Reborn: Billionaire in College

Chapter 187: Scammed and Returned Home
Two weeks later, Renren Farm’s daily active users reached 2500 million.

This number seems exaggerated, but it is actually far from the peak of QQ Farm. After all, QQ Farm showed that there were 1 million online users at that time, which is at least 2000 million daily active users. You should know that the total number of Internet users in the country was only 4 million at that time.

What's more, Renren Farm does not need to compete with Tencent and Kaixin.com at the moment.

But even so, this number has repeatedly refreshed the cognition of Internet people.

Every day we create a record, a record that makes people look up to us.

Normally, the peak number of online users of a game will come two or three months after the game is launched. It will only explode when word of mouth is sufficiently fermented and the publicity reaches various groups of people.

In two or three months, what will be the daily active users of Renren Farm?

No one dared to even think about it.

Why does this kind of monster appear in this world!

The technical team in charge of Renren Farm has started working in two shifts. They dare not make any mistakes. Any bugs that appear must be resolved quickly, otherwise they will be drowned by the massive amount of saliva, and their superiors will also scold them to death.

Tian Hongrui, who was in charge of DNF operations at the online game company, was drooling at the scene.

Only those who have worked in online games know how scary this data is. Even if only 1% of people are paying players, it would be a huge number.

And the invisible benefits cannot be measured in money.

…………

When Chen Pingjiang was busy, he received a call from Empress Dowager Xu, asking him to go back no matter what.

The reason is that Lao Chen is seriously ill!

Chen Pingjiang frowned and couldn't recall what serious illness Old Chen had suffered, but he still didn't dare to neglect it and drove back alone that day.

It has been 7-8 months since the last time he went home, and Chen Pingjiang is feeling a little homesick.

After arriving home, Chen Pingjiang saw the old man Chen Guangming sitting leisurely at the table drinking wine, and was surprised why Chen Pingjiang came back.

Seeing this, Empress Dowager Xu also admitted very proudly that she had "sacrificed" Old Chen in order to trick Chen Pingjiang back.

This made Chen Pingjiang laugh and cry: "Mom, why didn't you just tell me to come back? Why did you use my dad as an excuse? I was so scared that I drove fast all the way."

Not a family, do not enter the door.

Empress Dowager Xu changed the subject without blushing or beating her heart: "Is the news I read in the newspaper true? It said that you are now worth 1 billion and are a big boss?"

"That's it?" Chen Pingjiang was speechless: "You called me back here just to tell me this?"

Empress Dowager Xu rolled her eyes and said, "This is just a coincidence. I missed you and asked you to come back to see me. Isn't it okay?"

If the tiger doesn't show its power, Chen Pingjiang would not dare to treat Empress Dowager Xu as Hello Kitty.

With an awkward smile of apology, Chen Pingjiang said, "Yes, yes, of course! I didn't mean to hide it from you. It's almost right, but it's all shares, not cash."

Renren's first round of financing took place several months ago, but Empress Dowager Xu and Chen's father, who were in the small county town at the time, were not aware of it, and Chen Pingjiang did not say anything either.

This time, as Renren became popular again, Empress Dowager Xu also started stealing vegetables, and by chance she learned Chen Pingjiang's true "identity".

Since her last trip to Dongjiang, Empress Dowager Xu has accepted the fact that her son is a wealthy man. However, no matter how hard she tries to prepare herself mentally, a net worth of ten billion still scares him to some extent.

It was difficult to explain a few words on the phone, so Empress Dowager Xu resorted to this desperate measure and "sacrificed" Old Chen to trick Chen Pingjiang back.

"The Chen family really has a lot of good deeds from their ancestors." Chen Guangming murmured, not putting down the wine glass in his hand for a long time. He calculated in his mind how much money one billion would be.

Although she had prepared herself mentally, Xu Fangjuan was still shocked when she heard Chen Pingjiang's words in person.

"You two elders should get used to it. To be exact, my net worth should be more than 10 billion." Chen Pingjiang gave the two elders another harsh warning.

But this time, Empress Dowager Xu was not so surprised.

One billion is already a lot for them, and ten billion doesn't seem like that much.

Like most ordinary people, going from 0 to billion was shocking, but going from billion to billion was not so bad.

At present, according to Renren's valuation of about 150 billion yuan, Chen Pingjiang, who holds 70% of the shares, is worth 105 billion yuan, not including food delivery, group buying, catering, online games, etc.

If you count everything, 20 billion won't be a big problem.

Xu Fangjuan and Chen Guangming looked at each other, with complicated emotions in their eyes, including joy, shock, and relief.

"Yes, just like your father said, let's go back to our hometown and pay homage to our ancestors." Empress Dowager Xu suddenly made the decision.

Chen Pingjiang was naturally reluctant: "Is this necessary during the holidays?"

"Of course there is. May the ancestors of your Chen family bless you and wish you all the best." Empress Dowager Xu's order was not to be refuted.

After thinking about it, Chen Pingjiang finally figured out what was going on.

