Reborn: Billionaire in College

Chapter 213 The Other Pole of the Internet

The villa has been bought, but decoration is the most important thing. Not only the interior but also the exterior should be decorated.

Chen Pingjiang found a Dongjiang interior ceiling design company and asked them to come up with six or seven versions of the plan.

Finally, after taking into account opinions from all parties, we chose a modern style.

Li Yuhua said: "Xiao Chen, you are usually very busy at work, I have more time, I will keep an eye on it."

Li Yuhua’s idea was simple, it would be good if she could do her part.

Yan Yan also nodded: "I'll come too."

Chen Pingjiang did not refuse and let them do it.

After returning to the company, Guan Yifeng reported that the data of "Happy Farm" jointly launched by Kaixin.com and Tencent showed an upward trend, and even brought some troubles to "Renren Farm".

Chen Pingjiang reached out and knocked on the table.

Chen Pingjiang could not accept the fact that Cheng Binghao had chosen to team up with Tencent and even completely sided with Tencent.

In today's SNS market, some other small fish and shrimps are almost dead.

Only Xiaonei, Renren and Kaixin are left.

Xiaonei.com represents SoftBank.

Renren is a system of its own.

Kaixin.com represents the interests of Tencent.

Among them, Kaixin.com poses the greatest threat to Renren. Although it is the youngest of the three, its user base highly overlaps with Renren.

What's more critical is that Tencent has already given up on the QQ Alumni project and instead supplied resources to Kaixin.com in an attempt to compete with Renren. This is intolerable.

These big Internet companies are always working on some ecosystem and pursuing some closed loop, thus getting their hands involved in various projects.

For example, in the map system, Amap belongs to Alibaba, and Tencent also has its own maps.

Behind Meituan stands Tencent, and behind Ele.me stands Alibaba.

Even in the retail business, Tencent invested in Yonghui and Alibaba started Hema.

In terms of payment, Tencent has Tenpay and Alibaba has Alipay.

If Renren wants to thrive, it must hold on to its own territory, and if it wants to grow into the third pole of the Internet, it must also have its own closed ecological loop.

After thinking about it, Chen Pingjiang called Miao Bingwei to his office and asked, "How is the preparation of the kaixin.com domain name going?"

Miao Bingwei almost forgot about this matter because it had been more than a year and he had so many things to do.

After a while, Miao Bingwei asked his subordinates and came to report: "We have been following Kaixin.com to update the internal modules of the website in real time. If necessary, we can go online at any time."

"Then go online and pretend to be some other small company."

Originally, this move was a bit damaging, and Chen Pingjiang did not intend to use nuclear-level weapons for the sake of his future reputation.

But the imprint of Tencent on Kaixin.com is getting heavier and heavier, and Tencent's outstretched claw must be chopped off to make it feel the pain and never dare to touch SNS social networking sites again.

This is business war. Coexistence is naturally excellent, but it must also be done under the premise that it does not threaten one's own survival.

If you are too soft-hearted, you will end up in failure.

Cheng Binghao has a lot of resources at his disposal right now, so such a small matter can be accomplished in just minutes.

The next day, the website with the same domain name Kaixin.com went online.

Without almost any publicity, the website's traffic has been increasing rapidly.

Because they are sucking the blood of Zhenkaixin.com.

Users think that Happy Ranch is fun, and when they recommend it to their friends, they naturally mention Kaixin.com.

A search on Baidu shows that the fake Kaixin.com on kaixin.com ranks first.

However, the domain name of Zhenkaixin.com, kaixin001.com, is ranked below.

Users will naturally enter the domain name of Kaixin.com.

In this way, the purpose of the fake Kaixin.com to intercept traffic has been achieved.

In just one month, the daily active users of the copycat Kaixin.com reached one million, and most of them came for "Happy Ranch".

The number of users, which should have been growing rapidly, flattened out in just one month, and Cheng Binghao of Kaixin.com soon discovered the abnormality.

After searching on Baidu, I found something strange.

The fake Kaixin.com almost sucked blood from the real Kaixin.com by relying on its domain name advantage.

Cheng Binghao's face turned pale when he saw this scene.

With a ferocious expression, he shouted: "How dare you!"

But after calming down, the problem still needs to be solved. What should I do?
Should I bow to Chen Pingjiang?
Just thinking about this idea was extinguished.

He now represents not only Kaixin.com, but also Tencent behind him. Regardless of whether he agrees or not, Tencent will not agree either.

But if we don't find a solution and allow the fake Kaixin.com to suck our blood, the real Kaixin.com, which already has little traffic, will soon become anemic.

Remembering the business card that Chen Pingjiang left when he came to BJ last time, Cheng Binghao made a phone call.

After the call was connected, Chen Pingjiang's voice soon came from the other end: "Hey, Mr. Cheng, is there anything you want to talk to me about?"

After adjusting his mood, Cheng Binghao said with a fake smile: "Mr. Chen, there is a fake Kaixin.com on the market. The domain name is kaixin.com, which you mentioned last time. Is it you who did it?"

