Reborn: Billionaire in College

Chapter 228 The boss lady plans to start Xiaohongshu
Unlike other departments in the company that are busy and bustling, Li Xi has been relaxing recently.

But he didn't want this kind of ease.

Especially after hearing that the company was going to develop a free application to provide instant messaging services for smart terminals, his worries grew day by day.

Standing at the forefront of the times, we can clearly feel that mobile Internet is getting closer and closer.

Years ago, three 3G licenses were issued, marking China's official entry into the 3G era.

With the emergence of a large number of smartphones represented by HTC, major Internet companies are exploring how to seize the entrance to mobile Internet. Many companies have set their sights on mobile browsers, or have cooperated with mobile phone manufacturers to pre-install enterprise service applications on smartphones when they come out.

It has been almost a year and a half since Renren Farm was launched. In recent times, the growth rate of Renren Farm has slowed down significantly, and the daily active users have also declined.

There is no new project that can become Renren's new growth engine. The company is now having more and more projects. Both Weibo and Zhihu have diverted a large number of Renren users or bloggers.

This is the company's overall strategy, and Li Xi must obey it.

But is it necessary to sacrifice Renren?

Li Xi knew very well that if Renren did not change its current situation, it would decline sooner or later.

Social networking among strangers is dominated by Weibo and Zhihu, while social networking among acquaintances has been taken away by the new project "WeChat". Is there still room for Renren in the social market?

But if we want change, how should we change?

It is not only Li Xi who is worried about the current situation, but also the vast majority of Renren employees.

These people have experienced the biggest change in mentality.

The once favored child of the group now seems a bit like yesterday's news.

This also concerns everyone's income.

Chen Pingjiang didn't have any particularly good solution for this.

"I think your team should focus on the development of Renren itself, and not try to copy it. Renren can actually do a lot more. Weibo is mainly based on information and has a strong media nature. Users can interact with Weibo by commenting, forwarding, collecting, liking, etc., and may form a circle of friends based on common topics. WeChat is an instant messaging application, and friends have strong relationship chains. WeChat has the convenience of enabling real-time chat and communication between users that other social networking sites such as Renren and Weibo cannot match."

“Instead of learning from others, you should think about how to make Renren bigger, such as developing an Android version of Renren. In short, try more internal innovations.”

After seeing Li Xi off, Chen Pingjiang sat alone in a chair, thinking quietly.

Renren will naturally not die out so quickly.

But frankly speaking, with the advent of the Weibo and WeChat era, its decline is inevitable.

However, as long as they don't mess around, there will be no problem in surviving. At best, it will no longer be the group's top project.

To take a step back, even if Renren is bad, it can become a forum like Tieba, Douban or NGA.

Chen Pingjiang didn't want to do this, but he had to do it. If others developed WeChat and Weibo, Renren would still be the one to die.

Even a powerful company like Facebook eventually lost its popularity because users had too many choices.

The WeChat project has now been launched, and it is the earliest project launched among major manufacturers, excluding Fetion.

As long as the WeChat project is firmly established, Chen Pingjiang will no longer have to worry about social networking.

In short, it’s difficult for Brother Xiao Ma, as we have to rob him of his luck again.

…………

"Cao Jie, you are single now, why don't you consider our Zhou Guanghan? Even though he looks a little dark, he is very strong and has a strong desire to protect you."

In the evening, Chen Pingjiang called Yan Yan, Zhou Guanghan, Cao Jie and others to get together.

Zhou Guanghan is now in the second semester of his junior year. Chen Pingjiang completely transferred the Xiao Chen BBQ restaurant in the Sports College to him. The boy is living a good life now.

There is a fixed net income of tens of thousands every month.

Cao Jie did not return to her hometown. With the introduction of Yan Yan, she went to Renren.com for an internship. Since Chen Pingjiang was busy with work, she could still accompany Yan Yan.

This was such a small matter that Wan Yuqian did it without Chen Pingjiang having to ask for permission.

Time flies so fast, two or three years have passed in a flash.

Yan Yan and Cao Jie have already started their internships, and Chen Pingjiang has not returned to school. It seems like their first meeting happened yesterday.

Cao Jie bared her teeth and said, "Thank you so much, you are such a nice person, why are you so random in getting married?"

I have a lot of contact with Zhou Guanghan, but there is no chemistry between us at all.

It would be fine if Zhou Guanghan was just dark, but he was incredibly strong. He loved fitness and his pectoral muscles were incredibly swollen. Cao Jie was scared when she saw them, and always felt that Zhou Guanghan could beat him to pieces with one slap.

The most important thing is that Zhou Guanghan is listless and can't say anything for a long time, making it difficult for girls to like him.

When Zhou Guanghan heard Cao Jie's complaints, he just laughed along foolishly and didn't feel offended at all.

