Reborn: Billionaire in College

Chapter 196 DNF is popular again

Luo Yicheng, a student at the University of Finance and Economics, was almost ruined after only half a year in college.

Now I don’t even go to classes. I just hang out in bars and surf the Internet every day.

He is different from other students. He has no interest in dating and is obsessed with surfing the Internet.

"Boss, can I get a card?" Luo Yicheng took out a crumpled 10-yuan note from his pocket, ready to pay for the night.

While waiting for the card to be activated, Luo Yicheng suddenly glanced at the roll-up banner next to him.

"DNF is in hot public beta, Renren Online Games invites you to go online for free."

Luo Yicheng pointed at the roll-up banner and asked the front desk, "What does this free internet access mean?"

The boss explained: "You know Renren, right? Their online game company just launched a 2D fighting online game today. It's quite fun. We have machines in our Internet cafe where you can play DNF on your computer for free. You can't play other games during this period. Do you want to try it? There are machines available now. If you leave later, they will be full."

When Luo Yicheng heard this, he was surprised!

He hurriedly said, "Yes, damn, you'd be a fool not to take it for free."

With a monthly living expense of about 600 yuan, Internet use alone costs him two to three hundred yuan a month. So in order to save on Internet fees, he usually chooses to book an overnight subscription because it is cheaper.

If you book an overnight stay, you must bring along the three essential items: instant noodles, cigarettes, and cola.

Therefore, Luo Yicheng’s monthly living expenses were not enough.

Now that we have the good thing of free internet, how can we miss it?

After turning on the machine, the "Dungeon & Fighter" icon on the desktop is particularly conspicuous.

Luo Yicheng noticed that there was a guy wearing glasses next to him who was having a lot of fun.

"Hey, man, is this game fun?" Luo Yicheng smiled and leaned over: "Why is it only 2D? Now all the games like Zhu Xian are 3D, 2D is a bit out of date."

The guy with glasses turned around and said, "I think it's quite fun. I chose the Poison King. I saw the introduction of the internal test players. The Poison King and the ammunition in the ACT1 version are both top-tier, and the rest of the professions are sewers. Don't be fooled by the poor graphics of this game, but PK is very fun."

"Is this how you level up?"

"Yeah, but it's still too difficult to kill alone. We have to team up to clear the map. This map is damn difficult. You play with the ammunition, and the two of us team up to clear the map together."

"Okay, I'll register an account first."

“No need to register, you can log in directly with your Renren account.”

"..."

Similar scenes are playing out in Internet cafes large and small across the country.

The manufacturer's chartering of aircraft is really overbearing. The players are happy and the Internet cafes are happy too.

Especially since Renren offers a good rebate ratio, many Internet cafes have begun to spontaneously promote and recommend DNF.

…………

Renren has also invested a lot in the launch of DNF.

In addition to the press conference held at the convention and exhibition center on the day.

On January 8th, print advertisements were placed in all first-tier cities and second-tier cities.

Renren is willing to spend so much money offline, and it is not willing to be outdone in the online arena.

We spent a lot of money on promotion on game information websites such as YeZhu and 17173, and bought a lot of promotional soft articles.

Renren has spent money on basically every possible way possible in order to reach the gaming community faster and more widely.

Renren has no shortage of money after just raising funds!

Hit it as hard as you can!

Renren even used nuclear-level weapons to protect its friendly forces.

Pop-ups!

In fact, after Renren became popular, it has not used this method of advertising for a long time because it affects the user experience.

This time, in order to support DNF, I even used all my best skills.

In addition, Renren.com, Renren Farm and Renren Parking Space Grab are launching activities simultaneously.

As long as you download DNF and your level in the game is above level ten, you can get a gift pack of your choice from three options.

Renren gift pack is a skin decoration for personal space.

Renren Farm consists of three plots of red soil and some plant seeds.

Everyone is scrambling for parking space, it is a top sports car.

But don’t underestimate these gift packs, they are very attractive to users who play Renren or Renren Farm.

With such a huge user base, even if only 10% of them eventually download and play DNF, it would be a terrifying amount of traffic.

Even if only half of the people continue to play after reaching level ten, it will be enough to make DNF vomit.

When huge traffic poured into DNF, the massive servers prepared earlier came in handy.

DNF back then had a nickname, called Dropped City.

Tencent itself did not expect that the agency of DNF would become so popular.