On the other end of the phone, Chen Pingjiang said "Huh?" in surprise.

"Mr. Cheng, we are familiar with each other, but if you slander me like this, I will sue you."

Cheng Binghao was almost laughing out of anger.

"Did you sell the domain name later?"

"Yes, I wanted to cooperate with you at that time, but you didn't want to? In that case, there is no point in me keeping the domain name. Many people want it, so I sold it. As for the buyer's information, I don't know it. It was handled by the intermediary."

After hanging up the phone, Chen Pingjiang chuckled and threw the phone on the desk.

If Chen Pingjiang was more malicious, he could even sell the domain name directly to Chen Yizhou. That guy would be more than happy to have it anyway. After selling it for a few million, it would not be bad to let the two companies fight each other.

But I rejected this idea in the end. Renren.com is eager to enter the growing society by entering the college student group, and I will not hand them a knife.

It is not difficult to imagine that Cheng Binghao will file a lawsuit next.

Chen Pingjiang doesn’t care, just sue him.

In the dispute over the real and fake Kaixin.com, Chen Yizhou's Oak Pacific only paid Kaixin.com 40 yuan in compensation.

But Chen Yizhou diverted nearly 10 million registered users from Kaixin.com!

Compared with Kaixin.com's losses and Oak Pacific's gains, this compensation is insignificant.

People in the world care more about the results and only focus on winning or losing.

"I'm sorry, you're the only one to blame for being on the wrong side. You're not wrong, but I want to live too."

………………

The fact that Tencent extended its tentacles to Kaixin.com also made Chen Pingjiang keenly aware that there are some things that you can't just not do if you don't want to.

For example, Alipay and WeChat Pay are already available on the market, so why does Douyin also need a payment method?
The dust has settled on the group buying war for many years, so why is Douyin doing group buying again?

To sum it up in one sentence, you don’t have to be strong, but you can be without it, so as to avoid being strangled by others in the future.

"As our businesses grow, including DNF recharge, Renren recharge, and even Renren group buying and Renren takeaway businesses, I think we must also have a payment tool similar to Alipay."

Miao Bingwei was a little surprised: "Alipay exists because Taobao has a large number of transactions every day. In comparison, the transaction frequency of our users is very low. Moreover, developing this payment tool is not difficult in terms of technology, but the difficulty lies in business and security. We must connect with multiple banks to open payment services."

Gao Songbin, who is in charge of the group purchase food delivery project, particularly supports Chen Pingjiang's proposal: "Mr. Miao, take one step and look three steps ahead. Renren and DNF don't need it, but our group purchase food delivery business does. There are so many payment scenarios within our group that we can develop our own payment tool. Not to mention the security of using someone else's in the future, it always feels uncomfortable."

Chen Pingjiang smiled and explained, "Lao Miao, after the advent of the mobile payment era, if we connect to Alipay, if a takeaway costs 20 yuan, we can only charge users 20 yuan, but Alipay cannot serve us for nothing, and we need to pay Alipay a handling fee. This creates a problem - we work hard to get users to pay, but because it is only transferred through Alipay, we have to pay a channel fee. It's OK when the transaction amount is small, but what if the transaction amount increases?"

Chen Pingjiang is 100% sure that once the various payment scenarios under his company are enriched, the takeaway and group buying businesses alone may have sales of hundreds of millions or even billions of yuan every day, not counting other things.

At that time, we will have to consider saving the cost of payment channel fees. For the sake of data security, it is more practical to keep such large-scale and high-frequency transactions in our own hands. For a platform company, the transaction link is the key to the establishment and growth of the platform economy.

In addition, there is a more important reason.

Renren will definitely support payment for taking photos in the future.

One of the most direct benefits of obtaining a license is that you can avoid imminent business compliance risks.

In the absence of a payment license, once the platform is involved in e-commerce sales, it is easy to cause controversy over the "two-clearance" model.

On e-commerce platforms without payment licenses, customers usually pay the money to the platform first, and then the platform settles the money with the merchant. This "two-clearance" model is prohibited by the financial regulatory authorities.

Under this settlement model, it is easy for the e-commerce platform to withhold payments from merchants. There is a time difference between the platform receiving payments and the merchants receiving payments, which creates a capital pool risk.

Chen Pingjiang is currently planning to launch a mobile chat software project next year, and the benchmark product will be WeChat.

At that time, it would be just right to embed the payment tool developed one step ahead directly into the mobile chat software.

After hearing this explanation from everyone, Miao Bingwei also felt that it made sense. After all, there was no harm in doing it first, as you never know when it might come in handy.

"Sure. I will arrange for a good person from within to tackle this problem."

The fact that Kaixin.com was acquired by Tencent also made Chen Pingjiang realize a fact.

There is no way to bypass these big companies when doing Internet business in China. Even if you hide and just want to develop secretly, you will be discovered and eliminated one day.

Some small companies have no funds, no talents, and no resources. Once they face large companies entering their field, the only outcome they face is death.

There is no way to escape, the only option is to fight!
(End of this chapter)