Reborn: Billionaire in College

Chapter 182 Social Media and Everyone’s Creator Program

Liu Wentao is a programmer in a large Internet company, living a 996 workaday life. Every day he has to face the urging of his supervisor and the difficulties of his product manager. After get off work, he still has to think about how to solve the bugs and suffer from insomnia. The physical torture, mental destruction and spiritual trauma have caused Liu Wentao to start balding in his early thirties. People who have never suffered from seborrheic alopecia will never understand the feeling of having an itchy scalp that makes you want to scratch it. Others will also not understand the fear of losing a basin of hair every time you wash your hair, which is tangled like water grass. However, this is not the worst. He is almost thirty-five years old, but he is still at the bottom.

Liu Wentao wanted to quit his job and escape from the city many times, but it was just a thought. When he got home, he still had to teach his children to do their homework, and his wife complained that he had no time to take care of the family.

He felt like he was about to get sick, either with a serious physical illness or a mental illness like depression.

But... life still has to go on, so just hold on.

At noon after get off work, Liu Wentao opened Renren as usual, browsed the posts there, and saw if the expert bloggers he followed had posted any new videos or updates.

In just half a year, he got started on Renren.com by grabbing parking spaces, then moved to various communities on Renren.com, and finally stayed because of a few bloggers he liked.

In fact, he's not the only one.

According to Liu Wentao's observation, there are quite a few people in their department who use Renren.

Here, they can always find topics that interest them, learn new knowledge, or interact with new friends.

He also knew that there were two SNS social networking sites: Xiaonei and Kaixin.

However, the campus network is full of students. As a white-collar worker, it is difficult for him to fit in and find no resonance.

There are too few people using Kaixin.com and not enough content.

After skillfully logging into Renren, Liu Wentao was surprised to find that a piano playing blogger he usually followed, Mu Xiaobai, had updated his post.

Mu Xiaobai never shows his face in any of his videos. Every video only shows a piano and a pair of hands as white as jade.

What Liu Wentao likes most is that the emotions conveyed in the music played by Mu Xiaobai always resonate with him.

Mu Xiaobai’s latest post reads: “Written on October 17th, inspired by the time, in Ning’an City.”

There is a video attached below. I clicked the play button and it took a long time to load before the video started playing.

The video cover had "Castle in the Sky" written in red Song font. Liu Wentao's eyes lit up; he liked this song very much.

"The piano has changed, the background has changed, have they moved?" Liu Wentao murmured as he put on his headphones.

When the prelude sounded, Liu Wentao suddenly felt peace in his heart. When he heard the first part of the verse, Liu Wentao felt his hands trembling slightly, and the softness in his heart was hit hard.

Liu Wentao doesn't understand music or piano music, he listens to music purely to relieve his depressed mood. But this song itself is beautiful, and Mu Xiaobai plays it very well.

Gentle and melodious, lonely and sad, it penetrates deep into the heart and shakes his soul. Liu Wentao feels that his body and mind have been purified. With the ups and downs of the melody, whether happy or sad, it gradually pulls his emotions, as if the emotions are slowly drawn out from the deepest part of his heart.

After the coda ended, it took Liu Wentao a long time to get out of the complicated emotions, and his eyes were already red.

He couldn't wait to move the progress bar to the beginning...

Music has such magic that listening to it when you are depressed can make you feel soothed, listening to it when you are restless can make you calm, listening to it when you are dry can make you feel moisturized, and listening to it when you are listless can make you excited.

This scene is being played out everywhere.

“Although instrumental music has no lyrics, the listeners will compose the lyrics. This is the charm of instrumental music.”

"My period came and I was curled up in bed in pain. I happened to open Doule and saw this video. My heart instantly calmed down and I felt relieved {heart} Thank you."

“I felt the extreme of loneliness.”

"It sounds so beautiful {flowers}."

"I love your hands so much. {applause}{applause}"

"It's hard to imagine that this piece of music was composed by Master Joe Hisaishi in 1986. It's been 21 years, but I still never get tired of listening to it."

"Please give me the music sheet!"

“@Nick@Yunzhi@37°C”

"Why do I cry when I listen to this song? It's like all the pressure in my body is gone at once. I feel very relaxed, but I cry while listening to it."

Piano playing expert Mu Xiaobai is actually a master's student at a music conservatory. He initially uploaded his daily practice videos on Renren just out of interest.

I just didn’t expect that the first video I uploaded would become a small hit.

Soon after, a editor from Renren.com found her through a private message in the background, willing to give her a subsidy of 3,000 yuan per month, and she only needed to upload three works per month.

If popularity and fans continue to grow in the future, there is still room for discussion.

When Mu Xiaobai heard about this good thing, he signed the contract without saying anything.

What she didn't expect was that Renren seemed to be serious about it and subsequently gave her homepage and works a lot of exposure.

More and more people are falling in love with Mu Xiaobai, her videos, and the music she plays.

Over time, Mu Xiaobai treated this as a job.

First of all, the "monthly salary" offered by Renren.com has exceeded 2007 yuan, which was an unimaginably high salary in , especially for a student.

Her senior classmates who have graduated and are teaching in schools do not earn anywhere near this salary.

Secondly, every time she uploads a video, she feels a sense of accomplishment when she sees the number of views and fans increase rapidly.