Chen Pingjiang put his arm around Yan Yan and leaned her against his shoulder, then raised his eyebrows at Cao Jie: "Look, Yan Yan and I will get married after graduation. By then, when our children are grown up, you will still be a bachelor. How miserable. " Facing Chen Pingjiang's provocative gaze, Cao Jie's little universe was about to explode.

"Chen Pingjiang! I won't be a bachelor forever. There are so many handsome guys chasing me in the company."

"Which department? I fired him."

"I..." When you are under someone's roof, you have to bow your head, so Cao Jie closed her mouth silently.

Although she can still joke with Chen Pingjiang because of her previous familiarity and the relationship with Yan Yan, we, Miss Cao, know very well who we are begging for.

"Okay, stop teasing her." Yan Yan smiled, winked at Cao Jie, and then said to Chen Pingjiang: "Cao Jie and I want to start a business."

Chen Pingjiang was stunned: "You are doing well in your internship, why do you suddenly want to start a business?"

"It's not that I just thought about it now. I've had plans for a long time, but I just haven't told you. I've been interning for a while now, and I feel like I've learned a lot, but it's getting harder and harder to stay in the company as time goes by."

Seeing Chen Pingjiang's puzzled look, Yan Yan continued, "It's okay if you feel uncomfortable if I stay in the company, but other employees will think that I am taking advantage of you and thus deny my own efforts. Besides, I also want to be a strong woman."

Chen Pingjiang had to admit that Yan Yan was a good person in this respect. Even though she had a father who was a district chief and a boyfriend who was the first generation of rich people, she had never thought of living a life of idleness or becoming a rich lady.

She does not desire material things, but enjoys spiritual abundance.

From a certain perspective, this is also a necessary effort for Yan Yan to catch up with Chen Pingjiang.

Should Chen Pingjiang object?

of course not!
He's not that chauvinistic yet.

With Yan Yan's personality, it's good for her to have her own career, otherwise it would be really boring to an outsider like Chen Pingjiang.

Every day she either reads books or arranges flowers. She rarely engages in the usual entertainment activities that young people engage in, and her only friend is Cao Jie.

"Have you decided what project to do?" Chen Pingjiang asked with a smile.

Yan Yan and Cao Jie looked at each other and then shook their heads together.

"So what kind of business are you starting? You haven't thought of anything yet?"

"Open an online store?"

Chen Pingjiang shook his head and directly rejected the proposal.

How could Chen Pingjiang’s girlfriend go to work for Lao Ma?

Even creating an online shopping platform is not a good idea.

Not to mention Taobao, at the beginning of the year, JD.com had received a total investment of 2100 million US dollars from Today Capital and several investment institutions. This was also the first batch of investment received by a Chinese e-commerce company since the outbreak of the financial crisis.

It is far from enough to rely on these two young guys to break into the online shopping market.

After thinking about it, Chen Pingjiang said, "Let's create a hobby social network that records life details and shares lifestyle through short videos, pictures and texts."

Yan Yan blinked in confusion: "What's the difference between this and Renren? Can't Renren and even Weibo achieve this function?"

Chen Pingjiang shook his head. "They have such functions, but they are not professional. What you want to build is a social e-commerce platform with content sharing as the core, mainly covering the fields of food, travel, beauty, fashion, etc., and with e-commerce functions. Users can discover and buy high-quality products on this platform. In comparison, Renren focuses on weak connections between users, and Weibo is a new type of media publishing platform."

“Also, you can create a platform that’s focused on women, sharing shopping experiences, etc.”

Chen Pingjiang had experience using Xiaohongshu and could understand its positioning more clearly, but it would be difficult for Yan Yan and Cao Jie to understand it in a short time.

"I'll give you 10 million in start-up capital. If you do well, I'll make additional investments."

It's just ten million. If Yan Yan can do a good job, let her do it. If she can't do it well, it's okay to acquire her later.

Moreover, the competition in this track is not fierce, which is very suitable for two girls, Yan Yan and Cao Jie.

After making their thoughts clear, Yan Yan and Cao Jie couldn't eat anymore and were only thinking about Xiaohongshu.

Starting a business is like this, once you think about it, you get excited and feel full of energy.

Chen Pingjiang couldn't persuade them, so he asked Li Fu to take the two of them to find an office location.

"These two are so excited that they didn't even eat." Chen Pingjiang smiled and shook his head, then looked at Zhou Guanghan: "You're going to do an internship in the second half of the year. Have you decided what to do in the future?"

"Working for you." Zhou Guanghan grinned.

"What's the point of working for me? Even your aunt and uncle don't want to work for me." After thinking for a while, he continued, "I suggest you go into catering. Think about opening a chain store when you go back. I will also invest in you. Besides, you have the advantage of Rengou, and you have experience, so you don't have to worry about not being able to develop it."

If possible, Chen Pingjiang still hopes to bring along the people around him, but he does not recommend that they work in the businesses under his name, as that would make everyone's relationships more complicated.

It's good like it is now. They can show their talents in various industries, and I help them with channels and funds. It's not bad to be an investor.

(End of this chapter)