In DNF at that time, disconnection was painful, but the most painful thing was squeezing the line.

Because most people can't even enter the game, they don't deserve to enjoy the fun of being offline...

At that time, if two friends wanted to enter the same channel, it would be basically impossible to achieve it without an hour.

There is even a so-called squeeze method, which is to refresh repeatedly until a crowded channel appears. Don't enter it yet, wait two minutes, and then enter again. You will definitely be able to enter (when you refresh a crowded channel, when you click on it, it will most likely tell you that it is full and you can't enter.)
Seeing the continued rapid growth in backend downloads and online player data, Tian Hongrui finally put his mind at ease.

The most popular game in China right now is Shi Yuzhu and his Zhengtu, which can be called a money-making monster.

In comparison, DNF seems to be less well-known, and even its two internal tests were not very popular.

Even Tian Ruiguo himself believes that 3D is the mainstream, 2D games are about to be eliminated, and DNF is a game that goes completely against the market.

In addition, although DNF is called the "national game" in South Korea, its market share is not high. It is only ranked eighth in South Korea, ahead of it are "StarCraft", "World of Warcraft", "Lineage" and so on.

Tian Ruiguo analyzed the reasons himself. People who like the game DNF will like it very much, while people who don’t like it can’t get into it and are easily discouraged by the 2D, poor graphics, and extremely high difficulty.

However, the big boss Chen Pingjiang was particularly optimistic about DNF. He spent a lot of money to recruit him to Renren and promoted it at all costs. Tian Hongrui had no choice but to work hard.

Fortunately, I was lucky.

On January 2008, 1, the day of its public beta, DNF set a record of 8 people online at the same time.

The whole industry was shocked!
This is certainly due to Renren's promotion at all costs, but it also indirectly reflects the quality of the game.

This left many people scratching their heads: "Who the hell said 2D games are going out of business?"

This result made Tencent extremely angry, and also made Shanda and other companies like The50 slam their desks in anger. Five days later, the number of online users exceeded .

Along with the exaggerated data are the positive feedback from players on various channels.

"Compared to other games, this game has so many different professions, including the Ghost Swordsman, Sharpshooter, Fighter, etc."

"I advise everyone not to play it. It's too easy to get addicted, and you can't protect your wallet."

"Once you get in touch with it, you will be deeply addicted and unable to extricate yourself. It's like the feeling of going to the mountain of tigers even though you know there are tigers there. It's like your mind is telling you not to go there, not to go there, but your legs won't listen to you and you keep moving forward like a demon."

"I was really fighting all the way. After putting on the headphones, coupled with the shocking sound effects, it was so exciting that it made me excited."

"Only those who don't understand it at all say that DNF is just 2D and the graphics are mosaics. The most amazing thing about DNF is the game settings. You can ignore its social system, skills that are not cool enough, and it doesn't even reach the average level of other games. But DNF's strength lies in the skill system, map-clearing mechanism and career settings."

"..."

Players will express their love or dislike for the game very directly.

It's like World of Warcraft, the game is so good you hardly ever hear anyone criticizing it online.

And right now DNF actually has similar signs.

This makes it difficult to understand.

Everyone recognizes that "World of Warcraft" is awesome, with its grand worldview, realistic combat system, and exciting dungeon system, but what worthy do you, a mere 2D mosaic, have to do with it?

Many middle and senior management of game companies also downloaded DNF to find out what it was like, but they didn't expect that they couldn't stop playing it.

To a certain extent, DNF is truly an indelible existence in domestic history.

With his own efforts, he saved Tencent from the dire straits at that time.

Before DNF was publicly tested, Tencent was in a very bad situation.

In the field of self-developed MMOG, Three Kingdoms and Fantasy began to decline after experiencing the market transformation of time-based payment and item-based payment. They were completely unable to compete with the newly emerged giants such as Journey to the West and NetEase, let alone Shanda. The casual game QQ Sonic stopped updating due to copyright issues.

Self-developed casual games such as QQ Tang and QQgame did not see any improvement. The older game QQ Tang could not even get a share of the casual competitive market. QQ Speed, which would later have 400 million online users worldwide, had not yet exceeded 40 online users.

At that time, Tencent did not have any real competitive work in its hands.

But after DNF went online, its revenue increased by 50% in just three months, and soon even surpassed Shanda.

