Reborn: Billionaire in College

Chapter 203 Group Purchase Starts
Building your own office building is not as easy as it sounds.

The early feasibility study report, environmental assessment, soil and water conservation, and planning alone require the involvement of multiple departments.

These involve environmental protection, land, water conservancy, planning bureau, and surveying and mapping institute.

After all these are completed, the design proposal will be put to bid, the architectural design will be commissioned, and then there will be a series of approvals before construction can begin.

Fortunately, Renren's twin headquarters buildings were a key investment attraction project of the Wujiang District government, and all approvals were given the green light, which did not take long.

It was finally determined that the total cost of the project including decoration reached 8 million yuan, with three floors of underground parking, six elevators, and central air conditioning.

The total construction area of ​​the Gemini Building AB project reaches 13.14 square meters. A single building is about 90 meters high, with three underground floors and 26 above-ground floors.

An ecological and intelligent super high-rise building integrating office, entertainment, catering and other functions will be built, and it will become a new landmark in Wujiang District.

The Gemini Buildings AB are connected by an auxiliary building, overlooking the Yangtze River and adjacent to the Riverside Park. The design preserves the visibility of the riverside landscape belt to the greatest extent, making it truly a first-line river view room.

Not only are there comfortable office areas, but there are also yoga rooms, gyms and lounges, mother-and-child rooms, laundry rooms, basketball courts, etc. Even the cafeteria has two full floors in each building.

Chen Pingjiang spent a lot of time thinking about the design of the headquarters building.

There is no way around it. This thing is the face and confidence of a large Internet company. Who can’t compare to it?

For this purpose, Chen Pingjiang even used a lot of "black technology".

Building a building in 2008 is the most valuable.

How could a certain Internet giant have imagined that its market value would drop even less than that of its company building?

Yes, I’m talking about Sohu.

Chen Pingjiang has nothing much now, but a lot of money.

The company raised approximately RMB 66 billion in its B round of financing. Renren, including Renren Farm, has a monthly revenue of RMB 1 million. DNF's current monthly revenue is as high as RMB 2 million, and will even double in the future.

Abundant cash flow can feel scary.

…………

After the Lantern Festival, the long-planned group buying project was finally launched.

Renren Tiejun has opened up all vertical categories of life in various districts and counties in Dongjiang City, and the number of local businesses signed has exceeded 4000.

These are the results achieved after each member of the Iron Army wore out three pairs of shoes over the past few months.

However, this also shows from another perspective that the number of people in Renren Iron Army is currently quite insufficient. If Meituan wants to expand into other markets, it must speed up team building. It should be noted that at its peak, Meituan had as many as 20,000 people in its field sales department.

In the future O2O battlefield, in addition to service, the field sales team is also a crucial factor for victory.

The role of door-to-door marketing is not only reflected in door-to-door sales, but also in the rapid transmission of information.

We calculate based on Meituan's 20000-person field promotion team. Whenever Meituan headquarters releases an exciting news about Meituan's new services, new projects, or the latest business data online, many Meituan employees, especially field promotion employees, will forward it consciously. Let's calculate it as half, that is, 10000 people will forward the company's latest information to their Moments at the same time. On average, each field promotion staff member has 500 friends in their Moments (this number is absolutely not exaggerated. Due to work needs, Meituan field promotion staff often add Meituan merchants and consumers as WeChat friends), and these 500 friends are all Meituan's more accurate fans. 10000*500=5000000, that is, through the forwarding of nearly half of the field promotion staff, 500 million accurate audiences can be affected in a very short time. And this only counts the number of people affected by the first round of forwarding. If the second round of forwarding in Moments is calculated, the influence will be even more terrifying.

In order to facilitate the initial promotion, Chen Pingjiang had no choice but to spend money. In addition to lowering the prices of goods from merchants, Renren Group Buying itself also had a series of subsidy measures.

For example, discounts for attracting new customers, discounts for first order of the day, etc.

In addition, Chen Pingjiang also required that a considerable amount of work be done in advance to avoid modifications after problems arise after going online.

The first thing is to put an end to the falsification of group purchase numbers, and secondly, to introduce the "unconditional refund if no purchase is made within seven days" initiative.

"How about it, are you confident?" Chen Pingjiang looked at Gao Songbin who was sitting opposite him with a smile.

Gao Songbin has really suffered a lot in the past few months. He has become thinner and darker. He has taken the lead in participating in door-to-door sales and door-to-door sales.

Not only the merchant side, but also the user side in major office buildings and residential areas.

"We definitely have confidence, otherwise wouldn't our work these past few months have been in vain?" Gao Songbin has been very confident recently. Not only himself, but many people in the company have been comparing him with Li Xi.

The two of them joined the company at the same time, and their work numbers were both in the single digits. Li Xi has now joined the board of directors, and Gao Songbin has also reached the stage where he needs to be taken out for a walk to see if he is a mule or a horse.

If you succeed, you will rise to the top; if you fail, you will be completely marginalized.