In fact, ancestor worship is probably just a side thing.

In the minds of the older generation, they still think that not returning home after becoming rich and powerful is like walking in the night in fine clothes. Chen Pingjiang scoffs at this idea.

Our ancestors also said, "When you are poor, don't visit your relatives; when you are rich, don't return to your hometown."

My arms can't hold my thighs.

Although Chen Pingjiang's status in the family may be higher than Old Chen's, he is under pressure from Empress Dowager Xu, so it is too early for him to make a big move.

In the following two days, Chen Pingjiang went back to his father's hometown for a visit. He did not show off in any particular way, but instead contributed money to rebuild the family tree and offered sacrifices to his ancestors.

The Chen family has quite a strong sense of this.

The ancients did not compile genealogies, and today’s people have a hard time finding their roots;
If we don't compile a genealogy, our descendants will forget their ancestors.

Chen Guangming has always believed that the family tree is the soul of the family, which can pass on the family spirit and educate future generations.

The Chen family is a large local family, and many of their members who have started their own businesses will donate money.

It was already the third day when we returned to Dongjiang.

Tian Hongrui came to report on his current work just after arriving at the company and didn't even have time to drink a sip of water.

If a game that is represented by a foreign company wants to be launched in China, it needs to do more than just lay channels as everyone thinks, but also involve many aspects.

After obtaining the game version, the game needs to be localized, including translating the game text, modifying the game interface, adjusting the game content to suit the domestic market, and optimizing the server to provide a better gaming experience.

After that, it is necessary to carry out multi-level advertising and marketing work, including online advertising, TV advertising, radio advertising, Internet advertising, etc. It is also necessary to participate in various game exhibitions and competitions to increase the popularity and influence of the game.

Of course, there is also a compliance issue with all of this. DNF must obtain a domestic identity card - the version number.

It’s actually not easy to get a publishing license these days. This is a barbaric era for Chinese games.

This is also why the blood in World of Warcraft is green and why skeletons have meat.

"Is the online game anti-addiction system activated?" Chen Pingjiang asked casually while checking the report in his hand.

Tian Hongrui nodded: "This will definitely be approved. If not, there is no way to apply for a license. Now the localization of our game has been completed. After getting the license, we still need to go to the Ministry of Culture for review. It's just right to take advantage of this time to prepare for the early publicity and promotion. I estimate that no matter what, it will not be launched until January next year."

Fortunately, unlike World of Warcraft, there are not many things that need to be modified in DNF, and it is a 2D game itself, so the immersion is a little worse.

"DNF is a 2D fighting online game and currently has no competing products on the market, so we should seize this point when promoting it. But from another perspective, this is both an advantage and a disadvantage. We don't know whether players will be very receptive to this type of game, so we can conduct an internal test on a small scale." Chen Pingjiang said.

Chen Pingjiang never doubted whether DNF could be successful.

But we also have to take seriously the various competing products on the market.

At present, "Fantasy Westward Journey" has taken the top spot in the domestic online game market for turn-based games.

Zhengtu is making a lot of money in the 2D market and is really taking the krypton gold game to the extreme.

Among MMORPGs, World of Warcraft is the top one, and Demi-Gods and Semi-Devils also emerged.

In addition, there are games such as "Audition", "KartRider", "Zhu Xian", "Magic World", "Street Basketball", "Wulin Wai Zhuan", and "Hot Blooded Jianghu" that are leading the way in their respective fields.

Of course there are also "Guild Wars", "World of Miracles", and "Sword of Excellence".

In short, 2007 was a year of great prosperity for the domestic online game industry. Various types of online games emerged one after another, and domestic and agency online games emerged in an endless stream.

Many of these games will still be remembered by many people even in 2024.

So, is DNF a sure win? Not necessarily.

The aroma of wine is also afraid of deep alleys.

Many people have said that if DNF was not operated by Tencent, it would not have become popular at all, and there is some truth to this.

"In the early stage of promotion, just go for it. The company will give you enough resources. You can also recruit some online promoters and participate in Chinajoy. After DNF is launched, I will attract traffic on Renren and Renren Farm."

Tian Hongrui grinned when he heard this.

The resources of Renren and Renren Farm cannot be exchanged for any amount of money.

The former, Renren, currently has nearly 6000 million registered users, most of whom are young people. It also has a section for discussing online games. When the time comes, the moderator of the website can just raise his hand and all you can do with DNF.

As for Renren Farm, it will be even more awesome. The requirements will not be high at that time. Renren Farm and DNF can make some joint products to take advantage of the popularity of stealing vegetables. It will be really awesome than participating in an exhibition.

It's really arrogant to control the traffic at home.

It’s like Tencent promoting a game and other small companies promoting a game, can the promotion effects be compared?

For this hen that lays golden eggs, no amount of resources can be too much.

Chen Pingjiang even used his connections in the hope that the approval process for the game license could be sped up.

He was really afraid that this link would be stuck for half a year, if that happened, all his efforts would be wasted.

(End of this chapter)