Reborn: Billionaire in College

Chapter 232 Mobile Team Gathering
In the end, Lin Bin agreed to Chen Pingjiang's invitation.

It was not that Chen Pingjiang promised to give him 5% of the shares, nor was it the bright prospects that Chen Pingjiang praised him for.

Instead, Lin Bin was moved by a few words: "All chip-level hardware is in the United States, including one of the three major operating systems for PCs, two for mobile phones, and even the server system. The database system and coding and compilation system are no exception, as well as a series of design software. I think we should have some of them as well. They may not be the best, but they should be enough to strengthen our confidence."

There are some things Chen Pingjiang didn't say, and Lin Bin will know them when the time comes.

After persuading Lin Bin to join, Chen Pingjiang only needed to find someone else to make mobile phone hardware.

The candidate was finally confirmed to be Zhou Guangping.

Zhou Guangping is currently a senior engineer at Motorola.

It took Chen Pingjiang a considerable amount of time and effort to deal with Zhou Guangping.

After the discussion, Chen Pingjiang couldn't wait to rush back to Dongjiang.

After meeting with the Dongjiang leaders, Chen Pingjiang said directly: "I want to make mobile phones."

For Dongjiang leaders, is there any better sound than heavenly music?

Before long, the two sides agreed on a series of preferential land and tax policies.

The mobile phone project will be officially launched as soon as Lin Bin and Zhou Guangping finish their resignation and rush to Dongjiang.

Before he started making mobile phones, Chen Pingjiang thought he was quite rich.

But when I really wanted to make a mobile phone, I found that the money I had was not enough.

To be honest, the cost of factory buildings, machinery and equipment, and labor are just small amounts of money in comparison.

The subsequent supplier stocking and patent authorization or purchase are the big expenses.

Meizu and HTC are both examples of failure.

Especially HTC.

Since the brand was founded, HTC has always focused on overseas markets, with relatively few adjustments to the domestic market. This has brought about a series of problems in the domestic market, and the comparison of HTC's domestic and overseas prices and after-sales services has always been controversial. However, HTC does not seem to be very concerned about this, and has not made continuous and stable improvements, and continues to invest most of its energy and capital in overseas market promotion.

Unfortunately, HTC lost the infringement lawsuit against Apple in 2010-2011, and most of its best-selling models were banned from sale in the United States. The severe setback in the overseas market directly caused HTC to suffer losses for four consecutive quarters. When HTC wanted to shift its market center back to China, most users turned to other mobile phone brands after being completely disappointed with HTC.

The young HTC was like a comet and quickly sank.

In that technology war, we were overwhelmed by our competitors' sea of ​​patents.

Foreign companies are the best at this.

You don't have a patent but I do. Either I rip you off and you pay the money, or I sue you and ban you from selling the product.

If I have a patent and you have a patent, let's trade fairly first.

If fair trade doesn't kill you, I'll lobby Congress to suppress you.

After returning to the company.

The American team has already entered the scene, and the first phase of preparation is to deal with the review of the American team.

The underwriters’ American lawyers, Renren’s American lawyers, and American auditors are the most important roles among them.

Due diligence for listing is led by the lawyers of the US underwriters for the purpose of preparing the listing application form. The lawyers will be responsible for the submission and review of professional documents throughout the process.

Writing application materials, the application forms include prospectus, F-1 form, 20-F form and other documents of SK regulations, etc. Writing the prospectus is the most important.

By cooperating with auditors to complete the annual audit and passing and obtaining the standard opinion audit report, the success rate of listing will be greatly improved.

The most important things at this stage are internal and external communication, coordination and team execution, which is also the foundation of an excellent financial advisory team.

The whole process takes about one month.

Once this step is completed, you can submit your listing application.

…………

"Xiao Chen, the city's documents have been sent to Wujiang District, requiring us to fully cooperate with your company in setting up a factory and starting production." Yan Liming drank a lot of wine and was happy today, with a flushed face.

District Chief Yan is very popular in Dongjiang City right now, especially the rumor that Chen Pingjiang is planning to make mobile phones has attracted special attention from the higher-ups.

This kind of high-tech company has a significant effect on boosting the local economy, can maximize the employment rate, and can even help Dongjiang develop the mobile phone supporting industry. Chen Pingjiang nodded: "The CEO of the mobile phone company I found will come to Dongjiang in half a month, and then he will contact you."

The reason why Chen Pingjiang did not choose OEM but planned to build his own factory was a decision he made after careful consideration.

This means that Chen Pingjiang and Lei Jun's Xiaomi have taken two different paths.

The latter adopts a light-asset business model and defines itself as a service provider. Opening a factory by himself does not fit his own model, and his own model does not allow him to open a factory by himself.