Not to mention that Chen Pingjiang would not give him a second chance, even if he did, the entire company would not agree. It is conceivable that Gao Songbin would be under a lot of pressure.
"The first half month after the launch is very critical. We must confirm repeatedly and strive to make it a success." Chen Pingjiang said: "The B-end stores ask them to cooperate with super discounts and repeatedly promote it. This is a favorable measure that can attract consumers and then lead to word-of-mouth communication. The key here is that Renren Tiejun can negotiate very good discounts on the B-end, which can be converted into impulse consumption and word-of-mouth communication. I suggest that you bring all the merchants together by region and hold more briefings."

"In addition to negotiating discounts with merchants, field sales personnel also have to conduct campus promotion, business district promotion, building sweeps, and deploy promotional activities. Remember, the efficiency of field sales is very low. Don't act recklessly. Collect more information and confirm whether it is necessary to sweep the building. Just focus on the key points. Otherwise, even robots will be too busy to handle it."

"Select some merchants and make them star merchants to play a leading role."

"Every time we negotiate with a merchant, we must ensure that there are Renren Tuangou's table stickers, door stickers, franchise posters, and refrigerator stickers. We select the most conspicuous merchants in each business district and replace their photos and in-store menus with Renren Tuangou's logo. We also embed Renren Tuangou's logo in various locations such as dormitory building stickers and restrooms in universities."

Chen Pingjiang emptied out almost all the food in his stomach.

…………

Renren Tuangou moved its office out of Huijin Building a few years ago and rented another office near Mochou Road.

As the number of people increases, there is nothing that can be done about it.

Gao Songbin returned to Renren Group Buying headquarters and immediately called all middle and senior management together to convey Chen Pingjiang's instructions.

Then everyone in the company received an email or message: "21 Days of Decisive Battle".

When the entire Renren system was up and running, the effect was amazing.

There are seventy or eighty colleges and universities in Dongjiang, and Renren.com employs part-time college students to distribute flyers. Each school has at least three booths for promotion.

Apart from this, various stalls are also arranged in densely populated areas such as shopping malls, residential areas, and city CBDs.

Gao Songbin prepared two teams to separately convene merchants to participate in briefings. Under the premise of strictly controlling the merchant services and product quality, more traffic was given to high-quality merchants who were willing to offer discounts and promotions.

To put it bluntly, this kind of briefing is a process of brainwashing and deception.

The sales pitch is nothing more than: We are a big Internet company, our parent company Renren is a big company, you will definitely make money by following us, super low discounts in the early stages are a necessary means to attract customers, and only when the plate is big can the cake be bigger.

Chen Pingjiang also did not forget the small shareholders of Renren Tuangou.

"Old Liu, can your cinema offer some 10% off tickets? Old Zhang, can your Taiyishou hotpot restaurant also offer some 10% off coupons? And the same goes for your massage parlor, Old Li, and Old Zhou's buffet." The group of people were originally very happy about the launch of Renren Group Buying, but they didn't expect that the situation would change when it came to Chen Pingjiang.

"Mr. Chen, I'm losing a lot of money on the 10% discount tickets. I have to give 50% to the film company."

"That's right. Although the profit of catering is okay, isn't a 90% discount too much?"

"Are you as miserable as me? I have to pay for the technician's labor fee out of my own pocket for a 10% discount foot massage."

"..."

Facing the "excited crowd", Chen Pingjiang still explained with a smile: "I'm not asking you to give a 5% discount to all customers. Five discounts a day is enough. This is just a gimmick to attract customers. Don't forget that you are shareholders of Renren Group Buying. Only when group buying is successful can you maximize your profits. Secondly, the group buying business has just been launched, and other merchants don't know how to play it. You can stand out from countless merchants faster by attracting attention with discounts and promotions."

"What is the most important thing in the Internet age? Traffic!" As he said this, Chen Pingjiang turned his head and looked at He Zhiyu.

The latter immediately understood: "My supermarkets, restaurants, and bakeries will actively respond and offer discounts every day, as well as 10 items at a % discount every day."

Chen Pingjiang nodded: "Old He is still a big shot, you deserve to make money."

Liu Cheng also said: "My private chefs have also offered to give one table free of charge per store every day, and five tables at half price."

These two people have made a lot of money recently after Chen Pingjiang's guidance. It is worth spending a little money to maintain the relationship with Chen Pingjiang now.

The three of them worked together and got the job done.

Now the others had nothing to say and expressed their full support.

Chen Pingjiang raised his cup and toasted: "You may not understand now, but you will know in the future that I will not harm you."

"I've said it before, the Internet age has arrived. Taobao was there before, and group buying is next. You all have already got your tickets, so just be happy. Believe it or not, if you want to get off the ship, a bunch of people on the dock will wave cash to buy your tickets?"

No one objected, for fear that Chen Pingjiang would be unhappy and stop playing with them.

It’s not that these people don’t trust Chen Pingjiang, it’s just that they can’t change their old way of thinking for a while.

Otherwise, why do so many companies fall behind every time there is industrial innovation and technological upgrading around the world in history?
Don’t they understand the benefits of this?
To put it bluntly, your vision has not reached the corresponding level.

(End of this chapter)