"The group purchase model is to buy coupons or package items online, and then go to the store to consume, and the merchant will use the redemption code to settle the bill. The takeaway model is to deliver to your home."

"If I want to eat at home, I order takeout. If I want to go out for a meal, I use group purchase vouchers. Some other KTVs and hotels can only use group purchase models."

Everyone present was very smart. After hearing what Chen Pingjiang said, they immediately realized the huge market and business opportunities.

"Mr. Chen, this can be done. It's scary to think about it. If it's done well, this could be a trillion-dollar market. Think about it, there are so many cities and counties across the country."

"Our takeaway department is now mainly responsible for the Dongjiang market. We have applied for additional responsibilities. Both takeaway and group purchases rely more on local businesses. One of our local marketing teams can do two jobs."

Ge Mengshi's eyes lit up: "Is this the project you told me about before? It's a very imaginative project, and once it's completed, it will definitely have a blessing effect on the various brands under our Zhizhen Catering Group."

Merchants in later generations have a love-hate relationship with Meituan.

What we like is that it can bring in consumer groups that were previously unreachable, significantly increase sales, and it is also a natural publicity channel; what we hate is that Meituan’s commission is too high.

Whether it is Zhu Yuanlan, the brand manager of Xiao Chen BBQ, Qin Suqin, the brand manager of Miao Cha, or Nan Xinzhi, who is in charge of the Taiyi Pickled Fish project, all three are very excited.

Once the publicity and sales channels of the friendly forces are successfully laid out, why will their three catering brands not be able to succeed?
Miao Bingwei pondered and said, "Technically it is not difficult to implement. We only need to provide merchants with a separate operating background so that they can create new online stores and put goods on the shelves. It is the same shell as Renren Waimai. After the customer places an order on the front end, a redemption code consisting of a random combination of numbers and English letters is automatically generated. Consumers can use the redemption code to make purchases at the point of purchase." "Other than that, it is no different from Renren Waimai. It has the same evaluation system, scoring system, sales statistics, and background system. It's too simple..."

Chen Pingjiang nodded: "Technically it's simple, but the problem is the same as that faced by Renren Waimai. Group buying is a platform that links merchants and consumers. We need to convince merchants to open stores on Renren Group Buying, and also convince consumers to use Renren Group Buying to buy things."

"This requires a very strong local marketing team, which is responsible for both the promotion of local merchants and the promotion at the consumer level."

When Chen Pingjiang said this, he looked at Gao Songbin, the current head of Renren Waimai.

The latter's heart was pounding with excitement when he was being watched.

What a big piece of cake this is!
Gao Songbin felt that as long as he did a good job on this project, he would be able to join the board of directors.

"Mr. Chen, no problem at all. Although our sales team has been broken up due to the suspension of the Renren Waimai project, it will only take a month to reorganize it. Then we will build headquarters in first-tier cities, covering the four first-tier cities in the first phase. Moreover, the Renren Waimai project will sooner or later go nationwide. With the sales team of the group buying project leading the way, it will be very easy to expand in the future."

Chen Pingjiang looked at Gao Songbin with a smile and asked, "Are you confident?"

Gao Songbin patted his chest and said, "It must be there. I dare to make a pledge. Within three months, I will complete the establishment of the Dongjiang team and cover all the life service stores in the Dongjiang market."

This is a heavy responsibility for Gao Songbin, and it is also what makes him most excited.

He originally thought that being transferred to the Renren Waimai project was an exile. Since Renren Waimai was spun off from Renren.com, it was not loved by anyone and was struggling in the markets of various universities in Dongjiang all day long.

Looking at the success of the veterans who joined Renren at the same time as him, Gao Songbin would be lying if he said he was not anxious.

Miao Bingwei is now a member of the group’s board of directors and CTO.

Li Xi is the boss of the marketing department and personally negotiated two or three small advertising investment projects.

Zhuo Ling and Zou Yu were also sent by Chen Pingjiang to take charge of new projects.

Now it is finally Gao Songbin's turn. If possible, he really wants to put his hands on his hips and laugh.

Seeing his confident look, Chen Pingjiang nodded and said, "You should coordinate with Wan Yuqian to build a business promotion team according to your requirements and negotiate with key merchants in the Dongjiang area in the shortest possible time. You don't have to try one by one in the early stage. Focus on high-quality products. Merchants will actively join in the future. My only requirement for you is to build a marketing team that can fight and take on tough tasks."

There is no reason for Chen Pingjiang not to take part in the future Hundred Regiments Campaign, as the cake is big enough.

We already have takeout, wouldn’t it be a shame not to do group buying?
Renren Group Buying could have taken over the market before Lashou.com and Meituan were established, and become the champion to welcome the challenges from later generations.

…………

After returning to the office, Guan Yifeng was already waiting there in a neat suit and holding two suitcases.

"Mr. Chen, the plane will take off in two hours. The driver is already waiting downstairs."

"Neople has arranged for someone to pick us up at Incheon International Airport."

"People from the accounting firm and law firm have already arrived at the airport. We will meet them there."

Chen Pingjiang nodded, turned around and left without saying anything else.

When I went out, I happened to meet Ge Mengshi and others.

"Are you going on a business trip?" Ge Mengshi asked curiously as she looked at the two suitcases Guan Yifeng was dragging.

"Yes, let's go to Korea to negotiate for the agency of game copyright." Chen Pingjiang nodded.

Ge Mengshi couldn't help but smack her lips. She couldn't believe how much energy this little man had. But she also felt that men were really handsome when they worked hard.

"Okay, pay attention to safety on the road."

After watching Chen Pingjiang and his assistant walk into the elevator, Qin Suqin and Nan Xinzhi, who had been standing behind Ge Mengshi, dared to speak.

"Oh my god, he's so young, but he has such a strong aura. I didn't dare to say a word when I first met Mr. Chen."

"Yes, Mr. Chen usually looks kind and amiable, but once he gets into work mode, his concentration is really scary."

"Hey, Shishi. I heard that sister-brother relationships are very exciting, especially with a rich husband."

Ge Mengshi seemed to have thought of something, her face flushed: "Bah, what nonsense are you talking about, I'm a generation older than him."

"What's a round older? You look like you're only in your twenties, the prime of your life. Besides, it would be nice to have a relationship, but we don't have the chance."

(End of this chapter)