What makes her feel even more fulfilled is every word of recognition in the comment section.

Mu Xiaobai never thought that the song he covered would be loved by so many people.

She will graduate with a master's degree next year, but Mu Xiaobai is not looking for a job right away. She wants to create better works. …………

One day at the end of October 2007.

A new banner appears on Renren’s homepage.

“Everyone Creator Program is online!”

"We hope that more and more people can share their lives, insights and knowledge through, but not limited to, text, photos and videos, to make the entire Renren culture more colorful."

“We are well aware that sharing and producing high-quality works requires costs, and it is difficult to sustain if it is just a hobby.”

“Redefine the Internet ecosystem and encourage the general public to publish their own facts and news through Renren.”

“Everyone is a creator, everyone is a media, ‘We Media.’”

"The Renren Creator Advertising Sharing Plan is a support project for content creators on Renren.com. It is a supplementary source of income for content creators in addition to social empowerment monetization such as advertising and content payment. Through the support of the platform, more content creators will continue to contribute high-quality content, thereby enhancing the influence and commercial monetization capabilities of content creators on the platform."

“The benefits include: blog post share, comment stream, personal homepage advertising, and content detail page advertising.”

“To obtain the benefits of the advertising sharing plan, you must meet the following conditions: 1. Join the advertising sharing plan; 2. Be a Renren VIP user; 3. Have more than 1000 followers.”

“The advertising revenue from blog posts is determined based on a comprehensive assessment of the quality of the blog post content, the number of readers, and interactivity.”

"..."

This time, the creator plan launched by Renren is no less than dropping an atomic bomb in the industry.

In comparison, all the previous ones can only be regarded as conventional missiles.

Because through the Creator Plan, Renren shared a new definition - self-media, and added a new profession - self-media creator.

In this day and age, people upload videos mostly out of interest or hobby.

Although some websites pay creators of high-quality content, this is not universal.

But this time, under the Renren Creator Plan, all Renren users who meet the requirements can obtain benefits, it is just a matter of how much.

This action is a first in the industry.

Just as Chen Pingjiang expected, the plan was well received as soon as it was launched.

Quite a number of ordinary people joined the creator program with the mentality of giving it a try and earning some pocket money.

As the number of creators increases and the content created becomes more and more abundant and better, it will inevitably attract more users and form a positive cycle.

At the same time, Chen Pingjiang accepted exclusive interviews with many newspapers and television stations, explaining the concept of social media.

“Social media is a tool and platform for people to share opinions, insights, experiences and views with each other. At this stage, it mainly includes social networking sites, forums, blogs, etc.”

"For social networking sites, Renren is the best representative, for forums, Xici Hutong is the best, and for blogs, Sina Blog is the best."

"Social media has flourished on the fertile soil of the Internet, exploding with dazzling energy. The information it spreads has become an important part of people's Internet browsing, not only creating hot topics that people are eager to discuss in their social lives, but also attracting traditional media to follow suit."

"So-called social media should be a process where a large number of netizens spontaneously contribute, extract, create news information, and then spread it. There are two points that need to be emphasized: one is the large number of people, and the other is spontaneous dissemination."

"The emergence of social media depends on the development of WEB2.0. If the Internet does not give netizens more initiative, social media will lose its mass base and technical support, and lose its foundation. Without technology to support so many interactive modes and so many interactive products, the needs of netizens can only be suppressed and cannot be released. If it is not aware of netizens' strong desire to interact and express themselves, there will not be so many dazzling technologies. Social media has been able to develop precisely based on mass base and technical support."

"There is no doubt that social media was one of the biggest trends and hot topics on the Internet in 2007."

"..."

Chen Pingjiang intensively hyped the concept of social media through various means, but in the original time and space, the concept of "social media" was not proposed until 2008.

For a time, major newspapers and media quoted Chen Pingjiang's original words or participated in discussions on the topic on social media.

"Business genius - Chen Pingjiang, the richest young man under 20 in China, proposed the new concept of 'social media'."

"In the next one to two years, social media will cross the chasm and attract more users, eventually becoming a mainstream application and even replacing traditional media to some extent."

"Well-known scholar said: I agree with Chen Pingjiang's point of view. Social media is growing rapidly!"

“Companies are shifting budgets to more targeted social media, and this is just the beginning.”

In just half a month, various news media have been discussing the new concept of "social media".

It seems that if you don’t know this word when you go out, you feel like you are out of touch with the times.

The financial circle is excited, and the Internet circle is also excited.

And this is exactly what Chen Pingjiang wants!

The reason why the concept of social media is brought up now is to allow Renren to continue to dominate the market.

First, more individuals were encouraged to participate in social media; then some traditional media were forced to move into Renren; finally, by describing the urgency, large companies and enterprises were encouraged to change their advertising channels to online rather than traditional offline channels, such as newspapers and bus bodies.

If large companies and enterprises invest money in social media, Renren is definitely the first choice.

In that case, not only will Renren be able to make a lot of money, but it will also be linked with the Renren Creator Plan to give ordinary people who join the Renren Creator Plan higher incomes.

　There will be another update later. The outbreak will happen tomorrow. I have a cold and feel uncomfortable. It will definitely explode tomorrow.

　　
　
(End of this chapter)