If you had told Chen Tianqiao and Ding Sanshi that Tencent would surpass Shanda and NetEase in a year, they would probably have thought you were crazy.

Even though the game is plagued by disconnections, account theft, plug-ins, unstable servers, and bugs, players still love to play.

It's true that DNF abuses you thousands of times, but players still treat it like their first love.

What’s even more interesting is that at the 2009 Gala in 315, there were 31546 complaints about the game DNF alone, accounting for more than 60% of the total complaints about all online games.

This also explains why a game with so many flaws can still make so much money?
Because it’s really fun.

…………

The success of DNF has made many investment institutions that were squeezed out of Renren's Series B financing beat their chests and stamp their feet, wishing they had been bolder and more radical at the time.

It also made IDG and Singapore's Temasek, who were also on board, smile.

Everyone knows the power of online games in the current domestic market, which is a pure wealth-making machine.

There is Chen Tianqiao in front, Shi Yuzhu behind, and Ding Sanshi in the middle.

In the near future, there will definitely be a place for Chen Pingjiang, even though Chen Pingjiang is already quite rich now.

I don't know where the rumor came from: "Chen Pingjiang has an extremely sharp vision. He has never met an opponent and has never failed."

At first people were laughing. The business world is like a battlefield. No matter how powerful a general is, he dare not say that he will not fail.

But when people think about it carefully, they feel a chill down their spine.

This young man, only twenty years old, succeeds in everything he does.

Renren.com, everyone is scrambling for parking spaces, everyone is farming, DNF.

I heard that he has several other great projects under his name...

Some people even posted the inside story of Renren acting as the agent for DNF on the Internet.

"At that time, nearly 30 domestic game companies were competing for DNF, and it was even said that Tencent had reached a preliminary intention. But at this time, Chen Pingjiang suddenly appeared and directly made a miracle. He won the agency of DNF through various unknown operations. What's even more exaggerated is that it only took a week."

"Yes, yes, there is another thing that is very scary if you think about it carefully. Have you noticed that as long as it is a game or website related to Chen Pingjiang, no matter how many people are online at the same time, it seems that there is no lag at all? Anyway, when I played Legend and Journey, they were very stuck when there were many people, but Renren Farm and DNF were not stuck at all. This is a bit too unreasonable. Normal people know that a company will not invest in so many servers for no reason without seeing the effect. They are all added urgently afterwards. But on Renren, Chen Pingjiang seems to have calculated that the game will be a big hit..."

For a while, all kinds of big revelations and conspiracy theories were rampant and even had a considerable market.

This undoubtedly casts a veil of mystery over Chen Pingjiang.

He has been labeled with many labels.

Twenty years old, super rich, sharp-eyed, overbearing and powerful...

At the same time, Chen Pingjiang paid no attention to the outside voices and was leading the entire online game business group to hold a celebration meeting.

DNF's success deserves an unprecedented celebration.

Even the Renren Farm department got involved.

"I would like to thank you all for your hard work over the past few months. It is because of your efforts that we have achieved today's DNF results. The company will not let you down. You deserve better treatment."

"But both Renren Farm and DNF are still very young and have just set sail. I hope they can thrive and become the company's new growth engine."

“Finally, let us raise our glasses to the future!”

Chen Pingjiang held the microphone in his left hand and raised the champagne glass in his right hand to the office to celebrate with everyone.

All of a sudden, all kinds of shouts were heard.

"Long live the boss!"

“Renren is awesome!”

“Renren Farm is awesome!”

“DNF is awesome!”

Many newcomers who joined Renren were moved by the atmosphere on the scene, and felt a sense of heroic pride in their chests, and then followed the shouting.

They feel very lucky to be part of such a strong company.

Tian Hongrui sighed that he never expected that when he switched from his old employer to Renren, he would usher in a second spring in his career, which is getting better and better with each passing year.

In just half a month, DNF has demonstrated such strong vitality and money-making ability that it was enough to make him dumbfounded, far surpassing the new games launched by his old club during the same period.

"Haha, I'm not satisfied with what you said, boss. When Shen Nanpeng recruited me, he told me a lot of future visions, but I was actually not interested in any of them. What I valued more were the treatment, options and control. Now I give in. I'm very lucky that I didn't reject Shen Nanpeng at that time, otherwise it would be the biggest regret of my life, no doubt about it." Tian Hongrui, who was already a little tipsy, sighed.

(End of this chapter)