Xiaomi's best marketing model should be hunger marketing. Every time a new product is released, it will be pre-sold like Apple's mobile phone, and the quantity is limited. If you can't get it in the first wave, you have to wait for a while to buy it again.

Xiaomi's hunger marketing is not independent, but closely related to its production and procurement. When Xiaomi looks for OEM factories, it will look for factories with excess production capacity or wait until the factories have finished producing orders from other manufacturers and have no more goods to take, so that the price can be pushed down to a very low level, and in this way, the production capacity is relatively low.

Therefore, it is not in Xiaomi's own interest to build a factory, but it will lower his profit margin.

But Chen Pingjiang felt that having his own factory could guarantee product quality and production rhythm to the greatest extent.

The most critical thing is that as a newcomer in the mobile phone industry, the production quantity is small, and the OEM factories either ask for a high price or put you in the back queue, and the production capacity cannot be guaranteed at all.

Li Yuhua saw that there were not many dishes on the table, so she ran to the kitchen to make some smashed cucumbers, and brought them to the table at this time, complaining: "This Yanyan has been talking about starting a business recently. I think she is crazy and rarely goes home. You see, she didn't even come back to accompany Xiao Chen when he came."

Speaking of his daughter, Yan Liming also frowned: "I heard that you invested 10 million in her? Isn't this nonsense? She is a journalism student and thinks she can start a business after interning at Renren for a few days? You are too pampering her."

Yan Liming thought very thoroughly.

Chen Pingjiang is already so busy. If he finds a wife who is even busier than him, the couple will not be able to see each other for several months. How can they maintain their relationship then?
In his opinion, when they get married, with Chen Pingjiang supporting the family, they will never have to worry about food and drink for several lifetimes. Yan Yan should focus more on taking care of the family and children.

This is not about male chauvinism.

Rather, these are choices and compromises that must be made for the sake of family harmony.

One inside and one outside is best.

Li Yuhua also came up to help: "Ten million, your uncle Yan and I will have to work for almost a hundred years without eating or drinking. If she loses, I won't be able to sleep at night."

Chen Pingjiang laughed: "Not really. There are also several former employees of mine there. They will report any problems to me. Since she wants to start a business, let her try. Don't you know her personality? She's so boring. It's good to have something for her to focus on."

"If you're worried about her being too busy, I can find a professional manager to take care of it for her, or I can just buy her company directly."

After eating, Chen Pingjiang and Yan Liming hid on the balcony, smoking and drinking tea, looking very leisurely.

Yan Liming sighed: "I actually talked to Yanyan about starting her own business. Although she didn't say it, I know that the reason she did this is that she wants to keep up with you. But if we ask her to, she will definitely give up her idea."

"Uncle Yan, I didn't think much about it, otherwise I wouldn't support her so much. After all, she is still young, and it's not bad for her to try her luck."

…………

Half a month later, Chen Pingjiang finally met Lin Bin and Zhou Guangping in Dongjiang.

Chen Pingjiang led the team and took the two to visit various business groups under the company.

After the visit, Lin Bin was quite impressed: "I originally thought that Renren was only good at social networking, but I didn't expect it to be so strong in other aspects."

Zhou Guangping also nodded: "The data center, talent training, and the Renren Iron Army training camp all shocked me."

Chen Pingjiang also spoke frankly: "You two are my predecessors. I also talked to you about my ideas about mobile phones and the ecological chain at BJ before, but today I also want to talk to you about my ideas about the company itself."

"?"

"In the future, the mobile phone company will probably not seek to go public, because I will focus on research and development, which requires a lot of capital investment, rather than just thinking about assembling products and relying on operators to make money. Shareholders will not approve of such a large capital investment after the listing."

Lin Bin nodded in agreement: "That's fine with me. Since you're not here for the money, everyone knows the disadvantages of going public. Shareholders only focus on short-term benefits and have low willingness to invest in the long term. In fact, I guessed it from your plan to build a factory yourself. It's not bad to be free from the benefits of capital."

Chen Pingjiang turned his gaze to Zhou Guangping, wanting to hear his thoughts.

Zhou Guang smiled and said, "Don't look at me. I'm over 50 years old and will retire in a few years. I'll be satisfied if I can make a good phone before I retire. If I focus on research and development, it's not suitable for listing. I need to maintain technological independence and avoid external interference."

Lin Bin then asked, "But if we don't go public, it means that you will have to continue to provide financial support until the mobile phone company can be self-sufficient. Are you ready?"

"Haha, of course I am ready. Renren was valued at 35-40 billion US dollars during its B round of financing, and this IPO will at least double that. Renrengou will also be listed in the future, and I am willing to continue to provide blood transfusions to mobile phone companies."

From the moment he decided to make mobile phones, Chen Pingjiang had no intention of taking a penny from other venture capital institutions. The money from the listing of the Internet and catering companies was enough for him to squander.

(End of this chapter)